Ric Franzi

As a Business Partner with Renaissance Executive Forums, we help Orange County's leading technology, healthcare, construction, manufacturing, and professional services executives align their vision, strategy, and execution through collective intelligence, just like we did for a recent member.
 
This business founder wanted to exit the business. However, he and his key executive did not have a management team capable of making decisions or running the business.
 
They recognized the company depended on them for all decision-making. They needed to know how to change that culture despite previous failed attempts.
 
Through insights and advice from the group, they came to realizations that led to significant breakthroughs, including:
 
・Enrolling the founder and his partner in separate peer groups
・Developing a strategic planning process
・Identifying manager interdependencies and leadership capabilities
・Developing models for hiring, marketing, finances, managing inventory, and developing employees
・Mapping out an effective exit plan with post-exit responsibilities
・Selling the business to the employees through an ESOP
・Creating a company board of directors
・Preparing the partner to become the president
・Recruiting two additional outside directors for the board
 
As a result, the founder could:
 
・Fully cash out six years after starting the sale process
・Give the new president a growth plan to double revenue within five years
・Leave behind a profitable and growing business capable of exploring new geographic markets
 
If you're ready to:
 
・Improve company profitability, sales, and productivity
・Develop more precise performance benchmarks, and
・Obtain new knowledge you can't get anywhere else
 
Let's talk and see if you're a good fit for our Executive Forum.
 
https://richardfranzi.as.me/ExecForumsintroductions

CASE STUDY: How To Execute A Successful Exit Strategy Despite A Pandemic

As a Business Partner with Renaissance Executive Forums, we help Orange County's leading technology, construction, manufacturing, and professional services executives align their vision, strategy, and execution through collective peer intelligence, as we did for our recent member.
 
As the founder of her growing company, she worked 16-hour days, 6-7 days a week, and became a slave to the business.
 
She rarely had time for her children, and the toll of responsibilities prevented her from growing further.
 
Through our group's insights, advice, and accountability, she came to realizations that led to significant breakthroughs, including:
 
・How her behavior contributed to the situation
・The need to fire her #2 employee
・Buffering herself from her operational business needs
・Identifying the qualities necessary for new direct reports
・Building a new management team
・Letting go of being the "firefighter"
・Setting concrete 3-5 year goals
・Mapping out the evolution to allow desired growth
・Financially modeling the financial requirements to support desired growth
 
By prioritizing her essential strategic goals, implementing those ideas, and setting deadlines, within less than two years, she was able to:
 
・Double her clients
・Limit her work days to 8 hours with free weekends
・Take a 2-week work-free vacation with her family for the first time
・Buy a vacation home and plan to spend regular family time there.
・Significantly lower her stress levels and improve her health.
 
If you're ready to:
 
・Improve company profitability, sales, and productivity
・Develop more precise performance benchmarks, and
・Obtain new knowledge you can't get anywhere else
 
Let's talk and see if you're a good fit for our Executive Forum.
 
https://richardfranzi.as.me/ExecForumsintroductions

CASE STUDY:  How To Go From 16-Hour Days To 2-Week Vacations 

Since 2007 I have dedicated my career to creating a safe place for business executives to work on their businesses. 

"Experience is the best teacher, but some business lessons are best learned vicariously through the experiences of your peer business owners."  

I am the Orange County Business Partner for Renaissance Executive Forums, an international CEO organization with over 2,500 members.

I know that it is lonely at the top, having served as President and for a global, 700-person engineering and manufacturing firm for five years.

For business owners and executives who are leading companies with 5 to 250 employees, I stimulate original thinking to support their critical decisions. I chair CEO Peer Groups for Orange County-based firms.

The peer groups I chair provide a safe place where members can learn from each other, share their experiences, and ultimately improve the performance of their firms over the long term.

My members create a unique environment where they trust each other to provide honest and unbiased feedback for their most pressing issues and opportunities. 

Many times the process simply ensures my members are moving in the right direction eliminating the trial and error approach so common in today's ever-changing business world.

The peer group helps to illuminate and magnify possible new ideas and approaches to the business challenges CEOs and business owners face every day.

Finally, over time membership in a Renaissance Executive Forums CEO Peer Group guides members to develop a deeper self-awareness enabling them to release the true potential of their firm and live impactful lives.

Business Partner-Orange County

I am the author of 3 books written for executives of small companies. My original book was the first ever written on the sustainable value of CEO Peer Groups®.  My second book explores the importance of a CEO's mindset. My latest book looks at how unintended consequences can damage a leader's effectiveness and a firm's performance.

