Seraj Ahmed

Infinium Associates

Pioneering Global Expansion Through Strategic Talent Acquisition

As the Head of Growth at Infinium Associates, I not only connect exceptional talent with global opportunities but also play a crucial role in the strategic expansion of our organization.My vision is to extend Infinium's footprint across new markets, leveraging my extensive network  to establish us as a key player in international talent solutions space.

My Areas of Expertise:
Strategic Executive Talent Sourcing:Specializing in identifying transformative leaders, I ensure that each executive placement contributes to both our clients' success and Infinium's growth.

Bespoke RPO Solutions: Crafting recruitment processes that are tailored to diverse business needs, aligning talent strategies with organizational expansion goals.

Global Talent Market Expertise:My deep understanding of various international markets empowers me to navigate and capitalize on global talent trends effectively.

Cultural Integration Focus:Emphasizing  the importance of cultural fit, ensuring that new hires not only contribute to but also enhance the organizational culture, crucial for our global expansion.

Innovative Recruitment for Global Reach: Utilizing agile and forward-thinking recruitment methodologies, I am dedicated to attracting top-tier professionals worldwide, aligning with our mission of  expansion.

My Commitment:
In my  role, I am committed to identifying and securing strategic talent that not only fills key positions but also propels organziational growth. 

My expertise spans across Executive Search, Headhunting, Diversity Recruitment, Talent Scouting, Recruiting, Talent Management, Start-up Consulting, Hiring Strategies, Career Management, and Leadership Hiring.

Interested in how strategic talent acquisition can drive business growth? Let's connect and explore innovative solutions for your organization

Head of Growth

Radio Mirchi

• Effectively monitoring campaign performance to ensure success metrics are met
• Analyzing, tracking and optimizing customers’ advertising campaigns & marketing programs
• Identify and up-sell relevant, incremental marketing opportunities/programs to clients
• Build solid customer relationships and act as an important point of contact for customer needs

Account Manager-Retail

Applect Learning Systems Pvt. Ltd.

Marketing and Sales Professional with hands on experience in services marketing, corporate and retail sales in K-12. 

Presently contributing to the  growth of Applect Learning Systems Pvt.Ltd.

Have hands on experience on the followings:

# At Applect Learning Systems Pvt. Ltd.

	Responsible for identifying the base of prospective schools and Coaching institutes for the products Testpro and FORE
	Handling Sales of DBAT (David’s Battery Aptitude Test) to the corporates.
	Been a part of the market research team for the development of Products
	Franchisee development 
	Channel Sales
	Arranging demo’s and workshops in the schools and the coaching institutes
	Organizing events for the consumer based products in the respective areas
	Giving regular feedback from the market to the tech team about the products
	Conducting training sessions for the teachers and the students to make them aware of our services.
	Key Account management.
	Planning and execution of marketing plans, strictly within the assigned budget.
	Revenue generation for the online learning portal meritnation.com

Assistant Manager

Extramarks Education Pvt. Ltd.

Responsible for identifying and scanning the base of prospective schools who can afford the Smart Learn Classes.
Organizing Demo’s & Workshops in Schools for the Teachers and the Students in order to make them aware of our services. 
Participating in School Fests and events in order to promote our services.
Meeting the school Management in order to convince them for our services.
Consistent Follow-ups of the clients who have shown interest.
Business Development for the organization.
Taking care of all the legal formalities once the business is generated.
Conducting post implementation trainings for the teachers after the conversion to make them well versed with the new system of Smart learn Classes. 
Taking care of after sales service.  
Have also worked on govt. Projects like the JNVs and KVs

Officer-School Relation

Solving Talent Acquisition Challenges for HR Leaders | Find Top Talent with Ease | Let's Connect!

As the Head of Growth at Infinium Associates, I not only connect exceptional talent with global opportunities but also play a crucial role in the strategic expansion of our organization.My vision is to extend Infinium's footprint across new markets, leveraging my extensive network across Middle-east and South Asia to establish us as a key player in international talent solutions space.

My Areas of Expertise:
Strategic Executive Talent Sourcing: Specializing in identifying transformative leaders, I ensure that each executive placement contributes to both our clients' success and Infinium's growth.

