Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

𝐆𝐓𝐌 𝐒𝐭𝐚𝐫𝐭𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐒𝐡𝐢𝐩

Just before the holidays, Hila Lauterbach and I met a founder building their MVP, their Minimum Lovable Product.

They were clear on the use case. 
Clear on the value. 

The buyer? Their instinct was familiar: 
“Let’s sell to the enterprise.”

That's the critical GTM decision.
As they described the product, my mind kept circling one thing
𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧.

Enterprise meant influencing a PM 
↳ Who then has to convince engineering.
↳ Who then needs to find a sprint.
↳ Who then will evaluate
And so on, you know what it’s like

That’s not early traction. 
That’s a traffic jam ⛔.

So I asked a different question. 
“What if your first users weren’t enterprise at all?”
What if you started with “vibe coders”?  
↳ Those who already experiment
↳ Builders shipping fast
↳ Testing AI workflows
↳ Giving unfiltered feedback 

Smaller accounts, yes. 

But faster learning loops
real usage 
real signals.

You could feel the shift in the room. 

That’s the kind of early signal GTM fit exploration surfaces.
Before the roadmap hardens.

Because that choice quietly determines
✅ what you learn
✅ what you build
✅ and how fast you find buyer pull

So an honest question:
​​Who did you design your GTM roadmap around first? 
Do they accelerate learning, or slow it down?

#GTM ##enterprisesales

The 10x Go-To-Marketer | Tech & Life sciences | Helping founder-led startups accelerate GTM from vision to repeatable revenue -​> Strategy, Execution, Traction | 2 x Unicorn GTM & PMM Leader | Co-founder @ 10xGTM

B2B Digital Marketing Studio 🧩 | CMO @ Diligent Studios® | Creator of Adfolio

Hey there, I'm Andrea 👋

Here on LinkedIn, I'm known for my ad and hero section breakdowns.

I research and find great examples, including my own, and explain why they work.

My partner and I even made our own curated library of impactful B2B ads, called Adfolio ◼️ (www.adfolio.design). People absolutely love it! So, make sure to check it out!

Through great examples is how I get inspired and fuel my creative thinking.

This gives me an edge at my job, as my jam is designing ad creatives, landing pages, and websites. 

Check our work at www.diligentstudios.com

Andrea Todorova

5 B2B ad concepts that were rejected for being too crazy.

Some people remember last year by their professional milestones. Others by the memories they made with loved ones.

I remember it by the crazy ad concepts we came up with.

Here are 5 lo-fi B2B ad concepts we created, and that clients rejected for being too crazy.

—

👉 If you want to see concepts that made it (plus a lot of great examples from other creatives), check out www . adfolio . design

B2B Ad Creatives | Adfolio◼️ & Diligent Studios®

Rejected B2B Ad Concepts

When creating ad creatives for our clients, we’re in direct contact with their product and all their marketing efforts. 

This gives us a front-row seat to a range of industries and expert knowledge.

One of my latest reads was Instantly’s Cold Email Benchmark Report.

The report is based on +4 billion emails sent through the Instantly platform and breaks down exactly what top performers are doing differently so others can replicate it.

If you care about outbound actually working in 2026, this is worth a read.

👉 Access Instantly’s Cold Email Benchmark Report in the comments.

What to avoid when using stats in data 📊

Data is powerful in ads, but it’s also one of the easiest things to misuse.

If you want your metrics to build trust instead of break it, here are the common pitfalls to avoid:

✦ Don’t drop stats without context
Sharing a teaser from a report is great, but it needs to lead somewhere meaningful. A stat with no clear “so what?” just becomes noise.

✦ Don’t over-promise outcomes
Highlighting KPIs like hours saved works only if the numbers are credible. If it feels too good to be true, it tanks trust instantly.

✦ Don’t use shock value for the sake of it
A surprising stat can frame the problem, but if it feels exaggerated or fear-mongering, it backfires and makes your brand look gimmicky.

✦ Don’t present pricing data without clarity
Visualizing your price helps unless the comparison is vague or cherry-picked. Ambiguous price charts = instant skepticism.

✦ Don’t misuse competitive ratings
If you’re showing how you stack up, make sure the data is accurate, sourced, and compliant. Nothing damages credibility faster than questionable comparisons.

Remember:

The right creative + data integration builds credibility, but the wrong execution burns trust and budget.

Want more ad creative inspiration?

Head over to www . adfolio . design

CTRs are dropping. CPAs are rising. Your ROI is shrinking. So what gives?

You could be dealing with an underrated ad bottleneck:

Creative fatigue.

When your audience keeps seeing the same visuals, headlines, and messages, their brains tune out.

Your once high-performing ads suddenly stop getting attention because they’ve become “invisible”.

Creative fatigue can hit one ad or an entire batch that shares the same concept or color scheme.

So how do you fight it?

You diversify your creative strategy.

Here are 3 go-to ways I use for our SaaS clients:

✦ Message
Build ads around different:
- emotional motivators (pains, desires, and triggers)
- functional motivators (business outcomes, product capabilities, features)

✦ Format
Experiment with:
- static ads
- GIFs
- carousels
- video ads
- thought leadership ads

✦ Visual concept
For static ads and GIFs, try out:
- side-by-side comparison
- metaphor/analogy
- visual exaggeration
- the product in action
- chat conversation
- real-world context
- memes

In a nutshell: You move away from volume to variety.

That’s how you outsmart fatigue and keep ad performance strong.

Every high-performing B2B SaaS ad follows a certain structure and patterns.

So we decided to get nerdy (or rather, culinary-nerdy) about it.

We’ve been studying the winning ads and also documenting our own process we use with clients along the way.

As part of that work, we created something you can use right away because this stuff is too useful not to share:

⏲️ 3 Proven Ad Recipes ⏲️

Think Gordon Ramsay–level precision, minus the shouting to help you:

- Speed up your testing cycles
- Reduce “creative roulette”
- Refresh ads with intention, not guesswork
- Improve performance without increasing spend

You’ll get all of them when you take our short (3-min) survey: https://lnkd.in/ex8TsDwQ

Help us build the industry’s first look at how SaaS teams handle creative and grab some Michelin-level ad recipes while you’re at it.

taplio

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Andrea Todorova

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taplio

The Battle

Renat Gersch

Andrea Todorova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Renat Gersch's LinkedIn Performance

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