Adway

- 39 ATS analysis & reporting to clients; improving renewal success by 70%
- Automated monthly sales reports with Python, saving 15 hours per month. 
- On our way to 100M ARR in 2025, leveraging data and tech.
- Tech stack: M365, Excel, Python, PowerPoint, Loom

Data Scientist & BI Consultant

Alterfy

Advising the software and data team in building a robust SaaS web app leveraging AI,  analytics, and data. Perform data analyst and data scientist tasks by measuring KPIs and building machine learning models.

AI & Tech Advisor

ROCK

- Led the BI using tools like BrightGauge, PowerBI, and HaloPSA to create and update over 200 reports and dashboards.
- Managed the data transition for an MSP used internally called HaloPSA which delivers a 5x growth to the company.
- Data engineering, and data science work on Microsoft Fabric (pipelines, Lakehouses, Warehouses, Notebooks...)
- Data consulting in data projects for clients.

Data Scientist

Kadogoodiz

Head of data science and analysis with the goal of fetching, cleaning, analyzing, and reporting data to senior partners.

Uhubs

+ Analyzing the data sets to extract insightful information (Python, Pandas).
+ Cleaning and feature engineering on data sets.
+ Integrated natural language processing (NLP) to analyze textual data (nltk, stemming, tokenizing).
+ Visualized insightful information (Matplotlib, Seaborn, Plotly)
+ Deep research on benchmarking to increase sales workflow.
+ visualizations and reporting

Consultant Data scientist

Riad coaching

Performance Coach

Setexam – The Agar Specialists

+ Maintained databases using MySQL
+ Handled part of the AWS infrastructure and migration from on-premises to the cloud
+ Cleaned data prior to training and analysis using Python (Pandas, NumPy)
+ Visualized important metrics and outputs using Matplotlib and Seaborn
+ Been part of the machine learning team and made sure to apply best practices and optimize the code.

Assistant data scientist

+ Designed maintenance software ‘Coswin 7’ and trained technical staff to use it for preventive and corrective maintenance.
+ Trained a newly hired maintenance technician to manage and use Coswin 7 for troubleshooting and effective use.
+ Automated part of the process concerning the dosing and transfer of chemicals for cleaning purposes using Allen Bradley API language.
+ Supervised and visualized in real-time the automated process via RSLogix 500.
+ Worked with IO-Link, a modern technology of sensor/actuator that was added to the company’s workflow.

Engineer Intern

Syndic8

Collective created with a bunch of friends in 2015, eager to grow the Moroccan musical scene. 
As a co-founder and musician I dealt with :

+ 10+ High-quality events all over Morocco
+ Booking 16 International renowned artists. 
+ Budgets ranging from 1000-13500£.
+ Communication over Facebook and Instagram + Ads
+ Performing live as a professional around Morocco and France

Co-Founder

+ Exploring the industrial world, API's, sensors, programs, servers, machines, supervision, maintenance...

Stagiaire en ingénierie industrielle

🤖Data Scientist | Turning Raw Data into Money Generating Insights | Data-led Growth for Your Business 🚀

Freelance Data Scientist | ML Engineer | SQL | Python | Power BI | MLOps

Data analytics and Machine learning models built 5X faster - no quality compromise. Worked with 14 clients in 7 different industries in the last 3 years. Helped current company scale to $5M+ ARR. Featured TOP RATED PLUS talent on Upwork in 2025 with 100% job completion and satisfaction.

My Toolkit:
- Data analytics: Python, SQL, Excel
- ML Engineering: FastAPI, AWS, Streamlit, great_expectations
- Data visualization: PowerPoint, PowerBI, Plotly, Matplotlib
- Data modeling: Scikit-learn, TensorFlow, Keras
- MLOPs: CI/CD (GitHub Actions), Docker
- Additional tools: Notion, n8n, Canva, Git/GitHub

My Stats:
- 5-stars reviews on 99% of projects delivered.
- 100% Job Success Score for on-time, budget delivery.
- Helped scale currently business to $5M ARR with ATS analysis & Reporting.
- 1 year TOP RATER PLUS on Upwork.
- 1200 hours billed.
- $40k+ earned.

What You’ll Get Working With Me:
- A data analyst who is a real problem solver.
- Quick responses (within the hour on working hours)
- Clean, maintainable code and detailed documentation
- A clear “NO” if something isn’t feasible; no wasted time
- A well-crafted report or dashboard as per the requirements

My clients think:
- "Anas is great and highly knowledgeable. He is passionate about solving data science challenges and has helped me significantly streamline some of my processes, enabling better scalability.
- "Anas, was prompt and thorough and I would def use him again in the future."
- "Anas is great to work with. He made the job so fluid and his knowledge of data science makes him someone worth listening to. I’m glad I chose him for my small business. I’m looking forward to what’s coming next, and I would definitely hire him again."

Popular Clients & Products:
- Uhubs: Financial company based in London
- AllAboutGroup: Law recruitment firm based in London
- Growth Dynamics: Marketing and data strategist based in London.
- Adway: Tech and recruitment company based in Gotheborg, Sweden

About me:
- Football fan since I can remember (Real Madrid fan)
- Tennis lover and practitioner (one-handed backhand style)
- Mangas fan (One Piece, Naruto, Bleach)
- Travel addict (South Asia, Europe, Africa, America (soon))
- Reading is something I enjoy as much as coffee (oat latte fan recently)

-----

YouTube Channel
→ GO HERE: https://www.youtube.com/anas_riad

Request services via LinkedIn or Email below:
r.riadanas@gmail.com

Anas Riad

The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

taplio

The Battle

Anas Riad

Ian Lopez

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?