Vishal Rewari

Optiblack

Optiblack is a tech + analytics partner for SaaS, eCom, Fintech and Healthtech

We do this by building, maintaining and scaling the data tech stack, AI Initiatives and Digital Products for companies.

Optiblack is on a mission to work with 1000+ companies to serve over 100 Million Users in making their lives better, smoother.

Founding Partner

Fathom - AI Meeting Assistant

I was sitting quietly, when a notification popped up

You want to invest in Fathom?


Have been using this since couple of months,
loved it so much that we started paying

Have a client said something on call - will check fathom again what he said
Have a team mate mentioned a point - highlight it and revisit it again
Want to sync to dos from call with hubspot - Fathom will do it automatically

Shit

In the next 10 mins 
I decided to become investor

With this investment, I became an investor officially :)
Fathom Investor, 2024 Series A
Fathom takes amazing notes, try it yourself: https://fathom.video/invite/k1qzZQ

Investor

RevGenius

RevGenius is an online community for sales, marketing, rev-ops, and customer success professionals.

Member

Product Marketing Alliance

Ambassador

Innovation & Research Foundation 

We are the catalyst for growth and innovation for organisations around the world

The term to define today's world is  VUCA i.e. Volatile, Uncertain, Complex and Ambiguous 
With such uncertainty, businesses need proper handholding and structure processes to drive innovation and growth.

We help businesses and startups in 

1. Developing new products and markets
2. Increase their operating efficiency
3. Identify Communication barriers
4. Develop empathy

and 100+ more ways 

We do this by structured Innovation process and Handholding


If you are launching a product or you want to put your product on hyper-growth
Reach out to me at vishal@irfindia.org

Sr Manager, Digital Transformation and Growth

ORMAE

Consultant

Appitsimple Infotek Pvt. Ltd.

Enterprise Sales Head

1. Successfully set up the Sprint Process that increased tech output efficiency by over 100%
2. Resolved application server availability which decreased the server downtime by 90%
3. Setup the product team of 4
4. Setup the HR process and hired over 20 employees
5. Created the product metrics KPI

Product

CallHippo

SaaS Telephony product with 1M$+ ARR run rate

Hired by CEO to lead Product and setup product teams from ground up

* Collaborated with product, marketing, sales, tech and customer support and success teams
* Execution of sprints and product development
* Shipping product on time
* Decision making on team development, training identification
* Hiring and setup of team process
* Setup of enterprise sales team

Achievements
* Optimised the product development process to have 2x output in sprints
* Reduced the product outage leading to reduction in churn and increase in retention with uptime to 99.9%
* Revamped the product design to reduce friction and increase product usage
* Led partnership with domain services to enable business enrollment
* Reduced churn from 8% to 5% with churn identifier and customer success setup
* Setup product team and tech hiring and doubled the team size
* Led product market fit initiative to identify core set of users
* Developed product roadmap and integration strategy, leading from 1 to 50+ integrations with marketplace model
* Hired cross-functional teams
* Developed scrum practise company wide to lead the efforts
* Led revenue growth to 2x in 1 year
* Implemented Product Analytics and Product Usage Framework

Product Head

SoftwareSuggest

SaaS Software Marketplace with 600k to 1M $ ARR

Hired by CEO to lead Product and setup product teams from ground up

* Collaborated with product, marketing, sales, tech and customer support and success teams
* Execution of sprints and product development
* Shipping product on time
* Decision making on team development, training identification
* Hiring and setup of team process
* Cross-functional execution with marketing teams
* Worked on customer feedback
* Collaborated with executive leadership team on initiatives
* Define the product development process and tech stack optimisation


Achievements
* Design revamped to increase page responsiveness by 90%
* Design revamp to increase conversions by 30%
* Led initiatives of process optimisation to save 200+ Man Hours daily
* Led initiatives to 2x the website traffic and automated page development for SEO performance improvement
* Conversion Optimization leading 12% increase in leads, impacting 10-15% increase on M-o-M revenue
* Hired cross-functional teams
* Improved tech productivity to 3x
* Hired product teams and setup the product development process
* Revamped the client portal for fast retention
* Introduced tools and design processes to faster hand-off from design to tech
* Implemented Product Analytics and Product Usage Framework

Naman Angels India Foundation

NAMAN is Navi Mumbai’s first Seed Investment & Innovation Platform. We are committed to disrupting the angel investment and startup ecosystem across India. Our innovation platform provides values to startups through its angel networks, mentors, venture funds & co-working facility and strategic tie-ups.

