MSP Sales Partners

We help IT and MSP businesses transform sales into their superpower. 

Our services include: 

- Sales training & coaching for closers
- Sales community and training for SDRs/BDRs
- Fractional sales and marketing leadership
- Sales audits and process assessments
- And more

Whether you need strategy, execution, or team development, we deliver results that move the needle.

Founder & Chief Revenue Officer

Repeatable Revenue Ventures

Elite Growth Studio + Venture Fund For B2B Founders Ready To Scale

We select a handful of ambitious B2B companies each year, providing the expertise, capital and resources needed to achieve 3-5Х growth and build a premium exit-ready asset.

Managing Partner

RJG Incubator

Courses, Community & Coaching to build valuable, scalable assets through proven systems and frameworks.

Some results from inside the RJG Incubator:

✔️ Close rates increasing from 26% to 44%
✔️ Doubled pipeline conversion
✔️ Millions in predictable revenue
✔️ Real enterprise value through systematic growth

We have 3 ways to help you grow:

1: Get The Roadmap Course

Our proven course for systematic revenue growth on LinkedIn, sales and internal processes. 10+ hours of practical, actionable training. 

2: Join The Community

 250+ B2B founders scaling together in a community, with access to a complete training library (100+ hours). 
 
3: Join The Accelerator

Monthly 1:1 strategy sessions with me. Providing unlimited async support, feedback and custom growth roadmap development.

Founding Member

Sales and sales management advisor for small and midsize IT business.

Expert In Residence: Sales & Sales Management

SaaS Academy

Advisor, consultant, and fractional sales executive for SaaS Academy, the largest B2B SaaS coaching & consulting program in the world.

Sales Consultant

LAW Publications

Recruited by investors to determine scalability of company and drive growth through operational and sales improvements. 

Key wins included:  
- Highest month of revenue in co.'s 45-year history
- Rebuilding of executive team
- Introduction of principles-based management culture
- Overhaul and improvement of products (including Gold Davey Award Winning product)
- Installation of company-wide CRM
- Integration of a company operating system
- Development of analytics capabilities, tools, and resources
- Professionalization of key functions in HR, production, finance, operations, and sales
- Replaced handwritten, manual processes and paperwork with automation and technology, including integration of a company-wide CRM, national rollout of iPads, installation of VOIP systems, and collaboration software.

Chief Executive Officer

U.S. Chamber of Commerce

During my career with the US Chamber of Commerce, I ascended through roles of increased scope and responsibility for the world’s largest business federation representing 3M+ businesses, associations, and organizations. 

In this role, I held primary P&L accountability for a nation-wide SME unit. I directed multiple sales and membership acquisition channels, including outside, inside, direct mail, and online sales, as well as customer services. I defined and executed the business unit’s long-term strategic direction. 

Highlights include…

~  Secured first year-over-year growth in small business membership by launching new membership model. 

~  Spearheaded initiative to boost political and special issue fundraising, which would go on to surpass membership fundraising for the first time. 

~  Increased membership engagement rates by 33x through new digital communications strategies. 

~  Relaunched Chamber’s small business online presence and deployed new digital model to acquire members.

Managing Director, Small and Midsize Business

I received a promotion to assume P&L accountability over the Chamber’s national sales and fundraising center, which oversees political fundraising, special issue fundraising, membership sales, customer service, and membership operations. 

Highlights include…

~  Achieved first revenue increase in 11 years, positioning center to become largest SME fundraising operation in the Chamber. 

~  Doubled revenue-per-sale of specific-issue fundraising by generating substantial new sales and delivering comprehensive fundraising best practice training. 

~  Fostered culture of achievement through strategic hiring, training, and motivational compensation plans.

Managing Director, National Small Business Sales & Contact Center

I advanced the company’s sales and revenue growth objectives by managing an inside sales team of the National Small Business Membership Center. In addition to recruiting, hiring, and coaching Sales Directors (as well as other sales personnel), I defined and executed sales and fundraising messaging. I managed all aspects of sales operations and quality assurance. 

Highlights include…

~  Met and surpassed ambitious sales objectives every month of tenure. 

~  Diversified and grew sales by integrating novel and innovative sales programs. 

