Seraj Ahmed

Infinium Associates

Pioneering Global Expansion Through Strategic Talent Acquisition

As the Head of Growth at Infinium Associates, I not only connect exceptional talent with global opportunities but also play a crucial role in the strategic expansion of our organization.My vision is to extend Infinium's footprint across new markets, leveraging my extensive network  to establish us as a key player in international talent solutions space.

My Areas of Expertise:
Strategic Executive Talent Sourcing:Specializing in identifying transformative leaders, I ensure that each executive placement contributes to both our clients' success and Infinium's growth.

Bespoke RPO Solutions: Crafting recruitment processes that are tailored to diverse business needs, aligning talent strategies with organizational expansion goals.

Global Talent Market Expertise:My deep understanding of various international markets empowers me to navigate and capitalize on global talent trends effectively.

Cultural Integration Focus:Emphasizing  the importance of cultural fit, ensuring that new hires not only contribute to but also enhance the organizational culture, crucial for our global expansion.

Innovative Recruitment for Global Reach: Utilizing agile and forward-thinking recruitment methodologies, I am dedicated to attracting top-tier professionals worldwide, aligning with our mission of  expansion.

My Commitment:
In my  role, I am committed to identifying and securing strategic talent that not only fills key positions but also propels organziational growth. 

My expertise spans across Executive Search, Headhunting, Diversity Recruitment, Talent Scouting, Recruiting, Talent Management, Start-up Consulting, Hiring Strategies, Career Management, and Leadership Hiring.

Interested in how strategic talent acquisition can drive business growth? Let's connect and explore innovative solutions for your organization

Head of Growth

Radio Mirchi

• Effectively monitoring campaign performance to ensure success metrics are met
• Analyzing, tracking and optimizing customers’ advertising campaigns & marketing programs
• Identify and up-sell relevant, incremental marketing opportunities/programs to clients
• Build solid customer relationships and act as an important point of contact for customer needs

Account Manager-Retail

Applect Learning Systems Pvt. Ltd.

Marketing and Sales Professional with hands on experience in services marketing, corporate and retail sales in K-12. 

Presently contributing to the  growth of Applect Learning Systems Pvt.Ltd.

Have hands on experience on the followings:

# At Applect Learning Systems Pvt. Ltd.

	Responsible for identifying the base of prospective schools and Coaching institutes for the products Testpro and FORE
	Handling Sales of DBAT (David’s Battery Aptitude Test) to the corporates.
	Been a part of the market research team for the development of Products
	Franchisee development 
	Channel Sales
	Arranging demo’s and workshops in the schools and the coaching institutes
	Organizing events for the consumer based products in the respective areas
	Giving regular feedback from the market to the tech team about the products
	Conducting training sessions for the teachers and the students to make them aware of our services.
	Key Account management.
	Planning and execution of marketing plans, strictly within the assigned budget.
	Revenue generation for the online learning portal meritnation.com

Assistant Manager

Extramarks Education Pvt. Ltd.

Responsible for identifying and scanning the base of prospective schools who can afford the Smart Learn Classes.
Organizing Demo’s & Workshops in Schools for the Teachers and the Students in order to make them aware of our services. 
Participating in School Fests and events in order to promote our services.
Meeting the school Management in order to convince them for our services.
Consistent Follow-ups of the clients who have shown interest.
Business Development for the organization.
Taking care of all the legal formalities once the business is generated.
Conducting post implementation trainings for the teachers after the conversion to make them well versed with the new system of Smart learn Classes. 
Taking care of after sales service.  
Have also worked on govt. Projects like the JNVs and KVs

Officer-School Relation

Solving Talent Acquisition Challenges for HR Leaders | Find Top Talent with Ease | Let's Connect!

As the Head of Growth at Infinium Associates, I not only connect exceptional talent with global opportunities but also play a crucial role in the strategic expansion of our organization.My vision is to extend Infinium's footprint across new markets, leveraging my extensive network across Middle-east and South Asia to establish us as a key player in international talent solutions space.

My Areas of Expertise:
Strategic Executive Talent Sourcing: Specializing in identifying transformative leaders, I ensure that each executive placement contributes to both our clients' success and Infinium's growth.

Bespoke RPO Solutions: I craft recruitment processes that are tailored to diverse business needs, aligning talent strategies with organizational expansion goals.

Global Talent Market Expertise: My deep understanding of various international markets empowers me to navigate and capitalize on global talent trends effectively.

