Brian Moran

Co-Founder & CEO

Your ad costs are not the problem.

If you're spending $50 to get a customer who spends $50, do NOT shut off your ads. 

Add one upsell and that $50 customer becomes a $70-85 customer on day one. 

You don’t need to be spending less on ads, just make each customer worth more.

undefined undefined

Founder of SamCart • Scaled to $300M. Acquired Typeset ($75M valuation). Watch me sell them for $1B.

Helping 100,000 creators sell $7B+ with SamCart. Focused on making it easier for creators to launch & grow.

If nobody has ever complained about your price, your price is too low.

Cheap pricing doesn't attract more customers, it attracts worse customers. The people who haggle over $50 are the same people who will drain your support team, leave bad reviews, and churn in 30 days.

Price with confidence or don't price at all.

Worst niches to print money 

- Gaming 
- General lifestyle 
- Travel guides
- Anything targeting 16-22 year olds (they’re broke)

Best niches to print money 

- Fitness (especially women's)
- Finance/Investing 
- Business Education
- Health & Wellness

Study what people with real disposable income buy, then build an offer around that.

6 marketing skills to scale past $10K/month...

1. MARKETING EMAILS

Email is still the most reliable lever in digital products. Period. 

Promotions, newsletters, nurture sequences. Even if you’re not actively posting, you can get repeat buyers without paying for every single click. Worst case, your audience trusts you more. 

Your email list is one of your greatest assets. 

2. DIGITAL ADS

This is how you buy attention, fast. 

You can run ads on websites, social platforms, or search to get in front of new people.

But the real value is the data. Reporting shows what creative works, who’s engaging, and when they convert.

Ads turn marketing into a scoreboard.

3. ORGANIC SOCIAL MEDIA AND BLOG POSTS

You can pay for attention (ads), or you can earn it by posting on social media. 

Social posts educate and build trust with your audience. You can launch a product and they’re already ready to buy. 

It’s time-consuming, but it’s an audience you own. 

4. BRAND WEBSITES

It doesn’t even need to be a full website.

Just one landing page that convinces strangers to buy from you. No “about us” page needed.

If you do it right, it will do all the selling while you sleep. 

5. GRAPHICS AND INFOGRAPHICS

People online like to skim. 

They decide to engage with content within less than a second. 

Great visuals convey ideas faster. 

You can turn abstract concepts into something that can be easily understood and shared without a single word. 

6. WHITE PAPERS AND CASE STUDIES

White papers let you educate and frame the problem. 

Case studies show your audience you know what you’re talking about. 

Both help justify the purchase, especially when your product is higher ticket. 

The best way to get people to buy is proof.

—

♻️ Repost if someone you know needs to learn these skills

Paid subscription communities are the biggest scam in the creator economy and nobody wants to say it.

Here's what actually happens when you launch one.

Month 1: 100 members, you feel like a genius.
Month 3: 65 active subscribers, you're on a hamster wheel trying to get back what you had constantly.

A recurring subscription is harder to sell than a high-ticket product because you're not asking for money once, you're asking someone to commit to paying you forever.

And when your community eventually dies (it will), everyone can see it. A dead Skool group is public and that kills your brand.

If you want to argue with me on this, please name one major entrepreneur who built their fortune on a paid recurring community. You can't.

Marie Forleo, Hormozi, Jeff Walker, Ryan Deiss, all of them made their money the exact same way: low ticket products on the front end, high ticket on the backend. One-time purchases.

We watched membership sites die in 2010 and we're watching the same thing happen with Skool in 2026.

The model is simple. 

Cheap product to build a buyer list, high ticket offers for the people who already like you.

The stuff that changed my life the most is stupid simple: 

> My dad always had a side-hustle but family came first no matter what. 
> Playing baseball taught me more about business than any book.
> Mastering self-talk has created every positive result I ever got. 
> Scaling SamCart from 0-$300M with my brother Scott. 
> Kids changed everything. My net worth 10X’d since having them.
> Lastly wife. Nothing else on this list comes close.

DUMBEST ways to use AI to PRINT $$$:

- Run 15 different SaaS tools 
- Code 15 apps in a weekend
- Act like every new feature is the next big thing 
- Spin up 14 businesses (stupidest thing in the world) 

BEST ways to use AI to PRINT $$$:

- Focus on one business (unless you’re Elon) 
- Speed up your workflows 
- Treat it like a crazy smart assistant to help your business.
- Use it for things that actually generate revenue: product, copy, content, etc. 

