Hot and fresh industry-specific content creation, delivered to your destination of choice.

Be it written, audio or video, the Brian Hastie Content Truck™ will be at your door when you need it most.

Brian Hastie

Are you a founder still stuck in the sales meeting spiral? Here’s one way to hop out of it:

Helping busy CEOs create all their short-form content from a monthly 1 hr interview. -​> Demandii.com + [reformed] podcaster and writer about all things tech and pop culture

Spoiler warning: Your founder-led content shouldn’t live and die JUST on LinkedIn. Here’s one way to get a ton more reach out of it:

Are you a founder/CEO that thinks virality is the key to landing new sales for your B2B biz? Here’s why you will want to think twice about that:

Bootstrapped founders: Want to save on marketing and sales costs while still making sure your messaging gets out there? Find out how you can do that now:

Founders and CEOs: Why is your LinkedIn content screaming into a void?
It’s usually because the Algorithm Gods are prioritizing your high school friends over your future customers.

Sad but true.

Luckily, getting your message in front of a Fortune 500 VP is simple, if you know where to start. 

And unlike hiring a PR firm that charges $15k a month for "brand awareness," this won't cost you your entire marketing budget.

Instead, use this dead-simple Founder-Led Distribution Flywheel to turn your profile into a high-intent sales pipe.

Here's how I advise Demandii clients to do that:

1. Curate a High-Value First Degree Network
You need to aggressively send connection requests to the specific Champions and Economic Buyers in your target accounts every single day. 

Look, if your network is full of peers (people you met at conferences/trade shows like 10 years ago) and recruiters instead of VPs of Engineering, for example, the algorithm will never show your posts to the people who sign checks. 

Tip: Personalize your invite with a non-salesy observation about their recent company news to boost your acceptance rate.

2. Deploy Surgical LinkedIn Ads for "Air Cover"
Take your best-performing organic post and put a small daily budget behind it using the LinkedIn Campaign Manager to target specific job titles and company lists. 

A move like this ensures that even if the organic algorithm misses a key stakeholder, your face still shows up in their feed with a message that resonates.

Mistake to avoid: Don't boost a post to a "broad" audience; keep your targeting tight to only the 100–200 companies in your Total Addressable Market. LinkedIn loves an audience of 50k-200k, so ideally that's 

3. Sync Your Content to the Buyer’s Journey
Write about the specific departmental friction your product solves, moving from high-level industry trends to "boots on the ground" implementation wins. 

When a Director sees you solving a problem they had in a meeting that morning, you move from "random CEO" to "trusted advisor" instantly. 

Example: If you sell security software, post about the hidden cost of a data breach on a VP’s weekend plans, not just the technical specs.

Following these steps ensures that every word you write is an investment in a specific relationship, not just a shout into the dark.

I used this exact two-step punch for a Series B founder who was frustrated that his "viral" posts weren't generating demos. 

So... He got his EA to clean his network and to include only CTOs at mid-market firms and ran $150/day in ads against his "Top 50" target account list. (You don't need an EA to do this, you can do it. yourself if you create a recurring calendar event for yourself.)

Within six weeks, he had three high-value prospects reach out saying, "I feel like I see your insights everywhere lately." 

If they can't see you, they can't buy from you. Stop posting for the public and start distributing for your prospects.

Virality could be the downfall of your founder-led content. Don’t believe me? Just watch:

Are you a founder hiring because you’re scaling? Here’s one way your external founder-led content can create great training assets:

Sonder Inc.

- Definition and evolution of the overall visual identity, ensuring consistency across all communication channels (guidelines,visual tone, international usage)
- Creation of modular designs for various assets (emails, landing pages, social media, sales support) to optimize creative processes
- Design of 360° campaigns (print, digital, social) for B2C launches (e.g., new cities) and B2B initiatives (e.g., partner activations)

Senior Visual Brand Designer

Visual Brand Designer

Indépendant

- Created brand identities and marketing assets for a range of startups in the wellness, tech, and culture sectors.
- Led end-to-end design processes (from concept development to final production) ensuring visual consistency across digital and print materials.
- Collaborated directly with founders, marketing teams, and developers to bring impactful creative visions to life in fast-paced environments.

Freelance Brand Designer

LANDR Audio

- Creation of marketing assets for product launch campaigns (e.g., mastering, plugins), including visuals, email campaigns, social ads, and landing pages
- Collaboration with the performance team to ensure visual impact and consistency across all campaigns

Web Designer

L'Occitane en Provence

- Art direction and creation of 360° campaigns for product launches and seasonal events (email, social, web, display) for international markets
- Collaboration with marketing, photo, product teams, and external agencies

International Digital Designer

- Design of visuals for the group’s marketing campaigns (L'Occitane en Provence, Erborian, Melvita, Le Couvent des Minimes)
- Coordination of creative projects with internal teams and freelancers/agencies

Digital Designer

bemobee solutions

- UI design for mobile applications for various brands (Kerastase, Saint James, Stihl)
- Collaboration with developers to ensure the accurate integration of designs into applications

Web designer

TBWA\CORPORATE

- Graphic production (landing pages, ads, social media) for B2B campaigns (Nissan, French Army, BNP Paribas)

Junior Digital Art Director

I help brands bring their ideas to life through clear, engaging visuals. I design content for web, social media, motion, and presentations, always with a focus on consistency, impact, and strong storytelling.

With experience in design systems and multi-platform campaigns, I turn complex messages into visuals that are easy to understand and remember.

Looking to collaborate? Let’s connect!
Portfolio: andreabesnard.com

taplio

The Battle

Brian Hastie

Andréa Besnard

Followers

Posts

Engagements

Likes

Performance ScoreBrian Hastie's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brian Hastie

Andréa Besnard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Hastie's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Hastie's LinkedIn Performance