Cultural Integration Focus: I emphasize the importance of cultural fit, ensuring that new hires not only contribute to but also enhance our evolving organizational culture, crucial for our global expansion.

Innovative Recruitment for Global Reach: Utilizing agile and forward-thinking recruitment methodologies, I am dedicated to attracting top-tier professionals worldwide, aligning with our mission of global expansion.

My Commitment to Infinium's Growth:In my role, I am committed to identifying and securing strategic talent that not only fills key positions but also propels Infinium Associates' global expansion. 

My expertise spans across Executive Search, Headhunting, Diversity Recruitment, Talent Scouting, Recruiting, Talent Management, Start-up Consulting, Hiring Strategies, Career Management, and Leadership Hirings.

Interested in how strategic talent acquisition can drive business growth? Let's connect and explore innovative solutions for your organization and discuss Infinium's expansion journey.

The 5-minute job search hack that landed a job seeker an AED 25K role
while everyone else was sending CVs into the void, he was having coffee with hiring managers.

Here's exactly what he did:
The LinkedIn search trick Recruiters don't want you to know:
Type this in search bar: #hiringUAE "your job title" Example: #hiringUAE "Finance Manager"

Level up your targeting: 
🔹 Add "Dubai" or "Abu Dhabi" 
🔹 Include "visa sponsorship" if needed 
🔹 Filter by "Posts" (not people) 
🔹 Sort by "Most Recent"

The game-changing message: Instead of applying, send this:
"Hi Sarah, saw your Finance Manager post for Dubai.
6 years UAE experience with local banks. Recently cut month-end reporting time by 40% and saved AED 200K annually.

Happy to chat about how this applies to your role. Free for a quick call?

Why this destroys traditional applications: 
🎯 You skip 500+ applicants 
🎯 Direct access to decision-makers 
🎯 Shows UAE market savvy 
🎯 Demonstrates initiative
The result: Interview invites within 24 hours, not 24 days.

Stop competing with hundreds. Start connecting with one

Solving Leadership & Project Talent Challenges | Cross-Border Bulk Talent & Executive Search Expert | Powering Project Scale-Ups Across Middle East, India & Beyond

Another week closed. Another reminder that talent doesn't wait.
As we wrap up a busy week, hiring momentum continues to build across the UAE — and next week, we scale even harder.

Active Mandates:
🎯 Project Manager – High Rise Construction Projects | Abu Dhabi
🎯 Sales Engineer – HVAC | Sharjah & Ajman
🎯 Project Engineer – HVAC | Dubai, Sharjah & Ajman
🎯 Safety Officer – Construction | Dubai & Sharjah
🎯 Contracts Manager – Maritime & Ship repair | Dubai & Sharjah
🎯 Senior Sales Engineer-Infrastructure-Dubai & Abu Dhabi
🎯 Electronics Systems Maintenance QC Inspector-Aviation(A320/A350) Dubai & Riyadh

While these searches run, our bulk hiring desk is gearing up for major recruitment campaigns across Logistics, Construction, MEP, and Soft Services— sourcing talent from India, Nepal & Africa.
Exploring your next move? Scaling teams soon?
Let’s talk before the market tightens further
#ExecutiveSearch #BulkHiring #UAEJobs #TalentStrategy #HiringNow #GCCJobs

What 2025 actually taught me
Here's to 2025 — you've been good to me.

What made me proud:
Not the numbers
The candidate who sends Eid greetings every year
The junior recruiter closing deals I couldn't at their age
The client who became a friend

2025's Truth:
You can build something successful and feel empty. Or build something meaningful and feel fulfilled
They're not the same

Grateful for the Almighty's blessings guiding every step. The lessons wrapped as challenges. The people who walked beside us.

2026:
New markets 
Fresh campaigns
Same standard
Every placement changes lives

Onward — with clarity, intention, and trust.

(Photo: Kanchenjunga from Dawaipani, Darjeeling - sometimes you need distance to see clearly)
#2025Reflections #Gratitude #2026Vision

Best wishes to four professionals starting new roles today

This Monday morning:
→ A Site Manager is walking into an Abu Dhabi infrastructure project 
→ An Automation Engineer is meeting their new Dubai maritime team 
→ An Electrical Engineer is starting with an Abu Dhabi infrastructure firm 
→ A Store Manager is opening doors at a Dubai jewellery flagship

What's Next:
We've got senior roles in final rounds and technical positions heating up.
If you're actively looking or quietly open to the right opportunity - let's talk.

