Brian Moran

Co-Founder & CEO

Your ad costs are not the problem.

If you're spending $50 to get a customer who spends $50, do NOT shut off your ads. 

Add one upsell and that $50 customer becomes a $70-85 customer on day one. 

You don’t need to be spending less on ads, just make each customer worth more.

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Founder of SamCart • Scaled to $300M. Acquired Typeset ($75M valuation). Watch me sell them for $1B.

Helping 100,000 creators sell $7B+ with SamCart. Focused on making it easier for creators to launch & grow.

If nobody has ever complained about your price, your price is too low.

Cheap pricing doesn't attract more customers, it attracts worse customers. The people who haggle over $50 are the same people who will drain your support team, leave bad reviews, and churn in 30 days.

Price with confidence or don't price at all.

Worst niches to print money 

- Gaming 
- General lifestyle 
- Travel guides
- Anything targeting 16-22 year olds (they’re broke)

Best niches to print money 

- Fitness (especially women's)
- Finance/Investing 
- Business Education
- Health & Wellness

Study what people with real disposable income buy, then build an offer around that.

6 marketing skills to scale past $10K/month...

1. MARKETING EMAILS

Email is still the most reliable lever in digital products. Period. 

Promotions, newsletters, nurture sequences. Even if you’re not actively posting, you can get repeat buyers without paying for every single click. Worst case, your audience trusts you more. 

Your email list is one of your greatest assets. 

2. DIGITAL ADS

This is how you buy attention, fast. 

You can run ads on websites, social platforms, or search to get in front of new people.

But the real value is the data. Reporting shows what creative works, who’s engaging, and when they convert.

Ads turn marketing into a scoreboard.

3. ORGANIC SOCIAL MEDIA AND BLOG POSTS

You can pay for attention (ads), or you can earn it by posting on social media. 

Social posts educate and build trust with your audience. You can launch a product and they’re already ready to buy. 

It’s time-consuming, but it’s an audience you own. 

4. BRAND WEBSITES

It doesn’t even need to be a full website.

Just one landing page that convinces strangers to buy from you. No “about us” page needed.

If you do it right, it will do all the selling while you sleep. 

5. GRAPHICS AND INFOGRAPHICS

People online like to skim. 

They decide to engage with content within less than a second. 

Great visuals convey ideas faster. 

You can turn abstract concepts into something that can be easily understood and shared without a single word. 

6. WHITE PAPERS AND CASE STUDIES

White papers let you educate and frame the problem. 

Case studies show your audience you know what you’re talking about. 

Both help justify the purchase, especially when your product is higher ticket. 

The best way to get people to buy is proof.

—

♻️ Repost if someone you know needs to learn these skills

Paid subscription communities are the biggest scam in the creator economy and nobody wants to say it.

Here's what actually happens when you launch one.

Month 1: 100 members, you feel like a genius.
Month 3: 65 active subscribers, you're on a hamster wheel trying to get back what you had constantly.

A recurring subscription is harder to sell than a high-ticket product because you're not asking for money once, you're asking someone to commit to paying you forever.

And when your community eventually dies (it will), everyone can see it. A dead Skool group is public and that kills your brand.

If you want to argue with me on this, please name one major entrepreneur who built their fortune on a paid recurring community. You can't.

Marie Forleo, Hormozi, Jeff Walker, Ryan Deiss, all of them made their money the exact same way: low ticket products on the front end, high ticket on the backend. One-time purchases.

We watched membership sites die in 2010 and we're watching the same thing happen with Skool in 2026.

The model is simple. 

Cheap product to build a buyer list, high ticket offers for the people who already like you.

The stuff that changed my life the most is stupid simple: 

> My dad always had a side-hustle but family came first no matter what. 
> Playing baseball taught me more about business than any book.
> Mastering self-talk has created every positive result I ever got. 
> Scaling SamCart from 0-$300M with my brother Scott. 
> Kids changed everything. My net worth 10X’d since having them.
> Lastly wife. Nothing else on this list comes close.

DUMBEST ways to use AI to PRINT $$$:

- Run 15 different SaaS tools 
- Code 15 apps in a weekend
- Act like every new feature is the next big thing 
- Spin up 14 businesses (stupidest thing in the world) 

BEST ways to use AI to PRINT $$$:

- Focus on one business (unless you’re Elon) 
- Speed up your workflows 
- Treat it like a crazy smart assistant to help your business.
- Use it for things that actually generate revenue: product, copy, content, etc. 

