Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Corral Search

Founder and Owner of a boutique search firm based in the San Francisco Bay Area, specializing in early-stage AI, Open Source, and B2B SaaS startups that are venture-backed

➤ Drove all business development and new sales efforts primarily targeting early-stage startup Founders and C-level executives in AI, Open Source, and B2B SaaS
➤ Prospected, collaborated, and sold across diverse business areas, including C-Suite, Sales, Marketing, Data Science, Engineering, and HR
➤ Solid conversational knowledge of the emerging & foundational technologies that enable AI like LLMs, SLMs, GPT Models, Orchestration, Agentive AI, Multi-Agent Systems, RAG & Multi-Agent RAG, Workflow Management, NLP, Computer Vision, Reinforcement Learning, CNNs & RNNs, GANs, Explainable AI, AutoML, etc...
➤ Closed net-new business deals with various early-stage startups in AI, Open Source, and B2B SaaS, including H2O.ai, SnapLogic, Quri, Kyndi, Prezent.ai, Rockset, Predibase, Abacus.AI, Paxata, DataTorrent, Beekeeper, Persado, and [24]7.ai.

Head of Sales & Business Development | AI | Open Source | B2B SaaS

RosCor Group, Inc

Co-founder and Owner of a search firm in the San Francisco Bay Area that specialized in partnering with software companies of various sizes and B2B SaaS startups to fill sales positions at all levels and roles

➤ Managed all sales, new client acquisition efforts, and relationships with companies across Business Intelligence, Predictive Analytics, Data Integration, Data Warehousing, and other Enterprise B2B SaaS Applications providers
➤ Closed new and expansion business by collaborating with over 100 companies, including SAS, Birst, Qlik, Teradata, MicroStrategy, DecisionView, Informatica, Akamai, Good Technology, SumTotal, Joyent, Embarcadero Technologies, Hearsay Social, and many others
➤ Responsible for sourcing, aligning with client stakeholders, and managing the entire sales cycle, including offers
➤ Hired, trained, and managed up to 6 full-time GTM recruiters, a support/sourcing team, and external resources

Principal | Sales & Business Development | BI, Analytics, Integration, Data Warehousing & B2B SaaS

SAS was a leading provider of predictive analytics and data analytics software and services

➤  Sold software solutions & tools targeting Data Management, Data Warehousing, ETL, Data Quality, Integration, Data Mining, Predictive Analytics, & Business Intelligence, as well as business applications addressing Credit Scoring, Risk Management, Fraud Decisioning and Anti-Money Laundering
➤ Focused on Marketing, Risk (Credit, Operational, & Market), Finance, HR, and IT leaders to address critical initiatives and concerns with appropriate solutions
➤ Collaborated closely with Sales Leadership, Solutions Engineering, and Marketing to consistently refine and enhance our value proposition, sales strategy, pricing, and product marketing
➤ Directed the entire lifecycle of complex sales cycles and delivered tailored technical and business solutions
➤ Managed key accounts and successfully closed business with Charles Schwab, U.S. Trust, Visa, Providian, Franklin Templeton, Countrywide, PG&E, and CA ISO during my tenure

Senior Account Executive

Bidcom

Bidcom was a leading SaaS Application for Collaboration and Marketplace/Procurement in the Architectural, Engineering, and Construction (AEC) industry

➤ Founding member of the sales team; 1st SFBA Account Executive
➤ Responsible for acquiring new clients among the largest commercial Architecture, Engineering, and Construction (AEC) firms and property owners in the U.S.
➤ Achieved consistent success by closing multiple deals every quarter and providing precise sales forecasts
➤ Primarily targeted IT & Project Management leaders to evangelize and vision sell new collaboration paradigm to close net-new & add-on deals
➤ Closed 1st International Deal with Semco (Brazil) that led to Joint Venture
➤ Negotiated 1st End-to-End Marketplace B2B Deal

National Account Executive

Oracle

Oracle was a leading company in Database Software, Development Tools, and Enterprise Applications

➤ Joined Oracle's DMD organization, at the time and unbeknownst to me, was one of the most dynamic software sales training & proving grounds, where I was minted and learned the rigor of selling amongst countless up-and-coming sales stars, future innovators, disruptors, sales leaders and CEOs that permeate technology & software companies of all sizes as well as Venture Capital & Private Equity within the Silicon Valley and the US today

➤ Sold core technology and applications across the entire Oracle portfolio
➤ Spent most of my time selling with Oracle's Communications Sales Team while working with AT&T, AT&T Wireless, and MCI WorldCom
➤ Conducted regular outbound cold calling and prospecting to build a pipeline of net-new & additional opportunities within IT and Engineering teams
➤ Accurately forecasted and closed multiple deals each quarter

Senior Account Manager

I'm fascinated by AI and how it fundamentally transformed much of the software landscape over the past year. This impact extends beyond just software. AI is poised to be ubiquitous, and we're only at the beginning of this revolution. I'm eager to understand AI, how it works, and its potential effects on business and humanity. Over time, I've learned the principles of AI and have become well-versed in both its foundational and emerging technologies.

I consistently apply a disciplined approach to prospecting, pipeline development, and qualifying. By leveraging sales rigor, my knowledge of the software market, and business acumen—skills I've developed over years of directly selling enterprise software and, more recently, recruiting top talent for AI, Open Source, and B2B SaaS startups—I drive new and expansion business growth to exceed revenue targets.

I'm entrepreneurial, have a passion for sales, and love working with early-stage startups. I'm so excited to transition back to representing a compelling & differentiated AI, Open Source, or B2B SaaS startup in an enterprise software sales role, utilizing my extensive knowledge, skills, and software sales experiences as I embark on this next phase of my career.

taplio

The Battle

Renat Gersch

Jaime Corral

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