LinkedIn has the power to change your business and life. All you have to do is use it right!

Hi, I’m Renier Lombard – 

One relationship can change everything > Let me show you how to use your LinkedIn Personal Brand to find and attract those relationships.

It’s the superpower many don’t know they have in their arsenal.

I’ve seen the landscape on all platforms change. LinkedIn is no exception. It’s evolved into a powerful tool that many people and companies don’t utilise to its full potential. 

This is understandable as it requires a vast amount of time and energy to visit profiles, create content, invite users to connect, run searches, manage the messages, see who visited your profile, connect with them and much, much more…

With FDC, you don’t have to do any of the above but still reap the rewards.

LinkedIn is a professional landscape with opportunities at your fingertips; all you need is the right team to bring those opportunities to you.

👉  We will build your personal brand, 
👉  Grow your network
👉  Add value for your audience through your content.

With your industry knowledge and our LinkedIn expertise, we'll grow your business from great to the upper-most echelons.

If you'd like to save money and time and still grow your business, LinkedIn's the place to do it.

It is the vehicle to achieve your goals, from talent acquisition to networking, lead generation, investor sourcing and personal brand awareness.

And if you'd like all that the easy way, connect with me, and let's get the conversation rolling.

So get in touch!

📧  Email me at renier@flance.co.za 
🤝   Book a time with me on https://go.oncehub.com/RenierLombard 
💻   To see more, visit https://fdc.agency/linkedin/

Renier Lombard "The Digital Animal"

Last week, we gathered The Lekker Network team for our end-of-year celebration, fittingly hosted at Lourensford in Somerset West, the same venue where we’ll be holding our first-year Summit in March.

Standing there with the team, it really hit me how far we’ve come in just one year.

This time last year, we had one full-time team member: Ewan Van Zyl Visser
One full time person helping us build the network. 

Fast-forward 12 months…

Today, we have 15 incredible people working in and on The Lekker Network every month, a mix of fractional specialists and full-time team members. And in January and February, we’ll be adding two more.

From 1 to 15 in a single year.

That’s surreal. That’s humbling. That’s the power of momentum and belief.

And this is exactly what our members are investing into > a real team running the backend of the network:

-Events
-Communications
-Admin
-Relationships
-Micro-meets
-Chapter support
-Introductions
-Boost sessions
-Member experience

Every person plays a part in building what this network is becoming.
As we edge closer to 500 members in the next few weeks, it’s clear that the growth isn’t an accident. It’s intentional. It’s collective. It’s fuelled by people who care.

By this time next year, the team could be 25–30 strong, depending on how the network grows. But one thing is certain:

There are dedicated people behind this movement, humans who wake up every day to facilitate connection, opportunity, and community for South Africans around the world.

I couldn’t be prouder of the people around me.

And I couldn’t be more excited for what’s coming.

Thank you, team. Thank you, Lekker Network members.

What a year. Lekker things ahead.

Renier Lombard

One relationship can change your business & life > Let me show you how to use your LinkedIn Personal Brand to find and attract those relationships. | Building in public. Follow to watch us build our agency.

Who here runs their business and entrepreneurial life like me?

The kind of founder who trusts their gut more than a spreadsheet.
The type who can hire someone within 30 minutes of meeting them.
The one who hears a good idea, feels that spark, and is ready to invest right there on the spot.

I’m that entrepreneur.

If I sit next to you at a wedding and we have a great 30-minute chat, you might walk away with an opportunity.

If you pitch me something and it hits the right nerve… I’ll probably back you.
Not because I’m reckless, but because I trust my instincts.

Have I been wrong before? Absolutely.

But the way I see it, the things that don’t work out are just the fee you pay for using your gut.

And the upside, the people, the ideas, the opportunities that do land, far outweigh the misses every single time.

So I’m curious…

Who else builds, hires, invests and makes moves by following that gut-driven compass?

Let me know, I can’t be the only one.

𝐕𝐢𝐬𝐢𝐨𝐧 𝟐𝟎𝟐𝟔.

We’re already building what The Lekker Network is going to look like in 2026 > taking everything we’ve learned over these first few months and tightening, sharpening and optimising the entire experience for our members.

