Slator

Program Development: Created three innovative training programs tailored for the localization industry, namely 'LSP Operational Growth Management', 'Sales and Marketing for LSPs', and 'Strategic Reviews for LSPs'. These programs were designed to address key industry challenges, enhance operational efficiency and provide LSPs with a growth toolkit.

Coaching and Strategic Consulting: Contributions included providing expert guidance in responding to RFPs, nurturing key staff for optimum performance, refining marketing processes, and offering high-level strategic advice. This role required a deep understanding of the localization industry and the ability to deliver customised, impactful solutions.

Senior Advisor

Cranfield School of Management

Strategic Consultant: Actively consulting with various clients on behalf of Cranfield University's School of Management. Specialised in delivering high-value advice on topics like Sales Directorship, Key Account Management, Value Creation, and Digital Marketing Strategies. My role involves working with a diverse portfolio of clients, including prestigious FTSE 250 companies, where I bring in-depth knowledge and strategic insights to drive business growth and transformation.

Educator and Mentor: Entrusted with teaching in-company programs at the master's level, showcasing my ability to convey complex concepts in sales and marketing effectively to a high-caliber academic audience. Underlines my commitment to knowledge transfer and education in the field of business management.

Professional Development: Currently enhancing my academic qualifications and teaching proficiency by pursuing a Postgraduate Certificate in Academic Practice (PGCAP), refining my skills in delivering high-quality education and research.

Event Organisation and Leadership: Organised significant events like the KAM Forum Conference, a two-day gathering that attracted over 100 academics and practitioners. The conference focused on the intersection of Artificial Intelligence with strategic sales and key account management, emphasising the emerging opportunities in these fields.

Visiting Faculty

Strategic Leadership Role: Serve as a key member of the advisory board for the Key Account Management Forum. Helping to curate content from expert speakers, foster engaging group discussions, and facilitating a dynamic environment for peer-to-peer learning.

Networking and Community Building: Play a pivotal role in enhancing and growing the forum's network, connecting executives and companies with the resources and relationships they need to excel in their practice of key account management. 

Research Contribution: Actively engaged in contributing to the research initiatives at the Key Account Management Forum. This involves identifying key trends, conducting in-depth analysis, and developing insights that are pivotal to the advancement of KAM practices. 

Thought Leadership: Through my research and presentations, I have established myself as a thought leader in the field of key account management. My work contributes to the collective knowledge of the forum and influences the practices and strategies of professionals in the industry.

Key Account Management Forum info is here:
https://www.cranfield.ac.uk/som/research-clubs/key-account-management-and-strategic-sales-forum

Key Account Management Forum

Richard-Brooks.com

Spearheaded the development of innovative digital marketing campaigns for international clients, integrating advanced SEO strategies to enhance online visibility and search engine rankings. Created tailored content based on persona analysis to resonates across diverse markets, driving measurable improvements in web traffic, engagement, and ROI for clients across various sectors.

Devised and executed a comprehensive localization strategy for a multinational corporation, facilitating its expansion into five new markets within 12 months. Conducted in-depth market analysis, cultural adaptation, and local compliance checks, leading to a successful launch with a 35% higher market penetration rate than projected. This strategy has become a case study in effective global market expansion through localization.

Created the 'Localization Inspiration Cards', an innovative and tactile tool for the localization industry, designed to stimulate creative and out-of-the-box thinking. I have successfully led workshops utilising these cards at various industry conferences and within companies,. Designed for an interactive approach and effectiveness in enhancing problem-solving skills in localization. These workshops and the cards themselves have set a new standard in the industry for inventive strategy development, significantly impacting professionals' approach to creating new strategies.

Book a workshop
https://richard-brooks.com/workshops/

Contact me
https://richard-brooks.com/contact/

Download free management training
https://richard-brooks.com/downloads/

Senior Consultant

Institute of Sales Professionals

Development and execution of dynamic growth strategies. Goal is significant business expansion and revenue increase. Initiating robust client outreach programs and nurturing key accounts, enhance client retention and fostering long-term relationships.

