I am an undefinable.

And I've lived beyond conventional labels for as long as I can remember. 

Titles like Social Entrepreneur, Endurance Athlete and Community Builder have shaped me, but none have ever told the full story. I've worn many hats, followed many threads, and often struggled to find a space where the whole of me could belong.

So I started designing one.

Over the past few years I've:

• Competed semi-professionally in endurance sports by getting sponsored and representing GB.
• Built the undefinable community, a 40+ person non-profit for those in the Age of Discovery (22-35).
• Written and refined the 3rd draft of my book on undefinable life design based on 70+ early readers. 

Along the way, I've learnt that life design isn't about rejecting structure. It's about creating your own.

This is why I founded undefinable life design. As a way to help individuals who live beyond conventional labels to design a life for their uniqueness. And for organisations to enable them to do so.


✋🏼 For Individuals

If you've ever struggled to answer "So, what do you do?" my 9.3/10 rated workshops are for you.

"Designing a Life That Doesn't Fit in a Box" is a 2.5h public workshop I host once a month. In it you'll map your many interests, draft your Golden Thread and connect with others like you.

→ Check upcoming dates: https://luma.com/undefinablelifedesign


🏢 For Organisations

Early-career talent (22-30) are the most likely to leave unless they feel aligned, engaged and invested in. 

With 51% of employees actively looking for new roles and 89% of Gen Zs saying purpose is key to job satisfaction, young professionals are hungry for meaning and alignment. If they can't it inside your company, they'll look elsewhere.

That's where I come in. 

I run interactive team workshops and off-sites that:

• Help your people discover their uniqueness.
• Connect their role with their purpose.
• Design a meaningful plan for their next 5-10 years.

The result? Greater engagement, stronger retention, and emerging leaders who bring their whole selves to work.

→ Book a call: https://calendly.com/charlie-undefinable/30min


🌱 The Movement

Beyond workshops, I'm also growing:

• The undefinable community - a non-profit London-based space home to 40+ members.
• The undefinable life design book - now in its 3rd draft.
• A newsletter read by 1,000+ subscribers each week.

If you’re an individual seeking clarity, or a leader seeking to engage your people, let’s connect.

Website: https://www.undefinablelifedesign.com/
Newsletter: https://www.undefinablelifedesign.com/

Charlie Rogers

Today was so much fun!

After helping organise last year's edition, it was great to go along to 2025's Portfolio Career Festival as a member of the community.

The team absolutely smashed it. They one upped last year with the incredible venue, speakers and topics.

I loved catching up so many faces both familiar and new. It's always such a lovely crowd.

Shout-out Fiona, Nicola and the whole The Portfolio Collective team. See you in 2026!

Helping undefinables design their life for uniqueness

When I was 17, one of my teachers questioned my choice of university in front of the entire class.

They were angry. I'd just turned down "prestigious" Russell Group offers to make Loughborough University my only choice.

I had to justify myself. I told them: "I'm not going to university for the degree. I'm going for the broader education. To join societies, do sports and meet incredible people. I know that will equip me with the entrepreneurial skills to start a business (my dream at the time)".

I didn't have the words for it then, but I was rejecting the default path of specialisation entrenched since the Industrial Revolution. 

This world my teacher valued was one that sought stamps and prestige, only to end up as a cog in the machine. 

My instincts were telling me to prepare for a different world.

Today, I call that world the Age of the undefinable, which rewards synthesisers and polymaths who connect disparate ideas.

That prestigious path wasn't wrong.
It was just built for a world that's eroding.

Now, 10 years later, I'm on business no.3, have built a truly epic community, am finalising my first book and have a career that is 100% undefinable. I'm damn clear on how I uniquely add value, precisely because I chose the broader education over the narrow, default path.

It's wild to think that my 17-year-old's 'mistake' is the foundation of everything I've built.

My book's manuscript is DONE! 🥳

Today is a great day. In fact, it hardly feels real.

18 months after starting and 4 major versions later, I have 36,000 words that I am deeply proud of. What I've created perfectly articulates how to design a unique life that sustains your energy and income. It's my perspective on paper. And it stands as the book only I could create.

I now have a coherent metaphor for the entire book (more on this soon). The stories are relevant, diverse and engaging. And the frameworks have been practically lived by myself, my clients and other undefinables I've met.

I think this is the best thing I've ever created. 

Actually, I know it is. The 110+ early readers who offered their feedback, criticism and support has transformed my initial collection of ideas into the polished manuscript that I know absolutely resonates.