Business Author

A nationally recognized keynote speaker and workshop facilitator.   

Here is what clients say about him:
"Richard was a keynote speaker at our industry's 2017 CEO Retreat. He also facilitated a peer-learning workshop for this group of 200+ CEOs. He fostered a safe environment for the participants to share their experiences and to learn from each other. Richard's keynote was his “Killing Cats Leads to Rats” presentation, based on his 3rd book. He was well-received, and the participants appreciated his humor and approach to facilitating peer learning."-David Jennings, Vice President of Education, Community Associations Institute.

I speak to audiences of CEOs and business executives who are leading middle market firms on concepts relating to peer learning for business executives.

I bring ideas and concepts to executive and management teams that will improve their performance.  I present my concepts in a fast-paced, fun manner to engage the audience to learn the concepts and retain them.

Keynote Speaker ∙ Workshop Facilitator

Critical Mass Business Talk Show

Critical Mass Business Talk Show has a deep and rich catalog of interviews in our archives. To listen to past Critical Mass Business Talk Show interviews, visit podcast.criticalmassforbusiness.com or youtube.com/richardfranzi

Business Talk Show Host

Dekra-Lite Industries, Inc.

Located in the heart of Orange County, Dekra-Lite has been a leader in commercial Christmas Decorating since 1987. Bringing a fresh and innovative approach to holiday decorating, we are the premier decorator for hundreds of commercial properties, amusement parks and cities across the country. As experts in commercial Christmas decorating, our staff is able to assist in every aspect of transforming your property for the holidays, from design to installation. In addition to carrying a wide array of dazzling products to choose from, we also fabricate custom decor pieces. This enables us to fulfill every one of our clients’ specific needs, making their vision come to life. Years of experience paired with extensive industry knowledge makes Dekra-Lite the ideal choice for your property, no matter how large or small.

Chairman Board Of Directors-ESOP

Cal Pac Sheet Metal, Inc.

OC Metals is committed to being a single source for specialty contractors and the building industry for Custom and Standard Architectural Metals, Metal Roofing, Rain Gutter Carrying, Waterproofing and products and accessories associated. We offer and stock a comprehensive line of products in addition to custom fabricating to project specifications. Tools, fasteners, and sealants are required for every job and we don't want our customers driving around spending time and money looking for these specific accessories. OC Metals has listened to what our customers consider the best manufacturers who deliver the best products and we stock our shelves with these accessory lines and pass the savings on to our customers. When it comes to custom fabrication we strive for accuracy with a quick turnaround. Our promise is Value and Service. We want to be part of your team, offering you that competitive advantage needed in today's market place.

Member Of The Board Of Advisors

The Value Builder System™

I lead CEO Peer Groups made up of business owners who are running companies with 5 to 250 employees who are focused on improving the value of their business by applying the concepts within the The Value Builder System.  

This system is a scientific methodology proven to increase the value of a business.

After analyzing over 40,000 businesses, the average Value Builder Score is 59 out of 100. If you look at the acquisition offers these businesses have received, the average offer is 3.5 times pretax profit.

The Value Builder users who have improved their score to 90 or greater-by following the system- are receiving offers of 7.1 times pretax profit on average.

Advisor

Forbes Coaches Council

As a former member of the council, I submitted thought leadership articles and short tips on industry related topics for publication on Forbes.com

My focus was on understanding how unintended consequences arise from strategic business decisions made by CEOs and executive teams.  I also be explored how best to avoid, reduce or mitigate the negative effects of unintended consequences on business performance and employee morale.

Columnist

Aptiv (Formerly Delphi Connection Systems)

Grew top line revenue by $20 million (40%) while implementing process improvements through Lean Initiative, Six Sigma on other tools, redesigned our business model by converting to a Business Line Profit and Loss Structure with 4 Business Units, led the creation, adoption and execution of a 5-year vision that drove our entry into new markets while expanding our global customer base and market penetration.
 
Each of these steps were required to unleash the firm's true potential for growth and financial performance. 

Full P&L responsibility.  Led a global team of 15 direct reports and 700 employees.

Top executive with oversight of all engineering, finance, manufacturing/operations, quality, sales, marketing, human resources and IT functions.

President

Hired to build new sales channels and revitalize the company's position in existing markets.  Expanded markets to encompass: medical devices, military, industrial controls, computer products and automotive interconnects.

Executive Vice President for Global Sales

Clearview Networks

Early stage, VC funded start-up internet video technology firm.  Senior Sales and Marketing Executive responsible for building the marketing and sales strategy for leading-edge Internet video/audio monitoring technology to attract clients, investors, media and prepare the firm for a future IPO.

