Demandii

Content Producer Manager

• In charge of creating social media (primarily LinkedIn) content on a monthly basis for a book of 16 clients across 14 industries
• Conducting in-depth research into each client's industry to understand their audience's needs, as well as highlighting trends and noteworthy news items
• Creating 20+ pieces of social content per month per client based on said research. This includes finding/sourcing images, writing captions, creating polls, text pieces and PDF carousel content.
• Creating video/text prompts to then conduct a 1-hour session per month per client to capture video content to edit down to 60-90 second clips
• Liaising with the post-production team to make sure that materials are properly produced
• QAing content once it has all been assembled to then send off to the client for approval
• Liaising with clients to field inquiries as they come up, as well as provide monthly reporting based on their content's performance
• Keeping up-to-date with LinkedIn's algorithm changes to ensure the content I produced is optimized for the platform

Content Producer

Double Density Podcast

Co-host, editor and outreach coordinator for the Double Density podcast - a biweekly podcast centered around tech news and paranormal topics, co-hosted by Angelo Fiorentino, with over 150,000 downloads across 150 episodes. 

Guests have included Casey Liss of the Accidental Tech Podcast, Rob Kristoffersen of Our Strange Skies, author Ian Rogers (Netflix's forthcoming "Every House Is Haunted"), Richard "Spanners" Ready (BBC and Missed Apex podcast), scifi author/pop culture commentator Dan Moren and more. 

New episodes every other Wednesday. Available on all major streaming platforms.

Creator

LANDR Audio Inc.

• In charge of product and marketing copy for the company's flagship mastering product, as well as its music distribution service, and general platform offerings. This includes website and campaign landing page content, promotional and transactional emails, video scripts, in-app modals, FAQ articles, social media posts, ad copy and more
• Working closely with both the design and video teams for the creation and production of assets
• Liaising with various internal stakeholders to ensure that their expectations are met while providing copy of a superior quality that both adheres to industry best practices and is optimized for SEO
• Being a representative of the creative team during weekly product update meetings
• Occasionally providing voice-over for video content

Copywriter

Vision Group Canada 

Primary duties included:
• Creating a variety of assets to fulfill a variety of needs, from technical documents to marketing materials
• Crafting content that includes website copy (including blog articles), email campaigns (both customer journey and one-offs), social media posts, collateral for consumer-facing consumption (from top-of-funnel advertising in a variety of channels to post-procedure communications)  as well as internal documentation
• Ensuring that materials delivered are of a superior quality, while maintaining brand tone/voice and respecting provincial advertising guidelines
• Proofreading assets to ensure that they are grammatically correct while maintaining brand tone/voice
• Liaising with graphic design studio in discussing layout and the optimization of projects for better results

Additionally, I've also been tasked with additional reputation management-centred responsibilities: 
• Responding to comments and messages sent through our brands' social channels
• Creating a process and maintaining documentation for negative customer experiences to allow for proper follow-up
• Creating documentation and giving presentations to call centre agents on how to respond to social media inquiries 
• Crafting press releases as well as crisis response documents when the situation arises

Copywriter / Reputation Management Facilitator

EDge Interactive

Responsibilities included:

• Created content for SchoolFinder Group websites (SchoolFinder.com / ScholarshipsCanada.com / StudyInCanada.com), including articles, lists and more
• Created, implemented and monitored a social media plan for the SchoolFinder accounts
• Created content for SchoolFinder Group email campaigns, as well as helped coordinate content from outside partners
• Helped plan and schedule email content, as well as QA tested campaigns before being sent
• Led projects to better help the user experience on SchoolFinder websites through layout and function modifications
• Managed a team of editors, who were tasked with updating our scholarship and school databases

Content Specialist

Primary duties included:

• Client support
- Supplied our clients with ongoing help and support as it relates to the ezRecruit product 
- Provided training to new clients on how to best utilize the ezRecruit environment
- Liaison for all ezRecruit clients in Eastern Canada

• Project Management
- Aided in the development of ezRecruit tools, as well as client-centered projects
- Assisted new clients in the implementation and deployment of the ezRecruit product
- Co-ordinated with developers, creative team and other internal stakeholders to ensure completion of projects

• Documentation
- Created documentation for both internal best practices, as well as for the purposes of client training and support

Project Manager ezRecruit CRM

Musicdad Artist Management

Responsibilities included:
• Helped guide musical acts towards greater visibility and success through a variety of avenues, and ensure that creative and business decisions get dealt with
• Protected acts' best interests when it comes to negotiating deals with outside entities
• Promoted acts in all appropriate matters
• Booked and promoted acts in appropriate venues, both locally and nationally
• Helped maintain acts' social media presence
• Co-ordinated with press in order to generate opportunities for acts
• Explored cross-promotional branding opportunities, as well as other mutually-beneficial business opportunities

Acts managed include Montreal-based garage folk band Po Lazarus and rock act Rogue Sundown.

Band Manager / Artist Relations

Concordia University

Primary duties included:

• Created and scheduled content for official university Twitter, Facebook and Instagram accounts
• Produced written content for a variety of recruitment materials
• Created and implemented a social media and marketing strategy with an eye towards a recruitment perspective
• Helped create a digital strategy to mirror the life cycle of a prospective student to figure out when to best serve them content at appropriate times
• Responded to inquiries from interested parties through social media and email
• Engaged in recruitment events, both on- and off-campus. This included leading presentations in front of prospective students and interested parties, as well as visiting schools and other educational forums in order to represent the university
• Used tools (such as Photoshop, Illustrator, InDesign and HTML) in order to merge written content and create aesthetically-pleasing graphic content and layout for use for social media, the web, as well as newsletters and other electronic and print media
• Utilized Search Engine Optimization in order to allow our webpages to gain better visibility
• Helped produce, direct and edit videos for promotional use
• Trained staff and student volunteers for a number of projects, including our annual Open House event and our student caller initiative
• On occasion, took appointments with prospective students and informed them of their university career options

Recruitment Communications Specialist

Hot and fresh industry-specific content creation, delivered to your destination of choice.

