Vantage Point Risk

A lot of people feel like they should be paying less for their insurance. They are busy and do not have the time to shop for a better price. Vantage Point Insurance will do the work for you to save you money.

We work with every insurance company
We work with all types of businesses
We work with anyone on their personal insurance

What does that mean?

We have the best options to find you the best price on your insurance. We understand the industry and work for you now, and at each renewal to save you money.

Owner

The Oregon Contractors Resource Center

Mastermind

Allstate

Agency owner, responsible for personal line sales and marketing, developed commercial book of business.

Agency Owner

Bulk Handling Systems

Responsible for client relationships, project development, and sales for large capital systems. Developed project scope, estimates, and deliver sales presentations to clients. Worked with clients in best business practices. Collaborated with clients, market vendors, and companies to develop systems, markets, and designs for existing and new business ventures.

Executive Account Manager

Developed parts and service department and operations training group for $100m company, focusing on increasing group revenue, development of services. Responsible for the service team, parts sales, and operations training teams. Worked with clients to develop best business practices. Direct work with high-profile clients training staffing and developing business operation plans for existing and new systems.

Service and Parts Manager

Responsible for worldwide Projects Delivery - Project Management, Controls & Automation, Installation (Mechanical/Electrical) Management, System Operations & Training. Working with owners, upper management, operations, and maintenance teams to enhance their systems and operations.

Projects Group Manager

Main Duties included project management and installation management worldwide for waste management systems.

Project Manager

QualAir Pneumatics

Project Engineering for the wood products industry focuses on both mechanical and pneumatics design. Projects ranging from new product development to full system design and implementation. Duties included Project Development, Project Engineering, Mechanical Engineering, Project Management, Manufacturing Management, Installation Management and Services, and Training, Service & Support.

Director Project Engineering

Western Pneumatics Inc.

Project Engineering for the wood products industry focuses on both mechanical and pneumatics design. Projects ranging from new product development to full system design and implementation. Duties included Project Development, Project Engineering, Mechanical Engineering, Project Management, Installation Services and Training, Service & Support.

Project Engineering

Empowering businesses by transforming the traditionally complex and confusing world of insurance into a transparent, tailored, and client-centric service by changing perceptions about what insurance truly means and stands for.

Richard S.

Ray Huang

Canopy Connect

Leading Canopy Connect's marketing team, I oversee customer, partner, content, events, and demand generation. My focus has shifted to company strategy, advanced product marketing, and driving category creation within insurtech, guiding our team to solidify market leadership and grow into new markets.

Vice President of Marketing

As the founding marketing leader for over three years, I built Canopy Connect's entire marketing function. My role encompassed go-to-market strategy, product marketing, demand generation, PLG, brand, content, and operations, establishing the foundation for growth as a pioneering insurtech platform.

Sr. Director, Marketing

Wingman Marketing Consulting

Wingman Marketing Consulting works exclusively with startups and emerging growth companies that operate in a business to business sales process. With 20 years of experience, founder and principal consultant Ray Huang has the depth and breadth of startup marketing experience to serve as your strategic partner in developing your startup’s marketing function.

Marketing Strategist

Tesorio

I developed strategies, campaigns, and programs that built brand and category awareness and drove demand for Tesorio's cash flow performance platform that helps finance teams better manage, predict, and collect cash.

Director / Head of Marketing

I developed and implemented a hybrid account-based and broad demand framework to drive demand for product and content. Participated in the company rebrand and managed the website redesign/launch. I also implemented most of the marketing tech stack that included Pardot, Salesforce, GoToWebinar, Zoom Webinars, Outreach ZoomInfo, Triblio, and Saleswhale.

Director, Demand Marketing

BloomBoard, Inc.

Highlights – created demand generation campaigns with national and regional impact with extremely limited budget and personnel.
- Strategic Marketing – developed and implemented semi-annual go-to-market strategies, campaigns, and tactics.
- Demand Generation –  planned and executed integrated marketing that drove demand for products and programs that contributed to 4x sales opportunity pipeline in 24 months.
- Product Marketing – developed product and program messaging for key personas, managed launches and pivots, enabled sales team with playbooks, email templates, personalized landing pages, collateral, and call/video scripts.
- Website Development – built an all new company website experience from start-to-finish using Wordpress, Divi, and several integrated components. 
- Sales and Marketing Operations – managed Hubspot and integrations with Salesforce, GoToWebinar, PersistIQ (sales email platform), and other systems to ensure seamless data syncing. 
- Cross-functional Team Leadership – championed initiatives on account-based sales and marketing, company cultural development, and started the fantasy football league.