Business Development Director

Elia - European Language Industry Association

Pivotal in steering the association through the financial challenges posed by the Covid-19 pandemic. A key achievement was the implementation of robust financial metrics, which enabled precise prediction and management of cash flows. This proactive approach was crucial in navigating the crisis, allowing for early and effective responses to rapidly changing financial conditions. This strategic financial management safeguarded the association's financial health and was instrumental in its survival and stability during an unprecedented global economic downturn.

Executive Board Member: Treasurer

Elected by my industry peers to represent a multi-billion euro industry at worldwide events. This role underscored my standing as a trusted and respected figure in the industry. My responsibilities included advocating for our industry's interests, developing new standards, engaging in high-level discussions, and fostering international partnerships. This position allowed me to actively contribute to shaping the global narrative and strategies of the localization industry.

Director

K International plc

Spearheaded the development and execution of the long-term strategy, aiming to create enduring shareholder value. Under my leadership in the first five years, the company tripled in size and I established a robust senior management team to drive continued growth.

The vision I promoted was to provide comprehensive solutions to all B2B language challenges in the rapidly globalising business landscape. As businesses increasingly go global and international trade opportunities broaden, we committed to delivering tangible value to our clients, helping them navigate language barriers effectively.

My team, a diverse group of seasoned business professionals, was instrumental in this journey. We offered consultancy and problem-solving services for a range of global business challenges. From translating websites into multiple languages and managing international social media campaigns to effective communication with global stakeholders, we were equipped to offer an efficient solution.

Chief Executive Officer

Entrusted with the creation and implementation of sales strategies and tactics. I successfully fostered significant growth within the UK Government and international customer sectors by directing my sales team to emphasize value-based selling and unearth novel revenue streams. A key part of my role was setting ambitious targets and establishing a comprehensive training plan for all customer-facing personnel. I also spearheaded recruitment strategies and conducted in-depth industry research to keep us ahead of market trends. This position allowed me to fully leverage my leadership skills and strategic acumen to drive business success.

Sales Director

Responsible for the management of a team of field sales and key account managers.

Sales Manager

Managed a team of 8 graphic designers and computer engineers who created localised versions of user guides, magazines, software and websites.

Technical Manager

Managing translation projects for the Home Office, Panasonic, Crossfield Engineering, HM Treasury, NHS, ODPM and American Express.

Project Manager

Association of Language Companies

The Association of Language Companies (aka the ALC) is a national trade association representing businesses that provide translation, interpretation, localization, and language training services. We are a dynamic group of entrepreneurs for the purpose of delivering timely information and tools to members to ensure that every company delivers the highest quality translation and interpretation, generates more sales and increases profits.

Find out more about us at http://www.alcus.org

Treasurer

Leadership Council Member

The Cranfield's MBA is ranked 1st in the UK and 3rd in the World by the Wall Street Journal. 

My MBA thesis and in-company project explored common strategic management models and their application in an entrepreneurial business environment.

MBA Student

My name is Richard Brooks, a dynamic business leader known for my strategic acumen and ability to drive international growth. With over 20 years at the front of a successful international company, I've recently embraced the exciting world of management consultancy where my impact continues to resonate. In 12 months I've had the privilege of steering over 100 companies towards their global expansion goals.

I have worked internationally and held senior board positions across the UK, Europe, and the USA. I excel in crafting and executing innovative marketing strategies, implement technology/AI, and senior team development.

Currently, I'm engaging with clients on a fractional basis, offering a portfolio of specialised services tailored to elevate their business. My areas of expertise include:

- Sales Team Development: Building powerhouse sales teams capable of driving revenue and exceeding targets.
- Corporate Account Sales: Expertise in navigating and securing deals within large corporate landscapes.
- Digital Marketing Evolution: Crafting cutting-edge digital marketing strategies that resonate with modern consumers.
- Key Account Management: Developing and executing comprehensive plans for key account growth and retention.
- Corporate Workshop Creation: Designing and delivering workshops that imbue teams with skills, strategies, and insights for success.