Be it written, audio or video, the Brian Hastie Content Truck™ will be at your door when you need it most.

Brian Hastie

Founders: You’re not scared of the camera. 
You’re scared of being seen.

I’ve seen it in every founder and CEO’s eyes on day one when we start working together at Demandii.

They say, “I just need help with creating and posting content.” 

But when the camera turns on, what shows up isn’t lack of content.

It’s fear.

Fear of judgment. 
Fear of sounding stupid. 
Fear of finally showing what they really think.

It’s normal to feel that way if you’ve never had to be in a position to “deliver”.

(I used to be the same way before I put myself through dozens of hours of practice to get comfortable with “showing up.” And then sometimes that self-doubt creeps up, but I've had enough training to be able to pause and let muscle memory kick in)

That’s why we practice together in private.
Only the client and I get to see the end result until they’re good with scheduling it.

Because once you stop performing and start talking like a human, the whole game changes.

You don’t just get better videos.

You get a voice you actually trust.

And that’s what separates loud founders from real ones.

Confidence in delivery. Clarity in thought. Trust in communication.

Helping busy CEOs create all their short-form content from a monthly 1 hr interview. -> Demandii.com + podcaster and writer about all things tech and pop culture

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Fact: People generally forget about 90% of what they’ve learned after a seven-day span. What does that mean for founders? Find out now:

What makes exceptional founders different from great ones? Hint: It’s all about the story (or stories) they tell.

We're growing!
Message me if you're interested.

I help CEOs create all their snackable LinkedIn content in 1 hr/month -> Demandii.com

We are hiring (again)!  Highlights:
-> $90,000 (CAD dollars)
-> Up to $39,000 in performance-based bonuses available!
-> 5-weeks vacation (from day 1)
-> Tons of autonomy
-> Work from Home (100% virtual)
-> Full-time (Mon-Fri)

This is great for agency AEs or B2B marketing strategy directors/leaders tired of the corporate hamster wheel. 

We are looking for people who are great at:

- Building rapport quickly and getting people to open up
- Confidently be able to run a call in a structured way
- Are comfortable sitting at the executive table
- Can coach a CEO (without being intimidated)
- Understand B2B enterprise sales cycles
- Love fast-paced environments
- Understand executive KPIs

Day-to-day responsibilities:

- You will interview (digitally) busy CEOs
- You'll manage a client book of 10-12 clients
- You'll turn that interview into snackable social media content (videos, text, images)

Your team will include two post-production people who will help with administrative tasks, graphic design, video editing, etc.

Bonus points if you have the following experience:

- worked at an agency before
- social copywriting experience
- have participated in Meme battles
- have demand gen experience with B2B
- understand the INs and OUTs of social networking & social selling
- can go head-to-head with other executives & understand C-Suite objectives
- know how to sell into complicated high-ticket B2B enterprise sales environments

If you have all the above experience, I'll (probably) hire you on the spot.

As long as you are not boring or beige. You must have some personality to fit in with our oddball culture.

Do not apply if:

- if you do not live in Canada
- if you don't love social media
- if you can't manage a calendar
- if you can't work independently
- if you don't even know the different C-Suite titles
- if you don't have any B2B marketing or sales experience
- if you are not competitive with board games (you’re out!)


If this sounds like your dream career, then here is how you apply:

1—Leave an interesting comment on this post (or DM if you are worried about your workplace finding out you are applying for this killer career opportunity).

2—Email Matthew at Matthew@demandii.com with a subject line that stands out.

3—In the email, explain why you are perfect for the job with a 60-second selfie video. The video does not need any fancy editing. If you can't make a 60-second video of yourself, you will not be right for this role.

4—In the email, include a link to your LI profile in that email.

5—Do not attach your resume. We don't read them. If you send it to us, we will ding you a point for not being able to follow instructions.

PS—Applying is a small test of your attention to detail. If you can't do this, trust me, you won't be able to do this job.

Founders who partner with the right media coach can unlock much more than great content assets. Here’s what else they can expect:

I used to think our clients had “messaging” problems when it came to talking to their prospects.
But... they didn’t.

They actually had translation problems.

They and their teams would tell the same story in every sales call.
Same deck, same examples, same phrasing.
This was an issue for those clients selling into mid-market buyer, or an enterprise team.

And every time, they’d say the same thing afterward:
“It’s weird, some people totally get it, others just stare blankly.”

And it was always the same positions who got it, and the same they couldn't win over.

Here’s the truth I learned working with founders at Demandii:
The message isn’t broken. The mirror is.

Think about a B2B SaaS product and how a founder pitches it.

Same story, over and over, and some folks will be invested and others will just write you off.

The CFO doesn’t care about your bold vision. They want risk off the table.
The CMO wants a story they can repeat to their team.
The CTO just wants to know your tool won’t break their stack.

Same product. Same offer.
Completely different story.

At Demandii, we help founders build the muscle to create story systems that flex, with one strong point of view, translated across every pertinent ICP.

We pull your core truths out of your head, then show you how to tell it three different ways depending on who’s across the table.

