🚀 E-Commerce & Logistics Consultant | Helping Businesses Optimize Operations and Streamline Supply Chains | Small Parcel Services | 3PL Services | DTC Warehouse Solutions | Ocean Freight | Air Freight

🔥 Logistics professional with a passion for optimizing operations and streamlining supply chains! 🔥

Are you a small or medium business in need of top-notch shipping and fulfillment solutions? Look no further! I specialize in e-commerce shipping, small parcel services, and 3PL services, among others. Whether you're just starting out or experiencing rapid growth, I have the expertise and resources to meet your logistics needs. 🚀

Navigating the complexities of logistics can be a daunting task, especially in the booming e-commerce industry. That's where my expertise comes in! I help businesses reach their customers efficiently and cost-effectively, ensuring timely deliveries while keeping expenses in check. From choosing the right carriers to optimizing packaging and shipping strategies, I'll help streamline your operations for maximum productivity and customer satisfaction. 💼💨

International shipping? No problem! I'm well-versed in ocean freight, air freight, and customs clearance. Say goodbye to the headaches of cross-border logistics and hello to seamless global trade. Whether you're importing products from overseas suppliers or exporting goods to international markets, I'll handle the complex documentation, regulations, and logistics involved, ensuring smooth and hassle-free transactions. 🌍✈️

Managing inventory can be a challenge, but fear not! I offer comprehensive warehousing solutions designed to meet your unique needs. Whether you require short-term storage during peak seasons or long-term warehousing solutions, I have the infrastructure and expertise to handle it all. My DTC (Direct-to-Consumer) warehouse services are perfect for e-commerce businesses looking to fulfill orders directly to their customers' doorsteps. With advanced inventory management systems and efficient order processing, you can rest assured that your products will be stored, picked, and packed with the utmost care and precision. 📦🚚

My expertise extends to the apparel and footwear industry, where I understand the unique requirements of these fast-paced markets. I deliver tailored logistics solutions that meet the highest standards of quality and customer satisfaction. From handling delicate fabrics and ensuring proper temperature control to managing seasonal fluctuations and demand spikes, I'll work closely with you to ensure your products are delivered on time and in pristine condition. Whether you're a fashion brand, footwear retailer, or an online marketplace, I'll handle your logistics needs with dedication and expertise. 👟👕

#ecommerce #logistics #fulfillment

Ray Owens

Founder | Premium & Luxury Brand Growth Specialists | Scale at the Intersection of Finance & Psychology

Scaling premium & luxury D2C brands at the intersection of AI Powered Advertising & Finance.

After working with 60+ luxury & premium brands we've developed a system to guide brands to their full potential.

Utilizing our psychology-based creative strategy and data science-founded financial forecasting, our partners to profitably grow from 7-8, and 8-9 figures.

As a performance-based partner, we act as shareholders rather than an agency.

Apply now, to partner with the best in premium & luxury brand growth.

odylicmedia.com

Peter Quadrel

The Most Important Metric is MISSING from Your Meta Ads Manager...

(It forecasts ROAS decline)

Net New Reach.

Here's how to calculate it,  and the exact warning signs to watch for...

The Net New Reach Calculation

Your Meta reach number inside a single reporting window tells you nothing about saturation. 

It shows unique people reached during that window. 

Not whether they're the same people you reached last month.

Here's the fix:

1. Pull account-level reach for Period A (e.g., July 1-31)

2. Pull account-level reach for Period B (e.g., August 1-31)

3. Set reporting window to span both Period A and Period B (July 1 - August 31)

4. Pull combined reach (Meta de-duplicates automatically)

5. Net New Reach = Combined Reach − Period A Reach

6. Net New Reach % = Net New Reach ÷ Period B Reach × 100

What you get: the actual percentage of spend finding people who've never seen your brand.

Healthy: 60%+ net new reach 
Warning: Declining week-over-week while spend holds flat 
Critical: Under 40% with frequency climbing past 3

Of course base your variance off of the account historical mean. 

Why This Predicts CPA Spikes

When your New Customer Reach Index falls, Meta's running out of addressable new people. 

It re-routes budget toward easier conversions people who already know your brand, who were buying anyway.

Those conversions still show up. 

ROAS looks fine for a few weeks.

But new customer acquisition is slowing.

