Andy Paul

The Win Rate Podcast

Host

Sell Without Selling Out

Order my latest book "Sell Without Selling Out", a road-tested framework for seizing control of how you sell by rejecting the outdated sales behaviors that buyers hate.

Author

AndyPaul.com

Author of best-selling sales books that present fresh new perspectives on the sales processes that drive sales success. My new book, Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions (AMACOM Books) is available to order now on Amazon. 

Also, author of the award-winning book, Zero-Time Selling: 10 Essential Steps to Accelerate Every Company's Sales (Morgan James, 2012.)

- In-demand sales speaker on sales process, sales effectiveness, sales strategies and sales productivity.

Author, Podcaster, Speaker

I specialize in teaching sales teams how to maximize the value and power of their selling. I provide sales organizations with powerful sales strategies that move customers to make fast and favorable decisions.

I coach and advise CEOs, entrepreneurs and sales managers to plan and execute their sales attack with optimized and responsive sales processes that improve their sales performance by empowering their customers to accelerate their decision cycles. For busy customers today, having the ability to get the information they require to make informed decisions quickly and at a low-cost is essential to their bottom line.

These strategies and processes protect and preserve profit margins by creating tangible sales differentiation that enables the seller to compete and win new orders on the basis of something other than price.

I have integrated 30+ years of vast sales experience with 30+ years of extensive study of sales processes and customer decision-making to provide companies with unexpected insights into their sales processes, as well as their customer’s buying process.  My objective is to help sellers succeed by making every sales interaction count with powerful and practical selling processes that can effectively be used by top performers as well as aspiring sales superstars.

Advisor, Strategist, Consultant, Coach

The Sales House

Leadership accelerator for VP's of Sales and Sales Managers of high-growth companies.

Founder

Sales Enablement Podcast

I founded this podcast with the mission is to help sellers exceed buyer expectations and win more deals. With millions of downloads and 1200+ episodes of candid conversations, the Sales Enablement Podcast explored the critical insights, skills and technologies that enable effective sales performance.

Selling with Purpose Podcast

Podcast miniseries where the world's top enterprise sales leaders and I discuss overcoming challenges and selling with a newfound purpose in the era of COVID-19.

Avaak

VP, Business Development (Acquired by NetGear)

Viasat Inc.

VP of Sales, Commercial Networks Group

VP, Business Development (IPO in 1996)

VP and GM, Commercial Operations

I’ve dedicated my career to teaching sellers how to master their craft; to achieve their goals in life. And in sales.

I do this differently than most. 

The bulk of the content for sellers you’ll read here on LinkedIn is focused on “training humans to act like salespeople.” 

I flip the script. Nearly everything you’ll learn from me is focused on “teaching sellers to be more human.” 

Why do you, as a seller, need to be more human?

Because it’s how your buyers experience you as a human that has the biggest influence on their decision to buy from you. (The Challenge Sales says 53% of the buying is based on the buyer’s experience with the individual seller; that means you. Not the product you sell.)

That’s the most single important truth I've learned over decades of sales and leadership positions. I learned it in the trenches winning the better part of a billion dollars in orders selling on six continents to some of the world's largest enterprises. 

People buy from people. And the necessity to differentiate yourself as a human seller in the minds of your buyers is becoming even more important as more automation and AI seeps into selling.

If you follow my posts here on LinkedIn, read one of my best-selling books (Sell Without Selling Out) or listen to the more than 1,100 episodes of my podcast (Sales Enablement with Andy Paul), you’ll see that I focus on the following topics:

- Winning more with Human-centered selling 
- Why Buyers Buy
- Creating Winning Buying Experiences
- Improving Win Rates
- Winning Big Deals
- Start-up Selling

Here are multiple ways I can help you achieve your goals:

Follow me here on LinkedIn: I post new perspectives for B2B sellers everyday. 

Read my book(s): Start with my latest best-selling book, Sell Without Selling Out. Learn how to create winning buying experiences that propel your win rate higher.