Director of Marketing, B2B

Vendini

- Highlights – implemented a demand generation model with visibility and responsibility for the entire journey through the funnel – acquisition, nurture, MQL, SQL, opportunity, and closed-won revenue.
- Strategic Marketing – developed and implemented strategic and tactical plans and roadmaps for demand generation and content.
- Team Leadership – hired and led a team of 4 to support demand generation and developed their capacity to work across other marketing functions.
- Lead Acquisition – managed lead acquisition efforts across paid search, paid social, display, retargeting, sponsored placements and partnerships.
- Lead Nurture – Developed lead nurturing programs for three target segments to develop interest and generate marketing qualified leads for multiple sales teams.
- Sales and Marketing Operations – implemented a modified SiriusDecisions Demand WaterfallTM model (Lead > MQL > SQL > Opp > Win) within Marketo and Salesforce.
- Marketing Analytics – built lead conversion and projection models and developed reporting framework.
- Content Marketing Campaigns – created multi-touch campaigns to promote webinars, books, white papers, and guides to existing prospect pool, customers, and new acquisition targets.

Head of Demand Generation & Integrated Marketing

App Annie

- Highlights – led a 30-day migration from Hubspot to Marketo and quickly developed and implemented baseline programs to nurture leads and freemium users.
- Lifecycle Marketing Strategy – developed programs and campaigns in 7 languages to drive leads/users through mid-funnel checkpoints to guide MQLs to the sales team.
- Marketing Automation – led the migration from Hubspot to Marketo to bring segmented and scalable workflows to a database of over one million records.
- Marketing Operations – served as administrator of marketing automation tools and coordinated a complex three-way data sync with Salesforce, Marketo, and product.
- Email Marketing – managed all email communications around product launches, feature enhancements, event communications, and weekly newsletters.
- Team Leadership – directly managed the lifecycle marketing team and led cross-functional project teams involving, creative, design, sales operations, engineering, product marketing, and demand generation.

Senior Manager, Lifecycle Marketing

Turnitin

- Highlights – overhauled customer programs which led to SaaS renewal rates to over 95% within 18 months through email, social media, user events, webinars, video and adoption initiatives.
- Strategic Marketing – developed plans to increase software usage and adoption that led to 96% renewal rates.
- Marketing Operations – systemized communications, lead nurturing, and customer communications through marketing automation software (Marketo and Pardot).
- Marketing Communications – developed presentations, emails, newsletters, and landing pages, including design, content writing and editing.
- Social Media and Community – developed a strong network of advocates through thought leadership within a branded community, blogs, and traditional social media.
- Webinars and Online Events – planned, moderated and hosted more than 50 lead generation and user adoption webinars (Adobe Connect and WebEx).
- Video Production – conceptualized, planned, shot, and edited promotional and training videos.
- Team Leadership – Directly managed the loyalty programs team and led multiple cross-functional teams for rebranding, promotional campaigns, product initiatives, and company cultural improvement.

Senior Marketing Manager, Loyalty Programs

Onsite Dental (now Onsite Health)

Led the marketing efforts of 3 business divisions. Onsite Dental managed mobile dental practices that park at large company parking lots to perform general and cosmetic dentistry to employees. I acted as Account Manager for over 60 Fortune 500 clients to create, implement, and execute individualized marketing strategies to increase patient utilization.

Director of Marketing

Wintec Industries

Led Marketing Communications Team. Graphic Design, Web Design, Website Management, Writing and Editing, Tradeshow Management.

Marketing Communications Manager

Society for Advancement of Management

Professional organization dedicated to the advancement of the discipline of management across all occupations. Served as President in 2000, Director of Publicity in 1999, and DIrector of Professional Relations in 1998. Also served as Director of Student Relations in 2001-2002 for the Orange County Professional Chapter.

Board of Directors

A full-stack B2B marketing leader with 20 years of experience in startups and growth companies. My experience as a manager, director, and consultant enables me to effectively assess situations, develop strategies, and implement actionable tactics that deliver high impact results that grow revenue.

I lead the formation of the marketing function with responsibilities that include go-to-market strategy, marketing strategy, product marketing, demand generation, PLG, brand, content, and marketing operations.

taplio

The Battle

Richard S.

Ray Huang

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