The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

I have proof that this is the best (and fastest) way to stand out on LinkedIn. 

First, take a look at all the top accounts. People like:
Justin Welsh
Neil Patel
Lara Acosta

Study them closely. 

Read their advice. Note their content style, structure, and talking points. Create templates from their hooks. 

And then?

Do the complete opposite.



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Now that I (hopefully) have your attention, I'd like you to know that enrollment for the February cohort of my Short-Form Storytelling for Brand Building workshop is now OPEN. 

In 4 weeks, you'll learn how to not just capture attention, but deeply resonate with your target audience and unlock a world of opportunities online, in-person, and anywhere you want to build trust.

Renee Lynn Frojo

They tell you to tell your story. I show you how. | Brand storytelling, strategy, and training to help you get heard or hired. | Ask about my Short-Form Storytelling Workshop for your community or organization.

If the first week of January is any indicator of how the rest of this year is gonna go, then 2026 is shaping up to be a doozy.

On a globals stage, the leader of the free world just kidnapped another country's president for oil.

More locally, a perfect storm created by the moon’s proximity to the Earth, a rising tide and nonstop winter rains released a monsoon of unprecedented flooding in several cities in and around San Francisco, forcing evacuations of dozens of families—including my very own kids who were supposed to be at their dad's house through the weekend.

So instead of a quiet, focused first day back at work I'm playing the role of host and refugee shelter for my ex-husband, his 120-pound Swiss Bernese Mountain dog, and our two kids while grapling with how the world order is about to change.

While there's nothing quite like starting a fresh new year with exciting news and unexpected events, I'm focusing my attention on the light and opportunity in it all.

Bunking with my ex—which benefits my kids above all else—didn't seem possible to me when we were going through our breakup seven years ago.

Lots of things that are reshaping our relationships with each other and the world  as we know it didn't seem possible seven years ago. A lot has changed. 

And while change is scary and confusing, it's coming for us whether we're ready for it or not. Actually, it's here. We're in it. And I can already sense how it's changing people from what seems like a more grounded place.

Something big has shifted in all of us. I can't articulate it just yet, but I think many of us are tired of moving fast, playing the game and ready to rewrite the rules from a greater sense of self awareness. 

I still think it's going to be a doozy. But a good one.

If you write a newsletter, you know you’re doing it right when the same issue gets both the most replies you’ve ever received and the most unsubscribes. 

That’s what happened with the last issue of A Good Reputation. 

I spoke to my people and shed the rest.

...And I’m only just a little bitter about it.

I keep meeting smart, thoughtful, experienced people who want more visibility to grow their business, and yet everything in them resists hitting publish.

And it’s usually because they're:

-Out of practice with writing
-Afraid of being judged, misunderstood, or taken out of context
-Spent years doing great work quietly and behind the scenes for someone else
-Don’t want to sound like everyone else on the internet
-Unsure what they can share (especially with client confidentiality)

These solos, founders and job seekers know visibility matters, but they just don’t know how to make it feel safe or sustainable.

So they comment instead of posting, and draft all this content that never sees the light of day.

If this is you, I see you. You’re telling yourself you’ll get to it eventually. 

But the longer you wait, the longer it takes to build the type of visibility that creates real inbound opportunities—from clients and customers coming directly to you to job offers you get to vet.

This is exactly who my February storytelling for brand building cohort is for.

Over four weeks, we focus on:
-Finding your unique point of view 
-Writing in a way that sounds like you
-Building confidence through practice, feedback, and support
-Leaving every session with something you can actually publish

This is not a content creation program. It’s a small, intimate space to learn storytelling for short form.

We focus on how resonance works, how specificity helps others feel seen, and why being understood is what actually builds trust.

The doors close in 5 days. Learn more and apply here: https://lnkd.in/gv6sVEK5

In the meantime, I’m going to bully all of my friends into commenting on this post so that it gets some reach.

Want to be funnier and faster on your feet? Me too, my friend. Me too.

Not only does being funny make you more likable and relatable, it also helps release the pressure valve during unstable, chaotic times. (Yes, like the one we’re very much living in.)

So that’s why I decided to kick off my community speaker series with an Improv Masterclass taught by the one and only Amanda Austin. And boy, did she deliver.

In an hour(ish), Amanda gave us the upshot on what it takes to be funny. She led us through a handful of unpredictable, ridiculous games to get over ourselves and unlock a buttload of new ideas for turning our personal experiences into story drafts.

One thing I took away is that all humor comes down to surprise. We laugh because:

1. We can see ourselves in you or the thing, or
2. We can’t relate at all, and what you just told us is totally absurd or novel.

Either way, the element of surprise is the mechanism for the funnies. 

So, if you want to be funnier, start by trying these 3 things:

1. Become a better listener and observer so that you can notice that surprising thing that sticks out (known as the “bright, shiny object” in improv), and build on it.
2. Say “yes and” to all of your dumb ideas. Good, funny ideas start with a lot of imperfect volume. 
3. Let go of your ego and trust the process. Related to number 2, we are our biggest blockers to great ideas. Just start writing that draft without getting attached to where it’s going.

The most profound takeaway for me was that instead of trying to “be funny,” you simply need to be more observant and honest.

It’s the same thing that makes you a better storyteller. 

Funny how that works, ey?



-------------------

If you’re looking for an extremely fun and practical workshop for your community, I highly recommend you GO HIRE Amanda RIGHT NOW. (Sorry to yell.)