I'm passionate about sharing my knowledge and insights to empower your businesses. Let's connect to explore how my blend of experience, innovation, and strategic planning can help your company to achieve its growth goals.

Richard Brooks

Magic Beans Agency

In 2016, I set up my company with the objective of helping LSPs to achieve their growth and revenue creation goals. 

Since then the team has expanded to support Enterprises and LSPs solve a wide range of problems and challenges.

Our Solutions include:

Technology, MT & AI Solutions
Life Sciences Solutions
Quality Management Solutions
Talent Management Solutions
Language Operations Solutions
Training & Development Solutions
LSP Growth Solutions

Founder - Growth & Transformation Leader

TextTrans

TextTrans is the  leading provider of translation and localization solutions for Brazil. Our expert, native-speaker project managers and experienced, talented linguists support a wide range of verticals and content requirements  - Technology, Life Sciences, Manufacturing, Consumer etc.

We work only with other Language Service Providers.

I am leading a new strategic initiative to align our offer, messaging and customer service with the needs of our clients, to support their growth and ours. Responsibilities include Strategy, Marketing, Sales and Relationship Management,  Supply Chain Development,  Creation of new services and revenue, Customer Service and Growth.

To learn more about our new direction, how we can support or to join our team, please contact me at robert@texttrans.com

Chief Customer Officer

El Turco

Working with El Turco to improve client relationships and create growth opportunities across multiple verticals.

For 7 years now, el turco has been delighting LSP customers with our localization solutions for Turkish and Arabic.

Founded by experienced and enthusiastic industry veterans, el turco is a young, innovative company who now enjoy one of the best reputations in our industry.

In recent years we have continued to select, onboard and mentor the bests linguists in our region, and now confidently offer all of the major languages in Turkey and the Middle East, including multiple variants of Arabic.

Against a challenging and ever-changing landscape, our team has grown, matured and continues to excel and we are happy to support some of the world's major global brands.

Growth Strategist

Sopoltrad

Sopoltrad is the go to LSP for all of the languages of Central and Eastern Europe. With a network of talented linguists, equal to none, Sopotrad's committed team supports a huge number of clients across many verticals!

Growth Expert

Straker Translations

The Straker Group is one of the fastest growing language service providers globally, and grew 44% in revenue in 2018.

Straker uses a combination of artificial intelligence and human intelligence to provide highly efficient language translation services at scale.

We focus on connecting, automating and optimizing, and refine our solutions based on the millions of data points we collect daily across the translation supply chain.

We make our linguists more productive, allow our PMs to focus on adding value, and reduce cost, complexity and time to market for our clients.

Straker works with Global Brands as diverse as SAP, IBM, SEAT, Ingersoll Rand, Mitutoyo, Mastercard, Metro AG, and many more.

Straker Media provides voice and media services for Disney, Amazon, HBO, Netflix and many major entertainment content providers.

Prior to assuming this role in Straker I worked with On Global Language Marketing, on business development initatives and helping them to be acquired by the Straker Group.

General Manager - Enterprise Solutions

Ocean Translations

Working with the team at Ocean Translations to improve customer service, build relationships, create value for our clients and ultimately achieve mutual growth.

Ocean Translations delivers precise and effective language solutions in English, Spanish and Portuguese to serve a wide range of industries. 

Our procedures were strengthened even further after obtaining our ISO 9001 certification in 2010 and the creation of a Quality Assurance Department in charge of verifying our compliance through internal quality audits. 

Ocean Translations has grown from a small team of enthusiastic linguists to a fully operating organization with over 35 employees working together to provide the best language services in Latin America. 

Today we translate nearly 3 million words per month and support hundreds of international clients every year.