Hiring managers: If you're tired of waiting for applications, let's discuss who's actually available in the market right now.
Here's to new beginnings.
#MondayMotivation #NewBeginnings #UAECareers

First Working Week of 2026: Here's what changed while you were on holiday
Dubai's back from the long weekend. So is the hiring panic.

What landed since January 2nd:
→ "We need a CFO by end of January" (been searching since October) 
→ "Find us 10 engineers in 3 weeks" (project just approved) 
→ "Competitor poached our top performer" (now it's urgent)

Welcome to Q1 in UAE.
The Pattern:
December: Planning headcount 
January: Everything's suddenly urgent
Companies who planned in November? Already interviewing. 
Companies who waited? Fighting for same talent pool.
What Happened During Your Break:

While you finalized budgets, candidates were: 
→ Accepting competitor offers 
→ Getting promoted internally 
→ Relocating for better opportunities

The Reality:
Your "January hire" needed November recruitment.
Post now + interview + negotiate + visa = March start date.

What Actually Works in 2026:
→ Direct outreach to passive talent 
→ 48-72 hour feedback loops (not 4 weeks) 
→ Competitive offers, no games 
→ Fast decisions

The Truth:
Speed is your only advantage.
While you "circle back next week," competitors make offers today
Top talent evaluates 2-3 opportunities simultaneously. Decision timeline: 7-10 days.
Move fast or watch them accept elsewhere.
Here's to better hiring decisions in 2026, not just more job posts.

What's your biggest Q1 hiring challenge?
#2026Hiring #UAERecruitment #Q1Priorities

Denis Acia

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

Lead Generation Partner - Outbound

Don't follow up with your prospects today. Trust me on this.

It is the first week of January. Everyone just got back to their desks. I know for a fact their inboxes are a total war zone right now. They have 300 unread emails. Maybe 500. 

They are stressed and they are just trying to survive the morning.

If you send them an email right now saying "just bubbling this up," you are not being a good salesperson. You are just annoyance number 301. 

I like to give people what I call Grace Week. Just give them some room to breathe. Let them delete all the junk and get back to normal life.

I am waiting until next Tuesday. When I reach out, I will tell them I waited because I knew their inbox was probably a mess. 

It shows you have some empathy. It shows you care about their sanity more than your quota.

People appreciate it when you don't act like a robot chasing a number.

Are you sending emails today or are you waiting?

JSESSIONID

li_at

I paid for these 7 lessons with a lot of stress in 2025 but you can have them for free.

1. "Boring" channel always wins.

A lot of people chase sales tactics but simple personalized cold emails and LinkedIn DMs still booked 80% of our meetings. Boring makes money.

2. Your calendar is a lie.

If I didn't block out "Deep Work" time on my calendar it probably didn’t happen. A calendar block works better.

3. Onboarding is the first churn point.

Some clients don't leave because the results are bad in month 6. They leave because they felt confused in week 1. We fixed our onboarding process and our churn dropped.

4. "Phone in the other room" rule.

My focus doubled when I physically put my phone in the kitchen while I worked. 

5. Follow-ups beat new leads.

I closed more deals re-engaging old leads from 6 months ago than I did hunting for brand new ones.

6. Systems beat motivation.

I stopped relying on "feeling like it." I built a system in Airtable that tells me exactly what to do next. The system removes the need for willpower.

7. Trust is the new currency.

Now more than ever, people want human connection. Unscalable things like personal videos and handwritten outreach became our biggest asset.

What is the biggest lesson you learned this year?

I know everybody hates the LinkedIn algorithm right now.

You see posts from three weeks ago in your feed all the time. It is messy and it is definitely annoying. Sometimes I don't even see the posts from the people I want to follow.

But if you look past the bugs, something very cool is happening with the people here.

People are finally starting to talk like humans. 

I see founders talking about the days they failed and CEOs sharing their honest worries. That corporate filter where everything has to look perfect is finally dying.

Yes, we still see "Thought Leaders" who post perfect and robotic lessons every single day...

But they sound like a textbook and nobody wants to talk to a textbook.

The algorithm might stay messy for a long time but I don't think it matters. 

People who use this site are demanding honesty now. 

If you are being human, a messy feed cannot stop people from finding your messy posts.

Do you think LinkedIn is getting better or worse?

Stop worrying about how many followers you have. It is a waste of your energy.