Keep falling into the AI influencer hype and you'll still be poor in two years.

How to 10x your team's output with AI (without hiring more people): 

1. Fire anyone against AI use
2. Use AI to remove roles from your hiring plan 
3. Cut workload first
4. Document everything
5. Plug into AI model of your choice
6. Have each member find 5 AI use-cases per role in 7 days

AI doesn’t magically make you more money.

It helps you generate revenue faster and more accurately.

Why I decided to build in public for SamCart:

1. Forces clarity on why we build 
2. Trust compounds faster than numbers
3. Keeps me showing up like day one
4. Gain more affiliate partners
5. Reach better customers 
6. Stronger brand moat
7. Attract more A+ players 
8. Reminds me why I started
9. Forces us to build better software
10. Get more introductions from the right people 
11. Helps me live with balance and work with purpose

You don't need a new job. You need a bigger game.

Two roles. One engineer, one marketer. Both AI-native.

The kind of opportunity that makes you quit something good for something great. SamCart. $30M+ ARR. Nearly $100M raised. $7B+ processed. We're building something brand new inside of SamCart. The next era of eCom. AI that doesn't assist. AI that builds your entire business for you. I need two people who want to be at the center of it.

AI Engineer You've built AI products real people use. Production, not demos. You think like a founder. You ship fast and own the outcome. If you haven't written 500K+ lines with Claude Code or Cursor, don't apply.

AI Growth You've been THE person behind the growth. Not part of a team. THE person. If you haven't had AI managing your ads, spinning up creative, running your blog, writing your emails, and building your funnels, don't apply.

This is NOT a title play, a management role, or a 9-to-5.
This IS founder-level impact, founder-level comp.

You'll work with me daily. Small team. Massive mission. Hundreds of thousands of entrepreneurs are about to build businesses in a way that's never existed before. The hardest, most rewarding thing you've ever done.

Apply here → https://lnkd.in/g3MWDYk5 
60 seconds. No resume. Just proof.

Open article: My branded typeform by samcart.typeform.com

Me...

> Did the bare minimum in school
> Hated every job I ever had
> Took a paper shredding job for $15/hr & covered in dust 
> Living in a basement apartment
> Every waking moment I was trying to find a way out
> Studied online business relentlessly for a year
> Made my first sale
> By the end of the year I was doing $80k/month
> Didn’t quit my job because I was too scared it wouldn’t last
> Work found out and fired me on the spot
> Scaled to $100k-$150k/month fulltime 
> Got bored and had the idea for SamCart
> Dumped $1M of my savings into it
> Built SamCart to a $300M+ valuation 
> Building toward $1B exit

graphical user interface, text, application, email

20 y/o using AI:

- Actually uses it 
- Tries every tool out there
- Figures out what's possible in real time
- Spends 20 hrs/day learning thru YouTube

50 y/o using AI:

- “Too busy” to learn
- Barely understands it 
- Outsources it to low level employees
- Doesn’t watch YouTube/X so they stay ignorant

The people who dominate the future will treat AI like an advantage, not a passing trend.

Everyone’s asking me what to sell in 2026.

SamCart powered 75K+ businesses and processed $7B+ in digital product sales, so I never guess what's working or not. 

These 10 fitness digital products are printing money (they’re not slowing down):👇

1. 7-DAY MOMENTUM PLAN

People don’t need another pep talk. 

Build them a simple plan for the next 7 days: 

• Training
• Routine 
• Mindset 

They’ll stop starting over every Monday.

2. WEEKLY MEAL PLANNING SYSTEM

Healthy eating falls apart when it becomes a second job.

Makes eating clean easy with the right system: 

• Mealplans
• Grocery lists
• Macros/Calories 

Simple to deliver. Easy to recommend.

3. NO-GYM BODYWEIGHT PROGRAM

Convenience sells. 

Create step-by-step home workouts with beginner-intermediate progressions.

Zero equipment. Zero excuses.

4. PROGRESS TRACKER

Nothing kills progress faster than guessing. 

Create a central hub to track: 

• Workouts
• Habits
• Weight
• Measurements 

It turns “I feel stuck” into clear next steps.

5. AT-HOME STRENGTH SPLIT

Beginners quit when they’re forced to improvise.

A simple strength split with clear recordings will help people stick to their routine and use correct form. 

“Tell me what to do today” sells forever.