Keep falling into the AI influencer hype and you'll still be poor in two years.

How to 10x your team's output with AI (without hiring more people): 

1. Fire anyone against AI use
2. Use AI to remove roles from your hiring plan 
3. Cut workload first
4. Document everything
5. Plug into AI model of your choice
6. Have each member find 5 AI use-cases per role in 7 days

AI doesn’t magically make you more money.

It helps you generate revenue faster and more accurately.

Why I decided to build in public for SamCart:

1. Forces clarity on why we build 
2. Trust compounds faster than numbers
3. Keeps me showing up like day one
4. Gain more affiliate partners
5. Reach better customers 
6. Stronger brand moat
7. Attract more A+ players 
8. Reminds me why I started
9. Forces us to build better software
10. Get more introductions from the right people 
11. Helps me live with balance and work with purpose

You don't need a new job. You need a bigger game.

Two roles. One engineer, one marketer. Both AI-native.

The kind of opportunity that makes you quit something good for something great. SamCart. $30M+ ARR. Nearly $100M raised. $7B+ processed. We're building something brand new inside of SamCart. The next era of eCom. AI that doesn't assist. AI that builds your entire business for you. I need two people who want to be at the center of it.

AI Engineer You've built AI products real people use. Production, not demos. You think like a founder. You ship fast and own the outcome. If you haven't written 500K+ lines with Claude Code or Cursor, don't apply.

AI Growth You've been THE person behind the growth. Not part of a team. THE person. If you haven't had AI managing your ads, spinning up creative, running your blog, writing your emails, and building your funnels, don't apply.

This is NOT a title play, a management role, or a 9-to-5.
This IS founder-level impact, founder-level comp.

You'll work with me daily. Small team. Massive mission. Hundreds of thousands of entrepreneurs are about to build businesses in a way that's never existed before. The hardest, most rewarding thing you've ever done.

Apply here → https://lnkd.in/g3MWDYk5 
60 seconds. No resume. Just proof.

Open article: My branded typeform by samcart.typeform.com

Me...

> Did the bare minimum in school
> Hated every job I ever had
> Took a paper shredding job for $15/hr & covered in dust 
> Living in a basement apartment
> Every waking moment I was trying to find a way out
> Studied online business relentlessly for a year
> Made my first sale
> By the end of the year I was doing $80k/month
> Didn’t quit my job because I was too scared it wouldn’t last
> Work found out and fired me on the spot
> Scaled to $100k-$150k/month fulltime 
> Got bored and had the idea for SamCart
> Dumped $1M of my savings into it
> Built SamCart to a $300M+ valuation 
> Building toward $1B exit

graphical user interface, text, application, email

20 y/o using AI:

- Actually uses it 
- Tries every tool out there
- Figures out what's possible in real time
- Spends 20 hrs/day learning thru YouTube

50 y/o using AI:

- “Too busy” to learn
- Barely understands it 
- Outsources it to low level employees
- Doesn’t watch YouTube/X so they stay ignorant

The people who dominate the future will treat AI like an advantage, not a passing trend.

Everyone’s asking me what to sell in 2026.

SamCart powered 75K+ businesses and processed $7B+ in digital product sales, so I never guess what's working or not. 

These 10 fitness digital products are printing money (they’re not slowing down):👇

1. 7-DAY MOMENTUM PLAN

People don’t need another pep talk. 

Build them a simple plan for the next 7 days: 

• Training
• Routine 
• Mindset 

They’ll stop starting over every Monday.

2. WEEKLY MEAL PLANNING SYSTEM

Healthy eating falls apart when it becomes a second job.

Makes eating clean easy with the right system: 

• Mealplans
• Grocery lists
• Macros/Calories 

Simple to deliver. Easy to recommend.

3. NO-GYM BODYWEIGHT PROGRAM

Convenience sells. 

Create step-by-step home workouts with beginner-intermediate progressions.

Zero equipment. Zero excuses.

4. PROGRESS TRACKER

Nothing kills progress faster than guessing. 

Create a central hub to track: 

• Workouts
• Habits
• Weight
• Measurements 

It turns “I feel stuck” into clear next steps.

5. AT-HOME STRENGTH SPLIT

Beginners quit when they’re forced to improvise.

