Your product doesn’t need more traffic. It needs more activation and retention—because revenue comes from users who convert, stay, and expand.

I partner with founders and lean teams to plug the leaks in their funnels and turn signups into loyal, paying customers. My toolkit:
	•	Conversion Rate Optimization (CRO): Diagnose drop-offs, run meaningful A/B tests, and rewrite copy that sells value—not features.
	•	User Activation: Shorten Time to First Value, design onboarding that actually gets people to the “aha!” moment, and remove friction that stalls trials.
	•	Retention & Expansion: Build habit loops, in-product nudges, and lifecycle comms that keep customers engaged past day 30—and drive upgrades, not just renewals.
	•	Instrumentation: PostHog, GA4, Amplitude—set up clean events, funnels, and cohorts so decisions are data-led, not guesswork.

How we know it’s working: higher trial→paid conversion, rising WAU/MAU ratios, lower churn, bigger LTV. Translation: more revenue without buying more clicks.

If you suspect money is slipping through your product experience, let’s fix it.

DM me or connect with the word “REVENUE” and I’ll send you a quick teardown idea—free.

Razvan Capota

Adore Me

Chief Technology Officer

Sinapticode

Chief Executive Officer

System & Network Solutions

Development Lead

I am the CTO of Adore Me. I’m into organisation design, team performance and engagement, coaching and mentoring, open source, building disruptive products  and shipping awesome software.

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The Battle

Razvan Capota

Bogdan Lucaciu

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