Bespoke RPO Solutions: I craft recruitment processes that are tailored to diverse business needs, aligning talent strategies with organizational expansion goals.

Global Talent Market Expertise: My deep understanding of various international markets empowers me to navigate and capitalize on global talent trends effectively.

Cultural Integration Focus: I emphasize the importance of cultural fit, ensuring that new hires not only contribute to but also enhance our evolving organizational culture, crucial for our global expansion.

Innovative Recruitment for Global Reach: Utilizing agile and forward-thinking recruitment methodologies, I am dedicated to attracting top-tier professionals worldwide, aligning with our mission of global expansion.

My Commitment to Infinium's Growth:In my role, I am committed to identifying and securing strategic talent that not only fills key positions but also propels Infinium Associates' global expansion. 

My expertise spans across Executive Search, Headhunting, Diversity Recruitment, Talent Scouting, Recruiting, Talent Management, Start-up Consulting, Hiring Strategies, Career Management, and Leadership Hirings.

Interested in how strategic talent acquisition can drive business growth? Let's connect and explore innovative solutions for your organization and discuss Infinium's expansion journey.

Dear Job Seekers,
It's Monday.
You know what that means?

Absolutely nothing.

Your dream job doesn't care what day it is.
That perfect role could open at 3 PM on a Wednesday.
Your life-changing call might come on a Sunday.

So stop waiting for Monday motivation.
Stop planning to "start fresh next week."

The candidate who gets hired today?
They applied on a Thursday at 11 PM.
Followed up on Saturday morning.
Got the interview invite on Sunday.

While you were waiting for Monday.

Today is Day 1.
Tomorrow is Day 1.
Every day is Day 1.

Start now.
Not Monday.
Now.
#JobSearch #MondayMotivation #GetHired

Solving Leadership & Project Talent Challenges | Cross-Border Bulk Talent & Executive Search Expert | Powering Project Scale-Ups Across Middle East, India & Beyond

Marking my calendar for HRSE Dubai 2025 — the biggest HR gathering in the region. Don’t miss out, join me https://lnkd.in/dJ3zzQ9a #HRSEDubai Informa Connect

The blue-collar market didn't collapse. It evolved.
And the 2019 playbook doesn't work anymore.

What's changed in the last few months:
🎯Nepal, Bangladesh, Pakistan, Senegal, Somalia, Cameroon - restricted 
🎯India's workforce stretched thin across global demand 
🎯Workers comparing offers more carefully than ever 
🎯Information traveling fast through worker networks

The pattern we're seeing:
Companies can fill 250 positions in 7 days.
But if there's a gap between what's promised and what's delivered, those same 250 positions are open again in 90 days.

The challenge isn't filling roles. It's keeping them filled.
Two different outcomes in the same market:
Group A: 87-92% retention 
✅ Salaries reflecting current rates 
✅ Clear accommodation standards 
✅ Ticket policies in writing upfront 
✅ Structured first 30 days

Group B: 31-45% retention 
❌ Still using 2022 budgets 
❌ Verbal promises, documentation gaps 
❌ Onboarding rushed or skipped
That retention gap costs real money—in recruitment cycles, project delays, and constant rebuilding.

The current sourcing reality:
India - Deep skills, premium pricing 
Philippines - Technical strength,complex paperwork,longer mobility timelines 
Sri Lanka - Quality workforce ,diversity crunch 
Africa - Emerging pipeline
But geography is only part of the solution.
The bigger opportunity: strengthening what happens after workers land.

Three things that separate stable teams from revolving doors:
i)Plan 30 days out, not 10 days before start
ii)Invest in the first 30 days properly 
iii)Track retention rate, not just mobilization count

Bottom line:
Blue-collar talent is still available.
It's just flowing to employers who've adapted their approach.
Companies optimizing for retention are building stable teams. Companies optimizing for quick fills are rebuilding every quarter.
Both work. One just costs significantly more.

What's your retention rate been in the last 6 months?
#BulkHiring #UAEhiringtrend #WorkforceStrategy #TalentRetention

Placement Win! Sr.Manager – Export Sales | Leading Perfume & Cosmetics Brand

Huge shoutout to Toshi for closing this one — a truly niche search in the luxury beauty space!

