The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

Executive Media Director at mischief | Growing brands & the leaders behind the brands | Brand Growth | Human Growth | Integrated Marketing | Integrated Soul | G2M Leader

I work at the edge where high achievers realize the old way of relating to work no longer fits—and that neither burnout nor escape is the answer.

Not because you're failing. Because you've evolved.

People tend to find me when they’re still successful on paper, but the internal cost has started to show. When clarity takes more effort than it used to. When creativity feels constrained by competence. When work still “works,” but no longer feels mutual.

I help high achievers, brands, and teams reclaim their relationship with work, so ambition doesn’t require self-abandonment, creativity doesn’t get squeezed out by performance, and growth stops feeling like something to muscle through.

This is where strategy meets resonance.
Where clarity replaces over-optimization
Where marketing, media, and storytelling work not because they’re louder, but because they’re aligned.

I’m deeply interested in:
• Why smart, capable people lose trust in themselves inside performance systems
• How creativity becomes muted by optimization—and how to bring it back responsibly
• Full-funnel thinking across Paid, Owned, and Earned media that actually reflects how people decide
• Growth that performs and feels sustainable
• Turning quiet, internal knowing into clear, grounded action

By trade, I’m a marketing, media, and growth leader with 14+ years of experience:
• Leading campaigns across Paid, Owned, and Earned media
• From $50K pilots to $150M portfolios
• Driving $6M+ in attributed revenue and 50%+ brand lifts
• Building and leading high-performing teams across creative, media, and strategy
• Certified in human design and 6 years into my human design experiment

But beneath the metrics: I help high achievers trust their creative intelligence, scale with integrity, and grow by being not forcing

I write and reflect on work, creativity, motherhood, and modern ambition—because the future of growth isn’t louder or faster. It’s more honest, more integrated, and more you.

If you’re here because you can feel that edge too, you’re in the right place.
If you’re already navigating it, hi friend so excited you are here.

taplio

The Battle

Renee Lynn Frojo ✨

Kristie Lee

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