Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

𝐆𝐓𝐌 𝐒𝐭𝐚𝐫𝐭𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐒𝐡𝐢𝐩

Just before the holidays, Hila Lauterbach and I met a founder building their MVP, their Minimum Lovable Product.

They were clear on the use case. 
Clear on the value. 

The buyer? Their instinct was familiar: 
“Let’s sell to the enterprise.”

That's the critical GTM decision.
As they described the product, my mind kept circling one thing
𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧.

Enterprise meant influencing a PM 
↳ Who then has to convince engineering.
↳ Who then needs to find a sprint.
↳ Who then will evaluate
And so on, you know what it’s like

That’s not early traction. 
That’s a traffic jam ⛔.

So I asked a different question. 
“What if your first users weren’t enterprise at all?”
What if you started with “vibe coders”?  
↳ Those who already experiment
↳ Builders shipping fast
↳ Testing AI workflows
↳ Giving unfiltered feedback 

Smaller accounts, yes. 

But faster learning loops
real usage 
real signals.

You could feel the shift in the room. 

That’s the kind of early signal GTM fit exploration surfaces.
Before the roadmap hardens.

Because that choice quietly determines
✅ what you learn
✅ what you build
✅ and how fast you find buyer pull

So an honest question:
​​Who did you design your GTM roadmap around first? 
Do they accelerate learning, or slow it down?

#GTM ##enterprisesales

The 10x Go-To-Marketer | Tech & Life sciences | Helping founder-led startups accelerate GTM from vision to repeatable revenue -​> Strategy, Execution, Traction | 2 x Unicorn GTM & PMM Leader | Co-founder @ 10xGTM

Michael King

Executive Recruiter - Marketing || Build Marketing Teams || Build Careers || Writing A Book On How I Conquered Epilepsy and Went From A Bartender In LA To One Of The Top Executive Recruiters In Silicon Valley

Contact me at: MichaelK@kingrecruiting.net

With over 20 years of experience as an executive recruiter, I specialize in building marketing teams for startups and mid-sized B2B SaaS companies in Silicon Valley and Seattle. I have a proven track record of placing key executives and directors at leading companies such as Marketo, DocuSign, Gong, Clari, Coupa, Demandbase, and many more. I leverage my extensive network, industry knowledge, and strategic approach to help my clients find and attract the best talent for their marketing needs.

In 2020, my wife told me that I need to share my journey. Since early 1998, my wife and doctors at UCLA have called me "The Miracle! 

On April 29, 2025, my memoir, “Be There When I Return” was released and was instantly an Amazon #1 New Release. I will take you on a journey on how I conquered epilepsy and then transitioned from an LA bartender to one of the top executive recruiters in Silicon Valley,  Oh yeah, many readers have called it one of the best love stories they have read in years. You can learn more here - www.MichaelTKing.com

Executive Recruiter - Marketing

I help startups and mid-sized B2B SaaS companies in the San Francisco Bay Area and Seattle build their Marketing teams. I have placed key Executives and Directors at such companies as: Marketo, DocuSign, Gong, Clari, Coupa, Demandbase, Gong, Highspot, Juniper Square, Pipefy, Observe.ai, Spotnana, SupportLogic, Heap, Noname Security, Zinc, Xactly, PagerDuty, LeanData, ServiceMax, Successfactors, Adaptive Insights, CA Technologies, Jobvite, Interwoven, Nimsoft (CA), Taleo, Epiphany, Callidus Software, BroadVision, plus many many more!

This was the moment from our Cabo trip that I’ll carry with me for a long time.


My wife, Donnita, and I just returned from two beautiful weeks in Cabo. 

We made incredible memories:

🐋Watching whales and dolphins swim just off the boat

⛳ Playing golf in perfect 78-degree weather

🍽️ Amazing meals (if you haven’t been to Flora Farms, put it on your list)

☀️ Long, quiet afternoons by the pool with Donnita, doing absolutely nothing. 

But the most powerful moment of the entire trip happened on our last day.

I noticed a woman sitting by the pool reading my book, 𝘽𝙚 𝙏𝙝𝙚𝙧𝙚 𝙒𝙝𝙚𝙣 𝙄 𝙍𝙚𝙩𝙪𝙧𝙣

I walked over and asked if she was enjoying it. She smiled and said she was almost finished.

When I introduced myself as the author, she looked genuinely surprised, and then she shared something I’ll never forget.

She told me her sister has epilepsy.

In that instant, the book was no longer just a book. It was a bridge.

A connection between two people who had never met, brought together by a story rooted in hope, fear, perseverance, and love.

She asked if I would sign it, and lucky for me, the bar had a Sharpie.

It felt like one of those moments that was simply meant to happen.

That brief conversation reminded me why I continue to share my journey, even when it feels vulnerable.

Because you never know who is listening.

You never know whose life epilepsy has touched.

As we head into 2026, my hope is to keep spreading Epilepsy Awareness and reminding people that they are not alone.

Here’s to a meaningful 2026 🥂

 And to the unexpected moments that remind us why our stories matter.

#KeepMovingForward

Executive Recruiter - Marketing - Best Selling Author - “Be There When I Return” - How I conquered epilepsy and transitioned from an LA bartender to a top recruiter in Silicon Valley, plus it’s an amazing LOVE STORY!

Some conversations stay with you long after the mic is turned off.
This was one of them.


I was honored to be invited by John Barrows to join him on his podcast 𝗠𝗮𝗸𝗲 𝗜𝘁 𝗛𝗮𝗽𝗽𝗲𝗻 𝗠𝗼𝗻𝗱𝗮𝘆, and honestly, we could have talked for hours.

We didn’t just talk about careers or success.

 We talked about life.

🏥 Being diagnosed with epilepsy out of nowhere at 31 while living in LA.

 👏 Enduring five incredibly hard years trying (and failing) to control seizures with medication.

 🥼 Making the terrifying decision to undergo experimental brain surgery at UCLA (the first time they had ever performed this specific procedure)

 💪 Beating the odds, waking up seizure-free, and staying that way since 1998.

Then came the next leap of faith…

🎲 Rolling the dice and moving my family from LA to Seattle to chase a new opportunity as a full-desk recruiter in tech.

 😢 Going an entire year without making a single placement and wondering every day if I’d be fired. John couldn't believe the CEO didn't fire me for not making a single placement in a year.

 😔 Thinking about giving up more times than I can count, but knowing deep down this might be my last shot to build the life I wanted for my family.

And then…

 🙂 Everything changed. The following year, I broke company records, and I’ve never looked back.

This episode is about resilience, belief, and what happens when you refuse to quit, especially when quitting would be the easier choice.

 If you’re doubting yourself…

 If you need a reminder that one moment, one break, or one decision can change everything…

I hope this conversation resonates with you as much as it did with me.

🎧 I’d love for you to listen. https://lnkd.in/eNBs__HP

Just Keep Moving Forward.

Open video: The Sales Side of Hiring with Michael King on youtube.com

The Sales Side of Hiring with Michael King

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