~  Significantly enhanced sales capacity by launching recruitment and training programs to repeatedly add sales directors who performed in the upper quartile.

Division Manager, Inside Sales

Promoted three times from direct fundraising to support, manage, and lead special projects, sales divisions, and growth initiatives.

Key wins included:
- Creatively developed solutions to monetize non-paying members through partnerships with Fortune 500 companies.
- Exceeded every sales and fundraising goal.
- Supported senior management initiatives, including program to enter midmarket membership with new products, services, and offers. 
- Developed framework for the Corporate Leadership Advisory Council, a policy council for midmarket sized companies.

Fundraising - Special Projects - Corporate Relations

Various Companies

Started, sold, worked for, and advised 10+ ventures, including: 

Operating Partner - Like My Mother Does: LMMD is an entrepreneurial venture that began when the founder started making custom baby bedding on Etsy. Within months, demand dramatically exceeded capacity and the waiting list stretched almost four months long. I helped the founder turn her hobby into a boutique referral only business and discover profitability by developing financial, shipping, and inventory models; developing a pricing strategy that resulted in quadrupling prices; and updating and automating digital strategies. 

Operating Partner - After Hours Flowers: Family owned, retail florist that I co-led the turnaround of, took online, pivoted the business model away from third party wire services, and sold. 

Founder - Imagine Promotions: Founded and later sold a music promotions company that represented 20+ artists and organized  or co-organized dozens of concerts and festivals. 

Worked for and advised numerous other startups, ventures, and independent businesses.

Founder - Managing & Operating Partner Roles (RJG)

Napster (Rhapsody International)

Customer Success Specialist

Repeatable Client Acquisition & Fulfillment | Our mastermind community helps you convert online income into a real business | Book a call or DM to apply

In 2019, I walked away from the C-Suite and moved my family to a remote Mexican beach, leaving behind a successful corporate career to pursue a new path.

Prior to going out on my own, I had:

• Been recruited by private equity groups to lead turnarounds as CEO

• Spent 10 years as a senior sales executive, never missing a quota or bonus

• Received 7 promotions in 7 years, rising from sales rep to Managing Director at the U.S. Chamber of Commerce, the world's largest business federation

• Earned my Executive MBA and was invited to Beta Gamma Sigma as a top 20% student at a top 5% business school

• Founded and turned around several small businesses, two of which we sold

But I got tired of building other people's dreams while putting mine on hold. 

So, my wife and I extended a family vacation to Baja indefinitely, determined to build a new kind of business and lifestyle on our own terms.

As an independent consultant, I've had the pleasure of working with world-class clients like Dan Martell, the world's largest B2B SaaS coach; Robin Robins, the world's largest IT business coach; and other well-known names.

Through my company MSP Sales Partners, we help IT companies and MSPs scale sales through our fractional sales management and strategic consulting services that start with a proprietary 360º Sales Audit. 

Through my community, I coach other B2B founders through the process building and scaling their businesses. 

And through Repeatable Revenue Ventures, I lead the process of providing all the resources a select number of B2B businesses need to 3-5x their business, systematize growth, and exit--including the necessary expertise, people, and capital.

Visit www.RayJGreen.com to learn more.

Ray J. Green

Don’t confuse activity with productivity. 

If you have 1 person hitting your “100 call a day minimums” and missing quotas.

And another person missing your call activity minimums but consistently hitting your quotas.

The answer is NOT make the person hitting quotas start hitting minimum activity targets. 

It’s to figure out HOW they’re getting more output with less input—and operationalize it. 

That’ll make everything you’re doing better. 

More value from your list. 
More revenue from every unit of input. 

And your team will probably like the job better. 

So they’ll stay longer. 
Burnout less. 
And allow you to attract better people. 

Activity is just a means to the end. 

Work backwards from what you REALLY want: productivity.

CEO @ MSP Sales Partners | Helping MSP Founders Build Sales Teams That Actually Sell | Ex-PE Backed CEO | Former U.S. Chamber Managing Director

No alternative text description for this image

It's Nov 12. If you're NOT going to hit your annual sales goal this year, read this. 

First, don't give up. 

The work you put in at the end of the year determines how you start the next. 