Brands do not care about your big numbers as much as you think. 

They care about your trust score. This is the only way you show them that your people listen when you post.

I have 4 rules for this and they are very simple.

→ Reply to almost every comment you get.

If people take the time to write to you, you should write back to them. It shows you are a human who cares about your community. 

→ Reject brand deals that make no sense.

This is the hardest part because it means saying no to money. But if you promote a tool that is bad or has nothing to do with your niche, you lose everything. 

Tell people when you say no. Showing you care more about your name than a quick check builds trust faster than anything else.

→ Clean your connection list.

If your audience is sales people but you have a thousand students and doctors in your list, your reach will suffer. 

Remove the people who do not fit your niche. 

→ Ask for a note from your past clients.

When you finish a job, ask the brand how it went. If they liked your work, ask them to write two sentences about how you handled the campaign. 

Use these notes to show new brands that you are a partner they can trust.

Numbers go up and down but trust stays.

Are you growing your followers or are you building trust?

how to grow your trust score

I saved 10 hours of brainstorming this week with these 5 specific prompts.

I used to hate using AI because the output was boring.

But then I realized I was just asking boring questions.

Here are the exact prompts I use to get work done faster and better:

1. "You are a skeptical SaaS founder who hates fluff. Read this LinkedIn post draft. Tell me exactly which sentence makes you roll your eyes and why. Be harsh."

Use this when you think your post is good but you are worried it might be fluff.

2. "Explain the concept of [Topic] using an analogy related to [Ordering Coffee]. Keep it simple enough for a 5th grader."

B2B topics can be very dry and complex. This helps you explain them to anyone.

3. "I am selling [Product] to [Persona]. List the top 5 unspoken reasons why they would hesitate to reply to my cold DM. Not obvious ones like price but deep psychological fears."

This is great when you are planning a campaign angle and need to know why people might ignore you.

4. "Here is a post about [Topic]. Write 10 opening hooks. 5 should be contrarian/negative ('Stop doing X'). 5 should be story-based ('I learned X'). Each hook must be under 12 words."

I hate staring at a blank page. This gets me started instantly.

5. "Rewrite this corporate product description into a casual, conversational brief for a Linkedin creator. Remove all buzzwords (synergy, leverage, seamless). Focus only on the 'before vs after' transformation for the user."

This is how I stop corporate jargon from ruining a good creator brief.

Which prompt are you trying first?

5 AI Prompts to Get Work Done Faster & Better

I stalk my prospects after I send them a proposal…

(but not in a creepy way)

Sending a file attached to an email is the worst feeling in sales because you are just throwing your PDF into a black hole.

You never know if they opened it or if they hated the price and deleted it immediately…

So I started using send.co

It gives me a specific link I can share with a specific prospect. 

And I get a notification on my phone the exact second they open it.

Maybe I see they spent 30 seconds on the 'Offer' page but they spent 5 minutes staring at the 'Pricing' page.

“Hmm… they like the offer but they are worried about the money.”

Now, I do not call them and say "Hey I saw you looking at the price!"

That is weird, don't do that.

I just wait a day or two and I send an email asking if they have any questions about the budget.

It helps me know who is serious and who is just window shopping.

Do you track your proposals or hope for the best?

People are still out here fighting about if LinkedIn is better than email for sales.

It is such a waste of time. Why choose one when you can just be in both places?

We have a very simple outreach workflow and it works because it makes us feel like we are everywhere.

First, we send a message on LinkedIn. If they don't reply, we wait a few days and we send a follow-up.

But if they still don't answer... we move to their inbox.

We send an email and we say something like "Hey, DMed you on LinkedIn but I know it gets noisy there so I thought I would try here."

The biggest problem we had for a long time was finding the right email address. Most tools give you old data or the email bounces and you look like a spammer.

Then we started using Icypeas.

I am not kidding when I say it finds the verified email for about 98% of our leads. It is fast and the quality is great.

You increase your chances of getting a reply just by showing up in two places instead of one.

What email enrichment tools do you use?

If you are building a following on Linkedin, don't build your house on rented land.

This is the most important rule for any creator on LinkedIn.

The algorithm can change tomorrow. And all your hard work, all your followers can disappear overnight. You have to protect yourself.

Here are the 3 rules I tell every creator for future-proofing their business.

1. The Email Rule.

You do not own your LinkedIn followers. LinkedIn owns them. You are just borrowing them for a little while. Your email list is the only audience you truly own. 

