Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

Imagine being such a badass that you:

- win Dragon's Den
- casually teach yourself Chinese
- are head of growth for a $200MM fund
- worked at Accenture then JP Morgan 
- and are a serial entrepreneur 

Such a person exists

And she's called Carina Cunha.

So I'm thrilled that she is tonight's Masterclass in Art of Sell

You see, it's easy to find a community with speakers that
- Present well
- Have lots of followers
- Can even show some results

But it's a completely different game when they operate at the highest level

Last week?
Our topic was copywriting
So the speaker had sold $1bn 
And worked at Ogilvy

Next week?
How to communicate for sales 
He's coached Oracle and T-Mobile
And over 65,000 have taken his courses

When I built this community I wanted one thing from the learning:
Excellence

Always ask this question:
"Am I listening because they're popular? 
Or am I listening because they're the best?"

What's your belief on this?

--
Want to join us? 
Jump into the first featured link on my profile here → Richard Moore

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 2× LinkedIn Top Voice

These 3 job stats are a worry: 72%, 51%, 44%
Because they show something serious going on:

The numbers are for 2023, 2024 and 2025 in terms of the % of candidates with multiple job offers in their most recent job search*

That's trending dramatically down.

What does this mean?

This:
If you are less likely to have options, then you need to change something. 

Especially as the employment market will only get more competitive.

So what to do?

Focus on you, more. Here's how:

Look, sending out a résumé and patiently waiting in line is asking for trouble.

Instead, proactivity is the solution.

So:
1. Share your opinions on LinkedIn
↳ You'll be asked them in an interview anyway. 
But now your answer reaches many.

2. Network up
↳ Connect with those that might hire/influence hiring decisions. 
But be human: conversation > a pitch for a job

3. Show up, just not in queues
↳ Waiting in line for an interview screams average. 
Instead, go to events to network. Even attend events here on LinkedIn. 

Having the inside edge like this is how you get noticed
And importantly, it starts useful conversations.
Those that hire love to see initiative. 

What else? 
Work on your communication:
- Persuasion, influence and articulation all matter. 
- Because when you work hard to get your foot in the door, you don't want to throw that opportunity because you didn't train how you'd show up.

How else can a job seeker be proactive?

--
PS These skills matter. 
Not just in getting a job but after, too. 
That's why my Art of Sell community isn't just for better pitches,
It's for better persuasion and mastery of communication.
Yesterday, we had Alicia Teltz show how to win with LinkedIn
Tomorrow, we have Ravi Rajani go deep on building trust
These are the skills for careers. Not just moments.

From the Gartner “Voice of the Candidate, 1Q25” survey 

#RichTips #jobs

Richard Moore hosting his Entrepreneur Business Live London charity networking event, 2025

Bad advice can often sound good
So we think it's right. Here's an example:

Write content for 1 person
Talk about the 1 problem
Give them 1 solution

Part of this misses the mark.

And it's that middle line.

"Talk about the 1 problem"

You see, when you truly understand buyer behaviour, you realise something about "problems":
• You know what they are
• They usually don't

Typically, people don't fully know their problems
and they certainly haven't labelled them

For example:
- Business owners don't know their website's issue is its UX
- A patient with a cough won't know they have bronchitis
- CEOs don't think their problem is their personal brand

Problems require awareness

So you can see that speaking about problems often misses the mark.

You get it
Your peers get it
...and your engagement wrongly suggests your audience gets it

But the right people need it to relate more to what they're feeling now.

How do we fix this?

Instead of talking about the problem itself,
Speak to the symptoms of the problem:

Suddenly, the right people can relate to them
Because they're consciously living them
They're totally frustrated by them
They're fed up with them

It's a tiny nuance, but makes a massive difference

So,

Write content for 1 person
Focus on their symptoms 
Give them 1 next step

What are your customers' top symptoms?