Customer Relations Manager

Welocalize

Develop deep knowledge of rapidly growing industries, disparate business models and specific companies to identify ways of creating value, articulate this value verbally, and in written form

Understand business critical goals and objectives of my clients and develop effective, long term value adding solutions to achieve these

Create and deliver complex, value-adding solutions comprising translation services, brand identity, technology, program management, quality management, testing, digital marketing, SEO, Machine Translation, business reporting

Engage with, educate, assist and deliver to wide range of business stakeholders whether in management or in operations to assure solutions are column A or B, aid in the buying process, manage all commercials to assure value for our clients and viability/ profitability for Welocalize

Maintain and refine subject matter expertise in translation, localization, technology, digital marketing, ecommerce etc. Share expertise within and outside of Welocalize

Conceive, define and visualise what success looks like, for Stakeholders (eCommerce, Content, Marketing, Revenue teams)  in Global Companies, and assure we deliver on this

Lead, drive and oversee multi-functional teams and internal experts to implement solutions, create value and guarantee success

Act as an advocate for the client and the user within team and within company, assure client objectives are always visible and made a priority

Negotiate and balance differing priorities and considerations to get to the correct solutions, critical thinking around strengths, weaknesses, opportunities and threats etc. to assure success for all side

Bring the best out of colleagues and team members, empower colleagues, inject initiatives with enthusiasm and confidence, failure never an option

Plan, develop and deliver on revenue and margin targets within large corporate accounts, new and existing business, year on year, ranging between 1M – 5M per annum depending on annual remit.

Director, Business Development

LanguageWire

Based in Copenhagen, Hamburg, Kiev, London, Munich, Oslo, Stockholm and Turku, LanguageWire is one of the fastest growing translation companies in the world.

LanguageWire offers our customers a competitive and streamlined translation solution---we also provide clients with tools and software modules that give savings when managing multi-discipline, multi-language translation and localisation projects.

My role was to build relationships with clients in various verticals in order to help them benefit from LanguageWire's value proposition.

Business Development Manager

Merrill Brink International

Merrill Brink International is one of the few language service providers in the world to be certified to ISO 9001:2000 and ISO 13485:2003 and registered to ISO 14971:2007. Together, these standards provide assurance that the most stringent process and quality standards for translation are followed.

My focus in Merrill Brink International was to create long-term partnerships with Global technology companies so that they benefited from Merrill's commitment to Quality, advanced use of Technology and customer-centric service.

I represented Merrill Brink within major ISV accounts during initial phases, pilots, contracts, negotiations, service level agreements, issue resolution and ongoing reviews.

I analyzed customer requirements to develop tailored and flexible solutions, comprising ISO-certified quality standards, advanced technology usage and unparalleled commitment to client satisfaction.

Alchemy Software Development Ltd.

Alchemy is the market leader in technology for translation and localization of Software &amp; Content, supporting Global ISVs in all verticals. 

As senior manager I contributed to the strategic direction and operational execution of the company.

Key to this role was account and relationship management of Key ISV Accounts including Siemens, AOL, Canon, Citrix, HP, Nortel, SAP etc.

Responsibilities included:

Developing and executing International sales and distribution strategy

Consistently surpassed all Sales Goals
Assuring Constant Annual Revenue growth – approx 33% per annum
Creating yearly sales plan with forecasts and tactics to meet Company goals
Created and delivered monthly and quarterly reports to CEO and board

Creating and growing international Sales Team

Recruitment, training, ongoing mentoring of Sales and Account Management team
Lead the sales team: direct, mentor, managed, set goals, develop KPIs and oversee account management
Developed, implemented and improved corporate sales methodology, to assure productive scalable model
Overseeing CRM Strategy

Channel Management

Product and Service Management
Coordinate with Dev teams on industry and client requirements, assuring optimal results and fantastic client relationships 
Analyse customer data and trends to develop best practices for client interaction, sales and services
Obtain the support of key stakeholders in management, development and support
Creation of technical sales roles to achieve scalability
Active in continual improvement of customer service and responsiveness to clients

International Marketing 
Full control of International Marketing Strategy Including:
Planning and Creation of sales and marketing collateral, control of Advertising budgets, trade shows, product launches, industry events, public speaking, creation of print web ads etc
Oversee online store and web channels to maximize and grow revenue 

Change Management

Director, International Sales

Our mission is to help people & companies within the global content industry to thrive & prosper.

