I, Asset podcast

In this role, I lead competent team of graphic designers, videographers, social media managers, and content writers. I source and invite guests to share stories on how they found a unique way to monetize their skills, establishing their brands. I organize interviews at a physical and digital studio. I develop compelling bios/introductions.

A few of noteworthy contributions in this tenure include:
✅ In this podcast, delving into insights and experiences of numerous entrepreneurs, executives, and creative professionals who achieved remarkable financial success in 6-7-8 figure income range.
✅ Championed a launch of podcast in just two weeks.

Producer & Host

equity media

During this role, I mentor team of five to carry out brand audits, oversee brand development consultations, organize brand identity workshops, and review work of executive assistant/operator.

A few of noteworthy contributions in this tenure include:
✅ Led and controlled all aspects of brands with integrity.
✅ Supported emerging and established brands in spreading their message across all media and worked with brands that impacted human life in major way.
✅ Built business, a side-hustle from laptop in student dorm room in 2014 by working as a solo freelance content writer. Grew team of five and hundreds of creative collaborations with brands at international level.

Chief Brand Officer

Trusted by: Calvin Klein, Zalando, La Prairie, Jo Malone & more


#digitaladvertising #digitalmedia #leadgen

Digital Marketing Manager

Maria Popova™

I develop positive equity by creating and leading brands with integrity.

A noteworthy contribution in this tenure include:
• Directed small team of creatives consisting of writer, photographer, graphic designer, video editor, and videographer.

Brand Equity Developer

Speaker

I deliver impeccable assistance to entrepreneurs in becoming omnipresent one channel at time. I gain exposure on reputable media outlets including Forbes, Bloomberg, Entrepreneur, WSJ, Business Insider, and Yahoo.

A few of noteworthy contributions in this tenure include:
✅ Supported influencers and personalities in grow their social media following to millions of followers cumulatively.
✅ Supported clients in nurturing valuable media relations with publications including Harper’s Bazaar, Elle, Cosmopolitan, Men’s Health which resulted in introducing feature articles and securing 6-7 in funding from investors.
✅ Improved brand equity with masterful campaigns across legal, publishing, automotive, finance, health, e-commerce, tech, and real estate industries.

Brand Manager

Content Manager

Content Writer

Sprekershaven Toastmasters Rotterdam

Board Member & Vice President Public Relations

Influencer Factory

We make businesses more human by paving the way for outstanding entrepreneurial personalities & leaders.

#personalbrand #brandmanagement #branddevelopment #brandequitydevelopment #brandequitymanager

Personal Brand Equity Developer

The Guardian

Writer

Chief Brand Officer  @ Equity Media • Producer & Host @ I, Asset podcast
I help established businesses & emerging brands develop positive brand equity, profitably.
Let's POP your brand!🍿

My name is Maria Popova and I help people meet and exceed their goals.

Adroit at creating and maintaining positive public image for organization by crafting compelling messages and stories that resonate with target audience. Expert in spearheading creative direction and development for organization. Demonstrated ability to work effectively under pressure, manage projects, and meet deadlines. Elite communicator; committed to cultivating and strengthening corporate relations with key clients and stakeholders.

A few of career contributions include in this tenure include:
✅ Secured 6-7 figure funding by leading and controlling clients’ brands.
✅ Served as a freelancer, ensuring success during creative collaborations and securing brand deals for A-list celebrity personal trainer Mark Jenkins notorious for carving multi-platinum artists including Beyoncé, DJ Khaled, Missy Elliott, Sean Diddy, D’Angelo, LL Cool J, Q-Tip, Raphael Saadiq, Busta Rhymes, Mary J. Blige, and P Diddy.
✅ Developed personal brand on social media and attained 35K followers across multiple platforms while maintaining collaborations with brands and prominent personalities.

While others take pride in meeting all standards set before them, my passion is for delivering service that goes beyond organizational expectations, creating a win-win scenario for everyone involved!

Please feel free to contact me at maria@mariapopova.com with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances.