When that clicks, everything changes.
You stop pitching. You start connecting with the different stakeholders you meet during the sales process.

Because the best founders don’t say more.
They just say it in the language their buyer already speaks.

Most founders think they need more content.
What they really need, though, is clarity in thinking. Here's what I mean:

I once started working a client… and it was tough.

Month one: Each video was a 5-6 minute take.
Lots of pauses. Restarts.
Second guesses.
“Um”s  and “ah”s everywhere.

(It was only natural, too. Learning to speak in 60-90 second bursts and being concise are some of the hardest things you have to nail.)

But the good news is that we all need to start somewhere.

Six months later...

He’s at an industry event, with a 5-minute spot onstage talking about who he helps and how he helps solve his customers' problems.

And that 5-minute spot was clicking with his audience of both peers and prospects. 

How do we know that?

When he finished, he manage to get a few leads from folks coming up to speak to him.

Practicing privately and getting rewarded publicly.

That's an added benefit of having a media coach.

You can't direct a movie and act in it at the same time. (Very very few people can do this properly. And even then they could benefit from having an outside pro on their side.)

At Demandii, yes, you get LinkedIn posts.

But more than that, you find your voice.

You learn to think clearly under pressure.

You start sounding like the founder people trust to lead.

This is what a media coach does.

And this is what most founders are missing.

There’s one thing that exceptional founders are able to do that helps them close more deals (especially when selling into mid-market and enterprise).

Founders and CEOs partner with Demandii because they want content. What they actually get out of their time with us, though, is something else too:

The Ebbinghaus Forgetting Curve says people forget 90% of what they learn in seven days. What does that mean for founders?

Their buyers don’t remember their clever new positioning from last week.

Most can’t even recall your company’s name.

So founders rewrite their message every quarter, thinking it keeps things fresh.

Trying to attract (and retain) eyeballs.

In reality, they’re erasing the very memory they’re trying to build.

Nike still says “Just do it.”
KFC still says “Finger lickin’ good.”

They stick with what works.

In a world where attention fades fast, only persistence makes you memorable.

If you’re tired of repeating yourself, good. You’re finally starting to brand.

And being persistent is the game when it comes to creating your personal brand, too.

Being able to confidently state who you help and how you help them and making sure that message is clear, distinct and repeated means you can burrow yourself into prospects' minds.

Here’s the real takeaway: Keep it simple, and stay consistent.

Better to hammer the point home and have people remember you over time, than to feel like you’re being too clever, but ultimately forgettable.

Founders and CEOs who are looking to refine their messaging need to understand this one basic principle (that also applies to creating content):

“Brian, why do you get me to tell the same story over and over again?”
My client looked slightly annoyed. 

He was a founder I was working with, and this was our fourth month of creating content.

He wasn’t alone, either.

This question comes up all the time after the first few months of helping founders create content, once they start to understand the rhythm.

I realized I had failed him and the end result was a lack of connecting the dots about what we were doing and why it mattered.

Dots I should have already looped together.

I hadn’t taken the time to break down the formula for effective founder-led content, and while it feels like it’s the “same story” over and over, it’s actually not.

The reality is this:

When you create content, all roads lead to the founder’s solution, aka their platform or service.

But the road to get there is where the gold lies, especially when you’re selling into mid-market and enterprise, where you need to multi-thread your relationships.

How do you do that?

You pick an avatar (the ICP you want to speak to), and come up with an analogy (for example, a problem you’ve seen the same ICP in another company face) and tie it together to your solution.

The best founders I’ve worked with become armed with a ton of analogies that make their talking points personalized.

Then they deploy them at just the right time, to the right person.

And then when it’s time to get to the crucial contract signing stage, every stakeholder on the ICP’s side feels heard, seen, and understood.

There’s power in being able to learn how to tell those stories effectively.

What makes a successful personal brand for founders vs. a failing one? It’s all about reverse-engineering your end result.

40+ Linkedin Money-Making-Influence Resources I Toxic Boss Immunity I Frequency of INFLUENCE: ETHICAL PERSUASION I $20k Brain-Based Sales System | HarvardX Neuroscience Research I Keynote 🎤 I X-Microsoft I Captain ⛵

$20k Monthly Brain Based Sales System Without Chasing the "Yes"

You know the feeling:
😳 Your brain lights up with “What if they think I’m pushy?” the second you open a DM.
😬 You’d rather post and pray the right people find you than risk being ghosted.
😅 You tell yourself that if you were really good, clients would just show up.

You don’t want to fake connection just to pitch.
You want sales that feels human. Real conversations, not pressure tactics.

You’re not bad at sales.
Your brain is just protecting you.

The amygdala flags rejection as danger.
Your prefrontal cortex freezes.
And boom hesitation, overthinking, silence.

That’s where my work comes in.
I teach the Neuroscience of No-Pressure Sales so you can sell with calm confidence instead of fear.

No scripts. No manipulation.
Just science, psychology, and simple tools to retrain your nervous system so selling feels natural again.

When your brain is relaxed, your authenticity returns.
You stop pitching and start connecting.
Outreach stops feeling like an intrusion and starts feeling like service.

This is sales made easy for coaches who hate selling.