Start 2026 with momentum, regardless of where 2025 ends. 

Second, don't adjust the annual goal. 

Your goals need to have integrity. Modifying them right before you miss destroys that integrity. 

Revising goals last minute is addictive. It becomes a habit really easily, so avoid at all costs. 

Third, set a "between now and end of year" goal. 

Make it one you can actually hit. Even if it it's embarrassingly low. 

End the year on a win. 

Lastly, perform an autopsy on sales and set a 2026 goal you WILL NOT MISS come hell or high water. 

You don't want to establish a culture of missing goals. 

So take this year's learnings and apply them to make sure that doesn't happen. 

Winning is a habit. Start small and ratchet up over time.

I work out 7x a week—and have for 15+ years.

A friend just asked me what my favorite fitness books are.

I scanned my entire library.

Something interesting I learned about myself today:

I own ONE book on fitness: Tim Ferriss' 4 Hour Body. 

I bought it 15 years ago.

I thought, well let me scan my YouTube history for a recommendation.

None there either, except some bodyweight workouts I pull up while traveling.

Legitimately surprised to realize that as much as I read and learn, I don’t consume fitness content.

I’ve used the same few regimens for more than 15 years:

• Walk 6-10 miles a day
• Strength training 1-4x a week
• Jog 1-2x a week
• Eat decent (not perfect)
• Revisit a sports I love like boxing occasionally 

I’m not going to win a bodybuilding competition, spar with real fighters or place in a triathlon anytime soon.

But at 45, I feel pretty damn good about where I’m at.

Guess that one book was all I needed.

Implementation > Consumption

"𝗖𝘂𝗹𝘁𝘂𝗿𝗲" is one of those things that's hard to define in business. But you definitely know a good one or a bad one when you experience it.

And it's one of the highest leverage tools you have as a leader. Because culture influences how your team communicates, executes, and ultimately how much value they add to the business.

Here are three types of cultures:

𝟭. 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner is oblivious to the fact that culture even exists. A culture develops by default, not by design.

𝟮. 𝗗𝗲𝗹𝘂𝘀𝗶𝗼𝗻𝗮𝗹 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner talks about how great the environment is, but employees have a very different perspective. Culture becomes a liability because it erodes trust.

𝟯. 𝗗𝗲𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: A leader has a vision for who the team is and how they operate. It's healthy, productive, and compels people to give discretionary effort.

Fifteen years ago, at the US Chamber of Commerce, I inherited a sales team in decline. Losing people. Missing numbers. Toxic culture.

I took one of my biggest career risks and completely changed the culture.

I fired half my team within 90 days. Created core values. Changed how we hired. Fired top salespeople who didn't align.

At first, it didn't look good. Morale was rough. Numbers kept declining.

But then the uptick started.

After the initial uptick, we never missed a goal for 10 years straight.

When I eventually left, it was one of the hardest decisions I'd made. Because I didn't want to leave the culture we'd built. 

I break down the warning signs your culture needs a turnaround and the exact 3D Framework we use at MSP Sales Partners in the full article: https://lnkd.in/e5VTC3sF

Christmas came early for me. 

I was recording a YouTube video when my cell phone rang with a cold call. 

First of all, if you know me, you know that’s weird. I keep my phone on DND permanently and it only gets turned on by accident. 

Second, I answered it. Also rare.

But best of all, this happened while I was already recording—so I just let ot run and captured the whole call on camera. 

I turned it into a video because it’s actually a good call, but there’s a handful of really common mistakes I share with you when the call is done. 

Check it out here:

Open video: https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba on youtu.be

https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba

We'll add an extra $10-20k MRR to your online coaching business through our DFY Youtube funnel in 90 days (or you don't pay)| Building My Own Youtube Channel (70k+ views) | Book a Free Call With Me Below👇

Every coach, agency owner, and SaaS founder wants the same things:

→ Be recognized as the go-to expert in your niche
→ Generate qualified prospects predictably, who are ready to buy
→ Scale your business with ease

What if I told you YouTube can give you exactly that?

