Minutizer

Product Lead

Quickleaf

Building top-tier teams out of the most talented people in the industry around super cultural DNA and core values combined with cross-border collaboration through transient resources and fantastic responsive communication.

Providing strategic, financial, and operational leadership for the company
Closely coordinate and work with the Board of Directors and senior leadership team
Plan, develop, implement, and direct the organization's operational and fiscal function performance
Creating, improving, implementing, and enforcing policies and procedures of the organization that will improve operational and financial trends
Providing strategic input and leadership on decision making issues affecting the organization

Co-Founder, CEO

FastForward.ai

Embarked on a journey to redefine telecom customer engagement. Imagine a tool that not only tracks but understands customer behaviour across multiple channels. That's what we created - a progressive web app builder, tailored for the mobile-first world. It wasn't just an app; it was the key to unlock a treasure trove of data, converging into a single dashboard. This innovation transformed how telecoms interacted with their customers, turning every click and swipe into actionable insights.

Head of Product

Pentalog

Implemented ERP software focused on processing purchase orders & warehouse management that helped the company improve employees' productivity by 50% and reduce costs by 70%, having every software they used in one place, as well as ownership

Developed Business & Data Intelligence, as well as Construction Monitoring solutions that helped clients reduce the time spent finding the right teams and businesses to develop a construction site by 90%;

Senior Frontend Developer

FightPandemics

FightPandemics is an altruistic platform created in the wake of COVID-19 that connects people and organizations in need of help with those that can provide it. In fostering these vital connections, we empower communities to respond more quickly and effectively to the crisis. Our vision is to create a world where humans are more resilient to emergencies.

We are a global group of volunteers that came together to make a difference and are actively looking for other highly-dedicated individuals to join us.

Product Consultant

EIT Health

The European Institute of Innovation and Technology (EIT) is an EU body created by the European Union in 2008 to strengthen Europe’s ability to innovate. The EIT is an integral part of Horizon 2020, the EU’s Framework Programme for Research and Innovation.

Digital Health Innovator - Service Excellence

DevNest

Focusing on Scalable Technology & Experience / Interaction Design-led Digital Products

DevNest is a completely adaptable, agile, and fluid digital product & software development firm with offices in Bucharest and Cluj-Napoca Romania.

We believe in win-win partnerships. We achieved this by building amazing teams around super cultural DNA and core values combined with cross-border collaboration through transient resources and fantastic responsive communication. 

Our teams of developers, designers, and product owners based in Romania are some of the best in the market! We embed ourselves in clients’ teams and processes; this often means physically sitting with our clients.

Co-Founder & Product Developer

Spitalul Universitar de Urgenta Bucuresti - Emergency University Hospital

Medical Doctor - Radiology

FreshBlood HealthTech

Non Governmental Organization that supports health innovation by connecting innovators to things that they need, providing feedback and mentoring.

Project Manager & Co-Founder

Woobble Digital Agency

Full-stack Developer

Imagine a meticulous doctor, dedicated to understanding and analyzing each patient’s story, now channeling this empathy into building user-centric products. That's me. My career began with the intricacies of patient care, a journey that laid the groundwork for my pivot into technology. Navigating through various landscapes like health tech, fintech, ad tech, games, and live streaming, I melded my doctor’s precision & empathy with tech innovation, striving to create solutions that resonate deeply with users' needs.

With over 8 years of experience in product development, management, and leadership, I have built and led top-tier teams that delivered high-quality products on time, and within budget. I have also established strategic partnerships, raised funds, and expanded market reach for various organizations. 

I aim to create impactful products that solve real-life problems and make a positive difference.

Razvan Capota

Unicorn Bytes

As a seasoned marketing leader with over 15 years of experience, I specialize in helping tech startups achieve scalable growth and operational excellence. My role at Unicorn Bytes involves:

	•	Strategic Marketing Leadership: Crafting and executing marketing strategies that drive growth and enhance brand presence.
	•	Growth and Performance Marketing: Utilizing data-driven insights to optimize marketing campaigns and increase ROI.
	•	Go-to-Market Strategy: Guiding startups from product development to market launch, ensuring successful entry and growth in competitive markets.
	•	Mentorship and Training: Empowering technical founders and marketing teams with the skills and knowledge needed for long-term success.
	•	Cross-functional Collaboration: Working closely with product, sales, and engineering teams to align marketing initiatives with business goals.