Maria Popova

The HEINEKEN Company

Product Management - Contractor

GMA Business and Product Management

- Freelance and Interim Product Management Services
- Team Leadership 
- e-commerce solutions
- Product Concepts Validation 
- End to End Product Development

Business Owner

Booking.com

Nortal

Recharge.com

• Translate the long term business strategy plan into the company product vision, strategies and roadmap
• Leading a team of product owners and UX designers. 
• Define KPI’s/OKR’s, outline goals, design needs and execute product strategy
• Collaborate with the various teams within the company and translate commercial insights in product development opportunities, improvement or new features
• Work with the rest of the tech management to integrate fully into the product development lifecycle as part of multiple agile delivery teams.
• Identify the customer's needs and help business to create a culture where user research and reflection becomes ingrained way of working

Head of Product

TomTom

TomTom is an international software company specialising at car navigation and map technology.
• Define the product vision and strategy at the Points of Interest product unit
• Lead the product team of the unit with regards to the competition analysis, product proposition and roadmap planning
• Responsible for the map community strategy and the related user feedback solutions
• Research and deliver the plan of a new digital community Mobile App through competition analysis, use cases definition, concept designing, end user testing and business case delivery
• Represent the Points of Interest product unit at internal and external stakeholders’ meetings

Sr. Product Manager - Digital Map Community and Product Strategy

Travix International

Travix is a global online travel company operating in 39 countries.
• Own the vision and strategy of the ancillary products next to the flight bookings (Hotel, Car, Attractions, Insurance, Flight Delay Compensation, Seat Selection, Customer Service Packages, Airport Transfers) 
• Responsible for the commercial performance of the ancillary products 
• Accountable for meeting the commercial targets and for performance reporting to the management board and other stakeholders
• Lead a team of product managers for maximising the products performance based on KPI’s
• Ensure inclusion of key developments in company product roadmap and monitor its execution
• Explore and evaluate the launch of new products and business models based on market needs
• Manage the strategic negotiations and business relationships with suppliers and distributors

Director Commerce - Ancillary Products

DealBroker

DealBroker is a startup company specialising at the software development of personalised trip suggestions and offers.
• Own the product strategy as part of the management team
• Lead a team of product managers and engineers in order to complete successfully and on-time the planned projects
• Gather, validate and prioritise within the roadmap the feature requests of the business stakeholders
• Create concepts and provide input for the product development
• Analyse product performance and measure the impact of small- or large-scale improvements
• Introduce and evangelise the agile way of working

Head of Product Management

City Discovery

CityDiscovery is a top global online booking engine of Tours and Activities, acquired from Veltra in 2016.
• Manager of the strategic partnerships department and of the affiliation program
• Responsible for the search, identification and recruitment of partners, websites and travel companies (Airlines, OTAs, Travel Guides, Hotel Chains, Meta Engines) with potential customers for tours, activities & ground transportation
• Own the business negotiations including the commercial and contractual terms, responding to RFPs and the coordination for launching the partnerships
•Accountable for the performance of the major partnerships and for the maximisation of their KPIs.

Business Development & Partnerships Manager

Aegean Airlines - A Star Alliance Member

Aegean Airlines is the largest Greek carrier, awarded as the best European Regional Airline and a Star Alliance member.
• Monitor the developments at the airline industry and specifically in the field of the loyalty and ancillary services and propose new enhancements and products
• Create and manage the relationship with the ancillary products partners and suppliers (Hotel Reservations, Car Rentals, Frequent Flyer Products, Tours & Activities, Insurances)
• Project director for the deployment of the new booking engine (Amadeus cut over) and new online services & products (Ticket Change, Mobile Check-in & Boarding Pass)
• Accountable for the analysis of metrics and the creation of performance reports

e-Business Development Manager, e-Commerce & Loyalty Department

Freelance and Interim Product Management - Booking.com

Senior product management professional, with the competence to connect and align the business objectives with the product management, namely the product vision & strategy, the product development, and the product team management.
 
Giorgos is a data and result driven manager, who enjoys creating and leading motivated teams. As a product leader has fulfilled senior product roles with focus in e-commerce, commercial growth and (new) strategic product development.

He has a proven track of successes in various sectors (travel, fintech, supply chain, human resources) and has collaborated with companies like Booking.com, Heineken, Nortal, TomTom etc. 

Giorgos is currently working as a freelance product consultant at Heineken, and he will soon be available for a new working opportunity, either for a freelance product management assignment or a senior level employment.

taplio

The Battle

Maria Popova

Giorgos Mazarakis, MSc.

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