6. MONTHLY RECIPE PACK

A monthly drop of clean, repeatable recipes makes healthy eating easy to maintain.

Works great as a recurring offer without relying on group chat hype.

7. 5–7 DAY FITNESS EMAIL SERIES

Give them daily workouts and a simple nutrition plan.

If you get them a quick win, the next offer becomes an easy yes.

8. HOME GYM STARTER BLUEPRINT

People waste money buying random, overpriced equipment.

Tell them exactly what to buy and how to train with it.

Clear path, strong perceived value.

9. WORKOUT VAULT ACCESS

Build a library of: 

• Past routines
• Challenges
• Recordings 

Consistency is easier when you’ve already done the planning.

10. 30-DAY WELLNESS JOURNAL

Fitness is bigger than workouts.

A daily journal that tracks sleep, energy, food, workouts, and habits helps people connect inputs to outcomes.

Better feedback loop = better adherence.

—

People buy fitness products because they want to be told exactly what to do. 

Less thinking. More doing. Faster progress.

Package it like a system, not a pile of tips.

♻️ Repost if someone you know wants to print money in the fitness niche.

lies about internet money: 

- get-rich-quick coaches are grifters
- courses are pyramid schemes
- u need 10,000+ followers minimum 
- u need a perfect funnel before you can start

truths about internet money: 

- u only need 6 weeks if you execute
- outcomes & experience > information 
- it’s easier to sell to someone who bought
- human touch is MORE valuable than ever

Stop overthinking what to sell in 2026.

These 10 RELATIONSHIP digital products will print money:

(after processing $7B+ and powering 75K+ businesses with SamCart)

1. CONNECTION CARD DECK

Sometimes you’ve got nothing to talk about besides logistics.

Make a deck for couples, friends, or families:

• Light
• Deep
• The stuff people avoid

It turns, “so what’s new?” into actual conversation.

2. BOUNDARIES SCRIPT PLAYBOOK

People don’t struggle with having boundaries.

They struggle with setting them.

Give them a workbook that helps them:

• Name the line
• Say it clean
• Hold it when it gets uncomfortable

A great relationship starts with self-respect.

3. ATTACHMENT PATTERNS GUIDE

A lot of toxic relationships are the same fight on repeat.

Different person. Same pattern.

Teach the basics:
• How each style shows up
• Common triggers
• What to do instead

Help people label it so they can change it.

4. THE FIGHT FAIR CHEAT SHEET

Arguments go sideways when everyone’s improvising.

Create a one-pager for the moment things start heating up:

• De-escalation lines
• Reframes that work
• The next thing to say

Less fallout. Faster repair.

5. THE DATING PROFILE REWRITE KIT

Dating apps punish vagueness.

Build a fill-in guide that helps people:

• Write a bio that filters
• Pick prompts with intent
• Stop wasting time early

Better profile = better options.

6. LOVE LANGUAGE ACTION TRACKER

Knowing your love language is just trivia.

Doing it is the relationship.

Make a tracker that turns it into reps:

• What to do
• When to do it
• How often

Consistency beats intensity every time.

7. RELATIONSHIP RESET JOURNAL

If people don’t process after a breakup, they’re doomed to repeat it.

Build a guided journal that walks them through:

• What happened
• What they allowed
• What they’ll do differently next time

Help them stop dating the same person in a different body.

8. COUPLES ALIGNMENT WORKBOOK

Couples drift apart when there’s no shared vision.

Make a workbook that gets alignment on:

• Finances
• Travel
• Family
• The next 12 months

Do the talk now, not after arguing.

9. DEALBREAKER CLARITY WORKSHEET

Some people ignore dealbreakers.

Other people label everything a red flag and wonder why they’re still single.

Give them a worksheet to sort:

• Dealbreakers
• Growth areas
• Real examples

Better standards. Less chaos.

10. 7-DAY RECONNECT CHALLENGE

A lot of break ups don’t need to happen.

The relationship just needs a reset.

Create a 5 or 7-day challenge with daily actions:

• Connection
• Appreciation
• Quality time

Small moves are all you need to reignite that spark.

People buy relationship digital products because they want a plan they can follow.

Give them structure.
Give them prompts.
Give them reps.

That’s what they need.

♻️Repost the first post of this thread to help someone get rich in 2026

Most operators are losing 8-15% of top line revenue to random fees they don’t even know about. 

(Read this so you can save up to $240K-$450k/yr)

Your first sale is not revenue, it’s proof. 