Think of us as Problem-Solvers, Mentors and Educators for the language industry. 

We work with Enterprises, Language Service Providers & Life Science Companies to address their challenges and problems across a range of disciplines. 

We are a team of external experts who work side by side with your internal team to assure your business outcomes and growth. 

We solve a range of problems and challenges around: 

Sales and marketing
Business strategy and transformation
Technology and innovation
Talent & Quality Management
Learning & Development needs
Life Sciences Language Systems & Solutions
Production expertise and training 

We equip businesses and their teams with the knowledge, tools and resources that allow them to thrive in a busy marketplace. 

Magic Beans Agency is a member of the European Language Industry Association (ELIA) and the Association of Translation Companies (ATC). As individuals we are also members of Women in Localization. 

We connect people and talents, create synergies and lead and guide people and companies to deliver their best work.

Robert Martin 🌍

Thankful!

Well, here at Magic Beans Agency, we are thankful for the rapidly growing community of over 200 LSCs, Enterprises and Collborators.

This year was a big year for us, with 2 big flagship courses for our LSCs, our first offer for the freelance community and our first Marketing/ Demand Generation Bootcamp starting next week!

We truly appreciate all of your support and passion, even those occasional complaints. 😀

Particular thanks to our industry partners the Association of Language Companies and Canadian Language Industry Association | Association canadienne de l’industrie de la langue who helped us bring our message to North America this year.

A special Happy Holidays to those of you in the USA today - enjoy your well-deserved break!

Come back refreshed and ready to talk to us about your plans for 2026, we are excited to roll up our sleeves and support you!

Laura Casanellas Luri
Rita Prazeres Gonçalves
Massimo Tedeschi
Clara García
Alexandra Arenz
Lena Marg
Elaine Curran

I help LSPs & Enterprises grow revenue, acquire crucial technology skills and reinvent themselves in the post-AI Global Content Industry. My mission is to help you and your teams to prosper and thrive. 🌍

"If I specialize, I'll lose clients."

Listen to what Massimo Tedeschi has to say to LSP Leaders who are reluctant to pick a priority client group and focus on it.

Massimo writes:

I've heard this from 40+ LSP owners. Half ignored me. Half specialized their marketing.

The ones who specialized? Qualified opportunities jumped 40-60% within 90 days.

Here's what that looked like:

A mid-sized LSP was drowning in RFPs, winning 15% of bids, always "too expensive."

We narrowed their entire marketing focus to ONE specific niche market.

Same services. Same team. Different message.

We researched that market, talked to buyers about their real problems, then built everything:

Emails, value magnets, LinkedIn content, outreach etc.

All for a couple of RESEARCHED personas

Two months later: 12 qualified calls from companies who already understood why they are valuable and zero haggling on word pricing.

The shift isn't about turning away work. It's about stopping the spray-and-pray marketing that attracts tire-kickers.

Most LSPs skip the only question that matters: Who exactly are you talking to?

Not "businesses." SPECIFIC buyers with specific problem you solve better than anyone.

What's the ONE niche you're already strong in but scared to focus your marketing on?

Drop it below 👇

P.S. That mid-sized LSP? They're now the go-to name in their space while competitors still fight on price.

If this resonates with you, drop me a line and ask me about our Marketing/ Demand Generation Bootcamp which will take place first week of December. 

We want to see you succeed - send me a pvt and we will take it from there! 🙂 💪 ✅ 


#LSP 
#TranslationBusiness 
#NicheMarketing

Excited to kick off our first Demand Generation Bootcamp - Dominate, today!

For the next 5 days Massimo Tedeschi and I will be working with 9 motivated companies from different countries and with different goals to help them refine their positioning and create sustainable systems which will attract the right kind of clients.