A simple strength split with clear recordings will help people stick to their routine and use correct form. 

“Tell me what to do today” sells forever.

6. MONTHLY RECIPE PACK

A monthly drop of clean, repeatable recipes makes healthy eating easy to maintain.

Works great as a recurring offer without relying on group chat hype.

7. 5–7 DAY FITNESS EMAIL SERIES

Give them daily workouts and a simple nutrition plan.

If you get them a quick win, the next offer becomes an easy yes.

8. HOME GYM STARTER BLUEPRINT

People waste money buying random, overpriced equipment.

Tell them exactly what to buy and how to train with it.

Clear path, strong perceived value.

9. WORKOUT VAULT ACCESS

Build a library of: 

• Past routines
• Challenges
• Recordings 

Consistency is easier when you’ve already done the planning.

10. 30-DAY WELLNESS JOURNAL

Fitness is bigger than workouts.

A daily journal that tracks sleep, energy, food, workouts, and habits helps people connect inputs to outcomes.

Better feedback loop = better adherence.

—

People buy fitness products because they want to be told exactly what to do. 

Less thinking. More doing. Faster progress.

Package it like a system, not a pile of tips.

♻️ Repost if someone you know wants to print money in the fitness niche.

lies about internet money: 

- get-rich-quick coaches are grifters
- courses are pyramid schemes
- u need 10,000+ followers minimum 
- u need a perfect funnel before you can start

truths about internet money: 

- u only need 6 weeks if you execute
- outcomes & experience > information 
- it’s easier to sell to someone who bought
- human touch is MORE valuable than ever

Stop overthinking what to sell in 2026.

These 10 RELATIONSHIP digital products will print money:

(after processing $7B+ and powering 75K+ businesses with SamCart)

1. CONNECTION CARD DECK

Sometimes you’ve got nothing to talk about besides logistics.

Make a deck for couples, friends, or families:

• Light
• Deep
• The stuff people avoid

It turns, “so what’s new?” into actual conversation.

2. BOUNDARIES SCRIPT PLAYBOOK

People don’t struggle with having boundaries.

They struggle with setting them.

Give them a workbook that helps them:

• Name the line
• Say it clean
• Hold it when it gets uncomfortable

A great relationship starts with self-respect.

3. ATTACHMENT PATTERNS GUIDE

A lot of toxic relationships are the same fight on repeat.

Different person. Same pattern.

Teach the basics:
• How each style shows up
• Common triggers
• What to do instead

Help people label it so they can change it.

4. THE FIGHT FAIR CHEAT SHEET

Arguments go sideways when everyone’s improvising.

Create a one-pager for the moment things start heating up:

• De-escalation lines
• Reframes that work
• The next thing to say

Less fallout. Faster repair.

5. THE DATING PROFILE REWRITE KIT

Dating apps punish vagueness.

Build a fill-in guide that helps people:

• Write a bio that filters
• Pick prompts with intent
• Stop wasting time early

Better profile = better options.

6. LOVE LANGUAGE ACTION TRACKER

Knowing your love language is just trivia.

Doing it is the relationship.

Make a tracker that turns it into reps:

• What to do
• When to do it
• How often

Consistency beats intensity every time.

7. RELATIONSHIP RESET JOURNAL

If people don’t process after a breakup, they’re doomed to repeat it.

Build a guided journal that walks them through:

• What happened
• What they allowed
• What they’ll do differently next time

Help them stop dating the same person in a different body.

8. COUPLES ALIGNMENT WORKBOOK

Couples drift apart when there’s no shared vision.

Make a workbook that gets alignment on:

• Finances
• Travel
• Family
• The next 12 months

Do the talk now, not after arguing.

9. DEALBREAKER CLARITY WORKSHEET

Some people ignore dealbreakers.

Other people label everything a red flag and wonder why they’re still single.

Give them a worksheet to sort:

• Dealbreakers
• Growth areas
• Real examples

Better standards. Less chaos.

10. 7-DAY RECONNECT CHALLENGE

A lot of break ups don’t need to happen.

The relationship just needs a reset.

Create a 5 or 7-day challenge with daily actions:

• Connection
• Appreciation
• Quality time

Small moves are all you need to reignite that spark.

People buy relationship digital products because they want a plan they can follow.

Give them structure.
Give them prompts.
Give them reps.