OUR STRATEGY:

→ We create a content strategy and come up with video ideas that attract your exact buyers
→ We give you scripts, you just record for 2-3 hours per month
→ We handle the editing, thumbnails, SEO, publishing and setting up the funnel
→ You generate a consistent flow of leads, booked calls, clients and revenue from the videos directly

RESULTS:

→ Sam: $66,000 in new revenue from YouTube (2.3k subscribers)
→ Nicolas: Grew from 2K to 13k+ subscribers, now gets premium corporate deals
→ James: $28k in qualified opportunities from our first video
→ Josh: 7 high ticket clients signed in the first 4 months

WHO WE HELP:

✅ Coaches & Agency Owners - Get high-ticket clients on autopilot
✅ SaaS Companies - Drive qualified signups and reduce customer acquisition costs

THE NEXT STEP:

Book a call with me and we'll see if you're the right fit for our service! ⬇️

https://ks-media.co/

Samu Kovács

We've uploaded 6 Youtube videos for Adam Robinson so far.

Results: 10k+ views, dozens of signups for RB2B, great feedback.

But we're barely getting started. Youtube is truly a 12-36 month play.

Sure, we're seeing the ROI early, but here's what I'm expecting over the next 12 months:

-Videos hitting 50-100k+ views
-YT becoming a major acquisition channel for RB2B
-Adam's channel leading the SaaS marketing/lead gen space

Here's the plan to get there:

1. Uploading weekly

This is a non-negotiable. We keep up the consistency no matter what.

Luckily, we make it very easy for Adam Robinson, as he only spends 30-60 minutes per week recording and we handle everything else.

2. Giving away more value than anyone else

This is the key to winning on Youtube.

If your videos are more useful and actionable than your competitors, you dominate.

And we're definitely achieving that, considering the recent 1 hour+ free course we uploaded.

3. Leveraging Adam's audience

We share every video with his LinkedIn and newsletter.

That's crucial because he already has a huge following.

So if we want to get the best results from Youtube, we need to take advantage of that.


Excited to look back on this post a few months from now and see the progress we've made :)

We Create YouTube Videos That Grow Your MRR While Positioning You as the #1 Authority in Your Market | Scaled 30+ Business Owners With Youtube | Book a Call Below👇

Taylor Haren came to me saying he knows he needs to scale on YouTube...

But he doesn't have the time or skills to do it.

Fast forward to today, we uploaded 3 videos, and the most recent one got 1k+ views in 24 hours.

This is a ~15X increase compared to his old videos.

Taylor said: "Our lead pipeline has already paid for you by like 2X"

Which is great to hear, considering we haven't even finished month 1 😆 

Our strategy to scale him to the top of the cold email space on YouTube is simple:

1. Provide more value than anyone else

- Taylor sends more emails and has better systems than pretty much anyone else in the cold email space
- We heavily rely on this

2. Keep funneling his LinkedIn audience to YouTube

- He's already put in years to build his following on LinkedIn
- So we make sure to promote all videos here and drive extra conversions from this

3. Keeping up the consistency

- Keeping our weekly uploads will be crucial
- We make this dead easy for him
- He just reviews each script we send and records for 3 hours per month; we handle the rest


I can't wait to see what we can achieve in the next couple of months with him!

We Create YouTube Videos That Grow Your MRR While Positioning You as the #1 Authority in Your Market | Scaled 30+ Businesses With Youtube | Book a Call Below👇

My journey so far:

2022 June: Started editing videos for free on the internet
2022 July: Got my first paying client
2023 February: First 4-figure month as a freelancer
2023 June: Invested $3k in a coaching program and started my agency
2024 February: Hired my first team member
2024 April: Invested $4k in another program
2024 August: First 5-figure month
2025 January: Invested $5k into a 3-day mastermind in Dubai
2025 March: Record month and 5+ team members
2025 September: Invested $30k+ total into myself

Today: 3X'd my business in the last 2 months and I'm not stopping.

These last 3.5 years just started compounding.

Thank you God 🙏

Fibbler scaled to $460k ARR in just 15 months, mainly through LinkedIn. Goal for next year is $1.5M ARR and we'll be producing Youtube videos to help them hit that.

The founder, Adam Holmgren, reached out to me, saying he wants to build another channel he can rely on outside of his LinkedIn.

So we got to work...