✨ Ways to get started with me:

✅ If you're a coach DM me "Butter"
✅ If you're a business owner DM me "Butter"
✅ If you're a sales leader DM me "Butter"
✅ Attend my next workshop for FREE BRAIN BASED SALES SECRETS. https://forms.gle/HvTRDEZEuu7bgQEF8
✅ Subscribe to the Be Like Butter Bugle: Weekly brain hacks for resilience and influence. https://synaptic-solutions.kit.com/newsletter

Personal interests: 
- Captain ⛵️ 
- Recovering Sugar Addict 🍭 
- Trash TV consumer 🗑️

Sales Coach | Toxic Boss Coach | Neuroscience Coach | Executive Coach | Master Behavioral Strategist | Speaker | Advisor | Expert | 7 figures | Virtual Speaking | Sales Performance Brain Hacker | Mindset Coach I Corporate Trainer I Influence I Key Note Speaker

🧠 Shannon Smith, J.D., M.S. 🚀

Leaders don't do things for you. 

They inspire you to grow into someone who can do them 

Your brain's mirror neurons are fascinating...

When we observe great leadership, 
Our neural networks literally reshape themselves 🧠

Here's what happened in my team's brains 
When I shifted from problem-solver to growth catalyst:

1️⃣ Neural Leadership Networks
↳ Prefrontal cortex activation in decision-making up 
↳ Stress response pathways decreased
↳ Reward circuits fired during problem-solving

2️⃣ Learning Circuit Activation
↳ Neuroplasticity peaked during challenges
↳ Dopamine loops strengthened team bonds
↳ Cognitive flexibility increased 

3️⃣ Performance Neuroscience
↳ Cortisol levels dropped 
↳ Oxytocin boosted trust signals
↳ Group synchronization improved

Science shows: When leaders step back,
The team's collective neural networks step up.

Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

PS: What neural pathway did your best leader help you strengthen? 🧠

Video credit: Unlnown

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♻️ Share to build stronger leadership brains
➕ Follow 🧠 Shannon for more brain-based growth insights

The hard things you avoid 

Are the exact things that free you

Most people avoid the hard stuff.
Not because they are lazy.
Because their brain is trying to protect them.

The prefrontal cortex wants long term wins
But the amygdala wants immediate comfort
So every hard task feels like a threat
And your brain tells you to delay it
Even when it hurts you later.

Here is how to flip the switch
So your brain stops fighting you
And starts working for you.

1/ Reduce the threat signal
 Big tasks feel dangerous
 So your brain freezes
 Break the task into the smallest next move
 Science: Small steps lower amygdala activity
 And increase dopamine for starting

2/ Front load the friction
 Do the hardest task first
 Before your brain is overloaded
 Science: Your decision making power is highest early
 And cortisol rises as the day goes on

3/ Create a reward loop
 Your brain needs a reason to try
 Pair the hard task with a positive cue
 Tea, music, a small celebration
 Science: Dopamine releases faster
 When a reward is tied to effort, not outcomes

When you train your brain to face hard things
You stop leaking energy
You build momentum
And the tough stuff becomes automatic

P.S. Whats your best procrastination buster? 

Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe

Video Credit: Unknown

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➕ Follow 🧠 Shannon  to get more brainy tips
♻️ Repost to help more people train their brain to thrive

I used to shrink parts of myself to fit into corporate.

It quietly drained the life out of my ideas (and me).

At the time, I thought success required self-erasure.
I hit every goal on the board.
But I felt empty.

 🧠 Promotions
 🧠 Pay raises
 🧠 Prestige

None of it mattered.
My spark was gone.
And so was my creativity.

Have you ever noticed how your brain invents ideas
When you’re not even trying?

Your imagination lights up your neural networks
Like a synchronized light show.

Brain imaging reveals that
Most of your regions activate during visualization.

Here’s what fuels your imagination 👇

1/ Your Brain’s Creative Engine
 ↳ Default Mode Network turns on as the PFC steps back
 ↳ Memory blends with emotion to create new associations
 ↳ Your brain recombines patterns without limits

2/ The Moment Insight Strikes
 ↳ Gamma bursts peak during big realizations
 ↳ Hippocampus sends raw material to the DMN
 ↳ New pathways strengthen the more you play with ideas

3/ Your Creativity Enhancement Tools
 ↳ Take short intentional pauses for DMN activation
 ↳ Change scenes to trigger fresh circuitry
 ↳ Welcome boredom because it sparks innovation

Creativity is not magic.
It is a neural process you can train.
All you need is the space and permission to
Reconnect with curiosity and let your mind roam.
Don’t lose your spark chasing goals that dim you.

BIG NEWS! SALES SAGE IS LIVE!
See the truth your reps won’t say out loud (before it blows up your number)
Taking 100 beta testers - 14 day free trial
Minority Report for Sales Teams
https://salessage.co/ 

PS: When does your imagination run wild?

Video Credit: Unknown

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♻️ Share to help others reclaim their creativity
➕ Follow Shannon for more brain-based growth insights

Your brain won't save you.

Your heart will. 

For two weeks, I volunteered to help rescue animals.
Feeding, cleaning, comforting the scared and the broken.

They had nothing to give back
but showing up still felt right.

Because giving changes you.
It pulls you out of fear and back into purpose.

And right now, the world needs more of that.
 💔 People are hurting.
 💔 Jobs disappearing.
 💔 Markets spiraling.
 💔 Stress levels through the roof.

Everyone’s doing their best just to stay afloat.
But when everything feels unstable,
most people grip tighter.
They try to control.
They chase.
They push harder for the “yes.”

That’s exactly why it stops working.
The brain senses pressure and shuts down trust.
You can’t sell, serve, or lead from scarcity.
You can only do it from calm generosity.

That’s why I’m giving away what I’ve learned.
The exact framework that helped me break free from corporate,
build consistency on my own,
and stop chasing clients who weren’t ready.