Proof that someone in the real world will exchange their money for what you built. 

That changes everything because now the only question is how many. 

Not "will this work" but "how do I scale this." 

The problem is that people never make that first sale because they're still perfecting the thing instead of shipping it. 

Launch ugly, and just tweak it every single day based on DATA.

15 ways AI can save you hours every week (whether you run a business or not)

(P.S. Last tip will tell you how to make more money)

1️⃣ Run your calendar automatically
Schedules meetings, blocks focus time, detects conflicts.

2️⃣ Summarize long emails into 3 bullets
Key actions and decisions only. Reply in seconds.

3️⃣ Auto-generate meeting notes
AI joins calls, records decisions, sends summaries.

4️⃣ Build your to-do list from your inbox
Pulls tasks from emails, meetings, and notes. Updates as priorities shift.

5️⃣ Draft emails in seconds
"Follow up on the invoice" becomes a full email in your tone.

6️⃣ Generate personalized workout plans
Goals, schedule, fitness level. AI builds and adjusts the plan.

7️⃣ Track nutrition from a photo
Snap your lunch, get calories and macros instantly.

8️⃣ Brainstorm ideas on demand
Content, campaigns, product names. Creative partner in seconds.

9️⃣ Write reports in minutes
Tell AI the structure, give it data, edit instead of starting from scratch.

🔟 Research without reading 100 articles
Hours of research can be condensed into a clean summary.

1️⃣1️⃣ Get recipe ideas from your pantry
AI suggests meals from what you already have.

1️⃣2️⃣ Plan travel based on your preferences
Recommendations that match your style, adjusted in real time.

1️⃣3️⃣ Learn a new language with AI
Private tutor, real-time corrections, available 24/7.

1️⃣4️⃣ Detect suspicious financial activity
AI flags anomalies and learns your spending patterns.

1️⃣5️⃣ Build presentations without touching slides
Key points in, polished deck out.

And if you're a business owner or creator, AI goes even further.

At SamCart, AI creates your products, writes your copy, builds your site, and sets up your checkout. What used to take 40 people, AI handles for you now.

See what that could look like for your business 👇🏻
https://lnkd.in/gZijvnzW 

♻️ Repost if you're using AI for more than just ChatGPT prompts

samcart.com

Creator Revenue Calculator — How Much Could You Earn?

“My market can’t afford high-ticket” > no u just suck at selling
“Nobody understands the value of my product” > no u just suck at communicating 
“People’s attention spans are down” > no u just suck at holding attention
“My following just wants freebies” > no u just suck at getting them to buy 
“Nobody wants to read our landing page” > no u just suck at writing copy 
“Organic content is dead” > no u just suck at making organic content
“My customers don’t buy software” > no just suck at building software
“Facebook ads don’t work for me” > no u just suck at Facebook ads

I've watched THOUSANDS of digital creators sell $7B in digital products on SamCart. 

The ones doing $1M-$50M/year sell these 10 business digital products: 

1. THE LAUNCH RUNBOOK

Build a step-by-step timeline for before, during, and after: 

• Email schedules 
• Post templates 
• Day-by-day actions

The creators doing this consistently treat every launch like a repeatable system, not a one time event.

2. THE BUYER INTEL KIT

I've watched creators build products nobody asked for and wonder why they're not selling.

Build a kit with: 

• Survey templates 
• Interview questions 
• Frameworks

Find what people will actually pay for. Stop guessing.

3. THE CLIENT INTAKE PACKET

The first 48 hours of a client relationship sets the tone for everything after.

Bundle everything into one reusable packet: 

• Welcome docs 
• Intake forms 
• Kickoff emails 
• Expectation-setting templates

The best sellers treat their process like a product.

4. THE CONVERSION PAGE FRAME

A blank page is the reason most people never launch.

Give them a proven layout with: 

• Copy prompts 
• Section structure 
• Headline formulas

We've seen what converts across $7B in transactions. Structure wins every time.

5. THE EMAIL CAMPAIGN VAULT

The creators burning out before their launch even closes are usually writing emails from scratch every time.

Bundle the templates they need: 

• Welcome sequences 
• Launch emails 
• Cart close copy

Build it once so they can use it forever.

6. THE CONTENT PIPELINE CALENDAR

Build 30-90 days of content ideas with: 

• Hooks organized by content type 
• Topics mapped to the buyer journey 
• Enough variety to stay consistent

The ones posting every day aren't more creative. They're more organized.