Here’s a small taste of what we’re working on:

🔹 𝐀 𝐛𝐫𝐚𝐧𝐝-𝐧𝐞𝐰 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 that helps us better understand our members from day one, what you can offer, how you can help others, and what your goals are for the next few months.

When we know your goals, we can connect you to the right people faster and unlock opportunities using some incredible tech we’re building behind the scenes.

🔹  𝐓𝐡𝐞 𝐆𝐨𝐥𝐝𝐞𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐨𝐫 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞.
 We’re bringing in some of the most powerful and influential South Africans around the world, people who have real reach, and each of them commits to helping move three big mountains a year for members who need it most.

It’s simple, it’s high-impact, and it’s going to change lives. Launching early next year!

🔹 𝐀 𝐒𝐢𝐥𝐢𝐜𝐨𝐧 𝐕𝐚𝐥𝐥𝐞𝐲 𝐭𝐫𝐢𝐩  to get direct access to the companies that are literally building the future.

🔹 𝐀 𝐂𝐡𝐢𝐧𝐚 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐢𝐩 to experience the future that already exists and explore serious opportunities.

🔹 𝐀 𝐃𝐮𝐛𝐚𝐢 𝐭𝐫𝐢𝐩 to meet and connect with high-impact South Africans across multiple industries.

🔹 Launching an 𝐄𝐱𝐩𝐨𝐫𝐭 𝐒𝐭𝐮𝐝𝐢𝐨 with some of the smartest minds in the export space.

🔹 𝐈𝐦𝐩𝐚𝐜𝐭 𝐏𝐨𝐝𝐬  > can’t reveal too much yet, but this is going to be powerful.

🔹 A big push on global chapter expansion, connecting the South African diaspora - our unofficial 𝟏𝟎𝐭𝐡 𝐩𝐫𝐨𝐯𝐢𝐧𝐜𝐞.

Our end goal?

To become one of the most powerful incubators of South African potential across the world, giving people access that would normally take years to get.

And what better way to break into international markets than through South Africans who are already there?

The best part?

As a by-product > more opportunities and more jobs flowing back home.

Yesterday I had the great privilege of attending the Civitas year-end event.

I’ve been part of the Civitas Network for the last three years, and I’ve genuinely loved every step of that journey. I’ve met incredible people, expanded my network in ways I never imagined, and gained perspectives that have shaped so much of what we’re building today.

I always tell entrepreneurs this: no single network can give you everything.

Every network carries its own identity, its own strengths, its own blueprint. 

Different people. 
Different values. 
Different opportunities. 

That’s the magic.

Right now, I belong to five global networks, four of them professionally paid CEO or founder networks (Civitas included)… and the fifth is the one I’ve had the privilege of building: The Lekker Network.

And here’s the truth:
 
Joining multiple networks has been one of the best decisions I’ve ever made for our businesses.

Our relationships have expanded globally. Doors have opened that advertising could never buy. Our positioning has strengthened. And our opportunities have multiplied.

If you're serious about building your brand, scaling your business, getting known in your industry, and creating real proximity to people who can change your trajectory, then join more than one network. 

Think of it as some of the best “marketing” spend you’ll ever make.

Most of these networks range between R2,000 and R7,000 a month depending on what they offer, and the value far outweighs the cost when you show up and do the work.

I’ll stay in all the networks I’m part of for as long as I’m in business > each one plays a different, powerful role in my growth.

A big appreciation and shout-out to George Eadie and Christine le Roux from Civitas for putting together a fantastic day yesterday. And thank you to all the members, it was great reconnecting and catching up.

Here’s to community, to proximity, and to surrounding yourself with people who make you think bigger.

Happy building 🙌

Being “too busy to network” often has nothing to do with time, and everything to do with what (or who) is missing.

We convince ourselves we’ll connect “when things slow down.”

But things rarely slow down.

Sometimes the reason we’re overwhelmed is because we’re trying to do everything. 

If you’ve ever said “I’m too busy to network,” this one might hit home.

It could shift how you think about time, connection, and support.

Too busy to Network

Moments like this remind me why community matters.

We were incredibly fortunate to receive a personalised video message from Siya Kolisi for The Lekker Network, wishing everyone a great end to the year, a joyful Christmas, and an exciting year ahead.