You won't see it in CPA until the pipeline dries out.

By the time CPA spikes and NC ROAS craters, the problem started a month ago.

What to Do

The fix is never bid adjustments.

The problem is creative saturation and audience exhaustion. 

The algorithm learned your creative signals and found everyone who should respond in X period at Y efficiency. 

The Levers: 

1. New creative personas/angles

2. New partnership ads/parters

3. Tighten exclusions TOF (ie. exclude social engagers, web visitors, etc.)

4. TOF campaign objectives (Reach, visits, etc.)

5. New differentiated new customer offers

Done right, Net New Reach recovers in ~10 days. 

New visitor rate follows. 

CPA stabilizes before the spike materializes.

Start tracking for smoother results.

Founder of Odylic Media | New Customer Growth for Premium & Luxury Brands

The media buyer is nearly dead...

Meta just acquired Manus AI for $2B+ and started integrating it directly into Ads Manager this month.

It's the first AI with a native Meta Ads connection built into the platform.

Not a third party tool guessing off scraped best practices.

An AI agent trained on Meta's own internal documentation, processes, and back end data.

You can connect your Ads Manager natively through manus .im right now. 

They already have pre-built skills for campaign analysis, reporting, creative audits, all ready out of the box.

I tested it on one of our accounts using just the free model...

Asked for a net new reach and creative fatigue report.

It pulled reach vs impressions by campaign, frequency analysis across the funnel, creative fatigue flags with specific callouts, and action steps.

It correctly identified our mid and bottom funnel campaigns had high frequency and repeat impressions. 

Understood the funnel context and gave real strategic reads.

Most human media buyers would take hours to build that report. 

Manus did it in minutes.

This is the inflection point.

The media buyer role as we've known it for the past 15 years is over. 

It's been a slow burn with more automation than ever in the last 36 months. 

But Manus inside Ads Manager is where this goes exponential.

The humans toggling switches, adjusting budgets, pulling reports, managing bid strategies, that work is getting absorbed by AI faster than most people want to admit.

And honestly? Good.

Humans should be doing higher leverage work than flipping toggles all day.

The media buyers who survive this shift won't be buying media at all. 

They'll be full stack growth strategists. Owning creative strategy, understanding unit economics, building funnels, advising on product positioning, connecting paid to retention.

The ones who defined their career by what buttons they push inside Ads Manager are the ones who should be paying attention right now.

The role isn't disappearing, it's evolving into something unrecognizable. 

And the gap between people who see this coming and people who don't is about to get very wide very quickly.

Increase New Customer ROAS Overnight by Turning Your Top Statics into Video...

Reels and Stories are where the vast majority of new customers find brands on Meta.

Not the feed.

If your ad account is heavy on static creatives and light on video content, you're barely showing up in the highest-intent discovery placements.

The problem?

Most brands know they need more video. 

But they don't have the budget, the team, or the time to produce it.

The solution is way simpler than you think.

There are now AI tools that let you take your top-performing ad images and turn them into production-ready Reels and Story ads in a couple of clicks.

No editing required.

No production team.

No waiting weeks for deliverables.

Just take what's already working, transform it into video, and unlock the placements you've been missing.

The result?

More new customer reach, better discoverability and a lower CAC. 

All from creatives you already have.

I put together a free tutorial walking through exactly how to do this, including the specific tools and step-by-step process.

(It only takes a few minutes to setup)

How to gain access:

1. Like this post
2. Comment "Video"
3. Make sure we're connected | Peter Quadrel

This giveaway is only live for 72h.

This Overlooked Equation has Made Millions for D2C Brands on Meta Ads

(Most advertisers never analyze it)

CPMR = CPM x Frequency

Three metrics. 

One relationship. 

It tells you more about what's happening in your Meta account than any trifecta.

CPMR (Cost Per 1,000 Account Centers Reached) is the raw cost to show your ad to 1,000 unique people. 

The most foundational metric on the platform. 

What your audience actually costs before frequency inflates it.

CPM (Cost Per 1,000 Impressions) is what everyone tracks, but it includes repeat views of the same person. 

It blends audience cost with saturation.

Frequency is how many times each unique person sees your ad. 

Your saturation signal.

When you look at an ad's CPMR and frequency together, you can see exactly where it sits in your funnel without any fancy attribution setup.

