New York Fashion Geek

Founder

BOND New York

Licensed Real Estate Salesperson

Keller Williams Realty, Inc.

Oversee Rental and Sales transactions grossing over $100K in annual commissions averaging 60 closed deals. Generate, coordinate and negotiate rental leases and sales contracts. Established, built and grew relationships with management companies and superintendents to ensure client satisfaction and maintain new unit inventory. 

•	Established as a Manhattan and Brooklyn expert within the company. Quoted in influential Real Estate blog (The Bracha Group).
•	Opportunity to work with landlords in apartment maintenance and interior alteration. Consulted with architects of my choosing to provide design solutions to aid and benefit the tenant experience. 
•	Dispatched to handle foreign national transactions.
•	Positioned nationwide as a New York City referral agent through cold calling, networking and marketing to develop a national database.
•	Selected as point person for junior associates in providing assistance in closing transactions. 
•	Recruited by Senior Management to present bi-monthly at New Agent orientation.
•	Appointed to serve on the Keller Williams Community Affairs Committee.
•	Initiated and executed a company sponsored team building event benefitting the Bowery Mission.

Citi Habitats

Oversee Rental and Sales transactions grossing over $100K in annual commissions averaging 40 closed deals. Negotiate rental leases and sales contracts. 

•	Solicit new customers and obtain new sales and rental listings through web advertising, referrals, prospecting, cold calling, networking and the distribution of a monthly newsletter to over 500 people with an average 15% penetration.
•	Match clients with the appropriate properties based on their budget and neighborhood interests.
•	Refer clients to specific management companies, owners, attorneys, banks and mortgage brokers and act as a liaison between them.
•	Represent buyers and sellers in a transaction by creating Comparative Market Analysis reports to determine the optimal pricing of a property, present bids and coordinate the accepted offer to the eventual closing.
•	Review financial statements and board packages to present to Owners, Condo and Coop boards.

Real Estate Agent

TVGN

Oversaw Sales, Marketing, Brand-Building, and Retention activity for television networks, print publications and Interactive and Internet-based products. Managed territory comprised of 2.4 million subscribers, including Philadelphia, Delaware, Virginia and West Virginia. Negotiated contract renewals.  Products included: TV Guide Channel, TV Guide Interactive, Sneak Prevue, TV Games, KTLA, WGN, WPIX, TV Guide Online, The Cable Guide, The Ultimate Cable Guide and TV Guide Magazine.

•	Launched TV Guide on analog format to: 
-	200,000 new Comcast customers in Philadelphia DMA.
-	30,000 new customers in Cox Virginia Beach system.
•	Earned additional responsibilities due to technical aptitude and passion:
-	Newly created role as information specialist between TV Guide Interactive Product Group and eastern region sales team; translated technology issues that aided sales staff to present new versions of the product.
-	Provided database support and software installation for sales force.
-	Initiated Sales Department’s interest in use of Palm Pilots for time and territory management; trained colleagues how to use it.
•	Established excellent relationship with Comcast’s Regional Marketing Director, the first TV Guide representative to do so; earned increased presence in Comcast’s video advertising.
•	Established valuable rapport with Comcast’s Technical Manager, with whom other TV Guide Reps had been unsuccessful; relationship yielded valuable competitive intelligence. 
•	Successfully sold branding campaigns and promotional strategies on multimedia to affiliates.

Account Manager

Bravo TV

Designed and implemented comprehensive marketing campaigns for Bravo and The Independent Film Channel (IFC) in territory comprised of 800,000 basic subscribers in Virginia and West Virginia. Developed marketing plans that utilized tactics targeting basic cable and non-cable households, and that reinforced value of product, and built positive image for the cable operator in the community.

•	Created market demand, negotiated deal and launched IFC in unlikely prospect, Charleston, WV. 
-	Developed grassroots campaign to convince system to launch: used relationships with Arts Groups, sponsored Arts Group’s annual dance, sponsored West Virginia International Film Festival, devised petition circulated in Retail Outlets, was interviewed on local ABC affiliate and in local newspaper.
•	Promoted Bravo as sponsor of Summer Youth Programs in cooperation with Adelphia-Lynchburg, VA to promote arts education in school.
•	Led Training and Marketing initiative throughout Eastern and Southern regions to promote Bravo and IFC during TCI’s digital HITS launch.  Initiated systems’ involvement with Arts Communities.
•	Launched Bravo in Charter-Morgantown, WV system; initiated ideas to use Bravo to sponsor Arts Community activities within the University.
•	Integrated IFC’s broadband presence with local market activities; convinced Adelphia-Charlottesville to promote Virginia Film Festival that IFC carried on live “webcast.”