Noone can doubt that LSPs are at a crossroad, but it's not just about technology. 

Identity, Positioning and Mission are key, and it's no longer enough to sound just like everyone else!

There is a clear opportunity for LSPs to up their game in terms of specialization, customer intimacy and delivering increased value.

How do you plan to DOMINATE in 2026? 

✈️ ✈️ ✈️

Have you ever fired a client?

Are you good at it?

Many of us hold on to legacy customers even when they have become tiresome, unprofitable and no longer really worthwhile.

Clients can become:

Unprofitable
Create unnecesary noise and rework
Be simply unpleasant and unappreciative
Drain your staff

The other problem with this is the opportunity cost - they are taking up capacity and bandwidth your team could be using to work on attracting more valuable, more interesting, more profitable clients.

Because, let's be honest, who doesn't want more of those?

So what strategies can you use to move a client on?

Increase their rates dramatically? 

Find them a more suitable partner, maybe an LSP who would be happy to have them because they have more capacity?

Tell them you are focussing on other niches/ priorities and will no longer be able to serve them?

Have you had to let clients go?

What strategies did you use?

Are you using AI Plug-ins and tools to make your daily life easier?

I have started playing more and more with Claude.ai projects and have installed the Perplexity Brower Comet to see if it is helpful.

Alexandra Arenz is encouraging me to link my Fireflies.ai account to Notion so I don't have to keep copying and pasting notes and can search for them centrally.

Here is another good tip from Massimo Tedeschi on using a perplexity plug-in but staying in Chrome.

Personally I am one of those people who hates reading online help articles or dealing with support teams, so I love when people share their knowledge and shortcuts.

What shortcuts/ productivity measure is your favorite right now?

I use marketing + AI + automation to help LSP owners figure out who to sell to, what to say, and how to stop competing on price

I cut my prospect research time from 20 minutes to 7 seconds.


One click.

Any website.

Instant clarity on what they do, who they serve, how they help.

Because here's the problem:
You land on a website and 5 minutes later you STILL don't know what they actually do.

"Enterprise solutions." "Innovative approaches."

OK. cool. but WHAT DO YOU SELL?

Happened last Tuesday:
Sales call in 10 minutes.
Clicking through pages.
Reading vague copy.
Still guessing who they serve.

So when I need to research fast?
I found a workaround.
Perplexity.ai Chrome plugin.

I click it and ask:

"Explain what this company does in 1-3 sentences. Plain English. No jargon. Give me use cases or examples of how they help their customers."

8 seconds later?
Crystal clear breakdown.
What they do. Who they serve. Real use cases and hard data to back it up.

Now I qualify prospects before I reply.
Prep for calls in seconds.
Vet partners instantly.
The website scavenger hunt is over.

Watch how I do it 👇
Saved me 5+ hours last week going through a list of hundreds of prospects.

P.S. We preach "know your target market" but waste hours figuring out if someone IS our target market. 

This cuts that time by 90%.
#LSPMarketing #SalesEfficiency #LanguageServices #LSPGrowth

Do you argue with your AI tools?

Remember as human 'experts', it is up to us to apply critical thinking and challenge what LLMs pretrained on existing data present to us.

And we can even build this into the process and prompts we use.

Check out what Massimo Tedeschi has to say on the topic.

**Clever AI use is one of the things we will be focusing on in our Marketing Bootcamp in December. 

Message me if you would like more info 💪🏽💪🏽

I've been using AI wrong for months.

And I only figured it out because I embarrassed myself in a client call.

I built a positioning strategy for a pharma LSP client.

Spent 3 days on it. 🫠 

Claude said: "This positioning is clear and compelling."

Client call.

I present the strategy.

Client asks: "What about medical device manufacturers? Are we excluding them?"

I froze.

Never considered adjacent markets.

My positioning was too narrow. And Claude never questioned it.

Because I never ASKED it to.

So I changed everything.