You should always be moving your audience from LinkedIn to your own list. That is the only safe house.

2. The Format Rule.

If you only do text posts, you are in trouble. If LinkedIn decides tomorrow that video is the only thing that gets seen, you have to learn a whole new skill very fast. 

You need to practice videos, carousels, infographics, etc. You must be able to change what you do quickly.

3. The Two-Source Rule.

Do not let brand partnerships be your only money. That is a dangerous way to live. You should be selling something else too. 

Your brand partnerships should be extra money, not all of it. This gives you the power to say "no" to the bad deals.

What is one thing you sell that is not a brand deal?

Futureproof your business

If you are a SaaS founder, here is how you make one creator post last for months...

I see this all the time. A brand pays a lot of money for a creator to post. The post goes live, it gets some likes for a day, and then it is gone.

This makes the math very hard for your business because you paid a lot for something that only lasted 24 hours.

You need to turn that one post into a content engine. Try using this playbook:

Day 1: 

You do the obvious stuff. The creator answers every comment. You share it to your company page. You make sure everyone sees it.

Day 7: 

Take the main lesson from that post and put it in your email to your users. Tell them a story about why this creator uses your tool. It feels more human than a standard marketing email.

Day 14: 

You take the video or the image from the creator. You run it as a paid ad.

It looks like a friendly recommendation instead of a boring commercial. Usually your cost per click goes down.

Day 30: 

When someone books a demo on your site, show them that creator's video on the thank you page. Tell them "While you wait for our call, see how this person uses us." 

Day 40:

Write a simple blog post on your site. Title it "How [Creator Name] solved this big problem using our tool." You are just telling their story again.

You paid for the post once. But now you are getting value for more time, and you can repeat this playbook for all creator posts.

Are you reusing your creator content?

Creator marketing tactics

I learned the hard way that a green light on Slack means absolutely nothing.

If you feel like you have to track someone's mouse movements to make sure they are working, you either hired the wrong person or you are a toxic manager.

You want to scale your agency/saas without losing your mind. And you can't do that if you are acting like a babysitter.

Here is how we do things instead.

1. Stop saying "good job" to your team.

It is lazy and it does not help anyone grow. When a team member does something great, I tell them exactly what I liked. "I love how you handled that creator who was being difficult." 

Or "Your speed on this brief was incredible." Specific praise helps them repeat the win.

2. Use Loom so you never have to explain a task twice.

If an explanation takes more than two minutes, I record a video. We have a whole library of these. It means I can train someone once and the lesson lives forever. 

My team can watch it at 2 AM if they want to. I don't have to call for them to learn.

3. I do not care if your Slack light is green.

We have zero "online" expectations. I care if the post is reviewed and I care if the client is happy. 

If you want to work in the middle of the night or go for a walk at noon, that is fine with me. 

4. We make one small fix every single Friday.

Every Friday, the team shares one thing they noticed that we could do better. That’s fifty-two small fixes every year.

Hiring adults means you treat them like adults. It makes life much easier for everyone.

Do you track hours or do you track results?

PS. Happy holidays 🎄

We said no to a prospect with a $5k marketing budget…

If you are a sensible human, you know it feels weird to turn away money.

But I looked at the math and it did not make sense.

If they pay our agency fee, they have almost nothing left for the creators. 

They would be paying us to manage a tiny budget and that is a bad deal for them.

So I told them to keep the money and run it in-house.

At $5k you can manage a few creators yourself using a spreadsheet. You do not need us yet. It is easy enough for you to handle.

I told them to come back when they are ready to spend $10k…

Because that’s when you need a team to manage the madness.

They were shocked we turned them away but they thanked us for the advice.

This is how B2B agencies work. We help you win even if it means we do not get paid today.

Honest advice or a quick sale?

I am about to stop sending emails for the rest of the year.

Going to use this dead week to fix my machine so it runs perfectly by the time everybody is back.

Here is my holiday prep routine:

→ I open Maildoso and I look at every single domain I own. I check the health score.

→ If I see any domain that is not perfect, I kill it. It is not worth the risk of landing in spam next year.

→ Then I buy fresh domains immediately. They are cheap on Maildoso so I just buy a bunch of them.

→ I set up the new mailboxes. New mailboxes need 2-3 weeks to warm up. If I start the warm-up today, they will be ready when my prospects are back at their desks.

