This whole profile is hopelessly outdated. I’ll update it eventually. Short version: I’m a brand & marketing consultant with scrappy marketing & copywriting roots. I work with startups and NGOs on strategy. Don’t waste $ - start by asking the right questions. 

Old version:
Your prospects are more 22x more likely to remember a story than facts alone. 

You want testimonials and case studies…

You know that case studies can be your #1 conversion tool…

…that there’s no faster way to build trust and authority. 

But getting them is a hassle. 

❌ You don’t want to trouble your clients. 

❌ Unlike other types of copy, case studies involve a multi-step process. They require a set of skills that copywriters often don’t practice day to day - running strategic client interviews, eliciting authentic, unfiltered responses and memorable quotes… 

The higher learning curve and lack of specialized training lead to inefficiency and stress on your team. 
 
❌ The costs are higher if you don’t get it right the first time. Unlike other types of copy, you may have to go back and redo an interview with a client. 😬

THE RESULT: You don’t get the case studies you want and your sales teams need. 

You can change that ☝️. A case study writer can help. 

✅ A well-crafted case study is more than a testimonial: It’s a before-and-after feature story that’s backed by compelling evidence of results. It proves that you don’t just have a happy client, but a successful one. 

✅ It demonstrates empathy. Your prospects hear that you understand their challenges. You’ve solved their problems before. 

✅ When you leverage your clients’ wins, you’re not the one tooting your own horn. You get your happiest clients in front of every one of your leads. THEY are saying how you’ve impacted them. 

MY JOB: 
1. To make you look good => “I trust them”
2. To make your clients look good => “I want that!”

As a copywriter with 12+ years of business and marketing experience, I’ve used customer stories to build trust, establish authority, and convert leads. 

As a former debater and debate judge, I can help you to craft persuasive narratives and build a solid case for working with you. 

And with a startup background, I care more about clarity and impact than creativity prizes. Copy should connect humans to humans, help your prospects feel heard, and get buy-in to your vision. 

I can help you to stretch your marketing bucks by turning your long-form case studies into assets for each part of your funnel, so each piece keeps putting money in your pocket. 

Renee Tay

Jenny Watz Consulting

📚 Business Book Catalyst

• Work with business owners, entrepreneurs, coaches, and start-up organizations to map out a messaging strategy that aligns with their business mission, vision, and voice 
• Help clients see the true potential of their business and create implementation plans to achieve their business goals

⭐ Business Mentor & Messaging Strategist 

Write Ambitions

• Partner with clients to understand their needs and produce a manuscript with 100% satisfaction 
• Help authors create clarity around their book messaging, advise on writing, and hold them accountable through book coaching services
• Query authors about inconsistencies, gaps in logic, and accuracy of facts 
• Create style sheets to ensure consistency across communications and adherence to client brand standards 
• Edit and proofread manuscripts and other communications materials
• Interview subject matter experts in various fields of expertise and translate complex information into relatable content
• Work with different industry markets to create communications materials that are most effective to reach target audiences

Nonfiction Ghostwriter & Book Coach

Look East PR

Senior Project Manager
Account Manager

Managed editorial content for consumer-facing website, directed content development and design for websites, monitored traditional news and social media for current and emerging issues and developed messaging including risk mitigation strategies for clients of a full-service nationwide public relations firm. 

+Directed editorial content for bestfoodfacts.org—led team of writers, increased visits 100% from prior year
+Redesigned websites, launched weekly content marketing campaign, delivered smooth user experience

Account/Senior Project Manager

As a business book catalyst, I help bada$$ entrepreneurs leverage their expertise to get more clients from authority-building books. 

My signature program, Book Your Biz!, helps turn entrepreneurs into authors in 90 days. 

Why write a business book?

📚 Leverage expertise to get more & better clients
📚 Elevate authority
📚 Increase brand visibility
📚 Land speaking gigs
📚 Secure media interviews

Ready to Book Your Biz!? 

Reach out today!



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The Battle

Renee Tay

Jenny Watz

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