Why it was tough:
🎯 Needed someone who could blend luxury brand insight with regional export strategy.
🎯 Deep GCC market understanding + cross-border commercial experience.
🎯 A leader who drives numbers without diluting brand essence.

After mapping talent across UAE, and the GCC, we found the perfect match —a beauty industry veteran with 10+ years managing global brands like Lancôme, Estée Lauder, and L’Oréal, now set to scale this brand’s export business across new markets.

In today’s market, the right hire isn’t just about experience — it’s about alignment, adaptability, and cultural fit.
👉 If you’re scaling your brand and need leaders who can deliver growth beyond borders, let’s connect.
#Placement #LuxuryHiring #BeautyIndustry #Fragrance #ExportSales #ExecutiveSearch #InfiniumAssociates #MiddleEast #UAE

Here's something we're seeing constantly in the UAE and the wider GCC right now: companies struggling to find specialized talent who actually understand how business works here.

Whether it's technology, oil & gas, aviation, fmcg, construction, facilities management, shipbuilding, or automotive — there's a real gap. Organizations need people who know their technical stuff and get the regional context.

It's not just about skills anymore. Hiring managers are asking: Does this person understand local compliance? 
Have they delivered projects in this region before? 
Do they know how client relationships actually work here?
But here's where it gets tricky. A lot of highly capable professionals — people with impressive global experience — get passed over simply because their CV doesn't show "GCC experience."

And that creates problems:
-Roles stay open for months
-Projects get delayed
-Teams miss out on fresh thinking that could move things forward
The smarter play? Combine regional know-how with global expertise. Build teams where local insight meets international best practices.
That's the approach we take at Infinium Associates. We connect clients with people who can do the job and hit the ground running in this market. Because hiring fast is one thing. Hiring the right person? That's what actually drives growth.
If you're building a team and need that balance of global experience and regional savvy, I'd be happy to chat.
#ExecutiveSearch #GCCHiring #Techtalent #RecruitmentStrategy #InfiniumAssociates

Another week closed. Another reminder that talent doesn't wait.

As we wrap up another productive week, our desk closes with momentum across UAE, KSA, & India — and next week? We're scaling even harder.
Active Mandates:
🎯 Project Director – Large scale mining| Oman
🎯 Brand Ambassador (Female) – Luxury retail | UAE
🎯 International Sales Manager – Makeup Industry I Dubai
🎯 Manager - Safety – Shipbuilding | Pune
🎯 Senior Manager – Production Control – Shipyard | Mumbai & Chennai

Recent closures this week:
🎯Senior Purchaser | Maritime & Ship Repair | Dubai
🎯Head - Merchandising | Jewelry Retail | Kolkata
🎯Head of Legal & Regulatory Compliance | Forex | Abu Dhabi
🎯Senior Architect | Luxury Interior & Fit-out | Abu Dhabi
🎯Senior Chemists | TIC | Mumbai & Raipur
🎯Area Operations Supervisor | Heavy Equipment | Jubail

While closing these executive searches, our bulk hiring desk is conducting major recruitment campaigns starting next week —interviews lined up across Construction, MEP, and Soft Services from India & Africa

Exploring your next move? Planning Q4 projects?
Let's talk before the market tightens further.
#ExecutiveSearch #BulkHiring #UAEJobs #TalentStrategy

Stop applying to 100 jobs a day.
You're not increasing your chances.
You're destroying them.

Here's what actually happens:
Your spray-and-pray approach:
Generic CV to 100 companies
5 seconds per application 
0.5% response rate
500 applications = 2-3 callbacks

The targeted approach that works:
🎯 10 companies you actually want
📝 Customized application for each
📞 Follow up with the hiring manager
📊 40% response rate
💪 10 applications = 4 interviews

Last week, I coached Fayez (mechanical engineer, 8 years experience).
His results:
❌ : September 100 applications → 2 interview
✅ October: 12 applications → 5 interviews → 2 offers

The difference?
He stopped being a number.
He started being a solution.

