I, Asset podcast

In this role, I lead competent team of graphic designers, videographers, social media managers, and content writers. I source and invite guests to share stories on how they found a unique way to monetize their skills, establishing their brands. I organize interviews at a physical and digital studio. I develop compelling bios/introductions.

A few of noteworthy contributions in this tenure include:
✅ In this podcast, delving into insights and experiences of numerous entrepreneurs, executives, and creative professionals who achieved remarkable financial success in 6-7-8 figure income range.
✅ Championed a launch of podcast in just two weeks.

Producer & Host

equity media

During this role, I mentor team of five to carry out brand audits, oversee brand development consultations, organize brand identity workshops, and review work of executive assistant/operator.

A few of noteworthy contributions in this tenure include:
✅ Led and controlled all aspects of brands with integrity.
✅ Supported emerging and established brands in spreading their message across all media and worked with brands that impacted human life in major way.
✅ Built business, a side-hustle from laptop in student dorm room in 2014 by working as a solo freelance content writer. Grew team of five and hundreds of creative collaborations with brands at international level.

Chief Brand Officer

Trusted by: Calvin Klein, Zalando, La Prairie, Jo Malone & more


#digitaladvertising #digitalmedia #leadgen

Digital Marketing Manager

Maria Popova™

I develop positive equity by creating and leading brands with integrity.

A noteworthy contribution in this tenure include:
• Directed small team of creatives consisting of writer, photographer, graphic designer, video editor, and videographer.

Brand Equity Developer

Speaker

I deliver impeccable assistance to entrepreneurs in becoming omnipresent one channel at time. I gain exposure on reputable media outlets including Forbes, Bloomberg, Entrepreneur, WSJ, Business Insider, and Yahoo.

A few of noteworthy contributions in this tenure include:
✅ Supported influencers and personalities in grow their social media following to millions of followers cumulatively.
✅ Supported clients in nurturing valuable media relations with publications including Harper’s Bazaar, Elle, Cosmopolitan, Men’s Health which resulted in introducing feature articles and securing 6-7 in funding from investors.
✅ Improved brand equity with masterful campaigns across legal, publishing, automotive, finance, health, e-commerce, tech, and real estate industries.

Brand Manager

Content Manager

Content Writer

Sprekershaven Toastmasters Rotterdam

Board Member & Vice President Public Relations

Influencer Factory

We make businesses more human by paving the way for outstanding entrepreneurial personalities & leaders.

#personalbrand #brandmanagement #branddevelopment #brandequitydevelopment #brandequitymanager

Personal Brand Equity Developer

The Guardian

Writer

Chief Brand Officer  @ Equity Media • Producer & Host @ I, Asset podcast
I help established businesses & emerging brands develop positive brand equity, profitably.
Let's POP your brand!🍿

My name is Maria Popova and I help people meet and exceed their goals.

Adroit at creating and maintaining positive public image for organization by crafting compelling messages and stories that resonate with target audience. Expert in spearheading creative direction and development for organization. Demonstrated ability to work effectively under pressure, manage projects, and meet deadlines. Elite communicator; committed to cultivating and strengthening corporate relations with key clients and stakeholders.

A few of career contributions include in this tenure include:
✅ Secured 6-7 figure funding by leading and controlling clients’ brands.
✅ Served as a freelancer, ensuring success during creative collaborations and securing brand deals for A-list celebrity personal trainer Mark Jenkins notorious for carving multi-platinum artists including Beyoncé, DJ Khaled, Missy Elliott, Sean Diddy, D’Angelo, LL Cool J, Q-Tip, Raphael Saadiq, Busta Rhymes, Mary J. Blige, and P Diddy.
✅ Developed personal brand on social media and attained 35K followers across multiple platforms while maintaining collaborations with brands and prominent personalities.

While others take pride in meeting all standards set before them, my passion is for delivering service that goes beyond organizational expectations, creating a win-win scenario for everyone involved!

Please feel free to contact me at maria@mariapopova.com with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances.

Maria Popova

Alex Greenwood

University of Central Missouri

I serve as the university’s chief liaison between the institution, print, and broadcast media. This includes:

•	Developing and implementing strategies via the media to communicate the university’s mission and performance, gain public support, and enhance the university’s visibility and reputation among constituencies.

•	Serving as the Office of Integrated Marketing and Communications’ primary manager of crisis communication; serving as a member of the university’s crisis response team; serving on the threat assessment team; serving on the university commencement committee; and providing writing, copyediting, and research support as needed by IMC, and assisting in planning and promoting special events that have a campus-wide impact.

•	Providing writing support for key administrative offices, upon request, including working directly with the Office of the President to write copy for internal and external communication that can include talking points for speeches, news releases, public statements, letters, and email, and writing a column for the President for inclusion in the alumni publication, UCM Magazine.

•	Serving as a co-supervisor, representing the Office of Integrated Marketing and Communications, to assist the academic program, Innovative Public Relations, with duties that include attending IPR weekly meetings, and providing editing support for student blogs, news releases, and other communication materials.

*      Host and producer of Central Speaks, a UCM podcast.