It’s called Stop Chasing the Yes.
A workshop to help you
 – Build your own predictable client system
 – Shift from pressure to presence in every conversation
 – Lead with calm confidence instead of fear

If you’ve been giving everything and still feel stuck,
this is your next step.

Because giving works best
when you give to yourself too.

Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

P.S. Do you volunteer, if so where?

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➕ Follow Shannon for more neuroscience tools for calm influence
♻️ Repost to help others give without burning out

The only true failure in life is quitting. 

Success is never a straight line. It certainly wasn't for me.

I've had many failures and setbacks along my path.
Layoffs.
Failed ventures.
Bad investments. 

Life is messy. 
Mess is a part of life.

Enjoy the messiness. 
And, your brain kinda likes it messy too.

Why your brain craves zigzag paths 🧠

(The science of why progress feels so messy) 👇

Your neural pathways aren't built in straight lines
And neither is your path to greatness
Here's what's really happening in your brain:

1️⃣ The Neural Reality
↳ Growth pathways form through trial and error
↳ Each "failure" strengthens neural connections
↳ Your brain requires contrast to learn

2️⃣ The Resilience Loop
↳ Setbacks activate problem-solving networks
↳ Stress actually enhances memory formation
↳ Recovery periods boost cognitive flexibility

3️⃣ The Growth Paradox
↳ Progress activates dopamine reward system
↳ Plateaus create new neural foundations
↳ Breakthroughs happen during apparent standstills

Your "messy" journey is how your brain is designed to learn and grow.

P.S. What was your latest messiness?

Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

Video Credit: Unknown

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♻️ Share if you're ready to embrace the zigzag
➕ Follow Shannon for more brain-based insights

Most people’s LinkedIn strategy: grind harder and hope

Mine: close clients while living life on my own schedule

I’ve wandered through the Greek islands
- Boat rides to hidden beaches
- Mornings working with seaside views
- A weekend in Skopelos without realizing it was a movie set

I spent a month in Athens
- Day trips to Agistri, turquoise blue waters
- Afternoons coaching clients

Why am I sharing this?
 Because your brain says “that’s not for me”
 Because it tells you to stick with the familiar
 (It’s called comfort bias and it keeps you stuck)

But here’s what no one will tell you:
If you want it, this life is closer than you think

Here’s how your brain makes it happen:

1️⃣ The Belief Reset
 ↳ Your brain avoids what feels out of reach
 ↳ Turn “impossible” into doable with simple shifts
 ↳ Stack wins until change feels normal

2️⃣ The LinkedIn Advantage
 ↳ Know what your ideal client looks for before they decide
 ↳ Post and message in ways that feel safe and personal
 ↳ Use a system that works even while you’re away

3️⃣ The Lifestyle Flywheel
 ↳ Every yes starts before the offer is made
 ↳ Match your approach to their decision process
 ↳ That’s how I work from coastlines and mountain trails

The point?

It’s not about more work
It’s about the right work for the brain

I am offering a once in a lifetime DONE FOR YOU SYSTEM
For One Month, I will revamp your LI system
- ICP Subtext Discovery 
- LI Optimization
- DM Framework that gets sales calls
- 1 month of content that gets inbound leads
- Engagement that builds your reach

I will only take ONE client. 
If you want me to build your system,
the way I went from 3k to 50k followers, then DM me
"DFY Butter" and we'll chat.

P.S. Where would you take your laptop first?
P.P.S. Pic from Poseidon's Temple (10/10)
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♻️ Share if your goal is freedom without the hustle
➕ Follow 🧠 Shannon for more brain-based sales strategies

One more trip around the sun.

It's been a doozy.

Every birthday, I pause and reflect on my last year.
This year was the year that stretched me in every direction.

I lost my favorite person (my Belley Bean)
That loss began an 8 month walkabout across the globe.

I found my spiritual side.
I found strength I didn't know I had.

I escaped 3 typhoons
I sailed the Mediterranean
I ate the most amazing food 
I chopped a bajillion bananas
I swam in the Blue Cave in Croatia
I cared for 140 elephants and 700 dogs
I got bit and headbutted by deer in Nara
I moved what felt like a million watermelons
I spoiled myself at a Japanese Onsen regularly
I calmly navigated a stalker sitch right up to my airplane 
I lost a toenail trying an advanced yoga post in Cabo San Lucas

I missed my family.
I missed my friends.

I grew.
I grew so much.
I think I grew more this year than any year before.

I admired the precision of Japanese trains.
I learned Thai people do not use chopsticks.
I went from a 3k to 50k community in 8 months.
I was stunned by the beauty of the Greek islands.
I made new friends in the most unexpected places.
I built a predictable, brain-based revenue machine.
I helped countless clients do the same for their businesses.

This year was not easy.
It was not predictable.
But it was deeply transformative.

Here is to another year of becoming.
Here is to letting go, leaning in, and staying open.

And if you are reading this…
Thank you for being part of my journey.

P.S. Today, I am Seattle celebrating!
Wanna celebrate with me?

I am offering a once in a lifetime DONE FOR YOU SYSTEM
For One Month, I will revamp your LI system
- ICP Subtext Discovery 
- LI Optimization
- DM Framework that gets sales calls
- 1 month of content that gets inbound leads
- Engagement that builds your reach

I will only take ONE client. 
If you want me to build your system,
the way I went from 3k to 50k followers, then DM me
"DFY Butter" and we'll chat.

-----------------------------------------------------------

♻️ Share if your goal is freedom without the hustle
➕ Follow 🧠 Shannon for more brain-based sales strategies

The real threat to your number isn't the market.

