Slator

Program Development: Created three innovative training programs tailored for the localization industry, namely 'LSP Operational Growth Management', 'Sales and Marketing for LSPs', and 'Strategic Reviews for LSPs'. These programs were designed to address key industry challenges, enhance operational efficiency and provide LSPs with a growth toolkit.

Coaching and Strategic Consulting: Contributions included providing expert guidance in responding to RFPs, nurturing key staff for optimum performance, refining marketing processes, and offering high-level strategic advice. This role required a deep understanding of the localization industry and the ability to deliver customised, impactful solutions.

Senior Advisor

Cranfield School of Management

Strategic Consultant: Actively consulting with various clients on behalf of Cranfield University's School of Management. Specialised in delivering high-value advice on topics like Sales Directorship, Key Account Management, Value Creation, and Digital Marketing Strategies. My role involves working with a diverse portfolio of clients, including prestigious FTSE 250 companies, where I bring in-depth knowledge and strategic insights to drive business growth and transformation.

Educator and Mentor: Entrusted with teaching in-company programs at the master's level, showcasing my ability to convey complex concepts in sales and marketing effectively to a high-caliber academic audience. Underlines my commitment to knowledge transfer and education in the field of business management.

Professional Development: Currently enhancing my academic qualifications and teaching proficiency by pursuing a Postgraduate Certificate in Academic Practice (PGCAP), refining my skills in delivering high-quality education and research.

Event Organisation and Leadership: Organised significant events like the KAM Forum Conference, a two-day gathering that attracted over 100 academics and practitioners. The conference focused on the intersection of Artificial Intelligence with strategic sales and key account management, emphasising the emerging opportunities in these fields.

Visiting Faculty

Strategic Leadership Role: Serve as a key member of the advisory board for the Key Account Management Forum. Helping to curate content from expert speakers, foster engaging group discussions, and facilitating a dynamic environment for peer-to-peer learning.

Networking and Community Building: Play a pivotal role in enhancing and growing the forum's network, connecting executives and companies with the resources and relationships they need to excel in their practice of key account management. 

Research Contribution: Actively engaged in contributing to the research initiatives at the Key Account Management Forum. This involves identifying key trends, conducting in-depth analysis, and developing insights that are pivotal to the advancement of KAM practices. 

Thought Leadership: Through my research and presentations, I have established myself as a thought leader in the field of key account management. My work contributes to the collective knowledge of the forum and influences the practices and strategies of professionals in the industry.

Key Account Management Forum info is here:
https://www.cranfield.ac.uk/som/research-clubs/key-account-management-and-strategic-sales-forum

Key Account Management Forum

Richard-Brooks.com

Spearheaded the development of innovative digital marketing campaigns for international clients, integrating advanced SEO strategies to enhance online visibility and search engine rankings. Created tailored content based on persona analysis to resonates across diverse markets, driving measurable improvements in web traffic, engagement, and ROI for clients across various sectors.

Devised and executed a comprehensive localization strategy for a multinational corporation, facilitating its expansion into five new markets within 12 months. Conducted in-depth market analysis, cultural adaptation, and local compliance checks, leading to a successful launch with a 35% higher market penetration rate than projected. This strategy has become a case study in effective global market expansion through localization.

Created the 'Localization Inspiration Cards', an innovative and tactile tool for the localization industry, designed to stimulate creative and out-of-the-box thinking. I have successfully led workshops utilising these cards at various industry conferences and within companies,. Designed for an interactive approach and effectiveness in enhancing problem-solving skills in localization. These workshops and the cards themselves have set a new standard in the industry for inventive strategy development, significantly impacting professionals' approach to creating new strategies.

Book a workshop
https://richard-brooks.com/workshops/

Contact me
https://richard-brooks.com/contact/

Download free management training
https://richard-brooks.com/downloads/

Senior Consultant

Institute of Sales Professionals

Development and execution of dynamic growth strategies. Goal is significant business expansion and revenue increase. Initiating robust client outreach programs and nurturing key accounts, enhance client retention and fostering long-term relationships.

Business Development Director

Elia - European Language Industry Association

Pivotal in steering the association through the financial challenges posed by the Covid-19 pandemic. A key achievement was the implementation of robust financial metrics, which enabled precise prediction and management of cash flows. This proactive approach was crucial in navigating the crisis, allowing for early and effective responses to rapidly changing financial conditions. This strategic financial management safeguarded the association's financial health and was instrumental in its survival and stability during an unprecedented global economic downturn.

Executive Board Member: Treasurer

Elected by my industry peers to represent a multi-billion euro industry at worldwide events. This role underscored my standing as a trusted and respected figure in the industry. My responsibilities included advocating for our industry's interests, developing new standards, engaging in high-level discussions, and fostering international partnerships. This position allowed me to actively contribute to shaping the global narrative and strategies of the localization industry.

Director

K International plc

Spearheaded the development and execution of the long-term strategy, aiming to create enduring shareholder value. Under my leadership in the first five years, the company tripled in size and I established a robust senior management team to drive continued growth.

The vision I promoted was to provide comprehensive solutions to all B2B language challenges in the rapidly globalising business landscape. As businesses increasingly go global and international trade opportunities broaden, we committed to delivering tangible value to our clients, helping them navigate language barriers effectively.

My team, a diverse group of seasoned business professionals, was instrumental in this journey. We offered consultancy and problem-solving services for a range of global business challenges. From translating websites into multiple languages and managing international social media campaigns to effective communication with global stakeholders, we were equipped to offer an efficient solution.