Want the exact template Fayez used?
Comment "TEMPLATE" and I'll share it.
#UAEJobs #JobSearchStrategy #CareerAdvice

Denis Acia

SaasFluence

At SaasFluence; 

☑ We learn your product and draft a brief
☑ We source the best fit creators for your product
☑ We launch and scale your influencer marketing campaigns
☑ We grow a highly engaged LinkedIn community for your brand

We do all this establish your brand's credibility on LinkedIn, and drive demand for your B2B tech product

Visit our website to learn more: www.saasfluence.co

Co-Founder

Applus Leads

At Applus Leads; 

☑ We did cold email outreach, & cold calling
☑ We did ghostwrite LinkedIn posts for busy founders & CEOs.
☑ And we made sure messaging reach out to the right prospects 

We offered all these services with two goals: 

↳ To help companies book more sales calls with potential clients
↳ Build client's LinkedIn Personal Brand

We ran outbound marketing on 100% Pay-per-ready-lead

Visit our website : www.applusleads.com

Founder

Sendler.ai - Automated Video Personalization

☑ Influencer's content production
☑ Influencers outreach & payroll management
☑ Ghostwriting LinkedIn posts & Co. page growth

Influencer Marketing Manager

Maildoso

☑ Influencers content production
☑ Influencers outreach & payroll management
☑ Ghostwriting LinkedIn posts & Co. page growth

Raks Group LLC

☑ Running cold email campaigns
☑ Daily LinkedIn prospecting & account growth
☑ Managing & writing cold calling scripts for SDRs

Lead Generation Partner

☑ Ran mass cold email campaigns
☑ Daily LinkedIn prospecting & connection growth
☑ Wrote daily LinkedIn posts & Account management

Lead Generation Partner - Outbound

SecureSpace.ie

Rocket 

Head of Outbound

DevologyX

Business Development Representative

Freelance Copywriter

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

I get asked about the tools we use to run our agency a lot.

Here’s the stack:

Slack→ This is our engine. All our communication with clients and creators happens here.

Airtable → This is our brain for all the numbers. We use it to see campaign performance, track creator payments, posting dates and handle our own invoices.

GetSales.io → This is how we outreach to new SaaS companies to help. 

Make → It handles all the boring stuff like sending invoice reminders and updating spreadsheets automatically.

Flowla → When we talk to a potential client, we send them a Flowla link. It's a clean page that holds our case studies and proposal all in one place.

Icypeas → This makes sure the emails we find are real so we don't waste time on bounces.

Maildoso → This lets us set up safe outreach mailboxes in a few minutes.

Saleshandy → This is what we use to send our cold emails.

MagicPost → When I’m stuck for LinkedIn post ideas, this is where I start.

That’s pretty much it. What's one tool you couldn't run your business without?

3 cheeky social selling tips few creators talk about

After spending a few years creating content and running outbound campaigns,

I thought social selling was posting content and hoping for the best. It’s not.

Social selling is making yourself familiar to your future customers before you ask them for anything.

That’s it.

After years of doing this, I’ve found a few weird little things that work better than any book will ever teach you.

Here are three of them:

1. Don’t be another “great post!” comment.

You see a post from someone you want to notice you. The comment section is full of AI crap.

Do not add another grave to that graveyard. It makes you look like a fan.

Instead, drop a respectful yet slightly contrarian thought. You’re not trying to argue — you’re trying to make people pause and think.

2. Make them stare at your post for an extra two seconds.

LinkedIn cares more about how long someone looks at your post than whether they liked it.

If your ideal customer stops scrolling to read your carousel or watches your 20-second video, the algorithm notices.

It sees that you captured their attention, and it will start showing your future posts to that person more often.

(I need to do these types of posts more often lol.)

3. Use your post as an excuse to send a cold email.

If you’re sending a cold email campaign, post something valuable on LinkedIn for that same audience a few hours before you hit send.

Then, at the bottom of your email, add a P.S. that says:

“By the way, I just posted a thought on LinkedIn about [topic]. Might be useful if you’re dealing with [problem].”

This is one of the best ways to combine social selling and outbound for even better results.

What other social selling tips do you think most creators are missing out on?

I think I've seen just about every way a SaaS company can light its money on fire with influencer marketing.

Here are three truths I've learned ⬎

1. I care more about a creator's old job title than their follower count.

A VP of Sales who has 8,000 followers is a sniper shot because you know who those 8,000 people are…

They are other VPs of Sales. 

A generic business coach with 200,000 followers is a complete gamble. 

