Andy Paul

The Win Rate Podcast

Host

Sell Without Selling Out

Order my latest book "Sell Without Selling Out", a road-tested framework for seizing control of how you sell by rejecting the outdated sales behaviors that buyers hate.

Author

AndyPaul.com

Author of best-selling sales books that present fresh new perspectives on the sales processes that drive sales success. My new book, Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions (AMACOM Books) is available to order now on Amazon. 

Also, author of the award-winning book, Zero-Time Selling: 10 Essential Steps to Accelerate Every Company's Sales (Morgan James, 2012.)

- In-demand sales speaker on sales process, sales effectiveness, sales strategies and sales productivity.

Author, Podcaster, Speaker

I specialize in teaching sales teams how to maximize the value and power of their selling. I provide sales organizations with powerful sales strategies that move customers to make fast and favorable decisions.

I coach and advise CEOs, entrepreneurs and sales managers to plan and execute their sales attack with optimized and responsive sales processes that improve their sales performance by empowering their customers to accelerate their decision cycles. For busy customers today, having the ability to get the information they require to make informed decisions quickly and at a low-cost is essential to their bottom line.

These strategies and processes protect and preserve profit margins by creating tangible sales differentiation that enables the seller to compete and win new orders on the basis of something other than price.

I have integrated 30+ years of vast sales experience with 30+ years of extensive study of sales processes and customer decision-making to provide companies with unexpected insights into their sales processes, as well as their customer’s buying process.  My objective is to help sellers succeed by making every sales interaction count with powerful and practical selling processes that can effectively be used by top performers as well as aspiring sales superstars.

Advisor, Strategist, Consultant, Coach

The Sales House

Leadership accelerator for VP's of Sales and Sales Managers of high-growth companies.

Founder

Sales Enablement Podcast

I founded this podcast with the mission is to help sellers exceed buyer expectations and win more deals. With millions of downloads and 1200+ episodes of candid conversations, the Sales Enablement Podcast explored the critical insights, skills and technologies that enable effective sales performance.

Selling with Purpose Podcast

Podcast miniseries where the world's top enterprise sales leaders and I discuss overcoming challenges and selling with a newfound purpose in the era of COVID-19.

Avaak

VP, Business Development (Acquired by NetGear)

Viasat Inc.

VP of Sales, Commercial Networks Group

VP, Business Development (IPO in 1996)

VP and GM, Commercial Operations

I’ve dedicated my career to teaching sellers how to master their craft; to achieve their goals in life. And in sales.

I do this differently than most. 

The bulk of the content for sellers you’ll read here on LinkedIn is focused on “training humans to act like salespeople.” 

I flip the script. Nearly everything you’ll learn from me is focused on “teaching sellers to be more human.” 

Why do you, as a seller, need to be more human?

Because it’s how your buyers experience you as a human that has the biggest influence on their decision to buy from you. (The Challenge Sales says 53% of the buying is based on the buyer’s experience with the individual seller; that means you. Not the product you sell.)

That’s the most single important truth I've learned over decades of sales and leadership positions. I learned it in the trenches winning the better part of a billion dollars in orders selling on six continents to some of the world's largest enterprises. 

People buy from people. And the necessity to differentiate yourself as a human seller in the minds of your buyers is becoming even more important as more automation and AI seeps into selling.

If you follow my posts here on LinkedIn, read one of my best-selling books (Sell Without Selling Out) or listen to the more than 1,100 episodes of my podcast (Sales Enablement with Andy Paul), you’ll see that I focus on the following topics:

- Winning more with Human-centered selling 
- Why Buyers Buy
- Creating Winning Buying Experiences
- Improving Win Rates
- Winning Big Deals
- Start-up Selling

Here are multiple ways I can help you achieve your goals:

Follow me here on LinkedIn: I post new perspectives for B2B sellers everyday. 

Read my book(s): Start with my latest best-selling book, Sell Without Selling Out. Learn how to create winning buying experiences that propel your win rate higher.

Listen to my podcast: Sales Enablement with Andy Paul. More than 1,100 episodes filled with practical takeaways to help you master human-centered selling skills

Subscribe to my free Sell Without Selling Out newsletter:  Join 45,000 subscribers to my free weekly newsletter.

Enroll in my Selling School: An intensive 6-week cohort-based learning experience to master Human-centered selling. 