--
📌The nuances of getting this right are covered in the Art of Sell
Comment or DM me "symptoms" and I'll share more about the workshops included

#RichTips

Richard Moore at his Entrepreneur Business Live London charity networking event

Let's stop pretending the month is over.

It’s not.

And yet some are already winding down, half-writing off the last few days like they don’t count.

Let me remind you:
↳ Revenue doesn’t care what the calendar says
↳ Targets don’t adjust themselves because you “feel done”
↳ And prospects don’t progress themselves while you blow across your coffee and coast into December

We’ve got 4 working days. 

That’s not “wrap-up” time
It's close time

↳ The pros know it
↳ The high performers I know always have this attitude
↳ That top 1% are circling their opportunities

Meanwhile, others are forecasting
Because they're finished.

So ask yourself:
Are you done? 
Or are you hitting the end of the month?

Easing in vs finishing strong:
It's always interesting to see how people respond, this time of the year

--
Having this state of mind is why I have mindset as my 1st module in the LinkedIn Client Accelerator: it affects all other things. 
DM "Mindset" if you want to see a breakdown of the modules the 241 members have access to

♻️Repost this if you feel those in your network need this energy!

#RichTips

Richard Moore hosting his Entrepreneur Business Live London, charity networking event

You are an asset.

This mindset shift altered two things for me:
- The view of myself 
- My career in sales

Here's how you possibly see yourself right now:

You see yourself as a source of frustration to prospects
You feel their time is worth more than yours
You're concerned you're intruding

Instead, start viewing yourself as an asset and the solution to their problems.

If a potential prospect needs support, then you are providing it!

This is valuable and needed.

From that reframe, you're not an irritation nor imposing on them.

Only by recognizing how much you can contribute in solving problems will you start approaching your sales as the helpful advisor rather than a begging, needy salesperson.

So, show them you're the expert equipped to answer any question they might have. 

But the big thing is to also show up as someone proud to be able to assist them.

Your skills and expertise are what set you apart and make you an asset - so now it’s time to own it.

Be honest: how do you view it?

--
♻️Repost this if you believe your network needs to see it

📌Hundreds of you have joined the Art of Sell so far and I can see why:
It's not just sessions on pitching, negotiation and delivery of price. 
It's also the adjacent topics on mindset, ego and linguistics. 
Pro-level customer acquisition is about being master of many areas
Not just one or too. 

Click "Visit my Website" at the top of this post for your access.

#RichTips

"This might not work"

Are you willing to say that?

According to Seth Godin, this is precisely what a leader should be willing to say to their team. 

Managers follow rules
They execute the plan
They deliver the thing 

But to volunteer. To say "I'll try this";
That is leadership.

So, 
↳ If you're doing the same as your peers
↳ If you're playing safe to only take part
↳ If you're letting others be the outliers

Then you're in the riskiest business of all.

Instead, we should be "dancing with the future".
Because it might just work.

To share a room with Seth and incredible leaders from 
- LuluLemon
- US Navy
- Schneider Electric
- Johnson Controls
- IKEA
and so many more, was a real gift this week.

Thank you to Brian Evergreen for hosting us in his The Future Solving Club. 
When you're invited to such spaces, grab them with open arms.

It's forums such as these that we can learn from the best, especially with a peer group of winners. 

Three more takeaways from Seth in the comments below🔽

--
♻️Repost this if you feel this is a great description of leadership

#RichTips

ArtBond Hood

Revolutionising work culture through The Creative Hood
where creativity sparks innovation, reduces burnout and brings teams together.

At ArtBond Hood, I’m leading a movement that brings creativity to the heart of teams and workplaces. Through The Creative Hood, I offer transformative, art-inspired experiences that help teams & individuals overcome burnout, boost creativity, and unlock innovation.

🟪 What we do in The Creative Hood?

🔸 For Teams: 

Our art-inspired sessions (online & in-person) are designed to reignite creativity, reduce stress, and build real connections. Teams leave feeling energised, collaborative, and ready to innovate, without the forced small talk or trust falls.