Thank you, Siya, we truly appreciate the message and the inspiration you continue to give so many of us.

To all my connections and Lekker Network members: I hope you have a restful festive season, quality time with loved ones, and head into the new year recharged and ready.

This time of year I always take a moment to reflect on the year that’s been.

One of the things I look at every December is the number of meetings I’ve actually done.

According to my AI assistant, I’ve clocked just under 900 online meetings this year, 892 to be exact, and that’s excluding physical, in-person meetings.

So yeah…

“Busy” feels like an understatement.

Starting a brand-new company (The Lekker Network) while still running an agency has definitely played a role in that number. A lot of conversations. A lot of decisions. A lot of energy.

And honestly, when I speak to other founders and leaders, it sounds like many of you have had intense, full-throttle years too.

If this year has been heavy or intense, please take the time to properly switch off. Reset a bit. Spend time with family and friends. Be outside. Be away from screens. That distance from the noise is more important than we often realise.

I’m really looking forward to some proper downtime.

We’ll be slowing things down from next Friday, time to switch off, reset, and just be for a bit.

Wishing everyone a restful holiday season.

How has your year been?

Content Team Lead

Copywriter | Content Creator

PARTNERING WITH THE BEST

FLANCE Directive Creators is an experienced digital marketing agency and brand consultancy that delivers a multidisciplinary service to companies in South Africa, the African continent and further afield. We are very proud of our global footprint, having worked with many multinational brands across various industries.

We provide an array of services to many of these companies. Our key focus is to give businesses access to services, expertise and knowledge that large organisations utilize to grow their market and brand positioning.

FLANCE Directive Creators is a team of highly experienced and trained individuals, having worked in both the creative and corporate sectors.

Our digital experience not only spans the design and development of websites but extends to the development and management of various large custom web-based platforms with sophisticated back-end functionality. These platforms become integral operational tools that assist businesses with understanding the operations of their business allows for more informed decision making. Supporting the website backbone of digital communications, FLANCE provides support services such as social media management, digital marketing and full reporting and analysis.

https://flance.co.za/

Content Creator

Black Marketing - The Dark Art of Social Media Marketing

With 1,800 LinkedIn Recommendations, 100,000 LinkedIn followers, 4 No.1 international best selling books on LinkedIn, an Official LinkedIn Power Profile and an Official Forbes Member writing about LinkedIn and Personal Branding, Black Marketing Founder and Global CEO, Chris J Reed is LinkedIn's No.1 Global LinkedIn Marketing Expert on LinkedIn and created and leads the World No.1 LinkedIn Marketing Firm.

Chris is also one of the most talked about and infamously known as "The Only CEO With A Mohawk", recognised globally by his Mohawk.

Chris achieved notoriety when he was fired from his first job in Singapore for writing a blog about taxi drivers, appearing on the front page of every newspaper and featured in every media outlet. He used this name recognition to build his personal brand and launch Black Marketing.

Chris's Grandad told him that "it's who you know, not what you know" and he use's LinkedIn to accentuate this, meeting people he meets on line, off line all over the world.

Chris loves Singapore so much that he renounced his UK citizenship and is now a fully fledged and very proud Singaporean citizen.

Chris has 4 Official No.1 International Bestselling Books "Personal Branding Mastery For Entrepreneurs", "LinkedIn Mastery For Entrepreneurs" ,"Social Selling Mastery for Entrepreneurs" and his latest "How To Become a LinkedIn Rock Star".

Black Marketing and Chris have won countless industry awards. They are the No.1 Global LinkedIn Marketing Experts with an unprecedented 1,800 LinkedIn Recommendations for their work.

Copywriter

The 13th Floor

I embraced the role of Digital Copywriter with a passion for SEO, storytelling and digital innovation. My primary responsibility was to develop compelling content that resonated with diverse audiences. I worked closely with a team of creative professionals, contributing to brainstorming sessions and strategy meetings to ensure our content was captivating and strategically aligned with our client's objectives.

In my role, I became adept at utilising various digital tools and platforms, including content management systems and social media analytics tools, to enhance our content's reach and impact. Collaborating with cross-functional teams, I gained invaluable insights into different aspects of digital marketing, further enriching my professional expertise. 