I can't wait to put it in your hands.

Now to put aside my Writer hat and put on my Publisher hat. It's time to add in the final imagery, lock-in the cover design and turn my Google Doc into a physical book you can actually hold, touch and feel.

Exciting times! Let's goooooo.

Recently, I've been trying to live and not just exist.

When life gets busy, my default is to get grinding. I like to lock-in and keep the main thing in my sights until I can come up for air (Christmas this time!).

But, I realised I was ignoring the best part about life:

Actually living.

So, I intentionally set out to add some unnecessary 'distractions' that have nothing to do with being my most productive self.

1) I joined an improv programme. Which is turns out is basically 6 weeks of playing kids games with adults. As a group of complete strangers it's hilarious. We laugh. We play. We have fun. And we grab a pint after.

2) I bought a 400 minute Lime bike pass. It's so much better than the loud overcrowded tube. And I now get to play "What's in my basket?". So far I've found a still-warm burrito, an unopened Rummikub, and some leftover takeaway. I'll let you know when I find the lottery ticket.

3) I hosted a smoothies and spontaneity meet-up for the undefinable community. We grabbed a drink in Elephant & Castle, ventured into a flea market (where I got a new coat!) and explored an arts museum. All on one warm Autumnal afternoon.

A month later, here's what I've learnt:

These 'unnecessary' activities aren't a distraction. They're what give me the energy to keep showing up with a smile on my face.

They aren't draining me. They're energising me.

Shoaib Ahmed

Founder: Yello Hippo | Host: REBELS Podcast 🎙️ | Building Profitable Personal Brands for Founders & CEOs | 185M+ Organic Views | Winner: Young Entrepreneur of the Year 2023 | Advisor: Limelight

I'm the personal brand manager behind top 1% LinkedIn accounts.

Here's the proof. I've delivered:

225M+ impressions → VIRAL content marketing 
1.1M profile views → MILLIONS of eyes on your offer
£6.5M revenue → TANGIBLE business growth

Thanks to my:

• 5 years experience (built 150+ Founder-led brands)
• First-party data (I've produced 15,500 LI posts)
• PROVEN LinkedIn growth strategies & models

I work with Founders, Coaches, C-Suite teams, Business Execs, Creatives & Freelancers like you to:

a) Scale your LinkedIn growth & presence
b) Carve out a HIGH-VALUE personal brand
c) Win trust, seriously grow pipeline & make ££

So you can:

Stop wasting ££ on bad lead-gen tactics
Build + scale the business of your dreams
Earn life freedom + attract new opportunities

HOW I HELP:

1:1 & Company LinkedIn Coaching:

- Dominate the LI algo & create viral posts
- Scale your following, traffic & engagement
- Turn LinkedIn into a social selling funnel

LinkedIn Content Ghostwriting:

- Get 'done for you' LinkedIn posts 
- Turn expertise into monetisable assets
- Earn trust as a thought leader

CLIENT RESULTS ↓

✅️ Julius got inbound PR invites (Insider, WebSummit, Harvard)
✅️ Maria landed speaking gigs, earning multi-6-figure revenue
✅️ Alex and Katie sold out 96% of their coaching (400% ROI)
✅️ M and A got 55,700 new followers and 200+ quality leads
✅️ David signed brands 625+ tech brand clients in 9 months
✅️ Drew featured in Washington Post & Wall Street Journal
✅️ Harry hit 6.3 million views & got a 733% ROI in 60 days
✅️ Ryan got 14.3 million views and a 6-figure BBC deal.
✅️ Lauren gained 12.7 million views and an £80K client

WHAT PEOPLE SAY ↓

"I got more value, clarity and practical strategy from a 1-to-1 hour with Shoaib than all 4 of the LinkedIn courses I've purchased elsewhere" - Joey

"Shoaib is a genius at crisp content and a true strategist who always has our KPIs in mind to maximise impact." - Katie

"Shoaib is definitely the go-to person for anything related LinkedIn content. I've paid for coaching sessions with other creators and none have been as insightful as this one." - Mat 

"Working with Shoaib was one of the best investments I’ve ever made." - James

"Shoaib grew my LinkedIn 0-100, securing me global media gigs and attracting a ton of business." - Julius

WORK WITH ME ↓

Book my 1:1 LinkedIn coaching (for individuals)
Book my Company LinkedIn Training (for teams)
Book my Ghostwriting Services (for individuals)

Available for media bookings, keynote speaking and brand partnerships.