→ I mix it up. I use Google for my main inbox but I use Maildoso's SMTP for volume sending. It keeps my deliverability high.

Are you sending emails this week or are you prepping?

10 questions you should ask yourself if you want to get started as a B2B creator on Linkedin.

I see so many people chasing viral hits but they forget the basics. And then they wonder why brands don't want to hire them.

Here is the checklist.

1. Niche Authority

→ Do you know your topic cold?
→ Can you teach it to someone else without looking at Google?

2. Consistency

→ Do you show up every day?
→ Can a brand rely on you to be there next month?

3. Engagement

→ Do people talk back to you in the comments?
→ Do you reply to them or do you just post and ghost?

4. Professionalism

→ Do you answer messages on time?
→ Do you hit your deadlines?

5. Reach

→ Do you have eyeballs on your content?
→ Is it the right kind of eyeballs or random people?

Most people start with number 5. They want reach.

But if you don't have number 1, 2, 3 and 4... reach is worthless.

Which layer are you working on right now?

If you want a brand to never want to fire you, keep shuffling between these 4 content formats…

1. "My Problem" Story

→ You talk about a struggle you had.
→ You do not talk about the tool yet.
→ You make the reader feel the pain.
→ The tool is the happy ending.

2. Screen Share

→ Record your screen.
→ Show exactly how you do one specific task.
→ Do not just talk about features.
→ Show the work happening.
→ This builds massive trust.

3. The Old Way vs The New Way

→ Show how hard you worked before.
→ Show how fast it is now.
→ Put them side by side.
→ People love to see the difference.

4. The Trojan Horse

→ You give a piece of amazing advice.
→ The tool is just the vehicle for the advice.
→ Example: "How to write better emails."
→ You show your strategy using the tool.
→ This gets the most shares.

Try one of these next time.

Which format do you like to use the most?

Content Formats

I hope you make a mistake today.

I seriously do.

Because that means you took action.

All smart founders want to be right before they move. They sit in a room and they look at data and they plan for weeks.

They want to be 100% sure.

But it is 2026 (almost). You cannot afford to think this much.

The gap between having an idea and shipping it needs to be zero.

If you wait until you are sure, you are already too late. Your competitor already shipped it. They learned from it. They fixed it. And now they are winning.

While you are still looking at your plan.

When people die, the biggest regret is not that they messed up but that they did not take action.

Look at failing as feedback.

You try something. It breaks. You look at why it broke. You fix it. You go again.

So please stop looking for the perfect strategy because it does not exist.

Just start.

LinkedIn

I have a strict rule at @saasfluence that saves us about 20 hours a week.

It is called the "Two Time Rule."

If we have to explain a task to two different people, we do not explain it a third time.

We record a Loom video instead.

We manage 150+ creators and they often ask questions like:

"How do I send the invoice?"

"Where do I attach my impressions analytics?"

If my team typed the answer every time, we would go crazy. We would need to hire ten more people just to write emails.

So we stopped doing that.

We created a column in our Airtable called "SOP Library."

Now when a new employee joins or a creator is confused, we just copy the link to the relevant Loom and send it.

They see Jean-Marc's screen and they see him walking them through it.

Other than saving time, it literally feels like you are sitting next to them helping them out.

But we recorded that video four months ago. Still it feels personal.

Point is you don’t need to write boring documents to build a system.

You just need to record the solution once.

What is one task you explain over and over again?

Are you a SaaS founder who looks at an influencer campaign and only counts the demos?

I think you are missing the whole point.

You are staring at the tip of the iceberg while the massive value is sitting right under the water.

Let me show you 4 other ways you are getting paid from a single post.

1. You probably pay a studio $5,000 to make a polished video for your ads. A creator does that for you. And you can run their video as an ad for the next six months. 

It usually converts cheaper than expensive ones because it looks like a human made it.

2. People see the post and they often don't click the link. They go to Google and search your name. This spikes your organic traffic. You get an SEO boost.

3. Go read the comments section of the post. It is a goldmine. People are in there complaining about competitors or what features they look for.

4. When A-players see your brand being talked about by smart people, they apply for your open roles. You save money on recruiters because the talent comes to you.

Which hidden benefit do you value the most?

taplio

The Battle

Seraj Ahmed

Denis Acia

Followers

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Performance ScoreSeraj Ahmed's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

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Seraj Ahmed

Denis Acia

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seraj Ahmed's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSeraj Ahmed's LinkedIn Performance