The Redneck Connecktor | Helping Business Owners Land Premium Clients Without Cold DMs or Pitchy Networking | Building Trust-First Businesses in a Low-Trust World | Founder of the Hounds of Business Community

Most business owners don’t fail because they’re lazy or clueless.
They fail because, in a low-trust world, they’ve been 𝒑𝒍𝒂𝒚𝒆𝒅.

Played by networking groups where everyone’s just waiting their turn to pitch.

Played by coaches who promise clients but never had to make payroll.

Played by “systems” that feel sleazy and suck the joy out of business.

That was me once too, all heart, no clue. Until I discovered a better way:

𝐓𝐫𝐮𝐬𝐭 𝐅𝐢𝐫𝐬𝐭. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐒𝐞𝐜𝐨𝐧𝐝. 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐋𝐚𝐬𝐭.

Because when trust becomes your strategy, clients stop hesitating, partnerships start compounding, and business finally feels right again.

Now we help entrepreneurs, coaches, and business owners:

🐺 𝐂𝐮𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞 on LinkedIn & YouTube without playing algorithm games.
🐺 𝐋𝐚𝐧𝐝 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 without cold DMs, funnels, or fake engagement tactics.
🐺 𝐁𝐮𝐢𝐥𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐨𝐟 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 & 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 that replace solo ad spend for good.

We do it through three layers:

 1️⃣ 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠- my 4 C’s framework (Clarity, Connections, Community, Conversion).
 2️⃣ 𝐓𝐡𝐞 𝐇𝐨𝐮𝐧𝐝𝐬 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲- a vetted pack of professionals who actually care about each other’s success.
 3️⃣ 𝐌𝐞𝐝𝐢𝐚 & 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦- visibility, partnerships, and introductions most people never get access to.

The Results

🐾 1.5M+ views in 90 days
 🐾 Members going from ignored to inbound, stalled to booked, and “coffee chats” to clients
 🐾 Partnerships with Level Up Academy, Kindness Worldwide, The Connector Community, Global Tea Break Network, and more

I’m not here to sell magic buttons.
I’m here to show you the game, the rules, and how to pick the 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐢𝐭𝐬 𝐲𝐨𝐮.

If you’re serious about growing your network & net worth without chasing, pitching, or selling your soul, we should talk.

👉 Grab the free 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤: https://crm.houndsofbusiness.com/master-attractor
👉 Or pull up a chair at our next 𝐇𝐨𝐮𝐧𝐝𝐬 𝐆𝐫𝐨𝐮𝐩 𝐂𝐚𝐥𝐥: https://us02web.zoom.us/meeting/register/tZYtduGurToqHdMRgxOel3B0ItmZOiU7dxkz

Because business grows at the speed of trust.
𝐓𝐫𝐮𝐬𝐭 𝐅𝐢𝐫𝐬𝐭. 𝐀𝐥𝐰𝐚𝐲𝐬.

Mike Ashabraner

Most entrepreneurs think they have an expertise problem, but in reality it is actually a visibility and authority issue.

They’re smart.
They’re qualified.
They’re creating content.

But it feels scattered.
Inconsistent.
Disconnected from real demand.

In this HOB Live conversation the one and only, Dr. Roseann Capanna-Hodge breaks down how to re-engineer your content, messaging, and actions so they stop feeling reactive and start working like an engine.
Not noise, trends, but a true engine that fits you and eventually works even when you are not.

This is not about posting more folks and it’s certainly not about performing on social media, or chasing algorithms.
It’s about clarity, positioning, systems, and knowing exactly:
What you want to be known for


Why it matters
How to show up consistently

And how to make your name synonymous with credibility

Dr. Roseann teaches that content shouldn’t feel like something you “keep up with.”

It should build authority.
Compound over time.
Create demand.
Move your business forward.

In this conversation, we’ll unpack:
-Why so many experts create content that goes nowhere

-The biggest mistakes people make when trying to build authority

-The difference between being visible and being recognized

-How to stop blending in without becoming performative

-What a real thought leadership engine looks like in practice

-The first step to move from expert to recognized leader

-Just how Dr. Roseann got to 2 million podcast downloads and created raving fans while building thought leadership

-How to use a book as the flywheel for your business 

If you’ve ever felt invisible despite doing “all the right things,” this is where you recalibrate.
Because influence on purpose isn’t louder. Rather, it's clearer, more intentional, and most importantly, designed to last.

The Redneck Connecktor | Helping leaders build trust first businesses that attract premium clients without cold outreach or performative networking | Founder of the HOB, a safe community for entrepreneurs

Jennifer Thompson, ~April Wyett~ and 3 other connections attending

Influence on Purpose: Building a Thought Leadership Engine

As your business grows, the job changes. What worked in the early days isn’t enough anymore—and neither is leading the same way you always have. You want strong results without sacrificing purpose, or building success at the expense of your people, sanity, or soul.

I partner with people-focused CEOs and founders navigating growth, complexity, and generational change—supporting the leadership evolution required to scale both the business and the person leading it.

