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Brian Hastie

Are you a founder still stuck in the sales meeting spiral? Here’s one way to hop out of it:

Helping busy CEOs create all their short-form content from a monthly 1 hr interview. -​> Demandii.com + [reformed] podcaster and writer about all things tech and pop culture

Spoiler warning: Your founder-led content shouldn’t live and die JUST on LinkedIn. Here’s one way to get a ton more reach out of it:

Are you a founder/CEO that thinks virality is the key to landing new sales for your B2B biz? Here’s why you will want to think twice about that:

Bootstrapped founders: Want to save on marketing and sales costs while still making sure your messaging gets out there? Find out how you can do that now:

Founders and CEOs: Why is your LinkedIn content screaming into a void?
It’s usually because the Algorithm Gods are prioritizing your high school friends over your future customers.

Sad but true.

Luckily, getting your message in front of a Fortune 500 VP is simple, if you know where to start. 

And unlike hiring a PR firm that charges $15k a month for "brand awareness," this won't cost you your entire marketing budget.

Instead, use this dead-simple Founder-Led Distribution Flywheel to turn your profile into a high-intent sales pipe.

Here's how I advise Demandii clients to do that:

1. Curate a High-Value First Degree Network
You need to aggressively send connection requests to the specific Champions and Economic Buyers in your target accounts every single day. 

Look, if your network is full of peers (people you met at conferences/trade shows like 10 years ago) and recruiters instead of VPs of Engineering, for example, the algorithm will never show your posts to the people who sign checks. 

Tip: Personalize your invite with a non-salesy observation about their recent company news to boost your acceptance rate.

2. Deploy Surgical LinkedIn Ads for "Air Cover"
Take your best-performing organic post and put a small daily budget behind it using the LinkedIn Campaign Manager to target specific job titles and company lists. 

A move like this ensures that even if the organic algorithm misses a key stakeholder, your face still shows up in their feed with a message that resonates.

Mistake to avoid: Don't boost a post to a "broad" audience; keep your targeting tight to only the 100–200 companies in your Total Addressable Market. LinkedIn loves an audience of 50k-200k, so ideally that's 

3. Sync Your Content to the Buyer’s Journey
Write about the specific departmental friction your product solves, moving from high-level industry trends to "boots on the ground" implementation wins. 

When a Director sees you solving a problem they had in a meeting that morning, you move from "random CEO" to "trusted advisor" instantly. 

Example: If you sell security software, post about the hidden cost of a data breach on a VP’s weekend plans, not just the technical specs.

Following these steps ensures that every word you write is an investment in a specific relationship, not just a shout into the dark.

I used this exact two-step punch for a Series B founder who was frustrated that his "viral" posts weren't generating demos. 

So... He got his EA to clean his network and to include only CTOs at mid-market firms and ran $150/day in ads against his "Top 50" target account list. (You don't need an EA to do this, you can do it. yourself if you create a recurring calendar event for yourself.)

Within six weeks, he had three high-value prospects reach out saying, "I feel like I see your insights everywhere lately." 

If they can't see you, they can't buy from you. Stop posting for the public and start distributing for your prospects.

Virality could be the downfall of your founder-led content. Don’t believe me? Just watch:

Are you a founder hiring because you’re scaling? Here’s one way your external founder-led content can create great training assets:

For the last 10 years. I've made a living working with small to medium-sized businesses, helping with advertising strategy, planning, and execution. I've sold everything from pens and steak knives to digital marketing products, and now I sell larger-than-life billboards across Canada.

As a lifelong fan of advertising, I've been fortunate enough to work with Canada's largest SMB agencies, including The Yellow Pages, Postmedia, and Searchkings. The switch from helping customers stand out online to helping them stand out in the real world on large screens has been a blessing.

With the emergence of AI, learning all new skills while in the advertising space, and combining years of account management, leadership, new client acquisition, and campaign planning helps me be a true weapon to my clients on a regular basis.

I always look forward to conversations and debates on advertising and best practices!  And I'm always excited to learn more and chat with new people every day!