7. THE DM CLOSING SCRIPTBOOK

Closing in DMs doesn't have to feel like being a used car salesman.

Build fill-in-the-blank scripts for: 

• Discovery conversations 
• Handling objections 
• Following up without being weird

The best closers have a repeatable process.

8. THE BRAND BUILDER PLAYBOOK

People make a decision before they read a single word of your copy.

• Colors and fonts 
• Tone and voice 
• Positioning that builds trust fast

The sellers who look like real businesses get treated like real businesses.

9. THE LOW-TICKET OFFER STARTER

Every creator I've talked to has knowledge worth $27-$97. 

They just don’t know how to package it.

Build a mini-course that covers: 

• How to pick the topic 
• How to structure it 
• How to price and launch it

The first product doesn't even need to be good. It just has to exist.

10. THE NICHE VALIDATION WORKSHEET

The most expensive mistake I see is someone building a product for a market that was never going to pay.

Build a guided workbook to: 

• Pick a profitable niche 
• Define the exact buyer 
• Validate demand before building anything

♻️Repost this to help someone make more money in 2026

Founder @ Plutus Media • Helping Founders/CEOs build their SaaS/app on Tiktok with strategic DFY Tiktok organic marketing • Helped a SaaS platform add 2.1 million users in 90 days

I help consumer apps grow by focusing on real, organic distribution.Many apps don’t realize their user growth isn’t sustainable. They spend on ads and influencer deals without knowing what really works, so it often feels like a waste of money.At Plutus Media, we do something different.We create systems that attract and keep users by making content people genuinely want to watch.Our creator-led engine brings in organic traffic at scale. But that’s just part of the value. You also learn which content really connects with your audience. This data helps you improve your ads, make influencer deals more effective, and build a better product.At the center is our Creator System, a data-driven way to turn short videos into new users. We’ve taken out the guesswork, leaving you with a repeatable way to go viral.Here are some of our results:→ Over 22 million downloads from organic, creator-led strategies→ More than 200 apps scaled→ Over 1.4 billion views across platformsIf you work in product, marketing, or growth and are tired of paying for every install, let’s connect.Send me a message with the word "SCALE" to get started.

Alexandre O.

Last month, we had the pleasure of visiting İzmir and meeting our partners at HubX HQ.

Nergis Dönüm and the team showed us incredible hospitality - the kind that reminds you why building relationships in person still matters.

HubX is doing serious work across their app portfolio, and it was great to see the ambition behind the products up close.

Grateful for the time, the conversations, and the hospitality.
Looking forward to continuing to build together. 🚀

Alex Olim

👥 Scaling Consumer Apps with UGC // 🌍 +200 Clients // ✊🏽 +22 Million Downloads For Clients (to date)

The traditional app growth playbook is DEAD.

Let me tell you a story about a faith app that came to us with zero downloads.
Brand new product. 
No social presence. 
No creator strategy. 
Nothing.

We had to build it all from ground zero.

Here's what we did:

- Tested 6 content angles across multiple creators, organically. 
- Found two formats that resonated
- Replaced the creators who did not fit those formats
- Doubled down on what worked
- One format was driving downloads, the other was not
- scaled the winner to 600+ posts

The result after 30 days:
→ 16,000+ organic installs
→ 41M+ views
→ $0.50 CPI on Meta
→ #25 in the US App Store

This was a brand-new app with no existing audience or brand recognition.

Just the right strategy with the right volume.

Want the same system applied to your app? DM me.

No alternative text description for this image

app founder death spiral:
> build for 6 months
> launch feels incredible
> now you have to market it
> this is where 80% quit

here's what they miss:

> first 50 posts flop hard
> what am I even doing?
> doubt creeps in
> the app was the easy part
> marketing feels impossible
> quit or push through?

if you push through:
> realize it takes 100+ iterations to crack organic
> commit to daily posts
> study what actually works
> iterate based on proven formats
> month 1: first 1000 downloads
> starting to see patterns
> random tuesday post before bed
> wake up to 2M views
> 10,000 downloads overnight
> +$1k MRR while sleeping
> holy sh*t this is real
> 6 months later: $20k MRR

the gap between building and marketing is where breakthroughs hide

most founders bail at 20% up the hill because the dopamine died

they built something cool but won't iterate content long enough to find distribution

you can't remake the same video 10 times and call it trying

organic growth requires relentless iteration until patterns click

there's never been a better time to own your distribution

you can reach massive scale on your own two feet

don't quit right before it works

Scaling Consumer Apps with UGC //  +150 Clients //  +12 Million Downloads For Clients (to date)

Stop throwing spaghetti at the wall with TikTok.