Executive Vice President Sales Marketing

Lantronix, Inc.

Senior Sales Executive responsible for developing systems and procedures to enable this privately owned firm to conduct an IPO.  

Recruited to fill the position from existing employer specifically for my demonstrated skills in building professional sales teams and my experience working for publicly traded corporations.

Vice President of Global Sales

☎ TEXT Me: 949-887-4104 | ✉ rfranzi@ref.global | 🌐ricfranzi.com | Complete my Executive Empowerment Quiz and receive a FREE copy of my book "Critical Mass: The 10 Explosive Powers of CEO Peer Groups". The book shows you how to unlock your company's true potential and value, overcome common threats in today's business climate, and propel you and your organization to the next level! 🎁 

https://bit.ly/3NWGthw

ʜᴀʀɴᴇꜱꜱ ᴛʜᴇ ᴘᴏᴡᴇʀ ᴏꜰ ᴄᴏʟʟᴇᴄᴛɪᴠᴇ ɪɴᴛᴇʟʟɪɢᴇɴᴄᴇ -- ᴛʜᴇ ꜱᴇᴄʀᴇᴛ ᴡᴇᴀᴘᴏɴ ꜰᴏʀ ꜱᴜᴄᴄᴇꜱꜱꜰᴜʟ ᴄᴇᴏ’ꜱ, ᴘʀᴇꜱɪᴅᴇɴᴛꜱ ᴀɴᴅ ʙᴜꜱɪɴᴇꜱꜱ ᴏᴡɴᴇʀꜱ

You probably already know that your whole company is greater than the sum of its departments.

As your organization's leader, it's your job to ensure that every department performs as well as possible.

However, your organization will face challenging events and decisions as it develops and moves forward. You will need to know more regarding the following: 

⚠️ Emerging technologies,
⚠️ Rapidly evolving regulations and social responsibilities,
⚠️ Agile competitors continually test your adaptation ability.

Most of us must improve our ability to identify gaps in our knowledge and sometimes feel isolated or unsure regarding new tasks and challenges. 

My name is Ric Franzi. I'm a happy husband, father, international keynote speaker, Amazon best-selling author, and the host of Orange County's longest-running business talk show.

As the president of a global manufacturing firm, I know that being a CEO can be stressful, and there is a need to understand that the decisions you make are optimal. 

Nobody is an island. We all need others to help us with decision-making. 
I have found a group of people who understand that situation and help with valuable insights and advice when making informed decisions. They have enabled me to grow my company's revenue by 40%.  

In 2007 I left my corporate job to lead local private peer groups and help others use this compelling process.

I am now a nationally recognized thought leader on the power of collective intelligence and a Business Partner with Renaissance Executive Forums. I help OC business leaders discover their ability to make lasting positive changes in their lives and organizations.

Through this process, I want to help you and make you feel like a leader. 

👉 Please be my guest and discover how collective intelligence helps solve problems to keep your company ahead of the curve and allows you to get a good night's sleep.

Artemis

Founder & CEO | Contingent Headhunting | Executive Search | Permanent Placement | Certified DVBE

Miracles for Kids

Board Member

University of California, San Diego - Rady School of Management

Guest Lecturer for Rady School of Management - focused on innovation and entrepreneurship.

Guest Lecturer

Epic Charter Schools - California

Alder

Gen Next is an invitation-only organization of successful individuals dedicated to learning about and becoming engaged with the most pressing challenges facing future generations — including global security, education reform, and economic opportunity. The collective influence of its national network of civic-minded leaders empowers bold and innovative solutions to these challenges.

Regional Board Member

Unified Technical, Inc.

Sales Manager

Chris Relth is a seasoned professional with 19 years of experience in the talent industry, recognized as a thought leader and an agent of change. He is the Founder and CEO of Artemis, a specialized staffing and executive search organization, where he brings a tenacious approach to concierge-style permanent search and staffing services. Additionally, Chris is a Managing Partner for Artemis United, a DVBE-certified joint venture that works with the state, fed, and clients to help meet their vendor diversity needs. Artemis United only hires military veterans internally to help with their transition to the civilian workforce.

Chris' leadership philosophy is rooted in the belief that fostering a supportive and collaborative work environment is critical to the success of his team, and ultimately leads to successful outcomes for his clients. His company is dedicated to the satisfaction of its team members and is committed to contributing to positive, long-lasting impact through the promotion of happier, healthier workforces.

