The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

I have proof that this is the best (and fastest) way to stand out on LinkedIn. 

First, take a look at all the top accounts. People like:
Justin Welsh
Neil Patel
Lara Acosta

Study them closely. 

Read their advice. Note their content style, structure, and talking points. Create templates from their hooks. 

And then?

Do the complete opposite.



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Now that I (hopefully) have your attention, I'd like you to know that enrollment for the February cohort of my Short-Form Storytelling for Brand Building workshop is now OPEN. 

In 4 weeks, you'll learn how to not just capture attention, but deeply resonate with your target audience and unlock a world of opportunities online, in-person, and anywhere you want to build trust.

Renee Lynn Frojo

They tell you to tell your story. I show you how. | Brand storytelling, strategy, and training to help you get heard or hired. | Ask about my Short-Form Storytelling Workshop for your community or organization.

If the first week of January is any indicator of how the rest of this year is gonna go, then 2026 is shaping up to be a doozy.

On a globals stage, the leader of the free world just kidnapped another country's president for oil.

More locally, a perfect storm created by the moon’s proximity to the Earth, a rising tide and nonstop winter rains released a monsoon of unprecedented flooding in several cities in and around San Francisco, forcing evacuations of dozens of families—including my very own kids who were supposed to be at their dad's house through the weekend.

So instead of a quiet, focused first day back at work I'm playing the role of host and refugee shelter for my ex-husband, his 120-pound Swiss Bernese Mountain dog, and our two kids while grapling with how the world order is about to change.

While there's nothing quite like starting a fresh new year with exciting news and unexpected events, I'm focusing my attention on the light and opportunity in it all.

Bunking with my ex—which benefits my kids above all else—didn't seem possible to me when we were going through our breakup seven years ago.

Lots of things that are reshaping our relationships with each other and the world  as we know it didn't seem possible seven years ago. A lot has changed. 

And while change is scary and confusing, it's coming for us whether we're ready for it or not. Actually, it's here. We're in it. And I can already sense how it's changing people from what seems like a more grounded place.

Something big has shifted in all of us. I can't articulate it just yet, but I think many of us are tired of moving fast, playing the game and ready to rewrite the rules from a greater sense of self awareness. 

I still think it's going to be a doozy. But a good one.

If you write a newsletter, you know you’re doing it right when the same issue gets both the most replies you’ve ever received and the most unsubscribes. 

That’s what happened with the last issue of A Good Reputation. 

I spoke to my people and shed the rest.

...And I’m only just a little bitter about it.

I keep meeting smart, thoughtful, experienced people who want more visibility to grow their business, and yet everything in them resists hitting publish.

And it’s usually because they're:

-Out of practice with writing
-Afraid of being judged, misunderstood, or taken out of context
-Spent years doing great work quietly and behind the scenes for someone else
-Don’t want to sound like everyone else on the internet
-Unsure what they can share (especially with client confidentiality)

These solos, founders and job seekers know visibility matters, but they just don’t know how to make it feel safe or sustainable.

So they comment instead of posting, and draft all this content that never sees the light of day.

If this is you, I see you. You’re telling yourself you’ll get to it eventually. 

But the longer you wait, the longer it takes to build the type of visibility that creates real inbound opportunities—from clients and customers coming directly to you to job offers you get to vet.

This is exactly who my February storytelling for brand building cohort is for.

Over four weeks, we focus on:
-Finding your unique point of view 
-Writing in a way that sounds like you
-Building confidence through practice, feedback, and support
-Leaving every session with something you can actually publish

This is not a content creation program. It’s a small, intimate space to learn storytelling for short form.

We focus on how resonance works, how specificity helps others feel seen, and why being understood is what actually builds trust.

The doors close in 5 days. Learn more and apply here: https://lnkd.in/gv6sVEK5

In the meantime, I’m going to bully all of my friends into commenting on this post so that it gets some reach.

Want to be funnier and faster on your feet? Me too, my friend. Me too.

Not only does being funny make you more likable and relatable, it also helps release the pressure valve during unstable, chaotic times. (Yes, like the one we’re very much living in.)

So that’s why I decided to kick off my community speaker series with an Improv Masterclass taught by the one and only Amanda Austin. And boy, did she deliver.

In an hour(ish), Amanda gave us the upshot on what it takes to be funny. She led us through a handful of unpredictable, ridiculous games to get over ourselves and unlock a buttload of new ideas for turning our personal experiences into story drafts.

One thing I took away is that all humor comes down to surprise. We laugh because:

1. We can see ourselves in you or the thing, or
2. We can’t relate at all, and what you just told us is totally absurd or novel.

Either way, the element of surprise is the mechanism for the funnies. 