And if you want to become a better storyteller and learn from a diverse range of speakers like this, you can join my next group in Short-Form Storytelling for Brand Building. 

Next month, we’re hearing from the CIA’s former head of content (!!!) on how to tell stories about top secret or sensitive stuff. It's going to be fascinating. Enrollment for the February cohort closes in 6 days.

Did the Bay Area just survive a real-life Sharknado?

Last weekend, a perfect storm created by the moon’s proximity to the Earth, a rising tide, and nonstop winter rains released a monsoon of unprecedented flooding in several cities in and around San Francisco, forcing evacuations of dozens of families that live on a lagoon.

As drone footage of the flooding circulated on the internet and group chats, so did this image of a spotted leopard shark swimming around the high school parking lot. 

Possible, I guess, since the lagoon backs into the bay.

Some people (myself included) immediately questioned whether the image was generated by AI, while others jumped in to defend the plausibility of a shark in the neighborhood.

While some obsessively dug to find the truth and set the record straight, others didn’t bother to fact-check or care—they just loved the story.

And that's how the story spread. 

Either because it made for fun dinner conversation or justified a feeling that the world is, in fact, coming to an end.

This is the moment we’re all navigating. It's a moment where we have to trust our instincts and intuition more than our eyes.

Ultimately, where we get our information, how we shape our belief system, and how we build our worldview come down to whom we choose to align with and trust.

So, as brands, business leaders, and creators, how do we get anyone to trust us?

A few ideas in this week's issue of A Good Reputation Newsletter.

Now, you tell me: Real or not?

I accomplish good in Tanzania // Race Creation, Community Development, Youth Sport, Agriculture // Social Entrepreneur

Do hard things. In community. For community. 
→ https://www.brett-harrison.com

I build adventures on Mount Kilimanjaro to change lives and communities. 

Adventure. Community. Impact.

I’ve spent most of my adult life in Tanzania, intentionally blurring the lines between work and calling. I build spaces where challenge becomes connection and adventure leads to transformation. 

In endurance races, a finish line must necessarily justify the effort required to reach it. 

Life is no different. Purpose and meaning extend from living a life worthy of the suffering we’ll inevitably face. I do this by sacrificing myself to bear others’ burdens, and my work is shaped by this conviction. 

Each project I undertake is an expression of this belief — an opportunity to give more of myself in order to redeem the world around me.

More About Me:

1//  
Experienced endurance athlete, coach, and event creator. I have multiple IronMan finishes, scores of 8+ hour days on bikes, and even a 100-mile ultramarathon win. The athletic achievements I'm most proud of are a 10:37 2-mile (a very long time ago) and (in my 40s) an 8:55 finish at Comrades (89km/55mi). All three of my kids (11, 13, 15) are better swimmers than I am, and that keeps me humble. 

I've coached numerous runners to marathon PRs, a US cross country team to the state championships, and scores of athletes from couch to 5K and even ultramarathon. I created and direct Kilimanjaro Trails Festival, TRAVERSE Tanzania, and Kilimanjaro Trail Run, and handle various aspects of logistics, permits, and timing on a number of other East African events. 

2//  
Agriculture development professional with 16 years of experience in sub-Saharan Africa and measurable on-farm results. I specialize in permaculture, conservation agriculture (CA), nitrogen-fixing legumes and climate smart technologies. 

3//  
Trained in theology, worldview and culture. My wife and I moved to Tanzania as missionaries in 2009 to work in areas of church maturation, leadership training and community development. Through 2020 I worked full-time in Christian community development while building Red Knot on the side to fund the scaling of our successes. 

4//  
Accomplished in grassroots sustainable development practices, cross-cultural communication and group facilitation. 

5//  
Long-term resident of Tanzania, travel professional, experienced in logistics for safaris, climbs, and unique adventures, with emphasis on active holidays and cultural learning. 

6//  
Fluent in English and Swahili.

Brett Harrison

I've appreciated Praxis from a distance for some time.

Living in Tanzania, though, I've never had the opportunity to attend an event they've organized. 

Until now!

I snuck away from Arusha yesterday morning early and am now in Nairobi at Praxis' first Africa Regional Gathering.

I've met some inspiring people I look forward to keeping up with -- and received some valuable ideas. 

Much of what was presented yesterday was not new to me, but rather was a better articulation of what I've been working on over the last 17 years. 

AND I was provided a more useful framework in which to place it all. 

Here's a quick five thoughts you might find interesting:

From Scott Kauffmann:

1️⃣ We can't be satisfied with "ethical" and need to press forward into "redemptive."  

No founders I respect are exploiting their employees; they respect them. But we need to push beyond respecting others to blessing them. 

2️⃣ We generally choose to play one of three games:
- I win, you lose. 
- I win, you win. 
- I sacrifice, we win. 

3️⃣ Redemption requires two acts:
- creation
- sacrifice (risk)

From Andy Crouch:

4️⃣ Sacrifice is loss with a sacred horizon. 

We usually think of sacrifice as choosing to endure a loss, knowing (or hoping) what it will produce. 

But we can also experience loss that is out of our control, and then consecrate that loss, turning calamity into a valuable sacrifice. 

5️⃣ Restoration is not equal to progress. And neither can it be defined as a return to the past. 

Looking forward to day two. 

If you're in Nairobi, let me know. 

And if your name is Louis, be gentle with my ideas on sacrifice; I've built my life around them. 😉

Building adventures in Tanzania that change lives and communities // Endurance Races, Community Development, Youth Sport, Agriculture // Executive Director at Red Knot Development

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