A Bay Area native, Chris holds a degree from Chico State University and has been a resident of Orange County for over a decade, where he currently resides in Ladera Ranch, CA. In his free time, Chris channels his energy into philanthropic pursuits as a partner of Miracles for Kids and sits on various boards. He is also a youth football and baseball coach and is heavily involved in fitness.

Chris Relth

Client: “Chris, we need someone in 2 weeks” 
Me: “No, that won’t work” 
Client: “Why the hell not?” 

Every new client tells me the same thing: 

"We need someone fast."

Then six months later, they're back on the market. 

Because "fast" gave them the wrong person.

Here's what actually happens when you optimize for speed:

You get 10 candidates who barely match the brief. 
You interview 3 out of desperation. 
You hire 1 because the recruiter's pushing hard and you're out of options. 
Then the candidate leaves in 4 months because it was never the right fit.

The recruiter got paid. You got a gap to fill all over again.

I had a client come to me after exactly this situation. 

They'd worked with three different firms in 18 months. 

All promised speed. None delivered someone who lasted.

When we started working together, I told them upfront: 

"This will take longer than you want. 
But you'll get at least 5 candidates in 5 business days, will want to interview them all, and one of them will actually stay."

They pushed back. "We need someone in two weeks."

I said no and advised them on the process they should follow to secure a long-term fit

Two months later, they hired someone who's still there two years on. 
Because we took time to understand what they actually needed, not just what the job spec said.

Here's what I've learned: clients don't actually want fast. They want certainty. They want to know the person they hire won't be a mistake they're fixing six months from now.

Speed feels like certainty. But it's not when quality is sacrificed

Real certainty takes time. 

It means understanding how someone will fit your team, not just their CV. 

It means saying no to candidates who look good on paper but won't last.

Most recruitment firms won't tell you this because it's not what you want to hear

But it's what you need to hear if you're tired of rehiring the same role every year.

Every VP losing top talent says the same thing:
“I can’t afford to lose my top performer.”
Then they ignore them for six months straight.



I see this all the time. 

Leaders spend 90% of their energy dragging bottom performers up…

They hold one-on-ones with the strugglers
They create improvement plans
They pour energy into getting them to hit 50% of quota.

Meanwhile, their top reps... the ones crushing 150% of target…

Get a quick "great job" and silence until the next quota review.

That top performer will eventually get recruited to a competitor. 

They’ll take the call, because nobody at their current company has checked in with them in months. 

And in 6 weeks, they'll hand in their notice.
Leaving sales leaders shocked.

Top talent leaves because they often get neglected. 

They don't need performance coaching. 

They need career vision, growth opportunities, and to know you're invested in their future. 

My message today is simple. 

Pay attention to the people already winning for you.

My best clients are always hiring.
Even when there’s no open role.
Especially in aerospace & defense, things change fast:


A key engineer gets poached
A program manager moves on
A lead relocates overnight

And suddenly it’s: “We needed someone yesterday.”

If you only start hiring when there’s a gap,
You’re already 6 months behind.

The strongest teams don’t wait for vacancies.
They build relationships before they need them.

So when change hits (and it always does)…
They don’t go to the market.

They make one call.

And surprise, surprise…

They’ve already got top talent ready to say yes.

Artemis Technologies is hiring. Please reach out to Troy Therien if you or anyone might be interested.

Leader, Husband & Father | Consulting Services & Talent Solutions

𝐖𝐞 𝐚𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚𝐭 𝐀𝐫𝐭𝐞𝐦𝐢𝐬 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬!
We have built an elite client team that is solution oriented, relationship driven, and trusted by industry leaders. That team has opened doors to a portfolio of incredible customers and the demand for our work keeps growing.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐭?
We are not a paper pushing staffing company. We bring a true digital talent experience, we present talent in a way that actually helps leaders make decisions, and we have expanded into consulting services that create real, measurable value. It is working and now we are adding two key roles.

𝐖𝐞 𝐚𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐞𝐫
We want someone who builds trust fast. Someone who does not hide behind a screen but actually builds relationships, nurtures networks, and advocates for talent in a meaningful way.

𝐖𝐞 𝐚𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
This role sits at the center of the customer experience for talent delivery. You make sure we deliver with precision, hit our SLAs, coordinate seamlessly, and provide the level of service that keeps our customers coming back.

We are extremely selective. We hire people who hold a high bar for themselves and for the experience we promise our customers.

Please message me on LinkedIn or email me at troy.therien@artemissp.com
 if you or someone you know would thrive here.

taplio

The Battle

Ric Franzi

Chris Relth

Followers

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taplio

The Battle

Ric Franzi

Chris Relth

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Relth's LinkedIn Performance

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Performance ScoreChris Relth's LinkedIn Performance