It's the things your reps never say.

Everyone talks about activity.
Everyone talks about coaching.
Everyone talks about pipeline discipline.

But nobody talks about the truth gap.

The space between what your reps say...
...and what is actually happening.

That gap is where bad quarters grow.

😱 The rep who says “all good” while confidence tanks.
😱 The pipeline that looks clean but is full of dead deals.
😱 The silent fear that turns into quiet quitting.

You see these problems too late.
You take the hit.
You carry the blame.

And you never get the early signal
that could have saved the quarter.

Your top threat is not performance.
It is blind spots.

Sales Sage closes them.
Ten minutes.
A simple pulse.

✅ Signals you will never see in a meeting.
✅ Patterns no CRM can surface.
✅ Emotional shifts that predict misses

BEFORE they show up in your number.

If you want to know what your team is really telling you
before it becomes a fire you have to put out

Take advantage of the 14 day free trial
https://salessage.co/
See the truth your reps won’t say out loud 
(before it blows up your number)

You will never manage your team the same way again.

P.S. The pic looks like a mix of me and Data from Star Trek, right?

----------------------------------------------------

♻️ Share if you are tired of surprise misses
 ➕ Follow 🧠 Shannon for more brain based sales insights

"Get out of my head."

That is what I hear a LOT. 

It's also what my clients hear.
If you want to win in business
Learn to enter your ICP’s mind.

Not their surface answers.
Their unspoken thoughts.
The quiet stuff they never say out loud.

Your ICP is thinking about risk, safety, and reputation.
Their nervous system scans the world for certainty.
Your job is to understand the subtext they hide.

Here are 5 ways to read your ICP’s real inner world:

1️⃣ Listen for the pause
 When they hesitate, note the silence.
 Write down what fear that pause might signal.
 Ask one gentle question to explore it.

2️⃣ Name the problem better than they can
 Say the thing they hint at but avoid.
 Use words they have not said yet.
 Their brain relaxes when it feels understood.

3️⃣ Track their emotional patterns
 Notice where their tone shifts.
 Spot excitement, tension, or doubt.
 These shifts reveal what they truly value.

4️⃣ Map their failed attempts
 Ask what they have already tried.
 Look for frustration in their answers.
 This reveals hidden pain they rarely voice.

5️⃣ Reflect their vision back to them
 Repeat their goals in simple language.
 Show them the future they want.
 The brain trusts what it can picture clearly.

When you understand the thoughts they never say,
your ICP feels seen at a deeper level.
They think you can read their mind.
And trust becomes the easiest part of the sale.

P.S. When is the last time you thought someone was in your head?

BIG NEWS! SALES SAGE IS LIVE!
See the truth your reps won’t say out loud (before it blows up your number)
Taking 100 beta testers - 14 day free trial
Minority Report for Sales Teams
https://salessage.co/ 

-------------------------------------------------

♻️ Share to help others build resilient minds
➕ Follow Shannon for more brain-based growth insights

The number 1 reason you’re invisible on Linkedin...

You aren't breaking through the RAS filter

Your prospect never sees most of what you say.
Their brain deletes it before it gets inside.

The Reticular Activating System filters everything.
It looks for relevance, novelty, safety, and clarity.
If your message feels routine, it gets ignored.
If it feels vivid and personal, it gets through.
Here are ten ways to pass the filter fast.

1/ Pattern breaks win
Don’t start predictable
Do open with novelty
Science: RAS flags newness first

2/ Short lines keep attention
 Don’t write long blocks
 Do use simple spacing
 Science: Low load keeps thinking open

3/ Make it about them
Don’t lead with yourself
Do mirror their world
Science: RAS checks for self relevance

4/ Signal credibility fast
Don’t over explain
Do give one strong proof
Science: Fast heuristics shape trust

5/ Use micro commitments
Don’t push for yes
Do ask tiny questions
Science: Micro wins open dopamine

6/ Use visual outcomes
Don’t stay vague
Do paint clear images
Science: RAS tags vivid scenes

7/ Match their energy
Don’t push your pace
Do mirror tone
Science: Mirror neurons sync fast

8/ Validate their words
Don’t jump to fixes
Do echo their phrasing
Science: Neural validation needs match

9/ Create safety, not pressure
Don’t force urgency
Do slow the tempo
Science: Threat shuts attention down

10/ Give one next step
Don’t dump info
Do guide clearly
Science: Sequence reduces neural noise

When you speak to the brain instead of the ego
You stop sounding like everyone else
You bypass resistance
You increase trust
And your message finally lands

P.S. Which one has worked for you??

Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe
Dec 15 - 11am - 2pm PST

----------------------------------------------------------------
➕ Follow 🧠 Shannon  to get more brainy tips
♻️ Repost to help more people train their brain to thrive

Persuasion isn’t pressure.

Persuasion is helping someone feel safe.

Here are 8 ethical persuasion swaps that actually work 👇

Most people try to persuade with logic or force.
But the brain listens to safety signals first.
When you protect autonomy and reduce threat,
People open up, not shut down.

Here are the 8 upgrades:

1️⃣ Regulate before you relate
❌ Don’t say: 
“Let me just explain why this makes sense.”

✅ Say this:
“Before we dive in, take a breath. I want this to feel clear.”

🔬Science:
 A calm nervous system sends safety cues.
 Their mirror neurons match your steadiness, lowering resistance.

2️⃣ Lead with curiosity
❌ Don’t say:
 “Here’s what you need to do.”

✅ Say this:
 “What feels hardest about this right now?”