Low CPMR + low frequency = that ad is reaching broad, cheap audiences. 

Top of funnel. Prospecting. Finding new people.

High CPMR + high frequency = small, expensive audience seeing your ads over and over. 

Bottom of funnel. Retargeting. Repeat exposure.

The real power is watching these metrics move over time.

If your frequency starts creeping up across the account, Meta is running out of new people to show your ads to. 

You're saturating. 

This is where creative fatigue lives. 

New creative or expanded targeting is the fix, not higher budgets.

If your CPMR starts rising while frequency holds steady, your audience is getting more expensive. 

More competition, demand shifts, or you're reaching pricier segments. 

Different problem, different fix.

When you see sudden fluctuations, decompose before you react. 

Check in this order:

Platform: Facebook vs Instagram vs Audience Network. 

Spikes often come from one placement.

Country: If you're running international, cost swings frequently trace to one region.

Age group: Different demographics have wildly different CPMRs. 

A delivery shift toward an older cohort can spike costs with nothing actually wrong.

The brands scaling profitably on Meta in 2026 are the ones obsessing over net new reach. 

How many new people are actually seeing their ads for the first time.

CPMR is how you measure that. 

It's how you know if your account is growing or just getting louder to the same crowd.

Stop looking at CPM in isolation.

NEW: The 1st AI with a Native Meta Ads Integration Just Went Live

Meta quietly started rolling Manus AI into Ads Manager this month.

If you go to your All Tools section under Manage, you'll already see it sitting there.

But here's the part most people haven't seen:

You can go to Manus directly, connect your Meta Ads Manager through their native connectors, and start pulling insights immediately.

They already have pre-built Meta skills think pre-loaded instructions and workflows specifically for Meta ad analysis. 

This isn't some random third-party AI scraping your data and comparing it against generic "best practices" it found online.

This is becoming Meta's own AI agent. Being trained on Meta's documentation, Meta's internal processes, Meta's back-end data.

I tested it on one of our accounts using just the free light model (not even the Pro version).

Asked for a net new reach and creative fatigue report.

It came back with:

→ Reach vs. impressions charts broken down by campaign 
→ Frequency analysis across the full funnel 
→ Creative fatigue flags with specific callouts 
→ Action steps for each issue

It correctly identified that our mid and bottom-of-funnel campaigns had repeat impressions and high frequency which is exactly what you'd expect.

The analysis was legitimately sharp with a suite of charts.

 Not "here's a generic summary of your metrics" sharp. 

Actual strategic reads on what's working and what needs attention.

This will become a super useful tool for quick analysis and deep reporting:

- Account structure audits based on your actual brand and vertical
- 7-day and 30-day performance reports you can pull in minutes
- Creative fatigue and audience saturation analysis with real recommendations.

If you haven't explored what Manus can do with your Meta account yet, now's the time there's a pretty good free version.

Head to manus, connect your Ads Manager, and start asking questions.

We've been building out a library of high leverage prompts and skills for Manus's Meta integration.

If you want our top 10 prompts and reports, comment "report" or send me a DM.

20 Meta Hot Takes Few Media Buyers Admit...

1. High CPMs are good 

2. Hook rate has minimal impact on revenue 

3. Incrementality is the only truth 

4. Broad targeting will always outperform over the long run 

5. You have to choose between predictable volume or predictable efficiency (control vs. lowest) 

6. 3rd party attribution in ‘21 was a scam 

7. You need 70%+ margins or a 2-3X 12 month LTV to really scale 

8. Statics are the most efficient way to test new angles 

9. The majority of metrics on the platform are useless 

10. Spend is the greatest indicator of performance

11. Audience exclusions are just suggestions

12. Incremental attribution > 7DC

13. Test on lowest scale on cost control

14. Offer strategy > creative strategy

15. Low production usually beats high prod. 

16. Organic feeds outperform ad libraries for inspo

17. Partnership ads are the best way to get net new reach

18. Creative volume is a vanity metric/agenda pushed by Big Creative

19. Increasing TAM is the solution to an endemic rise in CPAs

20. Make it a gummy subscription and you'll win

taplio

The Battle

Ray Owens

Peter Quadrel

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taplio

The Battle

Ray Owens

Peter Quadrel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter Quadrel's LinkedIn Performance

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