Slator

Program Development: Created three innovative training programs tailored for the localization industry, namely 'LSP Operational Growth Management', 'Sales and Marketing for LSPs', and 'Strategic Reviews for LSPs'. These programs were designed to address key industry challenges, enhance operational efficiency and provide LSPs with a growth toolkit.

Coaching and Strategic Consulting: Contributions included providing expert guidance in responding to RFPs, nurturing key staff for optimum performance, refining marketing processes, and offering high-level strategic advice. This role required a deep understanding of the localization industry and the ability to deliver customised, impactful solutions.

Senior Advisor

Cranfield School of Management

Strategic Consultant: Actively consulting with various clients on behalf of Cranfield University's School of Management. Specialised in delivering high-value advice on topics like Sales Directorship, Key Account Management, Value Creation, and Digital Marketing Strategies. My role involves working with a diverse portfolio of clients, including prestigious FTSE 250 companies, where I bring in-depth knowledge and strategic insights to drive business growth and transformation.

Educator and Mentor: Entrusted with teaching in-company programs at the master's level, showcasing my ability to convey complex concepts in sales and marketing effectively to a high-caliber academic audience. Underlines my commitment to knowledge transfer and education in the field of business management.

Professional Development: Currently enhancing my academic qualifications and teaching proficiency by pursuing a Postgraduate Certificate in Academic Practice (PGCAP), refining my skills in delivering high-quality education and research.

Event Organisation and Leadership: Organised significant events like the KAM Forum Conference, a two-day gathering that attracted over 100 academics and practitioners. The conference focused on the intersection of Artificial Intelligence with strategic sales and key account management, emphasising the emerging opportunities in these fields.

Visiting Faculty

Strategic Leadership Role: Serve as a key member of the advisory board for the Key Account Management Forum. Helping to curate content from expert speakers, foster engaging group discussions, and facilitating a dynamic environment for peer-to-peer learning.

Networking and Community Building: Play a pivotal role in enhancing and growing the forum's network, connecting executives and companies with the resources and relationships they need to excel in their practice of key account management. 

Research Contribution: Actively engaged in contributing to the research initiatives at the Key Account Management Forum. This involves identifying key trends, conducting in-depth analysis, and developing insights that are pivotal to the advancement of KAM practices. 

Thought Leadership: Through my research and presentations, I have established myself as a thought leader in the field of key account management. My work contributes to the collective knowledge of the forum and influences the practices and strategies of professionals in the industry.

Key Account Management Forum info is here:
https://www.cranfield.ac.uk/som/research-clubs/key-account-management-and-strategic-sales-forum

Key Account Management Forum

Richard-Brooks.com

Spearheaded the development of innovative digital marketing campaigns for international clients, integrating advanced SEO strategies to enhance online visibility and search engine rankings. Created tailored content based on persona analysis to resonates across diverse markets, driving measurable improvements in web traffic, engagement, and ROI for clients across various sectors.

Devised and executed a comprehensive localization strategy for a multinational corporation, facilitating its expansion into five new markets within 12 months. Conducted in-depth market analysis, cultural adaptation, and local compliance checks, leading to a successful launch with a 35% higher market penetration rate than projected. This strategy has become a case study in effective global market expansion through localization.

Created the 'Localization Inspiration Cards', an innovative and tactile tool for the localization industry, designed to stimulate creative and out-of-the-box thinking. I have successfully led workshops utilising these cards at various industry conferences and within companies,. Designed for an interactive approach and effectiveness in enhancing problem-solving skills in localization. These workshops and the cards themselves have set a new standard in the industry for inventive strategy development, significantly impacting professionals' approach to creating new strategies.

Book a workshop
https://richard-brooks.com/workshops/

Contact me
https://richard-brooks.com/contact/

Download free management training
https://richard-brooks.com/downloads/

Senior Consultant

Institute of Sales Professionals

Development and execution of dynamic growth strategies. Goal is significant business expansion and revenue increase. Initiating robust client outreach programs and nurturing key accounts, enhance client retention and fostering long-term relationships.

Business Development Director

Elia - European Language Industry Association

Pivotal in steering the association through the financial challenges posed by the Covid-19 pandemic. A key achievement was the implementation of robust financial metrics, which enabled precise prediction and management of cash flows. This proactive approach was crucial in navigating the crisis, allowing for early and effective responses to rapidly changing financial conditions. This strategic financial management safeguarded the association's financial health and was instrumental in its survival and stability during an unprecedented global economic downturn.