Mentor

On 4th July 2005 at 5:52 UTC, my life changed

This day taught me how a 15-year-old child sitting in a small town of Ahmedabad, India, through a connection and by taking an initiative can be part of something bigger, that takes one out of the world. 

NASA launched its bold mission to impact the comet and few people from earth got a chance to be part of that mission and I was one of them. The Deep Impact spacecraft travelled 429 million km (267 million mi) in 174 days to reach comet Tempel 1 at a cruising speed of 28.6 km/s (103,000 km/h; 64,000 mph).

This incident changed my perspective on how small things can lead to a big impact you can never think of.

In the following years, I excelled at education, worked with cross-functional teams from product, technology, operations, marketing,  sales, customer success to drive and to lead companies on collaborative, strategic initiatives leading to an impact of 300M$+

Over the last decade, I have worked with early stage startups, SMBs, Enterprises and Government Institutions and worked on cross-functional projects to deliver impact.

Now, I work with SaaS companies to increase their onboarding & retention through product growth and  generating a product strategy that makes the user comes back and get their job done by taking a unique collaborative cross-functional inter-department approach with sales, marketing, product and tech teams.

What you get
* Know what exactly users are doing with the product 
* Removing friction that stops users from upgrading and paying you more
* Fast execution to ship products
* Optimised processes in sales, product, marketing & customer support
* Exclusive Training and coaching of executive team to grow their teams and SaaS focus area
* Roadmap implementation that retains the users
* Increase in activations through sales and product led growth
* Product Analytics Mixpanel implementation
* Activation Booster™  framework implementation
* Important SaaS metrics tracking for executives
* Go to Market strategy
* Marketing automation to book calls on SDR calendar for upsells and activations
* Optimised Onboarding
* Reduction in Churn
* Optimised Retention to stop the revenue leaks

I run company Optiblack which has an activation service that suits your need
From self serve coaching to done-for-you services

I regularly post content on Linkedin on SaaS Onboarding & Retention
Follow me 

Want to know how much extra ARR you can add through Onboarding & Retention?
Lets chat: https://meetings-eu1.hubspot.com/vishal-rewari/partner-meetings

Optiblack is a SaaS Product Growth firm that provides following services
1. Activation Services to Increase Onboarding & Retention 
2. Product Development Services

We have worked with vertical SaaS in Communications, Supply Chain and Business Productivity SaaS. 

We work with SaaS companies to increase onboarding & retention through analytics and in collaboration with Sales, Product, Tech, Marketing, Customer Support & Success teams

Optiblack is on a mission to have a 1000+ portfolio of SaaS products to serve over 100 Million Users in making their lives better, smoother.

I am a growth-focused marketing leader with over 8+ years of experience in SaaS, E-commerce, and digital transformation, dedicated to one core mission: driving revenue and scaling businesses.

At Appbrew, I built the inbound marketing channel from scratch, focusing on a Product-Led Growth (PLG) strategy powered by SEO and founder-led growth initiatives. I transformed LinkedIn into a high-impact lead generation channel, driving qualified demos/month and skyrocketing our ARR. My approach is simple yet effective—craft strategies that attract, engage, and convert, turning marketing into a powerful revenue engine.

But I don't just execute strategies—I build them from scratch. My entrepreneurial venture, TRAVEAS, is a testament to that. I identified a market gap and transformed it into a revenue-generating business, even in challenging conditions. This experience sharpened my ability to spot opportunities, monetize them, and create sustainable growth models.

During my time at Hubhopper, I honed my skills in B2B and SaaS marketing, mastering the art of positioning, digital outreach, community building and scaling inbound strategies. My approach is data-driven, result-oriented, and intensely focused on solving business problems that impact the bottom line.

📈 Key achievements that speak for themselves:
✅ Established inbound marketing channels that generated 65+ qualified demos/month, contributing to an ARR of $4.7M.
✅ Scaled early-stage startups from 0 to 1 and played a pivotal role in helping them secure VC funding.
✅ Managed performance marketing ad budgets exceeding $6M/month, optimizing campaigns for maximum ROI and profitability.
✅ Consistently turned data insights into actionable strategies, driving consistent user growth and revenue.

My strength lies in seeing the bigger picture—understanding market trends, identifying revenue opportunities, and building strategies that attract and convert. I believe that marketing is not just about brand awareness; it’s about delivering tangible business outcomes.

If you're looking to grow your business, increase profits, or explore impactful marketing strategies, let's connect! I'm always open to conversations that spark growth and innovation.

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Vishal Rewari

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