🔸 For Individuals: 

Creativity is a tool we can all unlock. Through individual coaching, I help professionals overcome burnout, rediscover their creativity, and find inspiration again. These sessions are all about play, exploration, and feeling empowered to think differently.

📌 Key Achievements:

- Hosted 50+ Creative Hood sessions, including at Web Summit, where teams experienced a significant boost in collaboration, productivity, and problem-solving.

- Helped companies integrate creativity into their teams, leading to reduced burnout and a more engaged workforce.

- Built a community of professionals, leaders, and HR experts who know that creativity is the key to unlocking a thriving, innovative workplace culture.

📌 Why it matters:

The Creative Hood isn’t just another service...

It’s a movement that helps teams and individuals reconnect with their creativity and transform how they approach work. In today’s world, creativity is essential for solving problems, fostering innovation and creating a workplace where people feel engaged and inspired.

Let’s chat about how The Creative Hood can transform your team’s energy and performance.

Big hugs from Lisbon🍒

Founder & Creative Leader at ArtBond Hood

Moonrise.tv

Helping Brands Grow with AI-Powered Storytelling that Turns Views into Engagement & Engagement into Results.

Because people don’t just follow brands—they follow stories.

And in a world drowning in content, only those who connect emotionally, simplify complex ideas, and spark curiosity will stand out.

** Brands I’ve Helped:

- Cine Society Lisbon: Grew their Instagram from 16K to 56K in 5 months, creating real engagement (not just numbers).

- Street Child UK: A returning client for two years, trusting me to create explainer videos that simplified their message & inspired action.

- B2B & SaaS Brands: Created explainer videos that boosted conversions by 4.8%, making complex products easy to understand.

** How I Help Brands & Founders:

- 1:1 Strategy & Content Coaching

For founders, marketing teams & creatives who want to stop guessing & start growing.

- Content Strategy Deep Dive – A clear roadmap to grow your brand

- AI for Content Creation – Learn how to use AI without losing authenticity

- Social Media & Storytelling Mastery – Build a presence that connects & converts

- Creative Coaching – Develop consistent, engaging content that feels like you


📌 AI-Powered Social Media Management

- Storytelling-driven strategies that cut through the noise & build real engagement

- Growth-focused content tailored for B2B, SaaS, & creative brands

- Hands-off social media execution—from content calendars to publishing

📌 Explainer Videos for B2B, SaaS & Social Impact Brands

- Turning complex ideas into clear, compelling stories

- End-to-end video production—from script to final animation

- Boosting engagement, conversions & brand trust

Because today, it’s not about shouting louder.
It’s about telling better stories.

Ready to make your brand impossible to ignore?

Let’s chat 🚀

AI-Powered Social Media & Explainer Videos that Connect & Convert

Cine Society

Cine Society Lisbon wasn’t just a job, I treated it like my own brand. I wore every hat and gave it my full soul. From strategy to sweaty last-minute fixes, I made sure the experience worked, looked, and felt unforgettable.

I led community growth, ran PR from the ground up and built a powerful social media presence that turned local movie nights into cultural musts.

- Led operations, guest experience and audience engagement for weekly outdoor cinema events in Lisbon.

- Trained and managed the team, handled customer complaints, negotiated with venues and coordinated logistics from setup to shut down.

- Welcomed every guest personally, ran on-site PR, and made sure everyone felt part of something special.

- Grew Instagram from 16K to 56K in under 6 months with storytelling-led strategy and real community interaction.

- Wrote all event descriptions, ran email marketing, published events online and created clear systems for smoother operations.

- Handled unexpected chaos with calm energy and quick thinking because every detail mattered.

The big impact?