Chief Executive Officer

Entrusted with the creation and implementation of sales strategies and tactics. I successfully fostered significant growth within the UK Government and international customer sectors by directing my sales team to emphasize value-based selling and unearth novel revenue streams. A key part of my role was setting ambitious targets and establishing a comprehensive training plan for all customer-facing personnel. I also spearheaded recruitment strategies and conducted in-depth industry research to keep us ahead of market trends. This position allowed me to fully leverage my leadership skills and strategic acumen to drive business success.

Sales Director

Responsible for the management of a team of field sales and key account managers.

Sales Manager

Managed a team of 8 graphic designers and computer engineers who created localised versions of user guides, magazines, software and websites.

Technical Manager

Managing translation projects for the Home Office, Panasonic, Crossfield Engineering, HM Treasury, NHS, ODPM and American Express.

Project Manager

Association of Language Companies

The Association of Language Companies (aka the ALC) is a national trade association representing businesses that provide translation, interpretation, localization, and language training services. We are a dynamic group of entrepreneurs for the purpose of delivering timely information and tools to members to ensure that every company delivers the highest quality translation and interpretation, generates more sales and increases profits.

Find out more about us at http://www.alcus.org

Treasurer

Leadership Council Member

The Cranfield's MBA is ranked 1st in the UK and 3rd in the World by the Wall Street Journal. 

My MBA thesis and in-company project explored common strategic management models and their application in an entrepreneurial business environment.

MBA Student

My name is Richard Brooks, a dynamic business leader known for my strategic acumen and ability to drive international growth. With over 20 years at the front of a successful international company, I've recently embraced the exciting world of management consultancy where my impact continues to resonate. In 12 months I've had the privilege of steering over 100 companies towards their global expansion goals.

I have worked internationally and held senior board positions across the UK, Europe, and the USA. I excel in crafting and executing innovative marketing strategies, implement technology/AI, and senior team development.

Currently, I'm engaging with clients on a fractional basis, offering a portfolio of specialised services tailored to elevate their business. My areas of expertise include:

- Sales Team Development: Building powerhouse sales teams capable of driving revenue and exceeding targets.
- Corporate Account Sales: Expertise in navigating and securing deals within large corporate landscapes.
- Digital Marketing Evolution: Crafting cutting-edge digital marketing strategies that resonate with modern consumers.
- Key Account Management: Developing and executing comprehensive plans for key account growth and retention.
- Corporate Workshop Creation: Designing and delivering workshops that imbue teams with skills, strategies, and insights for success.

I'm passionate about sharing my knowledge and insights to empower your businesses. Let's connect to explore how my blend of experience, innovation, and strategic planning can help your company to achieve its growth goals.

Richard Brooks

Ad Astra, Inc.

Founded and leads comprehensive language services firm, leading it to success with 22% yearly growth and 20% net profit margins. Directs and oversees all aspects of company’s operations, including fiscal function and performance; strategic planning; human resources; new programs; and training. Provides leadership, decision-making, and industry expertise to ensure operational excellence.

President & CEO

Advanced Language Systems International

Successfully identified, developed, and closed potential business deals, increasing revenues by 60 percent. Leveraged business acumen and language industry experience and expertise to negotiate contracts and help align business operations with client requirements. Accomplishments included launching a $30M federal government contract.

Director of Business Development

Led a project management team to ensure on-time delivery of firm’s language access services for a wide array of clients. Achieved a track record of exceeding quality standards while concurrently managing multiple projects. Identified cost saving opportunities and quality and process improvements, and helped present services to existing and potential clients.

Director of Language Programs

Performed full scope project management, including scope definition, resource management, schedule and budget management, performance management and measurement, and documentation of all activities. Executed projects according to detailed work plans, ensuring all deliverables were on-time, within budget, and at the required level of quality.

Enterprise Rent-A-Car & National Car Rental

Liability Adjuster

Conessence

Taught English as a Second Language (ESL) by helping students develop strategies and skills in reading, listening, writing, and speaking. Prepared current, relevant, interesting, and challenging materials and activities appropriate to the course description, curriculum guidelines, and language proficiency level of students. Facilitated and monitored student learning in a supportive and professional manner.

Senior Language Instructor & Program Developer

Performed interpreting services for a variety of organizations, including various western European and American media organizations (e.g., the Washington Times – Moscow Bureau, Insight Magazine, The Guardian, and the Boston Globe; high-level diplomats, schools, the Zenit soccer (football) team, and others in Russia.

Freelance Interpreter (English/Russian)

My role as Founder and Chief Executive Officer of Ad Astra, a comprehensive communication company, was born of my passion for promoting cultural understanding. 

I began my career providing spoken language interpretation and language instruction services to high-level diplomats, schools, the Zenit soccer team, media organizations, and others in Russia. When I moved to the United States, I served in various language services management and business development roles. My intimate experience in all aspects of the industry inspired me to create Ad Astra. I wanted to ensure equal access to information for all.

Language access facilitates necessary communication among different people in all activities of their lives. Each day, I work harder to ensure Ad Astra’s services reflect the very best offerings and current industry standards to serve the needs of both organizations of all kinds—e.g., businesses, medical facilities, government agencies, educational institutions—and individuals. 

I have built Ad Astra with a diverse team of professionals who, like me, also profoundly care about people and communities across the nation and the globe and find ultimate satisfaction in creating stronger connections among disparate communities. Along with my employees, I am deeply involved in many pro bono initiatives that provide communication services and language access to nonprofits and the community. 

And, I always seek to learn through professional development and travel. In my free time, you can find me exploring locales across the globe, immersing myself in new cultures and languages, and making friends along the way.

taplio

The Battle

Richard Brooks

Elena Petrova-Toolsie

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