That’s what they need.

♻️Repost the first post of this thread to help someone get rich in 2026

Most operators are losing 8-15% of top line revenue to random fees they don’t even know about. 

(Read this so you can save up to $240K-$450k/yr)

Your first sale is not revenue, it’s proof. 

Proof that someone in the real world will exchange their money for what you built. 

That changes everything because now the only question is how many. 

Not "will this work" but "how do I scale this." 

The problem is that people never make that first sale because they're still perfecting the thing instead of shipping it. 

Launch ugly, and just tweak it every single day based on DATA.

15 ways AI can save you hours every week (whether you run a business or not)

(P.S. Last tip will tell you how to make more money)

1️⃣ Run your calendar automatically
Schedules meetings, blocks focus time, detects conflicts.

2️⃣ Summarize long emails into 3 bullets
Key actions and decisions only. Reply in seconds.

3️⃣ Auto-generate meeting notes
AI joins calls, records decisions, sends summaries.

4️⃣ Build your to-do list from your inbox
Pulls tasks from emails, meetings, and notes. Updates as priorities shift.

5️⃣ Draft emails in seconds
"Follow up on the invoice" becomes a full email in your tone.

6️⃣ Generate personalized workout plans
Goals, schedule, fitness level. AI builds and adjusts the plan.

7️⃣ Track nutrition from a photo
Snap your lunch, get calories and macros instantly.

8️⃣ Brainstorm ideas on demand
Content, campaigns, product names. Creative partner in seconds.

9️⃣ Write reports in minutes
Tell AI the structure, give it data, edit instead of starting from scratch.

🔟 Research without reading 100 articles
Hours of research can be condensed into a clean summary.

1️⃣1️⃣ Get recipe ideas from your pantry
AI suggests meals from what you already have.

1️⃣2️⃣ Plan travel based on your preferences
Recommendations that match your style, adjusted in real time.

1️⃣3️⃣ Learn a new language with AI
Private tutor, real-time corrections, available 24/7.

1️⃣4️⃣ Detect suspicious financial activity
AI flags anomalies and learns your spending patterns.

1️⃣5️⃣ Build presentations without touching slides
Key points in, polished deck out.

And if you're a business owner or creator, AI goes even further.

At SamCart, AI creates your products, writes your copy, builds your site, and sets up your checkout. What used to take 40 people, AI handles for you now.

See what that could look like for your business 👇🏻
https://lnkd.in/gZijvnzW 

♻️ Repost if you're using AI for more than just ChatGPT prompts

samcart.com

Creator Revenue Calculator — How Much Could You Earn?

“My market can’t afford high-ticket” > no u just suck at selling
“Nobody understands the value of my product” > no u just suck at communicating 
“People’s attention spans are down” > no u just suck at holding attention
“My following just wants freebies” > no u just suck at getting them to buy 
“Nobody wants to read our landing page” > no u just suck at writing copy 
“Organic content is dead” > no u just suck at making organic content
“My customers don’t buy software” > no just suck at building software
“Facebook ads don’t work for me” > no u just suck at Facebook ads

I've watched THOUSANDS of digital creators sell $7B in digital products on SamCart. 

The ones doing $1M-$50M/year sell these 10 business digital products: 

1. THE LAUNCH RUNBOOK

Build a step-by-step timeline for before, during, and after: 

• Email schedules 
• Post templates 
• Day-by-day actions

The creators doing this consistently treat every launch like a repeatable system, not a one time event.

2. THE BUYER INTEL KIT

I've watched creators build products nobody asked for and wonder why they're not selling.

Build a kit with: 

• Survey templates 
• Interview questions 
• Frameworks

Find what people will actually pay for. Stop guessing.

3. THE CLIENT INTAKE PACKET

The first 48 hours of a client relationship sets the tone for everything after.

Bundle everything into one reusable packet: 

• Welcome docs 
• Intake forms 
• Kickoff emails 
• Expectation-setting templates

The best sellers treat their process like a product.

4. THE CONVERSION PAGE FRAME

A blank page is the reason most people never launch.

Give them a proven layout with: 

• Copy prompts 
• Section structure 
• Headline formulas

We've seen what converts across $7B in transactions. Structure wins every time.

5. THE EMAIL CAMPAIGN VAULT

The creators burning out before their launch even closes are usually writing emails from scratch every time.