DM me :)

Founder & Podcast Host

A brand new podcast where you get to hear from rebellious industry disruptors.

In season one, Shoaib is joined by a curated selection of groundbreaking entrepreneurs, creators and business leaders as he delves into their 'against the grain' stories of success. 

This is a podcast where no topic is off-limits. Each episode is packed with raw, emotional and inspiring stories with guests including Lea Turner, Sophie Miller and Lara Acosta.

Watch & listen to S1 now on YouTube, Spotify & Apple Podcasts.

Proudly sponsored by Fabric Academy.

For S2 bookings & sponsorship enquiries visit: www.rebelsbyshoaibahmed.co.uk

Introducing… the worst type of human.

The guy who cold emails you four times, gets zero replies, and thinks:

“Yep. Time to send another one.”

He literally wrote:

“I’ll keep following up with you.”

Awful approach.

If your sales tactic is “ignore all social cues and harass the 'send' button"...

If your whole pitch is “I won’t leave you alone"...

Then that tells me EVERYTHING I need to know.

You are naff at marketing 🤣 

And I wouldn't trust you ONE BIT with mine.

Anyone else had a pest like this??

Founder & Speaker | Built 185+ Profitable Personal Brands for Founders, Creators & Coaches | LinkedIn Expert & B2B Creator | Trusted by: Shopify, IBM, HubSpot, Xero + more | Co-Founder: cnnctd.

This is what success looks like for me (a 26 year old au-adhd kid who started a business on the internet 4 years ago).

1. Not dreading Mondays.
2. Not waiting for Fridays.
3. Working from abroad.
4. More time in the sun.
5. Overindulging my friends.
6. Stress-free joints.
7. No lower back pain.
8. Understanding my brain type.
9. Eating out without financial worries.
10. Being a good ally.
11. Seeing the gym as leisure, not a chore.
12. Feeling safe enough to rest.
13. Soft mornings instead of cortisol Olympics.
14. Enjoying my own company.
15. Signing £10k deals in £4 Primark socks.
16. Getting excited about growing older.
17. Being able to book last minute flights.
18. Doing less of what I don't enjoy.
19. Quality time with friends.
20. Easing other people's money burdens.
21. Spending less time on social media.
22. More white space in my calendar.
23. 8 hours of sleep a night.
24. Fighting for causes I believe in.

I call this my "happy little life".

It's not very glamorous. 

Most of these don't require extraordinary amounts of money or a senior leadership title at a top 4 firm.

This list points to a different type of wealth. 

Being rich in experiences, peace, autonomy, health and community - the things I think we should all value a little bit more.

P.S. What's your happy little life look like? 😊

Yesterday at 8.49pm, I got this message.

“R u free for a chat?"

(It was from a client).

My reaction?

“Oh dear... What’s happened?”

If you’re a freelancer, you might know this feeling.

And because I’m ADHD (prone to RSD), my brain does this fun thing where:

Mild uncertainty =

→ I've done something wrong.
→ The client hates me 
→ They’re firing me 
→ My life is over 

Goodbye everyone.

(Even though that's NEVER been the case).

I called the client.

Here’s what happened...


Client: “Hey, you’ve been absolutely killing my personal brand… and I want you to help my dad build his on LinkedIn.”

Me: "…I'm listening.”

Client: “Yeah, the last time you wrote a few posts for him, he got media invites and inbound opportunities.”

Me: "Right…"

Client: "I know you’ll smash it again. How soon can we start?"


And just like that…

Catastrophe brain → silenced.

For context:

I’ve worked with this client for 3.5 years.

When we started?

He had under 10K followers.

Now?

He’s at:

- 55K+ followers.
- 20M+ organic LinkedIn impressions.
- 30K+ average monthly LI profile visits

And he has a personal brand that directly fuels every part of his business.

His content has helped him:

Hire 20+ staff (inc. biz partners).
Secure 30+ media & PR opportunities.
Speak on stage (Web Summit + Harvard).
Build unreal brand equity in the AI industry.
Attract partnerships + deal flow + investment.
Invest in companies he discovered on his feed.

His goal was never “get leads.”

It was INFLUENCE.

(Because that feeds into everything else).

I made LinkedIn the vehicle for it.

So much so, he wants me to share my magic with his dad.

There's no better compliment than someone saying, "I trust you so much I want you to HELP MY FAMILY.”

P.S. Feedback like this. Nothing beats it.