So, if you want to be funnier, start by trying these 3 things:

1. Become a better listener and observer so that you can notice that surprising thing that sticks out (known as the “bright, shiny object” in improv), and build on it.
2. Say “yes and” to all of your dumb ideas. Good, funny ideas start with a lot of imperfect volume. 
3. Let go of your ego and trust the process. Related to number 2, we are our biggest blockers to great ideas. Just start writing that draft without getting attached to where it’s going.

The most profound takeaway for me was that instead of trying to “be funny,” you simply need to be more observant and honest.

It’s the same thing that makes you a better storyteller. 

Funny how that works, ey?



-------------------

If you’re looking for an extremely fun and practical workshop for your community, I highly recommend you GO HIRE Amanda RIGHT NOW. (Sorry to yell.)

And if you want to become a better storyteller and learn from a diverse range of speakers like this, you can join my next group in Short-Form Storytelling for Brand Building. 

Next month, we’re hearing from the CIA’s former head of content (!!!) on how to tell stories about top secret or sensitive stuff. It's going to be fascinating. Enrollment for the February cohort closes in 6 days.

Did the Bay Area just survive a real-life Sharknado?

Last weekend, a perfect storm created by the moon’s proximity to the Earth, a rising tide, and nonstop winter rains released a monsoon of unprecedented flooding in several cities in and around San Francisco, forcing evacuations of dozens of families that live on a lagoon.

As drone footage of the flooding circulated on the internet and group chats, so did this image of a spotted leopard shark swimming around the high school parking lot. 

Possible, I guess, since the lagoon backs into the bay.

Some people (myself included) immediately questioned whether the image was generated by AI, while others jumped in to defend the plausibility of a shark in the neighborhood.

While some obsessively dug to find the truth and set the record straight, others didn’t bother to fact-check or care—they just loved the story.

And that's how the story spread. 

Either because it made for fun dinner conversation or justified a feeling that the world is, in fact, coming to an end.

This is the moment we’re all navigating. It's a moment where we have to trust our instincts and intuition more than our eyes.

Ultimately, where we get our information, how we shape our belief system, and how we build our worldview come down to whom we choose to align with and trust.

So, as brands, business leaders, and creators, how do we get anyone to trust us?

A few ideas in this week's issue of A Good Reputation Newsletter.

Now, you tell me: Real or not?

Taavi Lindmaa ⚡

Growing personal & company brands on LinkedIn® | Building SEO Article Generator | Investor | Sharing content daily how we do it!

Hi! Great seeing you here.

We are helping sports centres marinas, car service and rental companies with automation and digitalisation. Find out more autlio.com 

Send me a message. I´m passionate about helping you take your business growth to the next level.


Here is a little about myself:

- From Estonia
- Born in a bank, grew up in an entrepreneurial family
- Worked in IT since 2006 in various roles, most notably as the 10th employee and 1st sales leader of Veriff (Valued at 1.5B) and Salv.
- User Experience Designer by profession, having built check-in kiosks, mobile, and web applications UI
- Transformed into Sales Leadership and now to LinkedIn Personal Branding Expert and Content Creator
- Built my first business over 16 years ago 
- Lived and worked in 6 countries: the US (New York), Sweden (Stockholm), Spain (Malaga), the UK (St. Helens), Germany (Furtwangen), and Estonia.

Founder

Free daily insights, strategies, and motivational content to help you grow your LinkedIn audience.

One simple advice for a happier life 😎


Support your partner.

My wife has had to reinvent herself many times during her 23+ year photography career.

She was already working at a high level in London when we moved to Estonia.

She started building momentum in Estonia when we moved to New York City.

She reached a strong position in New York just as we returned to Estonia to raise our kids.

After our first child, she began building momentum in Europe again — until COVID disrupted everything and forced her to rebuild from scratch online.

And just as the momentum returned, artificial intelligence changed the entire game.

Today, it simply feels good to watch how she doesn’t give up.
How she adapts, tries again, and keeps moving forward.

This has taught me more about entrepreneurship than any book ever could
and has strengthened our relationship more than I ever expected.

If I have one piece of advice, it’s this:
support the people around you who are chasing their dreams.

📸 My spouse, Katrina Tang 📸
little Family Hub

Self-service automation for sports, marinas, vehicles, rental, service companies | Autlio.com – bookings, access, digital contracts & payments in one autonomous platform | 1xExit | Ex-Veriff 🦄 |

One small change can completely transform how a service feels. 🚗

I’ve lost count of how many times car servicing has meant:
- arriving during working hours,
- waiting in line,
- or rearranging my entire day just to hand over keys.

And if something happens late in the evening or early morning?
You wait.