The goal is clear:

1. Grow his following on Youtube (that's his priority)
2. Drive sign-ups for Fibbler


Here's the STRATEGY we're implementing:

Video Type #1: General Guides

These are broad tutorials that rank on Youtube search forever.

Think: "Ultimate Beginner's Guide for LinkedIn Ads in 2026"

These videos are the foundation, as they'll bring in traffic for years.

Video Type #2: Specific Guides

Narrower guides about specific LinkedIn Ads features.

Think: "LinkedIn Ads Audience Targeting Explained (2026)"

These will get less traffic than general guides.

But higher conversion rates, because viewers who watch these are further down the funnel.

Video Type #3: Outliers

These are borrowed video ideas from other niches.

Think: "5 Years of LinkedIn Ads Knowledge in 17 Minutes"

These are video concepts that have crushed it in other niches, so we adapt them in our niche.


CONVERSION STRATEGY

Here's what works best to drive sign-ups from Youtube:

Demo the software as part of the tutorial (not as a sales pitch)

Example: In a video about measuring LinkedIn Ads ROI, we show how to set up Fibbler to track performance.

And we put the sign-up link at the top of the description.


PRODUCTION

Here's our formula:

Hook: Fast-paced, highly edited (first 30 seconds are crucial)

Body: Talking head + screen-share walkthroughs (Adam's niche requires it)

Visuals: Clean, professional, educational

We're making content that actually teaches, not just entertains.


By doing this, we'll turn his YouTube into an evergreen channel, which will help him out on his way to $1.5M ARR.

Looking forward to this :)

I 3X’d my business in the last 49 days.

How? I stopped doing marketing.

Let me explain.

For the past 2 years, I was grinding on cold outreach.

Don't get me wrong, it was great.

I was booking calls, closing deals and making more money than ever.

But it wasn't scalable, and after a certain point, I was stuck.

Then something unexpected happened.

My clients started referring me to others.

In just a couple of months, I was getting more clients from referrals than from my actual marketing.

Then, my clients started posting about me on LinkedIn.

(Shoutout: Sam Dunning, Adam Robinson, Adam Holmgren)

I was suddenly booking 4+ calls a day.

So I stopped all other marketing I was doing and doubled down on this:

-Keeping up the awesome work for my clients so I can get even more referrals

-Creating LinkedIn content consistently so I can build my own audience

Sure, we're growing fast, but I'd rather go a bit slower and more steadily because that means better client results, more referrals, and even bigger long term growth...

Excited for what's coming!

Everyone's starting a podcast to grow their business

(99% will fail and waste months of effort)

The truth is:

Most podcasts get less than 50 downloads per episode.

It takes 1-2 years minimum to see any meaningful traction.

And there's no algorithmic discovery to help you grow.

I've worked with dozens of business owners who tried podcasting.

They spent months creating episodes that barely moved the needle.

Here's why podcasting is so hard:

-You need to be a naturally compelling speaker.

-You need strong interview skills to make conversations flow.

-You need to create clip-worthy moments for social media.

These are skills that take YEARS to master.

Meanwhile, you can achieve so much more, so much faster with YouTube.

YouTube actively promotes your content to new viewers through the algorithm.

It's a search-based platform where people find you organically.

You don't need elite conversation skills because you can script and edit.

Same benefits as podcasting but 10x easier to get results.

Stop following the podcast trend.

You don't need 100k subscribers to make $100k+ from Youtube

(here's how small channels are printing)

You just need to know who your ideal clients are EXACTLY.

Then create videos that attract THEM.

If you can do that, you're printing $$$.

Don't believe me?

My client, Nicolas Boucher landed a $13.5k deal from Youtube with 15k subscribers.

My client, Sam Dunning made $66k from his channel with 2,500 subscribers.

How?

We targeted their ideal client profile with laser precision.

Here's the strategy you can copy:

1. Create videos that solve your ICP's specific problems

2. Give away massive value (zero gatekeeping)

3. Structure videos to nurture viewers and lead them to your offer

4. Include clear call-to-actions to take next step (book a call/sign up)

This makes every video you upload a 24/7 sales asset.

They attract and convert your ideal clients around the clock.

Your thumbnail has one job.

Make people click.