Sold-Out events, a growing loyal community and a brand that went from hidden gem to must-attend experience because I showed up as if it were mine🩵

PR, Community & Experience Lead | Strategy, Social Media & Full Event Production

Future Media Concepts

Public Relations Specialist

Real Events Ireland

Community Builder | Social Media Manager

Destination Hostels

Event Planner | PR | Social Media Management

Web Summit

Where strategy started in the heart of 2,500+ person events

Before I was managing digital platforms, I was building real-world momentum. At Real Events, I co-led high-scale experiences and learned exactly how to turn moments into attention.

What I did:

- Co-coordinated 2,500+ guest productions: multicultural events, carnival parties, community activations.

- Ran live guest experience, PR, and reactive content (Facebook & Instagram).

- Handled on the spot problem solving and team communication.

- Learned to build hype, structure moments and move fast without losing voice.

Why it matters now:

This was my foundation. This is where I learned to think in story beats, manage energy and connect with people on and off the screen. It shaped how I approach campaigns today: fast, flexible, and emotionally intelligent.

I didn’t start in strategy decks, I started where things get messy and real. That’s why my content systems work. They’re built for humans.

Event Coordinator | PR | Social Media

Hi, I’m Daniela

Founder of ArtBond Hood, a Creative Presence Movement helping emotionally disconnected teams reconnect through creative reset sessions.

We work with teams who are tired, not just from work but from performing.

The culture feels flat, the energy’s off. People are present on paper, but emotionally checked out, and no one knows how to fix it.

That’s where Creative Hood comes in.

We run creative reset sessions (virtual & in-person) designed to bring teams back to themselves and each other. Using tactile kits, hands-on art prompts, and grounded facilitation, we create a space for presence, not productivity.

Just honest reconnection.

This isn’t a workshop, it’s emotional infrastructure.

Over 50+ teams and groups have experienced it from Lisbon studios to Web Summit stages. 

And every time, the shift is felt:

🌀 Trust deepens
🌀 Creative energy returns
🌀 Retention risk drops

Because when people feel safe to feel, they stay.

I built ArtBond Hood for culture-first orgs, progressive startups and creative leaders who know their team’s emotional energy is the real strategy.

If your team feels flat, distant, or silently disengaged, this is your sign.

Let’s talk presence: www.artbondhood.com

Big hug from Lisbon,
Daniela

Daniela Gali

What do you do when your brain feels fried?

Me?

I pause, I slow down, or at least I try… 

That’s how I felt for a few months. 

Working on different projects, balancing building a business with having to pay the bills, emotions (a lot of them!), relationship, friends, and missing home.

Sometimes it feels like a lot.

My brain works at 100 speeds per second most of the time, and when I slow down, it feels like I am wasting time… probably one of the reasons I do what I do. I know how important it is to be, play, explore… so crucial for life to nurturing our creativity, especially for innovation.

I guess we want to bring to the world what we need the most, something that keeps coming up with my coach Hugo Bordalo. But yes, it’s easier to force others to do art, to play than yourself at least for me… trauma? Maybe. I don’t really care.

The important part is that I am proud and happy with where I am now. I’m working on something I genuinely believe people need, especially in this modern world where everyone burns out pretending everything is fine.

Last month, I picked up The Artist’s Way again by Julia Cameron. This time with a group of friends, so we actually finish it by Dec/Jan. I first found the book 5 years ago… thank you, Philip Ilic for the intro!

Every time my brain feels fried, I go back to my morning pages, and if you haven’t read it, please do; they have helped me so much for the past almost 6 years every time I feel disconnected from myself or my creativity.

Funny to say, but people think I am always creating. The reality is I am spending a lot of time building, putting pieces together and sadly, creativity sits on the side more than I want.

But yes, I can officially say that for the past months, doing the morning pages has helped me slow down before burnout hit again.

So happy about this💜

Anyway! I am curious to know if anyone has read the book before or if it's on the list to read.

Creative Workshops for Teams - Using Creativity as a tool to Rebuild Trust & Collaboration (Online & In-person) | Sales & Event Facilitation | Founder of ArtBond Hood

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