Now every strategic prompt has the following:

"Your job is to brainstorm with me and I encourage you to disagree so we can explore all angles. Do not simply affirm my ideas—challenge assumptions, provide counterarguments based on evidence, and test feasibility rigorously. If I'm off-base, say so directly and explain why, then suggest alternatives."

Same strategy. New prompt. No more "yes-man" attitude.

Instead, AI immediately pushed back:

"Your definition of 'pharmaceutical' is too restrictive. Medical device, biotech, and CROs have similar needs. You're limiting market size. Consider: 'Life Sciences Clinical Documentation' instead."

Now I catch blind spots BEFORE the client call.

The friction happens in private.

Not in front of the client.

Your best AI strategy sessions aren't the ones that the chat agrees with you on everything. 

They're the ones that survive a fight. 💪 

P.S. Shoutout to an epic Jim Carrey movie. If you know you know :) 
#LSPGrowth #TranslationIndustry #Prompting #MarketResearch

Most LSP owners we talk to are competing on price without realizing they've already built something much more valuable: a real specialty.

They just haven't looked at their invoices & project data to see it clearly.

One client discovered that 62% of their revenue came from Medical Device work. They were getting paid 30% above their average rate in that space.

They had a specialty they didn't even know they had.

I'm wondering if the same thing is hiding in yours.

We just released The Invoice Archaeology System—a 90-second framework to find it.

Kudos to Massimo Tedeschi for developing the approach and the doc!

This is just one of the many tools and methodologies we will be sharing in our Marketing/ Demand Generation Bootcamp DOMINATE - which starts on Monday 1st. - 5 days, 5 sessions, Monday to Friday.

It takes that discovery and turns it into actual positioning, content systems, and a 90-day roadmap.

We will be showing you how to identify and DOMINATE your chosen Niche by creating sustainable and consistent marketing systems to assure the right kind of leads in 2026.

We have 9 forward thinking companies confirmed and just one spot left - will you join us? 

Message me here for the full details, and in the meantime, enjoy the free resource!

#LSP #Translation #Positioning #LanguageServices #MarketingStrategy

Invoice Archaeology System - Magic Beans Agency

😍😍😍

We have really enjoyed sharing our experience and perspective with our DOMINATE Marketing participants this week!

And it looks like they have been enjoying it too! 

Thanks to all of you for your attention and commitment to what can be a tough topic! 

And Chapeau to Massimo Tedeschi for doing much heavy lifting and wowing us (yes me too) with his application of new technologies for demand generation!

I'm a little sad today is our last session of the Marketing Bootcamp for LSPs

Should we do a rerun in Q1?

Let us know!

Magic Beans Agency 
Alexandra Arenz
Clara García 
Laura Casanellas Luri 
Rita Prazeres Gonçalves 
Lena Marg 
Elaine Curran

We are just a couple of weeks away from our very first Marketing Bootcamp, which we have fittingly called 'DOMINATE' 💪 

One of the biggest problems LSPs face is one of positioning?

Who are we?

What do we stand for?

Who do we want to work with?

Why should people work with us, above all others.

These are essential questions, each LSP team MUST answer.

In this short video Massimo Tedeschi and Clara García discuss this issue and how:

⚽ Positioning failure is the top struggle for LSP owners and marketing leaders, directly causing pricing wars and commoditization

⚾ Fixing positioning helps LSPs avoid competing on price and instead highlights their unique industry value

🥎 Focusing on a specific industry leverages existing knowledge and insights for targeted marketing and sales

🏀 Using industry-specific data empowers campaigns to resonate and differentiate in competitive markets

🔴 This approach shifts LSPs away from low-margin RFPs toward higher-value engagements

If you would like to take part in our marketing bootcamp, just message me and I will send you the details!

LSP leaders...

Have you already answered these 3 strategic questions?

Review these now, compose your responses and share with your marketing and sales teams.

Then work on the marketing program and build solutions for your desired buyers.

Just two weeks away from our Marketing / Demand Generation Bootcamp - first week of December.

Will you join us?

