An optimist, storyteller, avid reader and forever learner. Taking baby steps with my storytelling as an 'Instrument of Change'.

My why in life - 'To help people be more happy, connected and inspired about everything they do in their daily lives.'

Currently on a mission to transform workplaces through engaging internal communications & tailored employee experiences.

Also championing a digital product and crafting impactful digital experiences across the employee journey. 

Hit me up for a conversation on any of the above topics. 

Let's create an impactful employee journey together. 

Visit my website/blog to know more. - https://reachshivdas.com/

Views/Opinions/Thoughts expressed in my posts are personal.

Sivadas R

GXR World

GXR.World is a digital platform built for football enthusiasts across the Indian subcontinent. The product offers exclusive live and on-demand streaming of top football leagues including La Liga, Serie A, Ligue 1 & 2, and Coppa Italia — available across Android, iOS, iPad, Desktop Web, and Mobile Web platforms. The platform operates on an AVOD (Ad-Supported Video On Demand) model, ensuring accessible sports entertainment while generating revenue through integrated ad placements.

# Key Responsibilities & Contributions:
- Led UX Strategy and product design from the ground up, ensuring a seamless multi-device experience across Android, iOS, iPad, D-Web, and M-Web.

- Developed the information architecture, user flows, wireframes, and high-fidelity UI designs to support live match streaming and video-on-demand browsing.

- Collaborated closely with product managers, developers, and marketing teams to align business goals with user needs.

- Crafted scalable design systems and ensured accessibility across all devices.

- Designed ad-integration touchpoints to balance monetization goals with uninterrupted user experience.

#Impact & Achievements:

- Successfully delivered the core streaming experience and match discovery workflows under tight timelines before the launch of key leagues.

- Contributed to the platform’s early success by ensuring a consistent and intuitive cross-platform UX, increasing initial user retention and engagement.

- Helped define UX KPIs tied to content consumption and ad interactions.

Website: https://www.gxr.world/
App Name: GXR World

Lead UX Designer & Strategist

LTIMindtree

As a UI/UX Senior Package Implementor, I lead the design and implementation of user interfaces for our servicing platform. Responsible for ensuring seamless user experiences and aligning
with business objectives. Recipient of the Outstanding Archiver's UX Awards for excellence in UX design

Sr. Specialist Interactive

MX Player

» User Research, Affinity Diagram, Persona Creation, Card Sorting, Information Architecture, Heuristic Evaluation
» Creating User-Centered Designs by understanding business requirements, and user feedback
» Creating User Flows, Wireframes, Prototypes and Mockups
» Identifying and troubleshooting UX problems
» Collaborating effectively with the Product, Engineering, and Management Teams
» Incorporating customer feedback, Usage Metrics, and Usability findings into design in order to enhance user experience

User Experience Lead

Indigo Consulting

-	Utilising the highest standard of industry bases practices to benefit client projects in BFSI.
-	Following through and 4D UX Process and Agile Design methodologies to create a quick workable prototype based on complete user-drive solutions.
-	Extensively delving into user research through Contextual Inquiries, Focus Groups, Task Analysis, Affinity Diagram, and creating user personas, building insights and developing logical flows, mapping customer journey, developing the information architecture, and creating detailed wireframes. Get the User need, problem, Goals, Constraints, Design opportunities, and Product goals
-	Expert Heuristic Evolution

Associate Creative Director  -  UX

L&K Saatchi & Saatchi

Responsible for the conceptualization, User Personas, User Journey Map, Wireframing, Visual Design and web/interactive solutions from planning to completion using a variety of graphic software applications, techniques and tools. 
Created wireframes and designed the entire UI foundation. Analyzed user data and created, user flows, wireframes, high fidelity graphics to increase conversion. Created actionable and intuitive design flows by developing a site-map and high fidelity wireframes. Prototyped visual design concepts, designed icons, and provided solution for a new navigation system, resulting in a better user experience.
Designed responsive web sites with a focus on competitive real estate market evaluations.

Associate Creative Director - (UI / UX)

Responsible for the conceptualization, front-end design and web/interactive solutions from planning to completion using a variety of graphic software applications, techniques and tools. Working in a corporate environment.
Awards:  Campaign India Digital Crest Awards 2013
              Silvers for Parle G Future Genius Community Blog (http://thefuturegenius.com/)

Group Head (UI/UX)

Responsible for the conceptualization, front-end design and web/interactive solutions from planning to completion using a variety of graphic software applications, techniques and tools. Working in a corporate environment.
Awards:  Tata Capital's campaign 'Half Stories' wins Grand Prix

Lead UI/UX

Sr Art Director

M&C Saatchi

Graphic Designer - Freelance Project

Brandspecs Entertainment Media Pvt Ltd

Design Lead

People Infocom Pvt.Ltd.

Mobile Marketing and Graphic Design Services. Heading Graphics Team of 10 people give them creative input for Mobile Graphic, Mobile UI, Animation, Wallpaper, Themes, Icon, Visual art background, Color Logos, Videos, Operator Logos. Mobile interaction design and working in a corporate environment.

Studio Manager, Mobile Graphic/Visual Designer,

INX Media Pvt. Ltd.

Design and produce original off-air creative for the
INX Network and 9X(G.E.C), NewsX (English news), 9XM (24 hour Bollywood Music) channels in Asia. Support role to the Creative Head and partner with the regional sales and marketing specialists across Asia in developing and producing all off-air print collateral's, including print ads, brochures, web e-mailers, website maintenance, flash banners, marketing premiums. Primary responsibilities handling major design projects, working with printing vendors, Training graphic designers and maintaining / upgrading Mac desktop systems. Organized all graphics file and created database to speed the search for existing assets. Helped the department grow from handling the needs of only one brand to handling multiple brands.

Sr. Graphic Designer & Studio Manager

Animation Dimensions (I) Pvt. Ltd

2D Flash Animator / Graphic Designer

I’m a seasoned UX Design Strategist and Product Design Leader with over 15 years of experience crafting impactful user experiences across aviation, logistics, enterprise tech, and digital platforms. With a sharp focus on user-centered design and business alignment, I transform complex challenges into intuitive, engaging digital solutions.

Currently, I lead UX strategy and design initiatives where I’ve successfully delivered mission-critical applications—such as an Android-based warehouse and driver coordination platform, and an iOS app for cabin crew at a global airline—streamlining operations and improving customer satisfaction.

🔹ePostgraduate Diploma in Interaction Design -Indian Institute of Technology Bombay
🔹 Certified Usability Analyst (CUA) & Certified Experience Analyst (CXA) - HFI
🔹 Proven track record of leading cross-functional teams, mentoring designers, and aligning UX with strategic business goals
🔹 Expertise in tools like Figma, Sketch, Adobe XD, and hands-on understanding of front-end development
🔹 Strong in design systems, accessibility (WCAG), and user research
🔹 Passionate about design thinking, product innovation, and creating inclusive, scalable experiences

With a solid foundation in both design and strategy, I aim to bridge the gap between business, technology, and users—building products that are not just functional, but delightful and meaningful.

Let’s connect if you’re building something bold and human-centric.

taplio

The Battle

Sivadas R

Bhushan Shimpi

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