Not look pretty. Not be artistic. Just get the click.

Here's my exact thumbnail formula:

→ 2-3 strong contrasting colors (max)

→ 1-4 words of text (fewer is better)

→ Show don't tell (use visuals)

→ Make everything BIG (thumbnails are tiny)

The biggest mistake I see is people spending 5 hours perfecting their video.

Then 5 minutes on the thumbnail.

That's fully backwards.

The thumbnail determines if anyone watches your masterpiece.

If you're out of ideas, here's a quick hack to create winning thumbnails:

1. Download VidIQ Chrome extension

2. Search your video topic on YouTube

3. Look for videos with red/blue multipliers on them (outliers)

4. Recreate their thumbnail concept with your twist

Remember: Your content is only as good as your packaging.


p.s. here's a recent banger we made for our client 👇

I send my YouTube videos to leads before sales calls.

It's the easiest way to 2X your close rate.

Let's say someone books a call with you.

The call is scheduled for 3 days from now.

What do you do in those 3 days?

Most people: send a calendar invite and wait.

Me: I send them 3 specific YouTube videos.

One educational video showing my process.

One case study video showing results.

One client interview video showing proof.

By the time we get on the call, they've watched at least 20-30 minutes of my content.

They already trust me.

They already see I'm the expert.

They're ready to buy.

The call becomes a formality.

Same thing after the call if they need time to think.

I don't just send generic follow-ups.

I send a relevant video that reinforces the value.

Because YouTube is not just for getting new leads.

It's the most powerful sales enablement tool you have.

Want to know the fastest way to become the authority in your niche?

Create YouTube videos your competitors are too scared to make.

Give away EVERYTHING.

Most "experts" gatekeep their best strategies.

They're afraid if they share too much, no one will buy.

But that's not the right way to think about it.

Alex Hormozi gives away his entire playbook for free.

He's still the highest-paid business coach in the world.

People don't pay you for information anymore.

They pay you for implementation, accountability, and support.

So stop holding back.

Be the person in your niche where people think:

"Why are they giving this away for free?"

That's when you can scale FAST with content.

"YouTube takes too long to see results"

I hear this all the time.

And honestly? It's complete BS.

Here's why:

Most people think YouTube is a 3-8 month play before you see any ROI.

That's only true if you're treating it like a content platform.

Not a sales asset.

The truth is, you can start seeing ROI from YouTube in month 1.

Let me explain how.

When we start creating YouTube videos for a new client, we use every video as a nurturing tool immediately.

We do this by:

→ Sending the videos to prospects before sales calls

→ Sharing them with their email list

→ Promoting them across LinkedIn, X, and Instagram to drive their audience to YouTube

→ Using them in follow-ups when leads go cold

The result?

You get extra conversions from these, even in the first couple of weeks.

Now yes, organic growth takes 90 days on average.

But you don't need to wait 90 days to see results.

You just need to be strategic about how you use the content so you can squeeze the most juice out of it.

And when you think about those 90 days that it takes to start compounding...

How long did it take you to dial in your paid ads?

How many months of cold outreach before you had a system?

How long have you been posting on LinkedIn without seeing results?

90 days to build a lead generation machine that compounds forever is nothing.

Especially when you're seeing extra conversions from it in month 1.

My agency was bleeding clients.

(I was going to lose everything)

At one point, I had 3 clients leave in a single month.

I was losing sleep. Constantly stressed. Wondering what I was doing wrong.

So I stopped everything and asked myself: "What's actually making clients leave?"

Turns out, I was selling the right service to the wrong people.

If someone is a beginner and doesn't have a business that's already crushing, Youtube won't help them.

But if you're already printing, plugging Youtube into your marketing can literally add 6-7 figures in revenue each year.

So I got obsessed with finding people who are actually the right fit and built my client base off of them.

The result?

This year I had 1 single client officially churn out of dozens I'm working with.

One.

That retention rate is unheard of in most agencies.

This allowed me to 3X my business, work with some of the biggest people in the space and provide the sort of quality that's hard to come by in the Youtube agency space.

So if you're struggling with churn, but you know your product is good, ask yourself, "Am I working with the right people?"

Most business owners make one call-to-action in their YouTube videos.