Director of University Communications and Media Relations

Instructor of Innovative PR, University of Central Missouri’s public relations firm managed and operated by UCM students in the Harmon College of Business and Professional Studies.

Under the direction of UCM’s public relations program and University Relations, the firm was founded in January 2010. Housed in the Office of University Relations (pictured left), Innovative PR is comprised of selected public relations students and one graduate assistant who are dedicated to professional development and public relations initiatives. The firm is committed to serving the UCM and Warrensburg communities by executing timely, accurate and ethical strategies and tactics.

Adjunct Instructor

All the Fits That's News (A Substack Publication)

Editor in Chief

The Mysterious Goings On Podcast

A weekly podcast about writing, creativity, and modern life.

Host and Producer

PR After Hours Podcast

Podcast offering public relations, marketing, and management news, tips, and interviews.

Self-Employed

I am an author of numerous short stories, screenplay treatments, nonfiction business books, essays, and nine novels. I am also a ghostwriter on several projects.

Contributor to Writers in the Storm, an award-winning website for writers. https://writersinthestormblog.com/

Writer and Novelist 

AGPR/AlexanderG Public Relations, LLC

I founded and lead AGPR. AGPR finds ways to help our clients solve their public image and marketing challenges by developing successful strategies for reaching new audiences. 

AGPR helped clients worldwide connect with the media, customers, employees, and stakeholders they need to succeed.  In 2016, we joined Unified Strategies Public Relations Network (USPR), an international network of independent Public Relations and Marketing Communications professionals.

Many clients viewed us as valued members of their management team. Our experience extended beyond “PR” into crisis communication strategic planning, executive counsel, social media strategy, marketing, content creation. sales enablement, and internal communications. 

AGPR was previously accredited by the BBB with an A+ rating.

In addition to my work leading the firm, I volunteered for numerous community organizations, shared my expertise via seminars, webinars, and speeches, and also served as a judge for the 2016/2019/2020/2023 NAA Marketing Competition.

Managing Principal and Founder

Sosland Publishing

Project Lead/Managing editor. I successfully led the production of all editorial content in a challenging environment for the International Baking Industry Exposition in September 2022.

Duties Included:
* Support the Baking & Snack Editor and Publisher by successfully managing IBIE projects
* Delegate assignments for all IBIE products
* Set and maintain schedules and deadlines for editorial assignments and custom projects
* Create original IBIE editorial content for Sosland’s existing print and digital products
* Edit all IBIE content for quality, accuracy, and style
* Work with IBIE show planners for editorial coverage and related custom projects
* Work directly with design staff on presentation of all pre-show and onsite publications
* Work with Baking & Snack editorial staff to coordinate cross-platform content
* Work with Sosland publishing staff on IBIE custom projects
* Staff writing for Baking & Snack, bake, Milling & Baking News, and other publications

Project Lead, IBIE

Caroline Street Press, LLC

Caroline Street Press is an independent publishing imprint and author services consulting firm.

Publisher

KCRiverFest/EventPros, Inc.

Chief responsibilities included business development, public relations and marketing/PR support of special events. I also served as public relations director for large public events, including KCRiverFest 2008/2009/2010 and master of ceremonies for corporate events.

Director, Public Relations Division

KCPT TV

My duties included public information, special events and image management as well as establishment of strategic partnerships with other area media and community organizations. I managed station relationships with federal, state and local government officials. I was Managing Editor of  the bimonthly KCPT Magazine, at the time the largest paid-circulation (35,000) magazine in Kansas City. I also served as a judge for the regional Emmy competition.

Vice President of Public Information & Special Projects

Public Relations Consultant | Founder | Podcast Host & Producer | Marketing Consultant | Writer | Author

After three decades in public relations and marketing, I've learned that the best stories aren't just told—they're strategically crafted to cut through noise and create genuine connection.

I specialize in crisis communication, reputation management, media relations, and brand narrative development, currently working in higher education (my professional first love). What sets me apart is blending traditional PR fundamentals with AI-powered tools—turning week-long projects into day-long solutions through automated research and streamlined workflows.

My expertise spans from corporate communication to creative storytelling. I ghostwrite for executives, guide emerging authors through indie publishing, and author the weekly Substack newsletter "All the Fits That's News"—covering everything from business strategy to the beautifully absurd parts of being human.

Since 2006, I've hosted numerous podcasts across multiple genres: "PR After Hours" (marketing/PR with a side of skepticism and mild snark, hold the jargon), "Mysterious Goings On" (creativity meets the writing life), a University of Central Missouri podcast, and I co-host a true crime show. Turns out the same storytelling principles apply whether you're fixing a brand crisis or unraveling a mystery.

As a speaker, I tackle crisis communication, reputation management, AI integration, writing and podcasting. My expertise has been featured on KCTV-5's Better Kansas City Show (2017–2023) and WHO-TV Des Moines' Hello Iowa! (2021-2023), numerous webinars and a few conference appearances. Kansas City Magazine named me "Best Local Author" in 2023 for my nine novels and two business books.

When not crafting communication strategies, I'm writing fiction, exploring historical sites (great for perspective on current "crises"), or acting like I know my way around the gym.

taplio

The Battle

Maria Popova

Alex Greenwood

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