Leveraging my extensive background at leading tech companies like Google and Fitbit, I bring a wealth of knowledge and proven success to every project. My commitment is to drive impactful results that propel startups towards their growth milestones.

Marketing Executive Leader for Tech Startups

Nooka Space

CEO & Co-founder @ Nooka Space

NewTowner App

Co-Founder

Semapa Next

Head of Platform & Community

Google

Core role: Responsible for designing and implementing marketing programs (Startups, Retail, Travel, Exports, Thought Leadership) aimed to accelerate Google's B2B business in Portugal, by driving product adoption and improving the digital maturity of Portuguese clients. Managing the vendors and the budget while assuring that the quotes are negotiated, the briefs are clear and the agencies are delivering on time and at the quality expected. 

Results: 
- increased Google Ads business in Portugal by designing and delivering 9 successful marketing programs in 7 month, with 20 online and 5 in person events, 8.8 CSAT on average and on track on achieving yearly Action Revenue targets
- empowering C-level executives with the right business insights and data by working cross-functionally to put together & pitch the Portuguese Marketing Narrative, an internal B2B business case around the Startups ecosystem in Portugal  
- significantly strengthened the collaboration between Google Portugal and local VCs by partnering with Google Cloud team to deliver a comprehensive VC engagement plan in H1 including portfolio reviews and organizing a VC networking event with 5 most important local VCs; 
generated exclusive sponsoring opportunities for Google through the Startups engagement plan, like: Entrepreneurship Award & Demo Day by Startup Lisboa, TV Program, WebSummit Google, etc. We also generated 40 new business leads for NBS and Google Ads & Cloud Offers are now popularized through the VCs channels.

Marketing Manager, Portugal Lead

Responsible for planning and executing Fitbit's marketing strategy in Central and Eastern Europe, according to market specifics, through data-driven marketing activities. Accountable for the marketing opex, managing vendors and delivering against yearly targets & KPIs. Responsible for a consistent brand experience at each stage of the customer journey.

Key Achievements:
- increased Fitbit’s brand awareness with 150% MoM and increased sales with 180% YoY in key markets by conceiving and delivering an integrated marketing strategy tailored to specifics on each country (TV, OOH, channel, digital, PR)
- increased sale-out with 30% MoM in selected channels by partnering with our retailers and sales team to design and launch cutting edge e-commerce campaigns for key retail moments
- successfully positioned our products with the right message for each customer segment through hands on management, A/B testing & optimization of our lead generation campaigns (SEM, Social, Display, YouTube)
- successfully launched 2 new products throughout the year by planning and managing Fitbit’s PR activities in the region, including: in person & virtual PR event, product reviews programs, influencer marketing, sponsorships, native articles and co-marketing activities with brands like: Gardena, Citadele Bank, Credit Agricole.

Fitbit Marketing Manager Central & Eastern Europe 

Techcelerator.Co

Core role: Mentoring pre-seed and seed tech startups and assisting them on different topics, including: business & product strategy, go-to-market plans, positioning and messaging, advertising & PR, team recruiting, fundraising, etc. 
Working independently or with various accelerators, like: Google for Startups (EMEA), Demium (Portugal), Techcelerator(Romania), Intema (Russia), European Startup Universe (Romania), Aspire (Romania) etc.
Results: 
- created a personal network of over 35 VCs, accelerators and business angels by regularly engaging in 1:1 virtual coffees and participating to industry & networking events 
- gained a deep understanding on the startup ecosystem and needs, by engaging with over 70 startups from various industries and in various maturity stages
- contributed to securing the pre-seed investment for startups like: Coingrig (Fintech/Blockchain/Crypto), Renderistic (Proptech), NewTowner (Social)

Startup Mentor

Fitbit

Responsible for planning and executing product launches & key retail moments in Central Europe, according to each market specifics. 
Develop Fitbit’s positioning strategy in CE by actively collecting user feedback from local press, partners & customers and conducting competitive & market analysis, while aligning with EMEA goals and strategies.
Develop and implement Premium's 2021 launch, Fitbit’s first consumer service subscription, by working closely with the product marketing & data science teams to understand what drives user retention in EMEA.