Leslie Stoute

Sometimes you need a visual of what great OOH looks like to use as an example.

This example by Realstar Hospitality | Days Inn | Motel 6 | Studio 6 might be the best one yet.

We just wrapped up this campaign along Highway 2 in Calgary for an amazing Motel 6 location.

I think OOH is at its best when it’s clear, easy to understand, and highlights its best features.

Indoor Pool and a Hot Tub, that's all I need to know, check me in please!

#Billboards #Calgary #superboard #DOOH VENDO Media #Realstarhospitality

Leslie Stoute 

Senior Account Executive @ VENDO Media | Digital Marketing Pro | Treyton and Charlotte’s Dad

Head of Business Management @ AdverTech International | Campaign Strategy, Stakeholder Engagement

Billboards Aren’t “Unmeasurable.” They’re Just Measured Differently.

One of the most common questions I hear about outdoor advertising is:
“How do you measure the ROI of billboards?”

Many people assume billboards can’t be tracked.
The reality? They absolutely can.

Here’s how we evaluate the impact of digital billboards:

📊 Pre-campaign vs post-campaign brand awareness
🔎 Increase in branded Google searches
🌐 Spikes in direct website traffic
📍 Store visit lift using mobile data insights
👀 Audience recall from exposed vs control groups

When brands experience a 40–50% increase in branded searches during a campaign, that’s not coincidence — that’s real movement.

Billboards don’t just generate clicks.
They build memory.
They build authority.
They create local dominance.

Outdoor isn’t old school. It’s foundational.

#AdvertechInternational
#OutdoorAdvertising
#BillboardAdvertising
#DigitalBillboards
#OOHAdvertising
#DOOH
#KarachiAdvertising
#BrandVisibility
#BrandAwareness
#MediaStrategy
#OutOfHome
#AdvertisingPakistan
#MarketingStrategy
#CorporateBranding
#DOOHPakistan

Great cause!

But also, pink shirts are awesome any day!

Today, we wear a #PinkShirt as a symbol of standing up to bullying, an opportunity to unite and share the message of positivity, "Be Kind." Help us to stand up against bullying and show your support for kindness, inclusion, and respect. 

#PinkShirtDay #Kindness #VENDO #adifferentOOHcompany

I think we're going to see an explosion in earned media as the advertising landscape shifts. 

Agencies are shifting to a model where media buying, creative process, and design are under one roof, so executions happen faster, testing moves at triple the speed, and the best agencies will win. 

Winning will no longer be KPIs, click metrics, and brand lift studies. You can get those metrics anywhere, with an AI-curated generic campaign.

Winning will be gauged by viral media: who's sharing the creative, who's mentioning it on TV and videos, and who's writing about it. 

Earned media will become the icing on top of paid media campaigns. Visuals will become more creative and edgy, campaigns will be well thought out, and OOH will continue to grow as a key medium for getting campaigns into the real world. 

Of course, the ROI battle will always exist. But conversations will start leaning into, will this campaign be something that people are going to talk about?

Exciting times ahead!

#OOH #Advertising #Marketingcampaigns #Viralmedia #earnedmedia

Hot cross buns for a good cause! 

Sounds like a no-brainer to me!

Tomorrow is Doughnation Day! 

Plan to visit COBS Bread tomorrow, Saturday, March 7th and purchase a 6-pack of Hot Cross Buns. Not only are you getting a delicious snack - you’re joining a movement to give back! $2 from purchases go directly to the local community cause your bakery is championing this year.

Help us “dough-nate” to a great cause! 

For more information or to donate online, visit https://lnkd.in/gdayZjrs

#COBS #DonationDay #VENDO #DOOH

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The Battle

Brian Hastie

Leslie Stoute

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Posts

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Performance ScoreBrian Hastie's LinkedIn Performance

Performance ScoreLeslie Stoute's LinkedIn Performance

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taplio

The Battle

Brian Hastie

Leslie Stoute

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Hastie's LinkedIn Performance

Performance ScoreLeslie Stoute's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Hastie's LinkedIn Performance