Rayan Mukherjee

The Bigshot

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Founder

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

Committed Coaches

At Committed Coaches—with 30 years of online health coaching and over 100,000 clients worldwide—I help individuals get started with proven weight loss, nutrition coaching, and exercise programs through personalized enrollment support.

I guide prospective clients through discovery calls to ensure our science-based coaching system fits their wellness goals, favorite foods, busy schedule, and budget. With expertise in supplements, hormone balance, metabolism optimization, and nutrient synthesis strategies, I help clients understand how our approach delivers real, lasting results by getting their body working with them—not against them.

My enrollment process is straightforward, supportive, and pressure-free—ensuring clients feel confident about joining a program that's customized to their lifestyle, backed by unlimited personal coaching, and guaranteed to work.

Enrollment Coach

GrowthNiti

At GrowthNiti, we deploy AI-driven Growth Employees to help software development, digital/creative/ offshore talent agencies & coaching businesses increase profitability and consistently win high-value projects. These digital team members automate outbound campaigns, lead qualification, and appointment booking—filling calendars with decision-makers primed for premium solutions, so founders scale revenue without extra headcount.

Ready for Consistent, High-Value Project Flow?

➤ Pinpoint high-ticket ICPs and lucrative agency niches with automation and data-driven insights
➤ Launch intelligent outbound campaigns engineered for complex, high-value deals
➤ Build agency brand authority in crowded, margin-sensitive marketplaces
➤ Automate prospecting and nurture sequences—your AI team delivers project-ready buyers
➤ Position and close premium-priced solutions with confidence—maximize value on every project win
➤ Install repeatable, scalable revenue engines for reliable pipeline growth and bigger margins

Client Results:

✔ 40+ quality leads in 8 weeks—INR 9Cr+ pipeline (Digital & Software Agency, Mumbai)
✔ 37 hot leads, $740k pipeline in weeks (Digital Agency, NY)
✔ $100k+ cash collected in 4 months (UK Consultancy)
✔ $21k profit in weeks, booked calls with serious buyers (AUS Consultancy)

Growth Employees unlock:

► More high-value projects
► Predictable sales pipeline (not just leads)
► Enhanced project margins and founder freedom
► Scalable results without manual team expansion

🗓️ Ready to run your agency with AI-driven Growth Employees and high-profit funnels? Book a call or view case studies at www.growthniti.io.

Founder/CEO| GrowthNiti

Korra

- Drove $200k+ in recurring revenue for Korra (digital agency) across 4 accounts and helped win Airtel Money as a key account

- Worked as an account director (Client Servicing), supervising a team of account managers to drive key creative accounts.
--> Digital & Social Media Marketing for www.kohinoorindia.co.in
--> Mobile Video Ads, Facebook Creatives & Campaigns for HDFC Bank

- Consulted Hakuhodo (advertising agency) to drive key media accounts & Interfaced with multiple teams and clients to direct:
--> Digital Media Strategy & Planning for Mitsubishi Electric
--> Landing Pages for Misumi

Account Director

PK Online Ventures Pvt. Ltd.

-> Generated recurring revenue from acquiring retainer accounts and leading brands like SCRIPBOX, OXFAM India, Paisabazaar, Titan Energy and Jaypee Hotels

-> Ventured into international clients with Dubai-based accounts.

-> Role entailed Sales, Strategy and Servicing to help brands with digital video marketing (production and promotion).

-> Worked with Clients for production of content marketing (Animated Video Articles) and branded content (Films), collaborating with production houses

-> Instrumental in working with the product team to build and market www.Vuroll.com, an influencer/creator market place to help digital creators and influencers monetise their creativity/ audience by collaborating with brands.

-> Created 2 IPs - Openstage (Stage for Artist Performances in Dance, Music and Comedy) and VidFest (A video-only conference for brands and creators) to pitch for brand sponsorships.

