An optimist, storyteller, avid reader and forever learner. Taking baby steps with my storytelling as an 'Instrument of Change'.

My why in life - 'To help people be more happy, connected and inspired about everything they do in their daily lives.'

Currently on a mission to transform workplaces through engaging internal communications & tailored employee experiences.

Also championing a digital product and crafting impactful digital experiences across the employee journey. 

Hit me up for a conversation on any of the above topics. 

Let's create an impactful employee journey together. 

Visit my website/blog to know more. - https://reachshivdas.com/

Views/Opinions/Thoughts expressed in my posts are personal.

Sivadas R

Lotsa Hostas

•	Planned traditional and digital marketing strategy for brand repositioning and awareness of Lotsa Hostas
•	Coordinated day-to-day communication and concerns with the client for seamless delivery of tasks
•	Collaborated with a team of marketing consultants to plan brand visibility campaigns for new and existing customers

Marketing Strategy Consultant

•	Wrote content including web articles, press releases, and other promotional content for various companies in the U.S. and Canada (including but not limited to education, energy, lifestyle brands, etc.) 
•	Liaised with communication teams to understand writing and transcribing objectives and expectations 
•	Supported communications planning for content visibility in digital, print, and social media platforms

Freelance Content Writer

energi PR Inc.

•	Strategized communications for leading pharma and consumer brands in the U.S. and Canada garnering 20+ million media impressions year-over-year
•	Managed strategic influencer placement in consecutive campaigns garnering 100k+ impressions in the same year
•	Increased LinkedIn followers by 700% in the first year of the campaign through a social media rebranding strategy 
•	Spearheaded brand and marketing campaigns in collaboration with award-winning Canadian influencers for one of the world’s largest health suppliers of vision health products
•	Liaised with SEO, design, and social media experts to: plan and create editorial and social media content calendars, maintain corporate websites, ensure consistency with brand guidelines, assess potential issues and risks, track metrics and analytics, and evaluate KPIs and trends

Senior Public Relations Executive

Various companies 

•	Leveraged corporate reputation and media visibility for a leading international accounting firm worth CAD$871 million
•	Supported social media content pipeline and crisis management for the third-largest copper producer in Canada
•	Responded to online marketing and advertising queries as Google's third-party partner, to support clients with optimizing their digital ad campaigns and achieving their business goals
•	Provided public relations counsel and an annual communications strategy to the MPP (Markham-Thornhill) 
•	Prepared, proofread, and edited a variety of communication material for the MPP such as summary briefs, talking points, Private Member’s bills, agendas, press releases, speeches, and social media posts 
•	Coordinated the MPP’s schedule and represented the member at Queen’s Park, the constituency office, and various legislative and community events
•	Addressed and followed up with 40 - 50 inquiries and concerns per day from constituents on a variety of topics including: COVID-19 vaccinations, education, and local businesses
•	Facilitated incoming and outgoing communication to MPPs and committees in ridings across Ontario on legislative and community related matters

PR Consultant, MPP Legislative Assistant, and Digital Account Strategist 

Gail Bergman PR

•	Garnered social media reach (Instagram, Facebook, Twitter) of over 65 million across the U.S. and Canada for the product launch of a leading Canadian skincare brand
•	Developed and sustained a network of 200+ influencers and journalists, increasing media database to 500+ contacts
•	Managed PR and media relations for clients in the consumer beauty, education, and agriculture industries. Included: media outreach, material development, media training for key spokespersons, and coverage analysis

Public Relations Account Executive

SPAG - Part of Strategic Partners Group

•	Secured 100+ high-impact media stories in 10 months for one of the largest global pharmaceutical companies
•	Managed multi-channel communication plans and strategies garnering 24+ million media impressions for reputable pharma companies – Novartis and Roche Diagnostics
•	Developed India’s first national chatbot framework for psoriasis with a potential reach of 3000+ patients
•	Supervised and coordinated with PR, digital, and creative teams on conceptualization and execution of awareness and advocacy campaigns for one of the top five pharma companies in the world
•	Researched, drafted, reviewed, and disseminated creative and impactful content – feature articles, press releases, medical blogs, and listicles for digital and traditional media channels
•	Built local narrative and presence for global development organizations through robust government stakeholder management including state and national ministries 
•	Liaised with medical experts to simplify complex concepts for the media and public awareness

Public Relations Manager - Healthcare Communications & Advocacy

MSLGROUP India

•	Garnered increase in media visibility and corporate brand reputation for top corporates from 10% to 60% within a year through effective public relations, media relations, stakeholder management, and change communications
•	Achieved retainer increase of 20% in the first year as the external public relations and communications partner
•	Developed and maintained positive relationships with senior editors of leading industry publications for media interviews including: first BBC World News interview for global diversified conglomerate worth US$1.8 billion
•	Executed public relations, media outreach, and content development for corporate and government heads at the world’s longest running blockchain summit series
•	Wrote and produced a variety of external communications materials for the corporate, healthcare, finance, and philanthropy sectors: press releases, key messages, talking points, event briefs, and award entries
•	Worked in partnership with business leaders and key executives to manage PR initiatives, plan press briefings and media training sessions, and pitch thought leadership opportunities at prominent platforms including the World Economic Forum

Public Relations Manager - Corporate Reputation

Edelman

•	Helped enhance positive perception of India’s top corporation, among 100 most valuable brands in the world
•	Supported content management for the most prominent international literature festival in Mumbai
•	Coordinated with multiple affiliates across India for media stories and events

Senior Account Executive - Corporate & CSR

Report writing support for multilateral and non-governmental organizations

- International Labour Organization (Thailand): Compiled tripartite workshop report on What Works for Youth Employment: Sharing Policies for Asia and the Pacific
- UNAIDS (South Africa): Provided writing support for Regional Consultation on Key Populations
- Raks Thai Foundation (successor of CARE International, Thailand): Joint CSO Collaboration workshop report on Regional HIV Prevention, Care and Treatment Promoting Mobile Populations’ Health among GMS/ASEAN Countries

Writing Consultant - International Labour Organization, CARE International and UNAIDS

United Nations ESCAP

•	Supported digital communications content for 70th Commission and Beijing +20 Review – Asia Pacific Forum on Women, Law and Development
•	Leveraged ESCAP’s image reputation to government-affiliated stakeholders 
•	Drafted key messages and speaking remarks on behalf of ESCAP leadership and international delegations attending key regional summits
•	Updated social media channels for ministerial-level discussions
•	Wrote feature articles focusing on climate change, migration and gender
•	Assisted with proofreading and editing process of 2015 ESCAP annual report

Public Information and Digital Communications Coordinator

Strategic Communications Specialist | 8+ years of communications experience with corporates and big pharma companies | Responsible for communication campaigns garnering 20+ million media impressions

High-impact results-driven communications professional with 8+ years of experience in planning and implementing multi-channel communication strategies, content writing, branding, and stakeholder relations for leading corporate and consumer brands in Canada, the U.S., India, Thailand, and South Africa. 

As an effective communicator and storyteller, I am passionate about adding creative value to elevate an organization’s vision, brand, and communication priorities. I identify as a third culture adult and I believe my multi-cultural experience of being raised in different cultural environments adds unique value to my work.

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Sivadas R

Kritika Bharadwaj

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