Listen to my podcast: Sales Enablement with Andy Paul. More than 1,100 episodes filled with practical takeaways to help you master human-centered selling skills

Subscribe to my free Sell Without Selling Out newsletter:  Join 45,000 subscribers to my free weekly newsletter.

Enroll in my Selling School: An intensive 6-week cohort-based learning experience to master Human-centered selling. 

1:1 Coaching. I offer a variety of options for individual, personalized coaching for AEs and Sales leaders. 

Sales Advisory for CEOs, Founders and Sales Leaders: Fresh perspectives and strategies to profitably scale revenues within a vibrant and healthy sales culture.

DM me here on LinkedIn to start the conversation.

Astound Digital

As a Manufacturing GTM Leader at Astound Digital, I guide enterprise clients through digital transformation, leveraging AI and data to modernize processes and drive business value. With 13 years in SaaS and five years in the Salesforce ecosystem, I help optimize platforms and streamline the order-to-service lifecycle. My expertise in manufacturing and technology ensures tailored, data-driven solutions for lasting impact. 

Fun fact: I’m a recovering accountant and CPA, which comes in handy for tackling complex analytics and strategy! 🤓

Manufacturing GTM Leader

RevGenius

Proud member of RevGenius, where I connect with top revenue leaders to share ideas and stay ahead of sales and marketing trends. It’s a great space to learn, collaborate, and build relationships with industry pros.

Member

Demand Chain

Account Director, Strategic Accounts 

Salesforce

Account Director - Manufacturing, Auto & Energy

Account Director -  Industrial Products - Top 100

Account Director, National Enterprise

Account Executive - Enterprise - Select 

HomeScout

NexGen HBM is a full-service technology and business development company on a mission to help lenders create business at the intersection of real estate, lending, agents, and consumers in one fully integrated real estate platform – HomeScout. 

I reported directly to the CEO and drove revenue and client retention within the Retail Lender Channel. I led a team of 12 consisting of Sales Consultants, Sales Support, Marketing, and Finance employees.

Director - Finance, Operations, Marketing 

US Bank

Led operational audits of Consumer Lending and Credit Administration business lines.  Example audits: Retail Collections, Consumer Loan and Lease Operations, Consumer Finance, Manufactured Housing and Mortgage Foreclosure.

Audit Project Manager

Audit Senior

Deloitte & Touche LLP

Planned, coordinated, and performed financial statement audits of publicly and privately held in the financial services, manufacturing, and commercial real estate verticals.

Production/Marketing Intern

Note Auditor

I help manufacturers and distributors modernize how they engage with customers, partners, and employees, with a focus on the front and middle office. With a CPA background and years in SaaS, I’m most interested in how AI clears away the repetitive work so people can focus on the human edge.

What keeps me energized though isn’t the tech, it’s the people. I’m endlessly curious, still that kid who lights up driving past big equipment, wondering how it works, who uses it, and what company is behind it. That curiosity fuels how I show up today: digging into how businesses operate, who they serve, what they care about, and who I might know that can help them go further.

I’ve always felt like I grew up a farm kid in another life. I’m drawn to blue collar workers, builders, operators—the people who keep things moving. I wear cowboy boots more than dress shoes, rarely throw on a sport coat, and have a strong appreciation for a good flat bill hat. That’s my lane, and I’m proud of it.

I love hearing what makes people tick, and I light up when I can connect smart, kind people who might not have otherwise crossed paths. That’s where the magic happens.

Outside of work, I’m usually outdoors with my wife and three kids, whether it’s tubing on the lake, fishing, playing pond hockey in the backyard, or cheering from the sidelines at gymnastics, volleyball, or baseball.

Whether you’re deep in the work, figuring out what’s next, or just looking to connect with someone who values real conversations, I’d love to hear your story.

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The Battle

Andy Paul

Greg Bollinger

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