My experience at The 13th Floor was crafting stories that engage, inform, and inspire, laying a solid foundation for my ongoing career in digital content creation.

Digital Copywriter / Content Creator

TBWA\ South Africa

Content Creator / Digital Copywriter

Sugar The Agency

Creating and managing relationships and collaborative processes
with clients.

Assist with overseeing all technical and system administration
aspects of the community.

Providing technical support to members and staff.

Developing and implementing community promotions as well as
tactics as they relate to the organisation’s strategic goals.

Working with other divisions to coordinate community postings across
the organisation’s other digital channels.

Brainstorming visual and copy ideas with other members of the
creative team.

Writing and presenting various options to clients.

Modifying copy until client satisfaction is achieved.

Overseeing the production phase.

Responsible for taking a client's advertising brief and generating
original copy ideas that grab the attention of the target audience.

Familiarising myself with the product, target audience and competitor
activities.

Updating digital media with snappy, timely content.

Amending, revising and redeveloping adverts or campaigns in
response to feedback from the creative director or clients.

Working on campaigns simultaneously, often under pressure and to
tight deadlines.

Keeping up to date with popular culture and trends.

Writing blog posts, newsletters and material for social media channels.

Creating, managing and growing the client’s presence through blogs,
Twitter, Facebook, and other strategically relevant online properties.

Using measurement tools to provide reports on metrics, and
continually finding ways to improve on those metrics through testing
and new initiatives.

Community Manager

NICHE Digital Media

Freelance Blogger

ScriptPharm Pharmaceuticals

Processing of claims from pharmacies
Data capturing scripts
Patient profile updates
Updating claim dates
Teaching new staff how to use the Allegra dispensing program
Assisting management with any Queries regarding prescriptions
Liaising with Medical Aids 
Outbound projects
General Admin
Processing scripts for authorization
Liaising with patients, doctors and pharmacists
Chronic medication and Disease Studies

Technical Support 

Hey! I’m Kristin. 

Since 2014, the world of words has become my playground - starting with the opportunity to write a few "mommy" blogs for Comfort Zone South Africa. Every written word is a step into a larger, more dynamic digital universe. "The honeycomb theory", for those of you who know, means that you don't simply create for the sake of creating but rather for a purpose, using an effective strategy across the board. I also like using a bit of a "football" strategy when it comes to campaigns. 

Having collaborated with various brands, from TOPS at SPAR and BATA South Africa to the delightful Boschendal Wines and spirited Jagermeister SA, my journey in marketing and advertising has been adventure-filled.

And while I've ventured through small indie agencies to corporate giants like TBWA Hunt Lascaris, my mission remains the same: 𝐭𝐨 𝐭𝐞𝐥𝐥 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞, 𝐞𝐧𝐠𝐚𝐠𝐞, 𝐚𝐧𝐝 𝐢𝐧𝐬𝐩𝐢𝐫𝐞.

My forte? 

💥 Digital Copywriting: 9+ years
💥 Social Media: Facebook, Twitter (well... X), Instagram and LinkedIn
💥 Content Creation: I infuse AI with everything!
💥 LinkedIn Marketing: How to stand out from the crowd!

Today, I create content for professionals on LinkedIn—making the platform more human, one professional story at a time. At FDC, we're about showcasing the unique journeys and experiences behind each individual, helping them amplify their personal brand.

𝐀𝐰𝐚𝐫𝐝𝐬 & 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧: 🏆

I am proud to have been part of the TOPS at SPAR campaigns at TBWA Hunt Lascaris that made it as finalists in the 2019 Loeries Awards and bagged 5 awards at the South African Assegai Awards.

When I'm not crafting content, you'll find me exploring nature with my three treasures (my kids), diving deep into meditation, or planning our next outdoor adventure!

Interested in enhancing your LinkedIn narrative or just sharing a good hiking spot? Let's connect!

taplio

The Battle

Renier Lombard "The Digital Animal"

Kristin Carey Evelyn

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taplio

The Battle

Renier Lombard "The Digital Animal"

Kristin Carey Evelyn

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Renier Lombard "The Digital Animal"'s LinkedIn Performance

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Performance ScoreRenier Lombard "The Digital Animal"'s LinkedIn Performance