It's a shame so many “experts” do something for 3 months, repackage it into a course, spoon-feed surface-level advice and market it like it’s the second coming of Christ.

3 months later?

Their customers think...

"Well that was £299 I’ll never see again.”

There’s nothing wrong with teaching.

But there is something wrong (& UNETHICAL) with:

1/ teaching prematurely.
2/ teaching a non-transferable model.
3/ teaching the 'what' and not the 'how'.

I’ve spent 5+ years in the trenches:

185+ personal brands built across founders, freelancers, coaches, creators
in 30+ industries, with 18,500+ LinkedIn posts shipped, driving 285M+ organic LinkedIn impressions and £M’s in pipeline, PR, speaking and media results.

(With direct receipts & case study results).

So when I coach someone...

I’m not teaching “what worked for me once.”

I’m teaching what works consistently across different industries, niches, personalities and business models.

And that’s what my 1:1 LinkedIn Growth Accelerator is built on:

• Real-time feedback
• 7+ free PDF resources
• Structured onboarding
• Live content breakdowns
• A proven, repeatable system 
• Data-driven strategies & techniques
• Personalised brand recommendations
• Zero gatekeeping - I give you everything

Most people spend years guessing, tweaking, doubting themselves, wasting money on mini-courses that give them motivation.

But not mastery!

My clients?

They learn more in 4 hours on Zoom than in 4 years of trial-and-error.

That’s the difference.

P.S. My prices increase on January 1st.

I’m taking on just 2 new coaching clients before 2026.

If you want to grow your LinkedIn presence, master content that actually converts, and learn how to build a brand that brings you opportunities.

DM me “GROWTH.”

I’m a 26-year-old solopreneur who’s trying to spend less time staring at screens… and more time 👇🏽 

Walking through forests
Swimming under waterfalls
Bird-spotting like a 70-year-old retiree.

But also, I LOVE my job and I’m super ambitious.

My work weeks are packed with:

• Coaching clients
• Ghostwriting content
• Speaking on stages
• Guest lecturing
• Launching digital products
• Advising startups
• Fractional CMO-ing
• Brand partnerships

(And it's just me. I’m a solo assassin).

Time is precious.

But my biz systems used to be SO chaotic.

- Notes buried in emails
- Docs scattered across Google Drive
- Slide decks in another folder
- Data in different tools
- AI outputs sitting in random chats

(As an ADHDer - I don’t find ‘systems’ stimulating).

Serious question: Does anyone???

Cos’ to me, they just scream “MORE WORK” 😂

So when I find something simple to use, that saves time and actually produces good output?

I’m like: “YEP. I’ll take two.”

That’s how I feel about Felo LiveDoc.

It’s basically one big AI-powered agent workspace where all your docs, slides, PDFs, images, ideas, and notes live… on ONE canvas.

So no more…

→ “Erm, where is that file?”
→ Rebuilding a PPT from scratch
→ Re-prompting AI because it forgot what you said 

LiveDoc interconnects all your content. So context is never lost.

The benefits?

✓ It learns from all my uploads/materials
✓ I can switch formats in seconds
✓ Everything updates in one place

The time I save = more time offline.

LiveDoc gives you the capacity to:

🖼️ Auto-illustrate a text document
🌐 Turn one doc into a landing page
💻 Generate a PPT from a sentence
📝Create a research report instantly

And to convert a PDF into a PPT 
(watch the vid tutorial below 👀)

Stuff that used to take HOURS is now… minutes.

Last week I used it twice.

• I turned a 12-page PDF on 9 Common LinkedIn Mistakes into 9 keynote slides. Took me 6 minutes, including edits.

• I auto-illustrated my next lead magnet. I uploaded the text-based doc, gave it a single prompt and it added 5 relevant visuals.

Pretty neat, right?

LiveDoc remembers EVERYTHING.

It's a super intuitive workspace.

Your teammates/contractors + AI can work together on the same canvas.

No wasting time on endless manual changes.

Time = SAVED.

Give it a try: aisecret.me/Felo

P.S. Shoutout YunRui SiMa (Founder) for building this!!!

#SponsoredByFelo

taplio

The Battle

Charlie Rogers

Shoaib Ahmed

Followers

Posts

Engagements

Likes

Performance ScoreCharlie Rogers's LinkedIn Performance

Performance ScoreShoaib Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Charlie Rogers

Shoaib Ahmed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charlie Rogers's LinkedIn Performance

Performance ScoreShoaib Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharlie Rogers's LinkedIn Performance