Contact me or Massimo Tedeschi for more info.

if you need help with the questions, feel free to reach out too, and share with your teams.

💪🏽💪🏽💪🏽💪🏽

I use marketing + AI + automation to help B2B agency owners figure out who to sell to, what to say, and how to stop competing on price

Stop blaming your sales team.

They can't win deals you've already lost.

Leadership hasn't answered 3 strategic questions that determine whether ANY sales approach can work.

Swipe through to see the questions → and the generic answers killing your close rates.

#LanguageServices #TranslationIndustry #LSP #B2BSales #Positioning

3 strategic questions for LSP leaders and Marketing teams.

Excellence is no longer a differentiator for LSPs. 🫢 

It's a given. 🔔 

Most buyers are not really able to determine or evaluate excellence 🥲 

And some even think that using LLMs or DeepL will give them good enough quality.

So, Excellence is longer enough, we believe that language firms need strong brand positioning to be visible in the busy, overcrowded, commoditized LSP market.

Client Relationships?

These do matter: Deep client relationships & true customer intimacy provide a competitive edge against rivals focused only on price or quality.

But LSP success now requires both high-quality services and a clear strategic message or market niche. Many companies still have not figured this out, they still want to be all things to all people.

This means they appeal to noone in particular.... 🥲 

LSPs need to rethink Value Propositions: Companies must align strengths with customer needs to adapt and acquire new logos.

Dominate - our Marketing Bootcamp runs from Dec 1 to Dec 5th

5 Sessions across 5 days - 90 min each day - give yourself some time for the exercises and creating your 90 day marketing plan too.

You do have a 90 day plan for 2026, right? Nope? Well, maybe we should talk 🫢 

We will be intentionally working with a small group of companies, Will you be one of them?

Check out Massimo Tedeschi and Clara García talking about some of the issues below!

And contact me directly for more info on Dominate - The Marketing Takeover for LSPs

For LSPs implementing technnology...

Remember:

You don't need to have THE BEST Story, but you do need to have a story 😁 

Client expectations have changed, use tech to provide different service levels and pricing AND maintain margin ⬆️ 

Use things like Quality estimation to improve your internal margins AND improve relationships with your preferred translators 👯 

Alexandra Arenz says:

 Get all stakeholders aligned from day one 🔔 

This goes for business strategy, mission statement, chosen customer Niche too - it is essential your entire team knows and is aligned to what you want to achieve... in tech goals and in the company in general.

Laura Casanellas Luri 
Lena Marg 
Elaine Curran 
Rita Prazeres Gonçalves

💪 💪 💪

My goal is to help LSPs, enterprises, and freelancers build sustainable, efficient, and human-centred localisation, technology & growth solutions in the age of AI—through strategic consulting, training, and 1:1 coaching.

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻, 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳: 𝗪𝗛𝗬?

Since Neural Machine Translation revolutionised our industry in 2016 and LLMs made AI accessible for everybody, many LSPs have rushed to adopt AI. What often gets overlooked is 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗼𝗳 𝗽𝘂𝗿𝗽𝗼𝘀𝗲.

𝗬𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲:
 • Scaling up to handle massive volumes
 • Reaching new markets that were previously cost-prohibitive
 • Reducing turnaround times
 • Cutting operational costs

Here's the critical part: 𝗚𝗲𝘁 𝗮𝗹𝗹 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝗱𝗮𝘆 𝗼𝗻𝗲. Your project managers, linguists, IT, and sales teams likely have different expectations. What's more important to your business, speed or cost savings? Volume or quality?

Tip: Limit yourself to 𝟯 𝗴𝗼𝗮𝗹𝘀 maximum, ranked by priority. Why? Because these goals often conflict with each other, and you'll need a tiebreaker when making tough decisions.

And most importantly: Does your technical roadmap align with your company's overall strategy?

Without this foundation, you're building on sand.

What was, or is, your primary goal when implementing automated translation?

#TranslationTechnology #LanguageIndustry #AIImplementation #LSP

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