Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

United Women in Business Foundation

Vice President (Chicago Chapter)

Ambassador

HealthEquity

Product Go-to-Market strategy 
- Collaborate with Product leadership to activate product roadmaps.
- Develop and manage go-to-market strategies and launch plans.
- Work cross-functionally to support launch plans and enablement activities.
- Create assets to boost deal-winning, demonstrate value, and deepen customer relationships.
- Engage with Sales and Relationship Management to promote the product and gather feedback.
- Manage internal communications and training to ensure product advocacy.
- Monitor KPIs for user adoption, revenue, and sales performance.
- Use data-driven insights to optimize campaigns.

Product storytelling
- Develop positioning, messaging, and competitive differentiators.
- Translate product features into compelling benefits.
- Ensure optimized cross-channel messaging.
- Define product personas, customer profiles, and journeys.
- Conduct customer research for actionable insights.

Market and competitive intelligence
- Stay updated on market and competitor positions.
- Provide competitive analysis for sales strategies.
- Share market insights to drive product development and brand positioning.

Ongoing amplification
-Maintain GTM resources that evangelize and activate GTM strategy across the organization. 
- Combine creative marketing skills with strategic insights to drive user adoption and internal engagement across business units and cross-functional teams.
- Work with Corporate Communications to provide thought leadership ideas that position our organization and products as thought leaders and demonstrate our value proposition.

Senior Product Marketing Manager

Successfully led the comprehensive rebranding effort of the Lifestyle product. This resulted in increased mindshare and demand from both existing and new customers.

Played a key role in creating and supporting the development of product-related assets that enriched the buyer and user journey. 

Provided valuable enablement to Sales & Relationship Management teams, effectively illustrating how our products address the specific challenges faced by buyers and users.

Product Marketing Manager

Luum

Luum empowers enterprises to match employees’ dynamic work-life with safe, flexible, and sustainable mobility options. Luum's vision is to create sustainable human mobility choices for a better tomorrow. Delivering a special blend of deeply integrated commuter benefit management applications and unrivaled industry support, Luum solves complex parking and mobility challenges with forward-thinking organizations seeking measurable behavior change, cost savings, and better employee experiences.

CloudMoyo

Collaborated closely with the VP of Marketing and Product Marketer to successfully reposition the brand and customize messaging for various verticals.

Led a dynamic team responsible for formulating and executing comprehensive strategies across content marketing, social media engagement, and event marketing. Together, we established and implemented a robust demand generation program in partnership with the Sales team, resulting in a substantial influx of qualified leads into the sales pipeline.

Strategically positioned CloudMoyo as an industry leader, achieving significant growth in multichannel lead generation.

Associate Marketing Manager

Assumed responsibility for developing and executing a comprehensive content strategy for our products and services. This strategy ensured a cohesive and consistent brand voice and message throughout the buyer journey.

Created highly relevant and industry-specific content, designed effective email nurture campaigns, and orchestrated impactful event programs. These initiatives collectively contributed to a notable increase in top-of-funnel lead generation.

Marketing Specialist 

Played a pivotal role in crafting compelling content, including ad copy, email nurture campaigns, and social media management. My contributions significantly enhanced our brand's online presence and engagement.

Marketing Associate

Had end-to-end ownership of content strategy and development. This encompassed a wide range of content types, from web content to long-form articles, gated content, PR materials, social media copy, product briefs, and email nurture campaigns. My efforts were instrumental in elevating our content marketing efforts and delivering measurable results.

Content Marketer

Freelance 

This is my "side hustle', since I enjoy writing for a variety of publications, forums, and for different purposes. I freelance write travel articles, and create ad, email, and social media copy, along with blogs, for B2B companies. I have also written as a freelance journalist, publishing articles with local news publications.

Freelance Writer 

The Daily of the University of Washington

I was a reporter, columnist and beat writer at The Daily since July 2017, and have experience writing content for the News, Science, Wellness, Opinion, and Specials sections. I covered a variety of topics related to the UW community, including clinical studies, urban environmentalism, local politics, and personal health and wellness. 

During that time, I continued to develop skills in story development, research, building connections with sources, interviewing, writing on deadline, fact-checking and communicating effectively with editors.

Reporter

Fierce, Inc.

Joined Fierce to grow its voice and social media platform. 

Developed and executed a social media strategy and took on an expanded role to develop thought leadership content for social media channels.
  
Drove a 30% increase in impressions, 80% increase in clicks, and 29% increase in social-generated leads in just 3 months.

Social Media & Marketing Intern

Eddie Bauer

I worked with a talented team of managers and guides at a high-performing store in the greater Seattle metro area. My role involved sales analysis, strategy and leading; talent management; clienteling and customer relationship building; and operations management.

Assistant Sales Manager

In the approximately three years that I was employed at Eddie Bauer, I had the opportunity to develop my communication skills. This involved my developing and maintaining strong & healthy customer relationships, collaborating with a diverse team to achieve common goals, set personal goals and challenges, exhibit excellent customer service, and market and sell products to a varied consumer basis. I won numerous associate of the month awards, earned various monetary awards based on sales volume, and was more than once the top-selling associate in the company. By utilizing my verbal and nonverbal communication skills with customers, I was able to develop professional relationships, becoming a successfully employee and an intuitive seller.

Sales Associate

The Borgen Project

My role included reading and keeping abreast of new developments and policies related to global poverty. I created content for The Borgen Project's blog and magazine, with my writing focused on Tech & Solutions and Business. Other responsibilities involved contacting members of Congress, raising awareness and support for The Borgen Project, and running a fundraising campaign to support the work the organization is doing to address global poverty at a federal level.

Journalism Intern

I’m a storyteller passionate about connecting people with great products. Over the past 6 years, transforming complex technology, financial, and healthcare products into compelling customer experiences has been my focus, driving tangible business growth. Data-driven insights, voice of customer, creative thinking, and cross-functional collaboration fuel my approach. I lead with curiosity, humility, and a relentless focus on sound strategy and strong execution.

taplio

The Battle

Renat Gersch

Hannah Pickering

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?