(I make two, and it changed everything)

Here's the strategy that turns the views my clients get on YouTube into leads:

🔺 First CTA at the 33% mark of the video.

Keep it short and non-chalant.

Something like "Btw, if you want help with this, link's in the description."

Don't make a big deal out of it.

🔺 Second CTA at the end of the video.

This one is longer and more persuasive.

Position your offer as the next logical step after the value you just provided.

For example: "You now know the strategy, but if you want us to implement it for you, book a call below."

The early CTA catches people who are already sold.

The end CTA converts people who needed the full video to trust you.

You need both.

"I'm not good on camera."

Just shut up!

Being good on camera literally doesn't matter if you're in the B2B space.

What matters is the value you provide.

Your prospects are not looking at your tonality or how entertaining you are.

They look at:

-Is this guy helping me solve my problems?
-Is he an actual expert?
-Do I get actionable stuff I can implement after I watch his content?

I get it, you feel weird when recording.

You're stuttering, you're messing up, it's hard.

But will you let this stop you from going out there, sharing your knowledge and establishing your business as the #1 choice in your market?

Your competitors aren't waiting.

And your potential clients need your expertise now, not when you feel "camera-ready."

Record it. Post it. Improve from there.

Should your YouTube channel be in your personal or your company's name?

Here's the quick answer:

We see that personal channels generally perform better because people connect with people.

That's not to say that company channels don't work.

Just look at:
- Instantly
- Clay
- Hypefury

But in general, you'll grow faster if it's branded under your name.

Now here's the problem...

If your YouTube becomes a main marketing channel for your company, and it's built on your brand, what happens if you want to exit?

You will either have to rebrand the channel, which usually causes a big drop in performance...

Or you just stop promoting that business on YouTube and turn off the lead flow.

Both of these options will hurt your business and drive down the exit value.

BUT

If you build a YouTube channel on your personal brand, this means you can use that to promote any venture you get into in the future.

It's an insanely valuable asset to have.

So what should you do?

Well, I'll try to make it easy for you:

IF you're planning to have a big exit, you should have a company YouTube channel.

IF you're not planning to exit or you're planning to leverage YouTube for multiple of your ventures in the future and have it as a long-term marketing asset, build a personal channel.

Hope that helps :)

You're spending 10 hours a week creating content.

YouTube could cut that in half.

One video can easily become 10-20+ pieces of content.

Maybe more depending on how you use it.

Our client, Taylor Haren, gets 1-4 LinkedIn posts from each YouTube video we make together.

(see his message below 👇)

Think about that...

This can literally replace the hours you're spending on content creation right now.

Here's what's possible from just one 15-minute YT video:

-LinkedIn post promoting the video

-Short clips for LinkedIn/Twitter/Instagram

-Newsletter expanding on the topic

-Carousel posts breaking down key points

-Blog article with embedded video

-Podcast episode (audio extracted)

The opportunities are endless.

Most business owners think: "I don't have time for YouTube."

The truth is, you don't have time NOT to do YouTube.


p.s. If you work with a team like ours, you just spend 3 hours a month and get enough content to fuel all your other platforms.

Persistence is the only requirement to making it in business.

If you don't stop, you win.

I definitely learned this over the last 3.5 years. 

The amount of times I felt like nothing was working and that everything was pointless...

But one thing I never did was quitting.

And I'm so thankful for that. 

Because every 6-12 months, when I was ready to give up, a breakthrough happened. 

Just when I thought nothing was working...

And then boom... the business just blows up.

Then, same thing... struggling for months and questioning myself.

And boom, business levels up again.

It's a cycle, and once you go through it a couple of times as an entrepreneur, you learn how to flow with it...

You know what period you're in, what you need to focus on, and most importantly, you become patient.

Because you know that if you just don't stop, you WILL win.

taplio

The Battle

Ray J. Green

Samu Kovács

Followers

Posts

Engagements

Likes

Performance ScoreRay J. Green's LinkedIn Performance

Performance ScoreSamu Kovács's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ray J. Green

Samu Kovács

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ray J. Green's LinkedIn Performance

Performance ScoreSamu Kovács's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRay J. Green's LinkedIn Performance