This whole profile is hopelessly outdated. I’ll update it eventually. Short version: I’m a brand & marketing consultant with scrappy marketing & copywriting roots. I work with startups and NGOs on strategy. Don’t waste $ - start by asking the right questions. 

Old version:
Your prospects are more 22x more likely to remember a story than facts alone. 

You want testimonials and case studies…

You know that case studies can be your #1 conversion tool…

…that there’s no faster way to build trust and authority. 

But getting them is a hassle. 

❌ You don’t want to trouble your clients. 

❌ Unlike other types of copy, case studies involve a multi-step process. They require a set of skills that copywriters often don’t practice day to day - running strategic client interviews, eliciting authentic, unfiltered responses and memorable quotes… 

The higher learning curve and lack of specialized training lead to inefficiency and stress on your team. 
 
❌ The costs are higher if you don’t get it right the first time. Unlike other types of copy, you may have to go back and redo an interview with a client. 😬

THE RESULT: You don’t get the case studies you want and your sales teams need. 

You can change that ☝️. A case study writer can help. 

✅ A well-crafted case study is more than a testimonial: It’s a before-and-after feature story that’s backed by compelling evidence of results. It proves that you don’t just have a happy client, but a successful one. 

✅ It demonstrates empathy. Your prospects hear that you understand their challenges. You’ve solved their problems before. 

✅ When you leverage your clients’ wins, you’re not the one tooting your own horn. You get your happiest clients in front of every one of your leads. THEY are saying how you’ve impacted them. 

MY JOB: 
1. To make you look good => “I trust them”
2. To make your clients look good => “I want that!”

As a copywriter with 12+ years of business and marketing experience, I’ve used customer stories to build trust, establish authority, and convert leads. 

As a former debater and debate judge, I can help you to craft persuasive narratives and build a solid case for working with you. 

And with a startup background, I care more about clarity and impact than creativity prizes. Copy should connect humans to humans, help your prospects feel heard, and get buy-in to your vision. 

I can help you to stretch your marketing bucks by turning your long-form case studies into assets for each part of your funnel, so each piece keeps putting money in your pocket. 

Renee Tay

CEO - The Human Stack Thought Learner | Digital Transformation Trainer | Nonprofit Technology Expert & Advisor| Keynote Speaker | Tech Consulting @CEO of The Human Stack

Nonprofits of all sizes using all types of tech approach me:  human services, health, associations, community foundations, even consultants and product companies!

And they’re frustrated, stuck, angry, overwhelmed, even traumatized… by tech.
Yes TECHNOLOGY.

Sometimes it’s organizational inefficiencies, or burnout from implementing heavy list systems like CRM’s or ERPs, or relational dynamics of change, or tech projects that have eaten several years worth of budget.

They have tried all sorts of things like:
Hiring consultants and making RFPs
Implementing CRM’s (sometimes multiple times)
Sending staff to tech accelerators and bootcamps
Spending hours and hours to get data to improve (in just one report)
Getting a strategic coach and going to product trainings and webinars
Getting training for everyone (which makes sense, but can make things worse)
Asking around to see what the best tech is (there is no magic bullet tech stack)

No shame or shade from me. Nonprofits don’t want to burn staff out or waste time and money.
And they don’t want to bring that stress home, but it’s inevitable.

I’ve seen nonprofits spend 6 figures trying to fix bad systems only to find themselves in the same situation 18 months later, overwhelmed, burned out, and explaining things to the board.

The truth is… it doesn’t have to be that way if nonprofits took a different approach.

Because it’s not nonprofits with the best tech who are succeeding, it’s the ones who focus on humans instead of tech.

There are 2 roles, 4 core skills, and 6 vital elements of digital health that all organizations must engage in order to see success with systems!

When these roles, skills, and vitals are in place organizations can
   ✔ Massively increase organizational efficiency
   ✔ Create impact reports that show impact with data and insight
   ✔ Determine if you have the right systems in place
   ✔ Empower staff by learning skills that move your nonprofit forward
   ✔ Maximize fundraising data and information

Basically help your nonprofit get to a place where tech works for you instead of fighting with it all the time. It’s POSSIBLE!

And the best part?
Focusing on humans instead of tech is less expensive, more effective, and values aligned.

My work has helped nonprofit organizations of all sizes
Resolve 3 years of CRM PAIN AND SUFFERING in a matter of months
Transform accidental techies who were overwhelmed by tech into confident tech professionals
Rewire executive teams in hours with my Digital Health Diagnostic.

Let’s schedule a call!
https://thehumanstack.com/meetings/timlockie/thehumanstack

Tim Lockie

I’m speaking at the Nonprofit Fundraising Summit: The Great Connection on March 4–5, 2026
Come join me and Candace Cody for The Great Connection: Using AI to Free Up Time for Real Donor Relationships.
Nonprofit teams are buried under inboxes, dashboards, campaigns, and reporting. Tech promised relief. Instead, it quietly ate the time meant for real human relationships.
In this session, we’ll reframe AI’s role in fundraising. Not as a replacement for connection, but as a way to protect it. We’ll walk through practical ways to use AI to cut the busywork so you can spend more time with donors, not tools
🎟️ Free registration:
https://lnkd.in/eVv4YMii

Human Centric Tech and AI Expert On a mission to empower individuals and enable teams to scale with AI. Follow and learn AI with me!

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