After more than two decades leading teams across corporate and entrepreneurial environments, I learned the hard way that when performance outpaces leadership capacity, people burn out, cultures break, and growth stalls.

That experience led me to develop Work ALIVE™, a work-life integration approach that underpins how I work with leaders and teams today. When leaders align how they lead with how they live, both business and personal success accelerate.

Today, I work with service- and knowledge-driven organizations growing beyond founder-led systems—building leadership capacity, leading hybrid teams, and strengthening cultures that perform without wearing people down.

In practice, this means expanding your ability to adapt to evolving talent expectations, technology, trust challenges, and generational change—without losing what makes your business human.

If you’re leading a growing organization and starting to feel the weight of scale—on your leaders, your team, or yourself—I invite you to have a conversation.

Sonita Reese

Visible growth gets the applause.



We celebrate the launch, the milestone, the win.

But invisible growth is what makes it possible.

Having tough conversations.
Learning to delegate well.
Staying clear under pressure.

Many leaders underestimate how much of the work happens where no one is watching.

High-integrity leaders commit to that work anyway.

To those doing the unseen work to grow themselves and their businesses—keep going.

That work is what makes your next level of impact possible.

Grow Capacity & Culture as You Scale | Leadership Advisor for People-Focused Founders & Executives

“Why can’t they just do what I want?”



I hear this from a lot from founders once growth plans start to outpace execution within their organization.

And while it can feel like a black box—especially as things get more complex—there are usually only a few reasons this shows up:

1. They don’t clearly understand what you want.
2. They don’t yet have the skills or context to do it well.
3. They haven’t explicitly agreed to it—so ownership is fuzzy.

It can even trigger the question: 𝘋𝘰 𝘐 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘱𝘦𝘰𝘱𝘭𝘦?

In many cases, it’s less about the people and more about clarity catching up to growth.

The good news?

These are all fixable once you identify which one is actually getting in the way.

Watching from the sidelines of a college showcase last weekend, I saw up close how perspective is often the difference between effort and results.

My son’s team played a decent first half and a disappointing second.

From where I stood, something had shifted — and we didn’t adjust.

After the game, we debriefed.

We all saw the obvious changes — player rotations, some mistakes, more defensive play.

But the shift wasn’t just on our side of the field.

They raised the pressure and dictated the pace. We reacted.

My son hadn’t fully seen it. The coach didn’t call it out. But once we named it, we could talk about what an adjustment might have looked like.

When you’re always in action, you fix what’s visible.

But you can miss what’s changing right in front of you.

Stepping to the sidelines, even briefly, creates strategic distance.

Distance to see patterns.
To notice shifts.
To ask, “What's really happening here?”

Because when you don’t step back to notice and discern, you miss what’s changing.

And then you push harder with the same playbook… instead of adjusting.

How do you create space to see what’s changing so you can adjust your approach?

In my part of the world, it’s been bitterly cold.

But that didn’t stop us from going sledding.

Last week, we headed out anyway.

At the top of the icy hill, I hesitated.

Then I thought: I’m excited.

And I went for it.

It was exhilarating.

But on one run, I clipped my left elbow on some hard ice and earned a pretty impressive bruise.

Looking at it later, something clicked.

This year feels a lot like that sledding hill.

Growth is rarely smooth —

But it’s often worth it when you’re clear on why you’re going and who you’re going with.

There’s excitement.
A desire to go for what’s ahead.

But there will be bumps.

For leaders reaching the next stage, those bumps can look like:

– Misalignment on your team
– Communication that starts to drop
– Feeling stretched in your ability to lead
– Cultural or operational drag

That doesn’t mean you stop.

Because the joy of the ride matters more than avoiding every hard edge.

So if you’re taking on a growth challenge this year, here are three things to keep in mind:

🎯 𝘍𝘰𝘤𝘶𝘴 𝘰𝘯 𝘸𝘩𝘢𝘵’𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦.
Keep your eyes on the outcome that makes the effort worthwhile.

🤝 𝘋𝘰𝘯’𝘵 𝘨𝘰 𝘢𝘭𝘰𝘯𝘦.
Surround yourself with people who encourage you and help you stay the course.

🧊 𝘌𝘹𝘱𝘦𝘤𝘵 𝘢 𝘧𝘦𝘸 𝘣𝘶𝘮𝘱𝘴.
They’re temporary. They heal. And they’re often the price of forward motion.

Growth can be bumpy.

But when you have a clear purpose — and the right support — the ride is worth it.

taplio

The Battle

Mike Ashabraner

Sonita Reese

Followers

Posts

Engagements

Likes

Performance ScoreMike Ashabraner's LinkedIn Performance

Performance ScoreSonita Reese's LinkedIn Performance

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taplio

The Battle

Mike Ashabraner

Sonita Reese

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Ashabraner's LinkedIn Performance

Performance ScoreSonita Reese's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMike Ashabraner's LinkedIn Performance