Executive Board Member: Treasurer

Elected by my industry peers to represent a multi-billion euro industry at worldwide events. This role underscored my standing as a trusted and respected figure in the industry. My responsibilities included advocating for our industry's interests, developing new standards, engaging in high-level discussions, and fostering international partnerships. This position allowed me to actively contribute to shaping the global narrative and strategies of the localization industry.

Director

K International plc

Spearheaded the development and execution of the long-term strategy, aiming to create enduring shareholder value. Under my leadership in the first five years, the company tripled in size and I established a robust senior management team to drive continued growth.

The vision I promoted was to provide comprehensive solutions to all B2B language challenges in the rapidly globalising business landscape. As businesses increasingly go global and international trade opportunities broaden, we committed to delivering tangible value to our clients, helping them navigate language barriers effectively.

My team, a diverse group of seasoned business professionals, was instrumental in this journey. We offered consultancy and problem-solving services for a range of global business challenges. From translating websites into multiple languages and managing international social media campaigns to effective communication with global stakeholders, we were equipped to offer an efficient solution.

Chief Executive Officer

Entrusted with the creation and implementation of sales strategies and tactics. I successfully fostered significant growth within the UK Government and international customer sectors by directing my sales team to emphasize value-based selling and unearth novel revenue streams. A key part of my role was setting ambitious targets and establishing a comprehensive training plan for all customer-facing personnel. I also spearheaded recruitment strategies and conducted in-depth industry research to keep us ahead of market trends. This position allowed me to fully leverage my leadership skills and strategic acumen to drive business success.

Sales Director

Responsible for the management of a team of field sales and key account managers.

Sales Manager

Managed a team of 8 graphic designers and computer engineers who created localised versions of user guides, magazines, software and websites.

Technical Manager

Managing translation projects for the Home Office, Panasonic, Crossfield Engineering, HM Treasury, NHS, ODPM and American Express.

Project Manager

Association of Language Companies

The Association of Language Companies (aka the ALC) is a national trade association representing businesses that provide translation, interpretation, localization, and language training services. We are a dynamic group of entrepreneurs for the purpose of delivering timely information and tools to members to ensure that every company delivers the highest quality translation and interpretation, generates more sales and increases profits.

Find out more about us at http://www.alcus.org

Treasurer

Leadership Council Member

The Cranfield's MBA is ranked 1st in the UK and 3rd in the World by the Wall Street Journal. 

My MBA thesis and in-company project explored common strategic management models and their application in an entrepreneurial business environment.

MBA Student

My name is Richard Brooks, a dynamic business leader known for my strategic acumen and ability to drive international growth. With over 20 years at the front of a successful international company, I've recently embraced the exciting world of management consultancy where my impact continues to resonate. In 12 months I've had the privilege of steering over 100 companies towards their global expansion goals.

I have worked internationally and held senior board positions across the UK, Europe, and the USA. I excel in crafting and executing innovative marketing strategies, implement technology/AI, and senior team development.

Currently, I'm engaging with clients on a fractional basis, offering a portfolio of specialised services tailored to elevate their business. My areas of expertise include:

- Sales Team Development: Building powerhouse sales teams capable of driving revenue and exceeding targets.
- Corporate Account Sales: Expertise in navigating and securing deals within large corporate landscapes.
- Digital Marketing Evolution: Crafting cutting-edge digital marketing strategies that resonate with modern consumers.
- Key Account Management: Developing and executing comprehensive plans for key account growth and retention.
- Corporate Workshop Creation: Designing and delivering workshops that imbue teams with skills, strategies, and insights for success.

I'm passionate about sharing my knowledge and insights to empower your businesses. Let's connect to explore how my blend of experience, innovation, and strategic planning can help your company to achieve its growth goals.

Richard Brooks

Mark Shriner

Breeze Docs

Breeze Docs is the fastest, easiest, and most cost-effective way for small & medium businesses to respond to RFPs, RFIs, security questionnaires, and other important business documents.

www.breezedocs.ai

Co-founder & CEO

memoQ

I am the co-creator and host of the memoQ talks podcast and also organize industry round table discussions and in-person industry events to promote the memoQ brand.

Brand Advocate 

memoQ provides an industry leading translation management system (TMS) and CAT tool that are available via on-prem, and SaaS private cloud and hosted platforms.  I'm responsible for the development and growth of our business in the regulated industries including life sciences and financial services globally.

Strategic Sales Director

M3 Cloud Solutions

M3 Cloud Solutions helps organizations enter new markets by providing strategy and business development consulting services.