That’s why I genuinely like what Carzone Autokeskus has now done.

They’ve made car service actually available 24/7 by implementing Autlio’s smart key locker.

Now a car can be:
- dropped off early in the morning before work
- picked up late in the evening
- or even handed over at 2 a.m. when something unexpected happens

No queues.
No rushing before closing time.
No “we’re already closed” conversations.

Even payments can be handled as part of the same flow — without standing at a counter or syncing schedules.

What I find especially interesting is what happens behind the scenes.

⚙️ For the service team:
- technicians start the day knowing exactly which cars have arrived
- all relevant info is already logged
- payments are completed or correctly recorded
- fewer interruptions, smoother workflow

It works whether the visit is pre-booked, spontaneous, or even arranged via roadside assistance.

To me, this is a great example of how automation isn’t about removing people —
it’s about removing friction.

👉 Carzone made a conscious decision to give customers more flexibility, time, and peace of mind.

Which service would you choose?
One limited by opening hours —
or one that fits your life, not the other way around?

A great start to the day 💪🏃‍♂️

Morning workout completed — our first morning run together with my son.

I bet many of you know the feeling: getting out of bed early for your kids isn’t 
always easy.

Every beginning can be challenging, but starting together makes it easier — and the feeling at the end is always worth the effort. 🔥

A good reminder that consistency and support take us further, both in sports and at work.

👉 What’s your go-to routine to kick-start the workday?

Does this sound familiar? 👇

You’ve put in a lot of effort to get the kids dressed for winter.
Gloves, hats, helmets, spare clothes.
Finally, everything is in the car and you’ve made it to the slopes.

And then… the waiting begins. 😮‍💨
 ❄️ A long line at the rental counter
 ❄️ “We’re just looking for the right equipment…”
 ❄️ A rental agreement no one actually reads
 ❄️ Being asked to leave documents or an ID as a deposit (which isn’t even okay)
 ❄️ No clear labeling on the equipment — it’s unclear
 what was rented out, when, and for how long.
❄️ Was it used for two hours — or three or more? No one really knows.

The kids are waiting. Patience runs out.

And by the time you finally get to the slope, half the energy and good mood are gone — for both kids and parents.

🎿 Why couldn’t it be like this?
 ✔️ Book the equipment in advance
 ✔️ Arrive on site
 ✔️ Pick up ready-to-go gear
 ✔️ Start riding immediately

This is exactly the kind of experience we’ve built a solution for with Autlio —
for ski, snowboard, skate rentals and more.
Less waiting. Less confusion. More joy on the slopes.

👉 Let us know:
Where should winter sports equipment rental be truly convenient?
Which ski resort or ice rink desperately needs a better rental experience? 👀

Let’s make winter sports simpler — especially for families with kids. ❄️🎿⛸️

We turned parcel lockers into sales machines 🚀
  
Autlio has introduced the ability to sell products through smart lockers, enabling businesses to create entirely new, fully automated business models that operate 24/7.

Previously, Autlio smart lockers were primarily used for rentals and service delivery.

Now, all smart lockers connected to Autlio can also be used for product sales.

🛒 How does it work?
✔️ Products are placed inside individual locker compartments
✔️ The customer scans a QR code
✔️ Payment is completed online
✔️ The correct compartment opens automatically
✔️ The product is collected — no staff required

✨ Why does this matter?

The same smart locker can be used in parallel for:
- rentals
- sales
- service delivery

Additionally, the solution is:
- fully contactless and automated
- operable without on-site staff
- enabling new business opportunities
- helping to keep operational costs low

🔁 And it doesn’t stop at smart lockers.
The same Autlio logic and platform also works for:

🚚 trailer locks (e.g. trailer rentals and sales)
🏋️ gym / sport center access (buy a pass → enter immediately)
🔑 keyless access management

💬 Where would you like to see the next automated sales machine?

-------

Learn more from our blog: https://lnkd.in/dRBtMJ6T

👉 In essence: one platform, unlimited business models.
Autlio helps transform existing lockers, locks, and access points into smart, automated sales channels.

How much time do we actually spend in waiting rooms? ⏳

We sit.
We wait.
We check the clock. 👀⌚️

Sometimes 5 minutes.
Sometimes 30.
Sometimes, an entire morning or evening was supposed to be “free time.” 🌤️

We’ve simply normalized it.
That service means waiting.
Those processes only work during office hours. 🕘

But Sunday is a good moment to ask:
Does it really have to be this way? 🤔

Small changes in services can give people back something incredibly valuable — time. ⏱️✨
And time is the one thing you can never create more of.

Do you enjoy waiting — or does it drive you crazy? ⏳

-----

Photo: Sami Abdullah

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