Skydrops Sustainable Water Technologies

Director of Marketing And Public Relations

Humanitas Marketing

Marketing Consultant

SKILLZ Child Development Center

Marketing Director

The Learning Lab, Singapore

TLL is an after-school academic startup that experienced high growth in the early 2000s, from solopreneurship to a US$40 million brand. They’re known for their innovative initiatives and remarkable success in preparing students aiming for the Ivy League / OxBridge. 

Accomplishments:
Managed project to get us on the short list of centers approved by the Singapore Ministry of Education. Tasks included proposal writing, curriculum editing, interviews, and inspection-readiness.

Led team project of moving locations for expansion - from lease negotiations to build-out. Succeeded in getting a Gucci-store look on an IKEA budget. Helped team with the logistics of moving a student body of 1,400.

Helped establish The Learning Lab TV “channel” with marketing and community-oriented programming on multiple public-facing screens across sites. 

Built and established our Life Sciences exhibit area. Sourced for exotic lop-eared rabbits, guinea pigs and a chinchilla. 

Refined and communicated TLL’s brand aesthetic and messaging. 

Managed all communication between the CEO and department heads and partners. Handled international hiring, company-wide project tracking, crisis management, and personal administrative matters.

Executive Assistant to CEO

Your prospects are more 22x more likely to remember a story than facts alone. 

Many marketers want more and better testimonials and case studies…

They know that case studies can be their #1 conversion tool…

…that there’s no faster way to build trust and authority. 

But getting them is a hassle. 

❌ You don’t want to trouble your clients. 

❌ Unlike other types of copy, case studies involve a multi-step process. They require a set of skills that copywriters often don’t practice day to day - like running strategic client interviews, eliciting authentic, unfiltered responses and memorable quotes… 

The higher learning curve and lack of specialized training lead to inefficiency and stress on your team. 
 
❌ The costs are higher if you don’t get it right the first time. Unlike other types of copy, you may have to go back and redo an interview with a client. 😬

THE RESULT: You don’t get the case studies you want and your sales teams need. 

You can change that ☝️. A case study writer can help you to create assets that produce some of your highest returns. 

✅ A well-crafted case study is more than a testimonial: It’s a before-and-after feature story that’s backed by compelling evidence of results. It proves that you don’t just have a happy client, but a successful one. 

✅ It demonstrates empathy. Your prospects hear that you understand their challenges. You’ve solved their problems before. 

✅ When you leverage your clients’ wins, you’re not the one tooting your own horn. You get your happiest clients in front of every one of your leads. THEY are saying how you’ve impacted them. 

MY JOB: 
1. To make you look good => “I trust them”
2. To make your clients look good => “I want that!”

As a copywriter with 12+ years of business and marketing experience in the education field, I’ve used customer stories to build trust, establish authority, and convert leads. 

As a former debater and debate judge, I can help you to craft persuasive narratives and build a solid case for working with you. 

And with a startup and entrepreneurship background, I care more about clarity and impact than creativity prizes. Copy should connect humans to humans, help your prospects feel heard, and get buy-in to your vision. 

I can help you to stretch your marketing dollars by turning your long-form case studies into assets for each part of your funnel: testimonial videos, quotes for social media, and more. So each piece keeps putting money in your pocket. 

Message me to schedule a call. We’ll look at how we can get you to your goals.

Renee Tay

Michael Timothy Doyle

Daybreak Game Company LLC

Reporting to the CEO I will be publishing liaison with internal and external studios, assist with strategic planning and do frontside diligence for potential external partners.

Executive Producer, Head of Development and Publishing Partnerships

Worldwide Asset eXchange (WAX)

SVP Game Development

Hinterland

I worked directly with the CEO/CCO to maximize the revenue potential of all Hinterland projects, as well as identifying new business opportunities, and developing cross-platform IP extension strategy for the award winning IP,  "The Long Dark" (5 Million Units) and unannounced Hinterland IPs."

Business Development - IP Extensions

SMU Guildhall

SMU: Guildhall is currently ranked #1 among the Top 25 Graduate Schools for Game Design by the Princeton Review. As a memeber of the faculty I was teaching the graduate program's class in video game production. Topics include: Game Design; Stages and Milestones; Budgets and ROI; Production Methodologies; Game Analysis, Prototyping;UI/UE/UX; Player Types, Pitches; Software configuration, SCRUM; Marketing and Publishing.

Visiting Professor

FoxNext

I returned to Fox to provide advice on contract structure, asset repository rights and studio relationships on Alien, Predator, Planet of the Apes and Avatar.

Executive Production

Discovery Inc

Providing platform development guidance for the DKids Online Mobile project integrating OTT, mobile games and audio books.

Starbreeze Studios

Project foreman for the largest (70 thousand sq ft), most ambitious (12 distinct zones including a roller coaster) VR theme park of its time. I coordinated 125 interdisciplinary disciplines across commercial construction, set design, IT infrastructure, VR development, Food & Beverage and Retail.

Executive Producer Dubai VR Themepark

Direct production oversight for Planet of the Apes Interactive Narrative, Avatar PC/ Console and Ice Age console games.

Vice President Production

Fox (Film, TV and Sports)

Promoted from VP Production to become responsible for all of the Fox Interactive group. This includes product acquisition, license negotiation, 3rd party diligence and production oversight.

Head of Fox Interactive

My focus is both diligence on prospective studio and publishing partners for Fox as well as hands on oversight as the licensor throughout actual production. I am also involved in product acquisition, license negotiation, and liaising between the various creative bodies we deal with.

Vice President of Fox Interactive Production

Infinite Game Publishing

Reporting directly to the President I am responsible for contract negotiation, P&L, 3rd party diligence analysis and ongoing production oversight. I also provide advice and insight into areas including live operations and post launch content development.

Currently this applies to our first 3 titles: "Sins of a Dark Age"; "Mech Warrior Online" and "Mech Warrior Tactics" but the scope of my responsibility ultimately covers all titles we publish.

Executive Producer Free to Play Games

Things I love: Building teams and running interactive software projects of all kinds (I have 18 years experience in PC, Console, Mobile and VR); travelling internationally for work; the process of doing diligence on potential developmental or investment partners on a wide scale.

Things I’m good at: Leadership; Producing; Publishing Production, Building, growing and maintaining healthy teams (high retention and low attrition); Front side diligence on development partners; contract negotiation and analysis; Licensing; Managing complex organizational relationships; public speaking

What I’m known for: Being driven; Caring a lot; Being good at what I do; Having a strong moral compass and being vocal about it; Being intellectually curious; Having low tolerance for ego, bad behavior and petty politics.

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The Battle

Renee Tay

Michael Timothy Doyle

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