🔬 Science:
 Curiosity keeps the amygdala quiet.
 Questions activate the prefrontal cortex, the part that evaluates options calmly.

3️⃣ Validate before redirecting
❌ Don’t say:
 “I understand, but…”

✅ Say this:
 “It makes sense you’d feel that way.”

🔬 Science:
 Validation reduces cortisol.
 It signals “You’re safe to express hesitations,” which reopens trust pathways.

4️⃣ Protect autonomy
❌ Don’t say:
 “You should really move forward.”

✅ Say this:
 “Want to explore this together?”

🔬 Science:
Autonomy is a core human need.
When someone feels in control, dopamine rises and decision-making improves.

5️⃣ Reframe with clarity
❌ Don’t say:
 “You’re overthinking this.”

✅ Say this:
 “What might shift if this were already solved?”

🔬 Science:
Reframing widens cognitive perspective.
It moves the brain out of threat mode and into problem-solving mode.

6️⃣ Align intentions
❌ Don’t say:
 “I just want you to see my point.”

✅ Say this:
 “We both want a solution that actually works for you.”

🔬 Science:
Shared goals increase oxytocin.
Oxytocin boosts collaboration and reduces defensiveness.

7️⃣ Match energy before guiding
❌ Don’t say:
 “Relax, it’s not a big deal.”

✅ Say this:
 “I hear how this feels for you. Let’s slow it down together.”

🔬Science:
Attunement regulates the nervous system.
The brain trusts what feels familiar before it trusts new direction.

8️⃣ Close with clarity, not pressure
❌ Don’t say:
 “So… are you ready or not?”

✅ Say this:
 “Here’s what the next step looks like. Does this feel right to you?”

🔬 Science:
Clear choices reduce cognitive load.
When the brain knows the path, uncertainty drops—and commitment rises.

Ethical persuasion is simple:
 🧠 Lower threat
 🧠 Raise clarity
 🧠 Protect autonomy

That’s how influence becomes trust.

P.S. Ever notice how pressure makes you want to run?

My workshops are open again.
Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe

----------------------------------------------------------------

➕ Follow 🧠 Shannon for more brain-based sales tools
♻️ Repost to help more people influence with integrity

The right people don’t try to rebuild you.

They remind you that you were never broken.

Your brain believes the room it’s in.
If people doubt you, your circuits tense.

Amygdala fires.
Cortisol rises.
Your ideas freeze.

Not because you lack skill.
Because your brain detects threat.
But the right room flips the switch.

Safety signals calm your system.
PFC comes back online.
Confidence returns.

Here are 3 steps to feel more at ease anywhere:
1/ Slow your exhale
 It lowers amygdala activity
 and restores clarity fast.

2/ Name the tension
 Labeling emotion reduces threat
 by calming limbic firing.

3/ Focus on one sense
 Sensory grounding pulls your brain
 out of fight and into presence.

You were never the problem.
The environment was.

Choose rooms where your brain can breathe.

P.S. Who was someone who fought for you in rooms you weren't in?

BIG NEWS! SALES SAGE IS LIVE!
See the truth your reps won’t say out loud 
(before it blows up your number)
Taking 100 beta testers - 14 day free trial
https://salessage.co/

------------------------------------------------------------

♻️ Share if you’ve ever felt smaller than you are.
➕ Follow Shannon for more brain-based insight.

People who seem fearless aren’t certain.

They just learned to move while afraid.

Technology is moving fast than imagined.
New tools appear every week.
New systems shift every month.
New AI applications we never thought of.

If your brain isn't bendy, you fall behind quick.
Not because you lack talent.

But because your neural pathways favor comfort.
Most people resist change.
But your brain can be trained to welcome it.
Despite any fear you feel.

Neuroplasticity is the answer (for all of us). 
Here's how you can keep your brain bendy

1️⃣ Practice daily discomfort
✅ Try one thing that feels unfamiliar
 A new skill.
 A new feature.
 A new creative method.
 Novelty boosts dopamine and strengthens learning loops.

2️⃣ Reframe overwhelm into opportunity
✅ Ask what if this makes my work easier
 This simple shift reduces threat.
 A calm brain learns faster and adapts faster.

3️⃣ Use ten minute micro learning
✅ Study one small skill for ten minutes
 Explore a tool.
 Test a workflow.
 Short bursts build stronger neural pathways.

Thriving today isn't about knowing everything.
It's about staying flexible.
A bendy brain wins in a fast world.

P.S. What's the last thing you learned?

BIG NEWS! SALES SAGE IS LIVE!
See the truth your reps won’t say out loud (before it blows up your number)
Taking 100 beta testers - 14 day free trial
Minority Report for Sales Teams
https://salessage.co/ 

Video Credit: Unknown

-------------------------------------------------------------------------

➕ Follow Shannon for more brain based sales tools
 ♻️ Repost to help more people train their brain to adapt

True happiness doesn't come from getting paid.

It comes from within you. 

Your brain is designed for happiness 
You just need to know where to look.

Here's what neuroscience shows:

1️⃣ The Happiness Paradox
↳ The more you chase it, the more it escapes
↳ Dopamine loves the chase, not the catch
↳ Your brain gets stuck in "wanting" mode

2️⃣ The Internal Switch
↳ Happiness circuits activate from within
↳ Gratitude triggers natural serotonin
↳ Present-moment focus amplifies joy

3️⃣ The Neural Reset
↳ Stop the external validation loop
↳ Activate your brain's contentment center
↳ Build sustainable happiness patterns

Your brain already has everything it needs.
The secret isn't in getting more.
It's in awakening what's already there.