Their audience is a mix of their cousin, some college kids, and a bunch of people who want to be coaches too. 

→ One audience buys software. The other one doesn't.

2. I prefer creators who do the work, not just people who talk about it.

Who would you trust more to recommend a hammer? 

A carpenter who builds houses for a living…

… or a guy who watches construction videos on YouTube? 

→ We always give creators free access to the product so they can become the carpenter.

3. The weird side effects of the campaign end up being the most valuable part.

Saas brands come to us wanting more visibility. And they get it. But then weird things start to happen…

→ Another cool SaaS company wants to do a partnership with you. 

→ An investor you admire sends you a connection request. 

The campaign makes you look like a winner. And winners attract other winners.

I want to tell you about a wild thing I saw happen with a very famous tool…

(The best audience for your SaaS tool might be someone you never even thought about.)

If you’re a founder, you know your core niche. 

You sold your product to other founders, or maybe to people in finance...

But what happens when everyone in your niche already knows about you? You have to find new people.

Think about Canva.

Everybody knows it's for designers and marketing people. That's their core audience. 

But Canva realized they were talking to the same people every day.

So they started showing how their product could help someone who wasn't a designer.

They partnered with teachers that talked to teachers about making class slides look professional.

Or real estate agents who talked to real estate agents about making their listings look amazing without hiring a graphic designer.

They didn't change the product but they changed the story and the audience.

Your product too can probably solve problems for people you never intended it for. 

You just need to think about it.

Most people think the best LinkedIn influencers are writers who never run out of ideas.

But after managing over 140 creators (and counting), we’ve learned something different:

The great ones aren’t obsessed with writing from a blank page every single day.

That’s one easy way to burn out.

The best creators are obsessed with finding spokespeople.

Here’s what I mean…

They spot an interesting thread from a VC, a strong opinion from a CEO, or a piece of tech news that’s going viral.

 That piece of content becomes their spokesperson for the day.

Now here’s the part they get right and most people miss:

They don’t repost or summarize it. That’s lazy and adds no value.

Instead, they use that spokesperson’s idea as a jumping-off point for their own thoughts.

They’ll say something like:

“The CEO of Stripe just tweeted that every company will become a fintech company. Here’s how that changes the way I’d build a community for a B2B brand...”

You see what’s happening here…

They borrow authority and interesting ideas from the spokesperson.

But the value - the part their audience comes for - is their perspective.

Their job stops being “writer” and becomes “curator + analyst.”

And that’s a much easier game to play every single day.

💭 What about you - do you think it’s smarter to create from scratch or build off other great ideas?

Every SaaS founder is obsessed with building a scalable machine.

(And I think that's exactly why so many of them struggle.)

When I started SaasFluence, I was exactly the same way:

→ How can I automate this? 
→ How can I systemize that? 

I was trying to build a perfect engine that pumped out results without me and Jean-Marc Chamagne.

Trust me, that doesn’t work when you are a start up.

So we started doing things that made our efficiency-obsessed brain hurt.

Jean got on calls with founders, even if the timing wasn't right for us to work together to give them some honest advice.

I recorded personal Loom videos for people before they were clients to show them one or two things they could do differently.

(when those brands wanted to scale, we were often the ones they thought of) 

And that’s when I realized: you cannot automate trust.

SaaS founders want to jump straight to the perfect automated onboarding funnel. 

But it’s WAY better when you personally get on a Zoom call with your first hundred users. 

When you answer the support tickets yourself.

Think about the last software you fell in love with…

Did you sign up because of their nice funnel or because they were helpful to you when you didn’t understand a feature?

The most valuable skill a Linkedin creator can have has nothing to do with creating.

I know how that sounds.

We hire you because you're a brilliant writer or you make incredible videos. 

But that is not the skill that makes a brand want to work with you forever.

The most underrated, and the MOST important skill, is being easy to work with.

And I don't mean being a yes-man.

What I'm really talking about is the simple stuff that seems to be so hard for so many.

→ You send the draft on the day you said you would.
→ You send a quick note saying "hey, the post is scheduled for X day." 
→ You don't disappear for three days when we have a deadline.

A creative genius who is a logistical nightmare is a nightmare. 

We might work with them once for a big splash.

But a solid creative who is a dream to work with gets all the other projects. 

