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Brian Hastie

Are you a founder still stuck in the sales meeting spiral? Here’s one way to hop out of it:

Helping busy CEOs create all their short-form content from a monthly 1 hr interview. -​> Demandii.com + [reformed] podcaster and writer about all things tech and pop culture

Spoiler warning: Your founder-led content shouldn’t live and die JUST on LinkedIn. Here’s one way to get a ton more reach out of it:

Are you a founder/CEO that thinks virality is the key to landing new sales for your B2B biz? Here’s why you will want to think twice about that:

Bootstrapped founders: Want to save on marketing and sales costs while still making sure your messaging gets out there? Find out how you can do that now:

Founders and CEOs: Why is your LinkedIn content screaming into a void?
It’s usually because the Algorithm Gods are prioritizing your high school friends over your future customers.

Sad but true.

Luckily, getting your message in front of a Fortune 500 VP is simple, if you know where to start. 

And unlike hiring a PR firm that charges $15k a month for "brand awareness," this won't cost you your entire marketing budget.

Instead, use this dead-simple Founder-Led Distribution Flywheel to turn your profile into a high-intent sales pipe.

Here's how I advise Demandii clients to do that:

1. Curate a High-Value First Degree Network
You need to aggressively send connection requests to the specific Champions and Economic Buyers in your target accounts every single day. 

Look, if your network is full of peers (people you met at conferences/trade shows like 10 years ago) and recruiters instead of VPs of Engineering, for example, the algorithm will never show your posts to the people who sign checks. 

Tip: Personalize your invite with a non-salesy observation about their recent company news to boost your acceptance rate.

2. Deploy Surgical LinkedIn Ads for "Air Cover"
Take your best-performing organic post and put a small daily budget behind it using the LinkedIn Campaign Manager to target specific job titles and company lists. 

A move like this ensures that even if the organic algorithm misses a key stakeholder, your face still shows up in their feed with a message that resonates.

Mistake to avoid: Don't boost a post to a "broad" audience; keep your targeting tight to only the 100–200 companies in your Total Addressable Market. LinkedIn loves an audience of 50k-200k, so ideally that's 

3. Sync Your Content to the Buyer’s Journey
Write about the specific departmental friction your product solves, moving from high-level industry trends to "boots on the ground" implementation wins. 

When a Director sees you solving a problem they had in a meeting that morning, you move from "random CEO" to "trusted advisor" instantly. 

Example: If you sell security software, post about the hidden cost of a data breach on a VP’s weekend plans, not just the technical specs.

Following these steps ensures that every word you write is an investment in a specific relationship, not just a shout into the dark.

I used this exact two-step punch for a Series B founder who was frustrated that his "viral" posts weren't generating demos. 

So... He got his EA to clean his network and to include only CTOs at mid-market firms and ran $150/day in ads against his "Top 50" target account list. (You don't need an EA to do this, you can do it. yourself if you create a recurring calendar event for yourself.)

Within six weeks, he had three high-value prospects reach out saying, "I feel like I see your insights everywhere lately." 

If they can't see you, they can't buy from you. Stop posting for the public and start distributing for your prospects.

Virality could be the downfall of your founder-led content. Don’t believe me? Just watch:

Are you a founder hiring because you’re scaling? Here’s one way your external founder-led content can create great training assets:

Fresh Prep

Brand Marketing Director

Cook it

• Strategically developed and executed high-impact marketing initiatives to drive growth, retention, and awareness.
• Collaborated closely with Product, Growth, Creative, and Customer Success teams to ensure a cohesive and consistent consumer journey through the marketing funnel.
• Effectively created briefs to ensure best-in-class execution and delivery of seasonal consumer marketing campaigns.

Marketing Director

Brand Director

LANDR Audio Inc.

• Successful brand repositioning and development of extensive brand plan 
• Social media content strategy development and implementation
• Restructured the in-house agency to bring together multidisciplinary talents
• Ensure creative effectiveness in ad campaigns (brand-building/sales activation)

Head Of Brand & Creative

Classcraft

• Developed a comprehensive brand plan
• Refined the market segmentation and funnel strategy (B2C/B2B)
• Implemented creative strategies in lead generation and sales enablement campaigns
• Design thinking approach to problem-solving in UX/UI

Head of Brand & Creative

Ogilvy CommonHealth Worldwide

• Developed and implemented digital strategies for national and global initiatives
• Guided creative executions for mobile apps and social media campaigns
• Built an innovative fundraising campaign strategy leveraging SMS technology and social media

Associate Creative Director

Senior Art Director

Various ad agencies & direct clients

• Developed content and award-winning marketing solutions for B2C and B2B brands 
• Intersection of traditional and digital media
• Content strategy and creative execution

Accounts: FIDO / AIR CANADA / OLYMEL / FROMAGERIE BEL / CASINO DE MONTRÉAL / QUEBEC BREAST CANCER FOUNDATION / LASSONDE / SPIEGELWORLD / LABATT / RENO-DÉPOT / CHUM / CANADIAN ROYAL MINT / DANONE / JOHNSON & JOHNSON / ROGERS / PASSION JARDINS / BANK OF MONTREAL

Creative and Art Direction

Cirque du Soleil Entertainment Group

Wasabi atelier expérientiel

Art Director

Upperkut

My focus is to consistently deepen my understanding of how to leverage market orientation to create meaningful connections between brands and their audiences. I develop innovative strategies that are tailored to context, market/consumer trends and product market fit, allowing brands to become part of the conversation and create memorable, impactful experiences. 

With a proven track record of success in developing and executing multi-channel marketing plans, I'm adept at working in cross-functional teams to develop and implement strategies that drive brand growth and engagement. My experience in both agency and in-house settings has given me a unique perspective on how to best leverage brand and product marketing strategies to achieve business objectives in industries such as Entertainment, Technology, Edtech, Food & Beverage, Fashion, Beauty, and Health & Wellness and more.

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Brian Hastie

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taplio

The Battle

Brian Hastie

Melanie Piard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Hastie's LinkedIn Performance

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