Bundle the templates they need: 

• Welcome sequences 
• Launch emails 
• Cart close copy

Build it once so they can use it forever.

6. THE CONTENT PIPELINE CALENDAR

Build 30-90 days of content ideas with: 

• Hooks organized by content type 
• Topics mapped to the buyer journey 
• Enough variety to stay consistent

The ones posting every day aren't more creative. They're more organized.

7. THE DM CLOSING SCRIPTBOOK

Closing in DMs doesn't have to feel like being a used car salesman.

Build fill-in-the-blank scripts for: 

• Discovery conversations 
• Handling objections 
• Following up without being weird

The best closers have a repeatable process.

8. THE BRAND BUILDER PLAYBOOK

People make a decision before they read a single word of your copy.

• Colors and fonts 
• Tone and voice 
• Positioning that builds trust fast

The sellers who look like real businesses get treated like real businesses.

9. THE LOW-TICKET OFFER STARTER

Every creator I've talked to has knowledge worth $27-$97. 

They just don’t know how to package it.

Build a mini-course that covers: 

• How to pick the topic 
• How to structure it 
• How to price and launch it

The first product doesn't even need to be good. It just has to exist.

10. THE NICHE VALIDATION WORKSHEET

The most expensive mistake I see is someone building a product for a market that was never going to pay.

Build a guided workbook to: 

• Pick a profitable niche 
• Define the exact buyer 
• Validate demand before building anything

♻️Repost this to help someone make more money in 2026

Design isn't just about making things look great, it's about solving problems, driving growth, and transforming visions into reality. For startups navigating critical moments like product launches, fundraising, or rebranding, design can be the deciding factor.

That's where I come in.

Throughout my 15-year career, I've helped startups, brands, and enterprises create powerful designs that enhance their storytelling, build investor confidence, and forge meaningful connections with their audiences. Whether it's crafting pitch decks that secure funding or designing intuitive UX/UI that helps products scale, or VR and AR experiences, I deliver design solutions that let founders concentrate on their vision while I handle the creative execution.

Want to explore how I can help? Schedule a call through the link in the featured section.

Jérémie Lasnier

I use Claude every day in my design studio. But not to design.

Every designer on my feed is talking about Claude + Figma workflows, generate layouts, import to Figma, iterate faster.

That’s useful. But it’s not where Claude changed my process the most.

I use it before Figma ever opens.

When a B2B founder comes to us for a website or a rebrand, the first thing I do is run their current messaging through Claude. Not to rewrite it, to stress test it.

Where is it vague?
Where does it sound like every competitor in the space?
Where would an enterprise buyer lose interest and leave?

Then I use it to explore positioning. Not final copy, thinking tools.

Five different ways to frame the same product, so I can test which one actually lands with their buyers.

By the time I open Figma, I already know who we’re designing for, what they need to hear, and where the current experience is failing them.

The layout isn’t a guess.
The hierarchy isn’t arbitrary.

Every design decision is backed by a strategic foundation that was tested before a single element gets placed.

Most AI + design conversations are about speed, how fast you can generate screens, how quickly you can go from prompt to prototype.

Speed matters.

But the most expensive mistake in design isn’t being slow. It’s building the wrong thing beautifully.

Claude didn’t make me a faster designer.
It made me a sharper strategist.

And that’s what B2B founders are actually paying for.

Founder & CEO

VP, Immersive Design

Co-Founder & Chief Design Officer

Researcher in Interaction Design

Product & Interaction Designer

Strategic Design for B2B Products | Founder of PROHODOS | Prev. Cofounder LiveLike VR (Acq. by Cosm)

English

Français

Your brand looks AI-generated.

And it’s costing you enterprise deals.

Generic hero sections that could be swapped between any SaaS company. 

Messaging full of buzzwords: “AI-powered,” “next-generation,” “revolutionary platform.” Websites that look identical to 47 other tools buyers evaluated this quarter.

When you’re asking procurement to bet their career on your 3-year-old company, generic doesn’t cut it.

The problem isn’t that it looks bad. It’s that it looks like everyone else.
Every tool claims to be “AI-powered.” Every landing page uses the same layout. Every brand voice sounds like ChatGPT wrote it.
When everything looks the same, they can’t tell who to trust.

Generic brands compete on features. They sound like everyone else because they’re trying to appeal to everyone.