All of them. 

Because they make our life easier and we never forget that.

If you want a brand to love you forever, use one of these three Linkedin post formats. ⤵︎

1. Over the-Shoulder Loom Video

Don't demo the whole product. 

Just show how you use a feature to solve one annoying problem you used to have.

→  "Don't tell, show” worked centuries ago to persuade people. It still works.

2. Step-by-Step Carousel

People love learning how to do something. So build a post that teaches them a specific process. 

Slide one is the goal.

Slides two through seven are the steps to get there. 

The product you’re posting for is in that process - it’s the hero that saves the day.

3. Simple Diagram Post

Use a simple chart in Canva to map out the 'before' and 'after' or the '4 steps to achieve X'. 

Then you just place the product's logo in the one place where it makes the strategy work. 

It shows you understand the big picture and it looks smart.

→ These formats get better results for the brand.

→ Better results mean they want to pay you again.

It's a win-win situation.

If I wanted to land my first or tenth brand partnership on Linkedin, here's what I would do:

(works even if you have less than 5,000 followers)

First, I’d forget about every SaaS brand on the planet except for one.

The one that I already use every single day and genuinely love.

Then, I’d open up Loom…

And I would record a simple 2-minute video showing people exactly how I use that tool to solve one annoying problem. 

I’d post that video on LinkedIn.

The caption would be something like: My workflow used to be a mess because of [this problem]. Then I started using [the tool]. Now I get an extra hour back in my day.

Okay, now for the fun part…

After the post gets some decent engagement, I’d find the Head of Marketing or the CEO of the company. 

I'd send them a connection request and say:

"Hey [Name], made a quick video showing how I use your product. My audience loved it. You can use it as a case study if you want."

That's it. They're going to accept. And they're going to say thank you. Why wouldn't they? You just gave them a gift.

Then I would say:

"Awesome. By the way, are you guys working with any LinkedIn creators right now?"

The rest of the conversation is easy.

6 tools I use to make LinkedIn my best lead channel

(for both social selling and outbound)

Canva → This is what I use to design my visuals. 

MagicPost → When my brain is completely empty and I have no idea what to post, I use this.

Aimfox → For reaching out with DMs at a scale I could never do by hand.

Sales Navigator → Helps me build a clean list of the exact decision-makers I want to talk to.

Loom → Helps me stand out by sending personalized sales videos in DMs.

CompanyEnrich → When I find a company that's a perfect fit, I use this to find a thousand more that look just like it.

What's one tool you use for LinkedIn that I missed?

This is a friendly caution for any SaaS founder about to spend their first $10,000 on influencers.

You might think influencer marketing is just two steps: Pay Creator. Creator Posts.

It’s NOT.

Here’s a quick overview of the middle work:

→ You need to build a simple brief that tells the creator the main points their post should make.

→ Next, you search, you vet, you reach out to dozens of creators who might not reply.

→ Then the onboarding starts. Sending product access, getting contracts signed, chasing down invoices, and confirming all the posting dates on a massive @airtable database.

→ Then you have to pay everyone. Tracking all individual payments and tax forms and making sure nobody gets missed.

→ Then content review happens. Making sure the post hits the main points without losing the creator's voice.

It’s a full-time job of coordination and tracking and it’s the most important part.

Because this messy middle is what gets people talking about your product.

Imagine a brand pays me a ton of money for a post…

… and then what I deliver sounds like it was written by a robot from a 2030s movie.

They can spot it instantly and it’s a real turn off for them.

You see those sentences that say things like:

"It's not just a tool, it's a revolution"

or

"Say goodbye to headaches and hello to seamless integration."

There are hundreds of these. These phrases are just empty words that sound impressive but have no meaning.

Now I'm not saying AI is evil. It's an incredible assistant for brainstorming or research.

But it is a terrible author.

Now look at you… your life is filled with experiences a lot of people would relate with.

You probably have a story about how you messed up a project and what you learned.

Or you have a weird yet useful opinion about your industry that nobody else says.

Basically you have the memory of the struggle before you found a solution. The AI doesn’t.

When you put these things into a post, it makes anything you recommend 100x more credible.

AI for ideas or AI for writing?

taplio

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Denis Acia

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The Battle

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