1:1 Coaching. I offer a variety of options for individual, personalized coaching for AEs and Sales leaders. 

Sales Advisory for CEOs, Founders and Sales Leaders: Fresh perspectives and strategies to profitably scale revenues within a vibrant and healthy sales culture.

DM me here on LinkedIn to start the conversation.

GANL Binatone 

An iconic consumer  brand in West Africa  and a  leading player in the small domestic appliance and fan business with a heritage of over 60 years

Managing Director

Far East Mercantile Co Ltd (FMCL) 

Business Head for Appliances division of Far East Mercantile (FMCL ) for OEM brands Frigidaire , Philips ,Ignis , Sollatek & JVC  @Nigeria.

Head Appliances (OEM Brands)

TrueBlue Marketing Ventures Pvt Ltd

An integrated Sales & Marketing organisation specializing in 
a)An eCommerce channel  to offer generation old & overstocked inventory in the Consumer Durable 's | IT| Mobile phone (CDITM) space which will  benefit manufactures& trade partners  seeking clearance as well as aspirant customers looking for value buys.
b) Designing an entry strategy for companies specializing in Consumer Durable s | IT | Mobiles | Digital Accessories | Kitchen Appliances | Sanitary ware & Bathroom fittings |Household Furniture .
c)Appropriate Channel Strategy with selection & supervision of business partners 
d)End to End Supply Chain,Brand Building & Sales Promotion

Director

Haier Appliances India Pvt Ltd

Head sales operations for Consumer Electronics & Home Appliances product categories .Responsible for sales channel development through distribution expansion .

Director Sales

Responsible for building brand value for the Consumer Electronics Division by driving long term revenues and profits and creating marketing initiatives for fulfillling top & bottomline objectives .

Director Consumer Electronics

Sharp Electronics

Head of sales & marketing for Sharp India consumer electronics & home appliances division .Accountable for sales targets & business development  .

Reward & Recognition - Nominated by Sharp HQ to attend Business Leaders Global training course at IMD Lausanne in 2006 along with select Global participants .

Vice President Sales & Marketing

Eureka Forbes

Assisted this Direct Selling Company to consolidate its Retail Business of Consumer Durables.Was spearheading operations in consumer durable retail with a focus on store identification and opening, vendor approval process, store operating procedures, training, footfall conversion and revenue generation from sales and rentals.

General Manager -Home Stores

Sony

During the period had worked  for Sony as Regional Manager East Hq at Kolkata & then Regional Manager North Hq at Delhi .Was handling channel development and  helped in building the foundation for an exclusive Retail chain called Sony World.Last Assignment was as Divisional Head for Aiwa .Was in charge of the sales & marketing of Aiwa in India .( Aiwa became a subsidiary of Sony Corp)

Significant Achievements:
•	Nominated  as "High Potential" candidate amongst staff in Sony Asia Pacific Region in 2003 
•	Received Kaizen Award from MD for best Zone for 1999-2000.
•	Awarded the Managing Directors Award for the best Sales Region for FY 1997-98.

Asst Gen Manager

Philips

Did my initial training in field sales .                      •	Career progression at Philips India: 
Regional Field Operations Manager (Nov 1994 to Feb 1995) 
Area Sales Manager - (1990 to 1994)
Institutional Sales Manager (1989 to 1990)
Area Sales Officer - (1985 to 1988)

Market Operations Manager

Usha International

Joined as a campus recruit & was inducted into the various commercial operations of an organization - sales,logistics & exports .

Commercial Executive Trainee

As the managing director of GANL Binatone, I lead a leading consumer brand in the small domestic appliance and fan business in West Africa. With over 35 years of experience in the consumer durables industry, I have successfully managed and grown multiple businesses in India and Nigeria, delivering customer satisfaction, innovation, and profitability.

My core competencies include channel sales, product marketing, retail store setup, sales operations, corporate and institutional sales, key account management, and e-commerce operations. I have a proven track record of driving successful sales and marketing initiatives, expanding distribution and retail networks, launching new products and categories, and enhancing customer and partner relationships. I am also certified by Harvard University in entrepreneurship in emerging economies, and have a keen interest in technology, management, music, sports, and current affairs. I believe that execution is what matters, and that teamwork, communication,micro action and proactiveness are essential for achieving organizational goals and objectives.

taplio

The Battle

Andy Paul

Prasun Banerjee

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