Regional Sales Manager

“Look Good. Feel Good. Dominate Your World.” 🌎

At New York Fashion Geek, I help founders, entrepreneurs, and business professionals take control of their personal style — so they can walk into any room and own it.

Because let’s be honest: your wardrobe is doing the talking before you even say a word. 

Whether you’re pitching investors, leading a team, or building a brand, your style is sending a message. 

The question is — are you saying what you want to say?

Most guys know they should dress better, but they don’t know where to start. 

That’s where I come in.

I offer personalized styling services that cut through the noise and give you a clear, actionable plan. 

Through coaching sessions, shoppable moodboards, and bespoke consultations, I take the guesswork out of looking sharp. 

No fluff. Just tailored solutions that fit your lifestyle and goals.

What’s the ROI of great style?

✅ Confidence that carries over into every conversation.
✅ A polished image that builds trust instantly.
✅ An undeniable edge in professional and social settings.

As the Founder of New York Fashion Geek, I’ve turned my passion for men’s fashion into a mission: empowering modern professionals to dress with purpose. 

Whether it’s through my Wardrobe Wisdom newsletter or the Fashion Geek Podcast, I’m constantly sharing insights, strategies, and inspiration to help men level up their style game.

And now, I’m taking it a step further with 1:1 Zoom coaching sessions, shoppable moodboards, and a 4 week transformation for those ready to commit to lasting change.

Ready to step up your style?

Visit https://www.nyfashiongeek.com to learn more, or schedule a Zoom consultation today. 

Let’s make sure your wardrobe is working as hard as you are.

Reginald Ferguson

Shine

From ideas to impact, supercharge your business growth.  Shine helps clarify ideas, unite stakeholders and accelerate impact. 

Even brilliant ideas get lost in translation.  Confusing messages and poor marketing costs time, money and opportunities. At Shine we help clarify and develop compelling ideas, marketing strategy, positioning and messaging. This unites teams and stakeholders driving traction with customers and investors to accelerate business impact.

We provide Consultancy for Brand & Marketing Solutions, Workshops and Virtual Workshops delivering:

* Marketing strategy for solid foundations.
* Strong positioning for ideas to stand out.
* Clear messaging for audience traction.
* Compelling content for engagement.
* Team building for message alignment and a little fun!

We will refine your business and marketing strategies, helping your messaging to resonate and bringing your vision to life. 

Since I founded Shine in 2019, we have worked with inspirational founders and teams in the UK and US across LegalTech, Sustainability, Consulting, Web3, DeathTech and more.  Really proud of our talented and amazing team as they continue to help empower our clients. 

We believe in the power of people to drive brands, business impact and positive change in the world.

📅 Book a call to see how Shine could help you accelerate impact. https://calendly.com/jules_fernandes/introduction-call or connect with me here.

Let's accelerate your business impact together.

Founder & CEO, Brand & Marketing Consultancy.

LawtechUK

Lawtech UK Mentoring provides lawtech startups and scaleups with the support they need to grow and succeed.  Providing brand and marketing mentoring, I was part of the programme in 2022 and delighted to be asked to participate in their new and fortified 2023 programme.

Lawtech Mentor

Crypto Mondays London

Established in 2018, this decentralised global community shares a passion for crypto and blockchain and how they will change the world in dramatic ways. Crypto Mondays London host monthly events providing the latest guest speakers and panel discussions with valuable networking opportunities for like-minded people to connect and learn.

Brand & Marketing Advisor

The Marketing Society

The Marketing Society is a leading global community of progressive marketers.

Member

Section

"Learn about business. Use it immediately."  Section is creating the business upskilling platform of the future. Using their proprietary sprint format, Section partners with world-class business school professors to deliver high quality business education that drives real-world outcomes. 74 million knowledge workers will require business upskilling over the next five years, and Section is building the solution to educate them.

