Your product doesn’t need more traffic. It needs more activation and retention—because revenue comes from users who convert, stay, and expand.

I partner with founders and lean teams to plug the leaks in their funnels and turn signups into loyal, paying customers. My toolkit:
	•	Conversion Rate Optimization (CRO): Diagnose drop-offs, run meaningful A/B tests, and rewrite copy that sells value—not features.
	•	User Activation: Shorten Time to First Value, design onboarding that actually gets people to the “aha!” moment, and remove friction that stalls trials.
	•	Retention & Expansion: Build habit loops, in-product nudges, and lifecycle comms that keep customers engaged past day 30—and drive upgrades, not just renewals.
	•	Instrumentation: PostHog, GA4, Amplitude—set up clean events, funnels, and cohorts so decisions are data-led, not guesswork.

How we know it’s working: higher trial→paid conversion, rising WAU/MAU ratios, lower churn, bigger LTV. Translation: more revenue without buying more clicks.

If you suspect money is slipping through your product experience, let’s fix it.

DM me or connect with the word “REVENUE” and I’ll send you a quick teardown idea—free.

Razvan Capota

CodexWorks Technologies

Software Quality Assurance Tester

Logical Grounds

Garanti Bank

Consilier Credite

BCR Asigurari de Viata Vienna Insurance Group

Insurance Consultant/ Marketing agent

SC MYARK SERVICE SRL

Managing: Employee training, car lot maintenance, gear and stock supervising, productive company development.

Administrator

SC ADCOPRINT SRL

Responsibilities: Promoting the new offers to new and old customers, workshop supervising and scheduling the daily activities.

Marketing agent

BVBA BOGROW

Leading a team in the vegetable/fruit packing department, at the Brava - Kampenhout warehouse.

Team Leader

I don't always test, but when I do it's in production! 😎

Just kidding! My keen eye for detail and ability to identify and resolve issues quickly and efficiently, make me an asset to any team. I am dedicated to ensuring that software products meet the needs of their users and exceed expectations.

taplio

The Battle

Razvan Capota

Mihai Alin Sturza

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