Distinct brands compete on point of view. They know exactly who they serve.

Example:

Generic brand: “We help teams collaborate better.”
Distinct brand: “Built for legal teams managing 100+ contract versions across time zones.”

One could be anyone. One is for someone specific.

Enterprise buyers don’t want the safest choice. They want the right choice.

And being “right” means having an opinion. Making choices. Taking a stand.

AI can generate your logo and write your homepage. But it can’t give you a point of view.

If your brand could be anyone’s, it’s no one’s.

Stop optimizing for mass appeal. Start optimizing for the specific people who need exactly what you built.

#B2BBranding #EnterpriseSales #BrandStrategy

Your portfolio gets you the interview.

But here’s what actually gets you hired: how you talk about the work.

I’ve watched designers present beautiful portfolios and lose the role in 5 minutes.

Why? They can’t explain their decisions.

They say “I designed this” but can’t answer:
Why this solution over the others?
What constraint shaped this direction?
What would you change if you did it again?
How did you know it was working?

The pattern I see:

Designers who only show final work can’t talk about process. Because they haven’t practiced articulating their thinking.
Designers who show options, pivots, and failures? They have the language ready.

They can defend decisions. They can explain tradeoffs. They can show judgment.

And in 2026, this matters more than ever:

AI can generate polished screens. But it can’t explain why option A works better than option B for your specific constraint.

If you can’t articulate your reasoning, you’re just executing. And execution is getting automated.

Your portfolio isn’t just showing work. It’s teaching you how to talk about design.

If you can’t explain why you made the choices you made, the work doesn’t matter.

What to include:

Not just the rejected ideas. The why behind them:

“Option A looked better but required 3 clicks to checkout. Option B was plain but converted. We shipped B.”
“Engineering said 2 weeks max, so we dropped the custom UI and used what iOS already had.”
“Tabs looked clean but users never explored them, switched to a single page instead.”

These sentences prove you think strategically.

The portfolio is your script. Write one that shows you can navigate complexity.

Because the designers who survive aren’t the ones with the prettiest portfolios. They’re the ones who can explain their thinking better than AI can generate alternatives.

The best AI product I’ve seen this year looks boring on purpose.

No gradients. No animations. No “magic” language. Just clear data sources, confidence scores, and an audit trail.

Because enterprise AI can’t feel like magic.

Magic means unpredictable.
Unpredictable means risk.

If you’re building AI for enterprise buyers, your product has to answer trust questions before it shows capabilities.

Enterprise teams don’t ask, “How smart is your AI?”
They ask where their data goes.
Can they audit the decisions.
What happens when it’s wrong.
How they explain this to their board.

Consumer AI can get away with being a black box.
Show a prompt, get an answer, done.

Enterprise AI can’t work that way.

Enterprise buyers are responsible for outcomes. If the AI makes a mistake, they’re the ones explaining it to leadership, compliance, or regulators.

That changes how you design your product.

Don’t just display results. Show what data the AI used.
“Based on your last 90 days of sales data, here’s what I found.”

Don’t hide uncertainty. Enterprise teams would rather know you’re 80% confident than assume you’re 100% and be wrong.

Make it clear what the AI can and can’t do. Not just what it does, but what it won’t do.

Let humans step in where it matters. Show where approval is required, especially for decisions that affect compliance or budget.

Enterprise teams need to prove decisions to auditors and boards. If your product can’t explain how the AI reached an answer, it’s useless in regulated environments.

Consumer AI optimizes for delight.
Enterprise AI optimizes for trust.

Most AI startups lose enterprise deals not because the technology isn’t good enough.
But because their product doesn’t answer the questions procurement teams are actually asking.

Design for trust first. Magic second.

#EnterpriseAI #AIProducts #UXDesign #B2B #SaaS #ProductDesign

Most B2B products fail at design in the same way.

They design for features instead of trust.

They list everything the platform can do. But they never answer the question users are actually asking:

"Can I trust this enough to make a decision here?"

This is especially true when the stakes are high; legal, financial, healthcare, hiring.

Prospects and users aren't just browsing. They're evaluating credibility in seconds. And if your interface feels cluttered, outdated, or generic, they leave before they ever test the product.

That's exactly the challenge LawPair came to us with.

They were building a legal marketplace to help individuals and businesses find the right lawyer. The product was clear. But the experience needed to earn trust from both sides, people making high-stakes legal decisions and lawyers putting their reputation on a platform.