Section is an online education company founded by New York Times Bestselling Author and NYU business school professor Scott Galloway.

Teaching Assistant, Business education.

Working Knowledge

I train apprentices with a module that I created on "Customer Focus" to convey its vital role in marketing, business results and careers. They learn how to apply this in their businesses by working to understand their business goals, marketing function and customers. 

The "Customer Focus" module is part of a 15 month government-funded apprenticeship programme to help grow businesses whilst their apprentices launch their digital marketing careers. Each module lasts one month with a cohort of eight apprentices who participate in a masterclass and surgery towards completing an assignment.

I was approached to take on this role and am very supportive of the aims of Working Knowledge to harness the energy and innovation of young talent to help businesses thrive. Our apprentices receive a 36% higher Distinction rate than industry standard.

It is a privilege to see the progress of such talented and motivated apprentices for their career development and impact in their employers’ businesses.

Marketing Apprenticeship Trainer, Digital Marketing Academy.

Settld

The bereaved have so much to deal with when someone dies including closing or transferring a number of accounts across utilities, banking, broadband, insurance … the list goes on. 

In just one action, Settld’s secure service helps inform multiple companies that someone has died. Settld also provides guidance on other tasks following a death, from probate to grief support.

Settld is transforming the customer experience for bereaved individuals and families.

To learn more about Settld and how they can help after someone dies, visit settld.care.

I developed brand strategy and marketing plans for solopreneurs. I worked with business owners to understand their business goals, listen to their customers, develop strategy and work with their suppliers to create communication materials.

The experiences, feedback and insights from such committed business owners ignited my decision and determination to create focused support for early stage businesses ... the birth of Shine.

Marketing Consultant, Whilst developing Shine.   

Visa

Senior Marketing Content Manager, Marketing

Senior Digital Manager, Sales & Marketing

Senior Manager Digital Communications, Marketing, Communications & Partnerships

Brand Manager, Brand Management

Brand Promotions Manager, Brand Management

Sponsorship Executive, Brand Management

Marketing Executive, Verified by Visa

Market Development Analyst, Virtual Visa

Global RM Assistant, Relationship Management

Even brilliant ideas get lost in translation so I founded Shine in 2019 to help businesses clarify and develop compelling ideas, marketing strategy, positioning and messaging.  This unites teams and stakeholders, driving traction with customers and investors to accelerate business impact.

Shine is a brand and marketing consultancy. We work with founders, leaders and teams to develop marketing strategy, clear positioning and compelling messages that help businesses stand out, build brand equity and seize opportunities. 

Shine has worked with UK and US businesses across LegalTech, Consulting, Web3, DeathTech and more.  

👋🏼 Please DM as would love to hear from you if you are keen to: 
* Accelerate impact with your brand and marketing.
* Inspire and galvanise your team with a workshop.
* Collaborate or network together to support founders.

My experience beyond Shine ... 
A leader, changemaker and brand strategist who loves bringing founders, teams and their ideas together to create positive change ✨✨.  

✧ At Visa a world-leading payments brand I developed Pan European brand strategy and consumer and business activations across some of the biggest global sporting events and athletes - the Olympic & Paralympic Games, Usain Bolt, Rugby World Cup and Formula E.  During my nineteen years there I managed Pan European matrix teams and multiple agencies. To drive consumer and stakeholder awareness and engagement, I developed activations with brands such as Citibank, Disney, easyJet, FIFA World Cup, Formula E, Olympic Games, Paralympic Games and TripAdvisor.  

✧ Since founding Shine in 2019, I have a strong focus on growth and agility for mission-driven founders and businesses.  I am a StartUp Advisor, Lawtech Mentor at Lawtech UK, Legal Geek Speaker and StoryBrand Certified Guide. 

✧ In 2021 I took on a more active role to support young talent. I train Digital Marketing Apprentices on the value of customer focus, conveying its vital role in marketing, business results and careers.

✧ In parallel to leading Shine, I embraced a fresh challenge and got deeper into tech during 2023 as an Interim CEO of a legaltech startup with a keen team of over 25 people across international markets.

I believe in the power of people to grow brands, businesses and positive change in the world.

Let's accelerate your business impact together.

taplio

The Battle

Reginald Ferguson

Jules Fernandes

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