Key Achievements
- increased Fitbit’s brand awareness with 20% MoM and increased sales in with 160% YoY in key markets by designing and driving an integrated PR & digital marketing campaign to introduce Fitbit in the region
- increased sale-out with 20% MoM in selected channels by partnering with sales team to offer incentive programs and deliver co-marketing digital campaigns tagging our partners
- delivered the sales plan for the most profitable products in our portfolio by conducting A/B tests on specific messaging, customer audiences and digital ads placements that helped successfully positioning our products with the right message for each customer segment
- delivered a minimum 4* rating at etail across focus products in key markets by designing and implementing a customer reviews program
- assured a premium presence at e-tail in 5 countries by working with channel partners to adopt our custom made power pages and etail listing assets special designed to increase conversion 
- developed a short term growth strategy for Premium, Fitbit's subscription service, by defining testable hypothesis and multivariate experiments designed to increase the trial activation rate with 25% and trial to paid rate with 20% through quick and easy to implement UI/UX changes

Marketing Manager Central & Eastern Europe

Bring up my son until he was old enough to start nursery school.
Took advantage of time away from day to day work duties to focus on my studies, graduating an MBA program and maintaining and enhancing my skill set. That included getting involved as advisor in new tech startups, where I continued to use my product management and product growth expertise.

Maternity Leave

Responsible for managing the brand reputation in over 50 countries in: Eastern Europe, South Africa & Middle East, through above and below the line strategies.

Key Achievements
- increased Fitbit Brand Awareness in the region with 40% YoY and increased sales turnover with 50% YoY in key markets by working closely with external and internal contributors on planning and delivering product launches & key retail moments on all marketing activities (PR, social media, digital, traditional media, retail/channel)
- responsible from concept to completion of www.fitbitads.com as our main digital advertising platform in the region, in 17 languages, tagging more than 80 retailers, with outstanding results (0.5% average CTR on Google Ads & 70% average YouTube view rate)
- grew Facebook & Instagram communities in MEA by 350% and delivered over 700 performance campaigns for eCommerce Key Accounts in less than 1 year by establishing and coordinating an in-house social & digital performance team
- increased conversion rates with 25% vs EMEA benchmark by running various A/B testing experiments on Google & Facebook ads on audiences, marketing assets, key features & messaging

Marketing Manager Middle East, Africa, Central and Southern Europe

Vector Watch

Driving the product vision, strategy, design and manufacturing across cross-functional teams on 3 continents, for Vector Watch, a Romanian startup that developed a stylish smartwatch with 30 days battery life and was acquired in 2017 by Fitbit.

I've planned and implemented a growth hacking strategy with zero media buying that supported the sales funnels, culminating with the opening of 25 new markets in one year and signing important partnerships with brands like: BMW, Orange or Uber.

Key Achievements:
-contributed to the 500K seed round by creating the investors slide deck, the product vision, ideation and market research
-delivered 2 new hardware products in less than 1 year, from concept design, engineering, prototyping and mass production by partnering & collaborating cross-functionally with design, engineering, marketing, and sales teams to align business objectives and meet tight deadlines
-drove outstanding sales increase in H2, culminating with Vector Watch being sold out for Black Friday, by planning and executing a comprehensive barter-based marketing plan and leading the data-driven growth marketing strategy for Amazon
-generated positive reviews, customer feedback and word of mouth advertising by designing and executing beta testing & brand ambassadors programs
-grew user base with 20% YoY by partnering with design, engineering & sales teams to create and implement new features that respond to specific needs of communities or business partnerships, like: glucose stream & watch face for diabetes patients, sailing app featuring wind forecast, productivity apps or BMW special edition

Co-founder | Product & Marketing Program Manager

Early Stage Startups

Working with early stage tech startups to assist them in the new product development process, including: product strategy, go-to-market plans, positioning and messaging.