If your app is relying on luck and trending sounds, you're burning budget.

Most founders think "viral" means random. It isn't. It's building a repeatable system that doesn't care if the TikTok gods smile on you today.

Here's a no-nonsense blueprint:

1. Create one content theme that nails your app's "aha" moment
2. Break this into 5-7 ideas you can repeatedly use for content
3. Post. Don't overthink it. 
4. When a video works, double down. Recreate it with small tweaks as much as possible
5. Line up a small team of creators to 10x your output
6. Build a weekly review. What failed? What worked? Copy the stuff that works, cut the rest

The biggest growth advantage in app marketing right now:

Creative velocity.

The top apps are not producing one or two videos.

They are producing Dozens. Hundreds.

Every week they’re testing:

• New hooks
• New angles
• New formats

Because performance marketing today is largely a creative discovery problem.

You can’t predict which concept will work.

One strong video can outperform dozens of average ones. But you only uncover that winner through consistent testing.

The fastest growing apps aren’t necessarily more creative.

They just run far more experiments.

—

If you want help building a high-volume UGC testing system for your app, book a call here: https://lnkd.in/dwvpseqG

If I had to get the first 100,000 installs for an app from scratch, this is the playbook I’d follow.

1. Define your IUP

Focus on moments.

• When do users feel the problem
• What frustrates them right now
• How do they talk about it

Your content should sound like the user’s inner monologue.

2. Create hook-first videos

The first 3-5 seconds decide the fate of the video.

Rules:

• No explaining upfront
• No app name in the hook
• No generic language like “this app”

If the hook fails, the video fails.

3. Use simple story frameworks

Most viral videos follow predictable structures:

• Intrigue → reveal → result
• Problem → agitation → solution
• Question → explanation → payoff

A good story increases watch time.

4. Show the product clearly

Virality without clarity drives zero installs.

You must:

• Show the app in use
• Make the transformation obvious
• Connect the product directly to the outcome

If someone finishes the video confused, they won’t download.

5. Earn the CTA

Winning CTAs don’t feel like CTAs.

• “The app is called X”
• “Search it on the App Store”
• “I’ve been using this every day”

The CTA bridges attention and installs.

6. Scale with volume

Multiple creators posting daily removes luck.

• Same idea → multiple hooks
• Same format → different creators
• Same problem → different angles

When something works, double down.

Organic growth only looks random from the outside.

Behind the scenes, the best teams run a repeatable system.

And that system compounds your first 100,000 installs.

—

If you're looking to scale installs through UGC and performance-driven creative, book a call here: https://lnkd.in/dwvpseqG

Stop wasting time chasing TikTok trends that don't move the needle.

There's one trend every app founder should be jumping on right now.

Raw, no-frills UGC.
The days of overproduced ad creatives are dead.

You know those reviews shot on a cracked iPhone, zero fancy lighting, just someone talking straight to the camera?

Those work.

I get it, you'd rather hire a creative agency and throw money at sleek edits. But that's not where TikTok's culture is heading.

Here's what I see with our clients, week after week:

- Rough UGC outperforms "premium" by a mile. Not sometimes. Every time.
- App installs shoot up when the ad looks like a genuine recommendation.
- People trust people, not brands with ring lights and art direction.

This isn't a trend you can ignore and still expect results. TikTok's users are allergic to polish and perfection - ads that feel like a conversation spread.

My advice if you're building or scaling an app:

- Stop overthinking production.
- Source real UGC from your users. Even if it's messy.
- Post it raw. Let people see the rough edges.
- Repeat. And watch your download numbers climb.

If you're still resisting, ask yourself why. Is it ego, or just habit?
The apps that win embrace the mess. Don't get left behind.

One of the biggest mistakes in app content marketing happens before filming starts.

Skipping content–market fit.

Most teams jump straight to making videos but virality starts with understanding who the content is for.

Before creating a single video, answer three questions.

➡️ Who is the real user?

Get specific.

Think in situations and behaviors, not demographics.

Not “students” but medical college students preparing their thesis.

Not “creators” but short-form video editors trying to speed up daily workflows.