Here's how we approached it:

We started with the brand, not the interface. Before designing a single screen, we built a visual identity that signals maturity and credibility. In legal, if your platform looks like a startup experiment, nobody lists their practice on it and nobody hires through it.

We redesigned how lawyer profiles work. Most legal directories dump credentials into a wall of text. We structured profiles around what users actually need to decide: practice areas, availability, jurisdiction, and contact. Everything that helps them say yes. Nothing that doesn't.

We built search around real decision criteria. Not alphabetical lists. Filters for practice area, location, availability, and meeting format so users find the right fit in seconds instead of scrolling through dozens of irrelevant results.

We designed for both sides of the marketplace. The client experience had to feel clear and reassuring. The lawyer experience had to feel professional and worth their time. Two different audiences, two different sets of trust signals, one cohesive product.

The result is a platform that doesn't just list lawyers, it helps people trust the decision they're about to make.

In any marketplace where stakes are high, brand is not decoration. It's infrastructure.

Live platform: lawpair.com

LawPair Branding & Product Design

Stop talking about your product features. Enterprise buyers aren’t looking at them first.

Here’s what actually happens.

A buyer lands on your website. Within seconds, they’ve already decided if you’re credible. Before they read a single line of copy. Before they scroll. Before they even think about your product.

They’re not evaluating features. They’re evaluating you.

Does this company look real? Is this a serious operation or someone’s weekend project? Would I put my reputation on the line by bringing this to my team?

That’s the conversation happening in their head. And your website is either winning it or losing it. 

I’ve worked with B2B founders who spent weeks on their feature pages. The product was well documented. But nobody was getting far enough into the site to read any of it.

The product wasn’t the problem. The first impression was.

Here’s what I’ve seen work across every B2B website we’ve redesigned:

Positioning above the fold that tells the buyer exactly who this is for and why it matters to them. Not what the product does. What the buyer gets.

Social proof that’s impossible to miss. Client logos, real testimonials, recognizable names. Not crowded into a section nobody scrolls to. Right where the eye lands first.

Design that communicates the same level of care you’re asking the buyer to trust you with. If you’re asking someone to sign a six-figure contract, your website can’t look like it cost $500.

The companies that understand this close deals before the first sales call even happens. Their website did the selling. Their product page? That’s confirmation, not persuasion.

If you’re losing enterprise deals and can’t figure out why, stop refining your feature list.

Look at your homepage with fresh eyes and ask one question: would I trust this company with my budget and my reputation based on what I see in the first five seconds?

If the answer isn’t an immediate yes, that’s your problem. Not your product.

If you're asking companies to trust you with million-dollar systems, you can't look small.

That was the challenge with 3-11 Cloud Consulting.

They implement NetSuite. They work with Salesforce. They're moving into AI services for enterprise clients.

High-stakes systems. Million-dollar implementations. Complex integrations that can break businesses if done wrong.

But when prospects landed on their site, the visual signal didn't match the level of expertise behind the business.

In B2B consulting, especially in ERP and CRM transformation, buyers don't hope you're competent.

They scan for proof.

Partnership certifications. Technical authority. Proven implementations. Client success stories. Enterprise credibility. Clear capability signals.

If those elements are buried or poorly presented, you create friction before trust can build.

And when prospects compare you to competitors who showcase those signals front and center, you lose.

When 3-11 Cloud Consulting partnered with PROHODOS, we rebuilt the credibility layer.

Here's what we did:

→ Moved from a generic builder aesthetic to a structured, enterprise-grade system
→ Unified NetSuite, Salesforce, and AI services under one coherent architecture
→ Elevated partnership badges and certifications as first-class signals
→ Introduced hierarchy and structure that signal control and precision, not decoration
→ Developed thoughtful interactions and animations that guide attention without distraction
→ Built a performance-optimized experience that loads fast and works flawlessly across devices
Designed a visual system that reinforces expertise instead of undermining it

This wasn't a cosmetic refresh.

It was about aligning perception with capability.

Because when you're selling enterprise transformation and your website looks small, you look small.

And in B2B, that perception gap costs deals.

Design isn't branding. It's competitive positioning.

That's what we focus on at PROHODOS.

Project live: https://3-11cloud.com/

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Moran's LinkedIn Performance

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