Key Achievements
- concepts and product iterations of more than 20 technology products, including: a set of smart wristbands that accelerates the progress and improves martial arts athletes’ techniques, a set of motion tracking sensors for physiotherapy patients, a fall detection jewelry for elderlies or a baby monitoring bracelet
- owned product strategy, including go-to-market plans, positioning, and messaging aligned the team on a shared product vision using customer & market research, data analysis, performance metrics to build consensus on the product roadmap

Startup Advisor | Product Development 

AIRA design studio

Managed a team of 5 creatives, implemented over 50 projects worldwide, from: product & industrial design, rapid prototyping, branding, visual identity and logo design, BTL marketing materials, social media content, events planning and scenography, interior & exterior design, signage design, etc.

Worked closely with clients (marketing & product managers) to develop clear briefs and objectives, led the negotiation process, directly managed the creative staff, coordinated vendors, photographers, engineers, printers, stakeholders and assuring the success of each project. Created proposals, pitched ideas, kept team member on deadline, led brainstorming sessions, conceptualized ideas, assigned projects to staff and met with all stakeholders in a project or campaign.

Project Examples: MARKETING/BRANDING
Interior Design Show - a new local design fair. Coordinated the branding process: logo design & collaterals, outdoor advertising campaign
Pharmacy chain - rebranding (logo design, slogan, visual identity), advertising campaign, interior design & merchandising concept design and implementation with selected suppliers
Project Examples: INDUSTRIAL DESIGN
Broad range of consumer and industrial products: 5-axes dental mill, iPad and iPhone case, stylish LED bulb line, saving-space workstation, mini pool spa, baby car seat, fall detector for elderly, milk tester machine, ultra portable photo booth, arcade gaming cabinets, baby monitoring bracelet, baby airplane seat belts, saving space clothes rack, electro-stimulation device, razor holder, etc.

Founder, Creative Director

As a seasoned marketing leader and serial entrepreneur with a successful exit to Fitbit, I have honed my expertise in maximizing business growth and driving product innovation over 15+ years. My career spans tech giants like Google and Fitbit, as well as impactful startups like Vector Watch. I have led marketing initiatives across North America, South Africa, the Middle East, Central & Eastern Europe, and Portugal.

Current Role: Marketing Executive Leader for Tech Startups at Unicorn Bytes

In my current role at Unicorn Bytes, I empower tech founders by:

• Strategic Marketing Leadership: Crafting data-driven marketing strategies to enhance brand visibility and ROI. This involves analyzing market trends and understanding consumer behavior to create marketing plans that align with business objectives.

• Growth and Performance Marketing: Utilizing techniques like Google Ads to maximize campaign effectiveness and accelerate customer acquisition. I optimize ad spend, target the right audience segments, and monitor campaign performance to ensure high conversion rates.

• Go-to-Market Strategy: Guiding startups from product development to market launch, ensuring successful entry and growth. I collaborate with product teams to ensure market needs are met and that products are positioned correctly.

• Hands-On Digital Advertising & Campaign Implementation: Managing and executing digital advertising campaigns across platforms, optimizing for performance, and delivering measurable results. I work with Google Ads, Facebook Ads, and LinkedIn Ads to create and manage campaigns that drive traffic and generate leads.

• Cross-functional Collaboration: Working closely with product, sales, and engineering teams to align marketing initiatives with business goals.

Leveraging my background at Google and Fitbit, I bring a wealth of knowledge and proven success to every project. My commitment is to drive impactful results that propel startups towards growth milestones. By combining strategic vision with hands-on implementation, I help startups navigate the complexities of modern marketing.

Whether you are a startup looking to scale, an investor seeking ventures, or an entrepreneur interested in collaboration, let's connect to explore how we can achieve your marketing goals together. Reach out to discuss how we can drive your startup to success!