Not “founders” but first-time SaaS founders trying to validate their product before fundraising.

The clearer the user, the easier the content.

➡️ What problem are they already talking about?

Look where users complain or ask questions:

• Reddit
• TikTok search
• App Store reviews

You’ll start to see patterns in how people describe the problem.

Those phrases should shape your content.

If your video sounds like the user’s internal monologue, it will resonate.

➡️ What are competitors missing?

Search your category on TikTok and study the top-performing videos.

• What angle is nobody covering?
• What frustration isn’t being addressed?
• What story hasn’t been told?

Look for the gaps your competitors ignore.

Those gaps usually produce the strongest content angles.

When your video describes the problem the same way users experience it, engagement increases.

That’s content–market fit.

That’s how you get your content to convert.

—

Want help identifying the right content angles for your app?

Book a call here: https://lnkd.in/dwvpseqG

Here's the truth most app founders never want to admit:

Most UGC is just noise.

It's easy to pump out "viral" videos, but most of them tank when it comes to actually moving the needle, with zero impact on real downloads.

Why?

Because views are only the first step.
Attention is everywhere.
Conversion is rare.

The viral UGC that works isn't random. There's a very specific blueprint at play, and it's nothing to do with made-up challenges or fake testimonials.

Here's what changes everything:

1. Show the moment of impact. A real person solving a real pain with your app, in the messiest, most honest way possible.

Example: Instead of a creator rattling off features, I want to see someone fixing their biggest headache in 10 seconds flat, screenshot receipts, awkward pauses and all.

2. Nail the first three seconds.
You have a window. It's measured in heartbeats. If your creator buries the lead, it's dead on arrival. First line should be a punch in the face.

3. Don't just show features, show transformation.
Nobody downloads for a list of features. They download for escape, for relief, for speed, for control. If your UGC doesn't show the before and after, you're wasting everyone's time.

I see founders obsess over reach and likes. The app graveyard is littered with "viral" campaigns that led nowhere.

Chase proof, not vanity.

If you want UGC that actually drives downloads, stop copying what you see on the For You page. Start focusing on moments users care about, not what marketers wish mattered.

App marketing isn't about more eyes, it's about more action.

recently, we've gotten *580M views* across 6 UGC campaigns

here's what we've learned:

- don't overthink your content, there's power in keeping it raw

- post on all platforms

- take concepts that work and put your own spin on them

- the best creators are referrals

- the best creators are expensive (worth it)

- when a video starts popping, double down FAST

- check your analytics daily and fix for watch time

- use viral angles to better position your product and build high demand features

- blast ad budget on high converting organic posts

- you likely need 100x the volume you think you need

Your creator brief is costing you $9,800 per month in wasted videos.

Not because your creators are bad. 

Because vague briefs produce unusable content.

Vague brief: "Make something fun about the app."
Structured brief: 5 parts that completely remove guesswork.

Here's the structure we use on creator briefs:

→ Format specification: "POV style, talking to camera, 15 seconds, vertical"
→ 3 exact hook options: Don't make them write the first 3 seconds
→ Problem-solution-proof flow: "Show this pain point, app solves it, here's the result"
→ 2-3 visual references: Screenshots or competitor examples
→ One clear CTA: Show the apps name and UI

This is how you scale one winning format across 40 creators without micromanaging each one. The brief is your leverage point.

Test it: send one structured brief to a creator, one vague brief to another. Compare what you get back.

PS: this is the only work that prevents burning $15K on videos you can't use.

STOP wasting thousands of $ on paid ads.

I've watched this pattern 1000 times. 

An app launches paid ads with 10 creatives. 

They burn $5K learning that 8 of them don't convert. 

That's $4K wasted on bad guesses.

Here's what to do instead:

- Hire 10 gen z creators
- Create and post 60 videos across TikTok and Reels 
- Track which formats drive app downloads
- Then take the 2 winners and scale them with paid

We've seen organic-first apps have their CPI drop from $8 to sub-$1 while their ad budget stays flat... That's 8x the return for the same ad spend 

Why this works:

→ Organic users self-select. They found you. That intent is real.
→ You learn what converts before you pay to amplify it.
→ Your winning organic content becomes your paid creative library.

Paid isn't the problem. Using paid as your testing layer is.

Your $10K ad budget goes so much further when you already know what works.

Test organic. Scale paid. Stop burning budget on guesses.

taplio

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The Battle

Brian Moran

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Engagements

Likes

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