P.S. Do you meditate?
Video Credit: Steve Cutts

BIG NEWS! SALES SAGE IS LIVE!
See the truth your reps won’t say out loud (before it blows up your number)
Taking 100 beta testers - 14 day free trial
https://salessage.co/

-------------------------------------------------

♻️ Share if this sparked your inner joy
➕ Follow Shannon for more brain-based insights

The cleanest pipelines 

Hide the dirtiest truths.

A perfect dashboard is rarely a good sign.
It usually means the real story is happening off-screen.

Because deals don’t collapse in chaos.
They collapse quietly.

Reps smooth out the rough edges.
They phrase things “optimistically.”
They avoid saying the part that makes them look unsure.

So everything looks green
right up until the moment
it turns red.

• Struggle gets softened
• Risk gets delayed
• Doubt gets hidden
• And you hear the truth weeks too late

Bad quarters don’t come from one big miss.
They come from dozens of unspoken micro-problems
your CRM can’t detect
and your reps won’t say out loud.

SalesSage surfaces all of that in one pulse.

Ten minutes.
One check-in.
Full visibility.

You get:
• early emotional signals leading indicators miss
• patterns no dashboard can surface
• risk detection before the slip
• clarity without interrogation
• truth without friction

If you want fewer surprises
and more control over your number
start your free 14-day trial:

👉 https://salessage.co/

See the truth your team can’t articulate
before it costs you the quarter.

P.S. When’s the last time a “healthy” pipeline wasn’t so healthy?

⸻

♻️ Share if you’re tired of getting blindsided
➕ Follow 🧠 Shannon Smith, J.D., M.S. 🚀  for brain based sales insights

A like is not a buying signal. 

99% of you get that wrong. 

Buying signals are precise.
Buyers drop clues long before they commit.
Most sellers chase the wrong ones.

A like isn’t intent.
A compliment isn’t commitment.
And “great post” doesn’t mean “I want to buy.”

Here are the 8 way to tell the difference:

1️⃣ Passive Likes vs Patterned Attention
❌ Random likes on your content.
✅ Repeated and thoughtful comments and DMs
🔬 Science:  Patterned consumption = dopamine-driven curiosity.
 That’s early-stage intent.

2️⃣ “Sounds Interesting” vs Ownership Language
❌ “That’s cool” or “I’ll think about it.”
✅ “How would this work for my team?”
🔬 Science: Ownership language activates planning circuits.
 The brain is rehearsing the decision.

3️⃣ Talking in Circles vs Clarity Moments
❌ Telling long stories about their company with no point.
✅ They articulate the problem clearly and connect it to outcomes.
🔬 Science: Clarity = PFC engagement.
 That’s when decisions begin.

4️⃣ Information Hoarding vs Micro-Commitments
❌ “Send me more info.”
✅ They attend your event, answer questions, or complete a short action.
🔬 Science: Micro-commitments create consistency bias.
 Once the brain starts saying yes, it prefers to continue.

5️⃣ Surface Engagement vs Depth Engagement
❌ A quick DM reply or emoji reaction.
✅ They ask specific questions that reveal internal problem-solving.
🔬 Science: Specificity = cognitive effort.
 The brain only invests when it cares.

6️⃣ Random Compliments vs Risk Reduction Questions
❌ “Love your work.”
✅ “How do you handle onboarding?”
🔬 Science: Risk questions mean their amygdala is evaluating safety.
 They’re preparing to commit.

7️⃣ Friendly Vibes vs Monitoring Behavior
❌ They seem nice, polite, or responsive.
✅ They quietly check your LinkedIn daily, revisit your DMs, or watch old content.
🔬 Science: Monitoring = pre-decision due diligence.
 The brain is gathering safety data.

8️⃣ “Just Exploring” vs Timeline Talk
❌ “I just wanted to learn more.”
✅ “We’re planning for Q1.”
🔬 Science: Timeline activation reduces uncertainty and accelerates commitment.

Buying signals are simple:
 🧠 Depth over noise
 🧠 Patterns over one-offs
 🧠 Specificity over compliments

Once you know the difference,
You stop chasing and start closing.

P.S. Ever notice how the real buyers talk very differently?
My workshops are open again.

BIG NEWS! SALES SAGE IS LIVE!
See the truth your reps won’t say out loud (before it blows up your number)
Taking 100 beta testers - 14 day free trial
Minority Report for Sales Teams
https://salessage.co/ 

------------------------------------------------------------------

➕ Follow 🧠 Shannon for more brain-based sales tools
 ♻️ Repost to help more people read buyers clearly

Your biggest risk is the rep who says they're "fine."

Your rep's "fine," is eerily similar to your spouse's "fine."

TL:DR It's definitely not "fine."

You don't lose a quarter in one moment.
You lose it in tiny blind spots.

A rep who says they're fine.
A pipeline that looks clean.
A deal that feels safe until it slips.

Then your forecast cracks.
Your VP starts asking questions.
And you wonder what you missed.

What every manager thinks but never says out loud:

You're managing stories, not data.
Your team tells you what feels safe to say.
Not what protects your number.

Sales Sage shows you the parts they leave out.
A simple 10 minute pulse surfaces early risk.

😶‍🌫️ Stress signals. 
😶‍🌫️ Confidence drops.
😶‍🌫️ Hidden struggles that turn into missed targets...
If you catch them too late.

We give you visibility your dashboards say they give you
But can't

The minority report for sales teams. 
14-day free beta: https://salessage.co for early adopters

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