Irina Leca

I wasn’t expecting to celebrate this today… but here we are.


Nina - Brunch & Speciality Coffee l is officially back to a 4.9⭐ on Google Maps.

If you work in hospitality, you know what this means.
It’s not “just a number.”
It’s a heartbeat.

A few months ago, we were hit with a wave of fake negative reviews.
No context, no visits, no names we recognized - just noise trying to pull down something we’ve built with so much care.

It hurt.
Not because of the rating itself, but because hospitality is personal.
It’s early mornings, late nights, full tables, empty tables, teams giving their all, and guests trusting you with a moment of their day.

But we kept going.
We kept serving, improving, listening, showing up - and our community showed up for us too.

Today, seeing that 4.9 again felt like a breath out.
A reminder that real experiences always win over fake negativity.
That people feel the work behind every plate, every coffee, every smile.

I’m deeply proud of our team - and especially grateful to Manuel Bernardo Gonzaga Xavier Ralha, our manager, who holds the energy of Nina every single day.

If you’ve visited us and haven’t left a review yet, your honest feedback would mean the world to us.
For a local business, reviews are one of the best ways you can support us.

And if you haven’t been to Nina yet - add us to your next brunch plan. Google maps link in the comments. We’d love to welcome you.

4.9 ⭐ feels like alignment, community, and resilience.
Thank you for being part of it. 🙌

Real Estate Developer | High-ROI Partnerships | Portugal RE Investment Club | Ex-Google, Fitbit, Vector Watch 🇷🇴🇵🇹

No alternative text description for this image

Some evenings remind you why you chose this path.

This week, we gathered a room full of developers and investors - each with completely different business models, but all with the same drive:
to build better, smarter, more aligned real estate projects in Portugal.

Listening to everyone share their approach, challenges, and breakthroughs was genuinely inspiring.

Different strategies… yet the same patterns, the same obstacles, the same solutions.

It reminded me how much value there is in bringing the right people together.

And our team at Nina - Brunch & Speciality Coffee  elevated the night far beyond a dinner.

They didn’t just serve food - they crafted a full sensory experience, a story-led menu designed to be felt, not just tasted.

Moments like this are exactly why I created the Portugal Real Estate Investing Club - a space where conversations like these happen naturally, and where people at this level connect with ease and alignment.

If you want to be part of a community that gathers people with this calibre of experience and vision, you can apply to join.
(Link in the comments)

Thank you to everyone who joined - and see you at the next one.

Thiago Ibrahim, Aadil Muscatwala, Ionut Stan, Natan Alalu, Mike Blankenship, Eyal Ben Itzhak, Manuel Müller, Afonso Milne e Carmo, Inês Santos Lima, Filipa Curralo, Mikael Dahlbeck, Sara Cromie, and Paulo Carvalho

Investor Dinner at Nina Brunch Cafe - Lisbon

I don’t like driving.

I have a license, but I’ve never enjoyed it.

Too many variables. Too much unpredictability.

I prefer being in control - just not behind the wheel.

But when I’m on a racetrack with my husband - who happens to be one of the most skilled drivers I know - I let go.

I sit in the right seat, put on the helmet, and trust completely.

Because I know his precision, his instincts, his experience.

And that trust allows me to enjoy the speed instead of fearing it.

Business - and real estate investing - work the same way.

Every project, every partnership, every investor relationship relies on trust:

-Trust in the project’s foundations.

-Trust in the structure and the process.

-Trust in the people driving it forward.

That’s why I say no to investors who show they don’t trust the team, the model, or the flow we’ve built.

Because without trust, there is no alignment - and without alignment, even the best projects lose direction.

Just like on the racetrack, success doesn’t come from gripping the wheel tighter.

It comes from knowing who’s driving, and choosing to trust the process.

So in life, in business, in investment - choose your drivers wisely.

And when you do, let go… and enjoy the ride. 🏁

taplio

The Battle

Razvan Capota

Irina Leca

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taplio

The Battle

Razvan Capota

Irina Leca

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Irina Leca's LinkedIn Performance

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