Clients Include:
Wordbee (SaaS), NeoSoft Technologies (software development), Agile 1 (SaaS), Gengo, Art & Auction, Louise Blouin Media, Welocalize, Innovative Language Learning, Globus Consulting, Marshall Goldsmith Stakeholder Centered Coaching.

Founder & Managing Director

AcudocX

Advisor

adaQuest

adaQuest is a Microsoft Cybersecurity & Compliance Partner, CSP, and FastTrack Partner that provides consultative and managed services related to cybersecurity, and migration and deployment services related to all Microsoft 365 workloads.

I was responsible for all business development activities and for managing our managed service engagements across North America and Japan. In all four years I exceeded revenue and new business targets, signed 25 Fortune 500 enterprise customers and significantly increased the small & medium business (SMB) business. I also developed the partner relationships with Microsoft, Security Scorecard, and Wizer Training.

Director Of Business Development & Customer Succes - North America

thebigword

P&L responsibility for all Asian operations of thebigword.

Managing Director Asia

CLS Communication

CLS Communication (a Lionbridge Company) is one of the world's largest translation companies. Specializing in BPOs in the financial and pharmaceutical industries, CLS Communication has a strong mix of in-house and external linguists, and the use of industry leading technology.

As CEO Asia Pacific I had full P&L responsibility for the Asia business which included offices in Singapore, Hong Kong, Shanghai and Beijing, and key accounts in Tokyo.  During that time we increased revenues by 500 percent and reduced annual fixed costs by 20 percent.

Key clients included UBS, Credit Suisse, CITICs, Haitong Securities, FedEx, Duty Free Shops, IHG

CEO Asia Pacific

Global Sources

Led Korean print and on-line advertising sales office to an increase in sales of over 65 percent.   Managed a team of 34 employees. Was responsible for P&L, hiring, training, marketing, and legal affairs.  From 04/99 to 12/99 served as General Manager of Electronic Buyer Catalogs (SaaS Procurement Tool). 

Involved with product development of www.globalsources.com and related e-commerce tools.

Coordinated sales, installation of Electronic Buyer Catalogs and web-based messaging system in the U.S., Philippines, Hong Kong, South Africa, Japan, the UK, and Singapore.

Country Manager - Korea

Led an international sales team of 15 AEs selling print and on-line advertising, web sites, banner ads and micro sites for Chief Executive Asia, Chief Executive China, and two other consumer publications in the US, China, Japan, Hong Kong, Singapore, Taiwan, Thailand, Korea, and Europe.

International Sales Manager - Hong Kong

During my work in various leadership roles, including Co-founder & CEO, CEO Asia Pacific, Managing Director Asia, President, and General Manager, I have had P&L responsibility for operations throughout APAC, North America, and Europe. I have rapidly scaled and built high-performance sales and operations teams, and have overseen the development of a leading B2B SaaS platform.

I also have extensive experience working as an executive coach, sales trainer, and business consultant, and enjoy helping individuals, teams, and organizations overcome challenges and optimize their operations and performance.

On the latest episode of memoQ talks, I had an enjoyable, inspirational, and informative conversation with Christophe Djaouani, CEO of Toppan Digital Language about climbing to new heights to achieve personal, professional, and organizational goals. Spoiler alert: Christophe recently climbed to the top of the tallest mountain in Africa, Kilimanjaro. He talks about that experience and also about the challenges and opportunities in the localization industry and path that Toppan Digital Language is on.

https://lnkd.in/gXkMHCai

Co-founder & CEO of Breeze Docs, making RFPs for SMBs a Breeze!

Stefan Huyghe, the reluctant "influencer" talks about how to select which localization events to attend and how to get your most out of the experience, on the latest episode of memoQ talks.

https://lnkd.in/gyFh4Vb9

The Breeze Docs team has not only shattered the traditional iterative approach to software development, we have also, with our latest platform development and expansion, leapfrogged the competition and evolved from being simply an RFP Response Tool to a comprehensive RFP Management Platform.  

What does that mean for our customers?  It means that in addition to being able to rapidly answer RFP questions, customers can use Breeze Docs to quickly analyze RFP requirements, organize all support documents, assign tasks, develop and modify answers on the fly, and more.

We have also just launched our new developer partner program, which includes Breeze AI+ and the new RFP Management features in the most value-packed offering available. 

To find out more, ping me or my colleague Alessio Demartis.

Feel the Breeze!

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Shriner's LinkedIn Performance

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