Head - Brand Collaboration

Freelance Marketing and Creative Services

->  Headed client servicing and Led servicing/execution excellence for IGNITEE's key accounts such as MUTHOOT group and PIZZA HUT DELIVERY (Responsible for account direction, marketing innovation, business Intelligence, ROI and managing P&L at IGNITEE)

->  Conceptualised and Executed #Tweet2space twitter campaign for PEPSI as part of the Global UrTheCast film project

-> Worked with startups and MCNs to strategize their content, video and social media marketing

-> Consulted PERCEPT KNORIGIN and Helped brands/agencies/creators with video marketing (production, distribution/monetization, and promotion) and social media strategy

Digital Marketing Consultant

Olive e-Business Pvt. Ltd.

•	Role entailed crafting integrated digital marketing strategy including Paid, Owned and Earned Media
•	Led a team of social media analysts, copywriters and designers 
•	Responsible for all digital/social media pitches 
•	Directed a seminar on Digital Marketing: Can it be a game changer for real estate? by Confederation of Real Estate Developers’ Associations of India (CREDAI) and achieved a new agency account in Ashiana Homes
•	Launched Johnny Rockets India on Social Media

Head - Interactive Marketing

HT Media Group

•	Role entailed research, insights mining, converting brand problems into creative solutions, defining a communication framework, building/production, pitching the creative presentation, and optimization
•	Responsible for crafting campaign strategy, conversations & engagement for brands such as IndiGo Airlines, Cleartrip.com, Slice and Monster.com

Group Head - Creative

Interpublic Group (IPG)

--> Role entailed meeting assigned business targets, quality of
communication and TAT's for client assignments, process discipline (JSRs/Time Sheets/Briefs/Reports/Campaign documentation & invoicing/collections) and coordination with media/search/creative/ad- ops/tech/analytics/social teams
--> Managed accounts such as LG, COKE, HCL, MetLife, Jaypee & MasterCard
--> Responsible for managing and driving key digital media campaigns such as CokeStudio@MTV, Coke Diwali ‘Do-Diye’, HCL ME Tablet Launch + Social Media Engagement, MasterCard Shopping League, Mastercard Emirates Online Flash Sale, Jaypee F1 and MetLife Metprotect (Online term insurance policy)
--> Helped accomplish 10mn Downloads of Coke Studio content via TeliBrahma Blue-Fi
--> Worked on Ad Relevance (Comp. Tracking) and Comscore (Online Media planning)

Assistant Manager - Client Servicing

Digitas India

•	Involved in providing 360 degree interactive brand solutions spanning digital and events
•	Spearheaded KITKAT Break Banta Hai, a featured case-study on afaqs.com for overall engagement that witnessed total inbound calls in excess of 3.3 Lac and reached a fan base 1 lac+ in 90 days, fuelled by social/video ads and TVC integration 
•	Nestle Start Healthy Stay Healthy: Project involved website development, SMS/IVR integration, execution and coordination with media agency 
•	Managed pan India HP Multiseat Events, from communication, designing, fabrication to execution

Client Relationship Executive

Webchutney (Member of Dentsu Group)

•	Handled Airtel as an account & serviced the verticals of Broadband & Mobility
•	Role entailed interfacing with client & creative teams for brand management, strategy & ideation, requirement gathering and client servicing, quality checking and ensuring creative deliveries as per timelines
•	End to end involvement in digital campaigns for products like Website builder, Speed on demand, Wi-Fi Hotspots, Twitter on Airtel, ManUtd, Experience plans, Blackberry Curve, Airtel VAS and Ibibo isinger

Trainee - Account Management

⏫ Revenue by 20-100% for marketing, PR and creative agencies 💼 Ex- Dentsu, Publicis, IPG 🏆Clients: Nestle, Coke, Mastercard, Sony, Mercedes, Schneider Electric & Mitsubishi

Ever wish your agency/coaching business had lead generation that worked like a self-driving car—fast, smooth, and hands-free?

At GrowthNiti, we help Software/Digital/Offshore talent agencies and coaching businesses swap unpredictable hustle for consistent growth using Fullstack AI Sales Teams & AI Growth Employees 🧑‍💻.

Think of us as your agency’s mission control: launching high-ticket opportunities, qualifying leads on autopilot, and freeing your team to focus on closing deals (or maybe clock out early on Fridays). 

Our approach uses cutting-edge AI tech and deep B2B sales expertise to deliver measurable impact—fast. How We Scale Your Pipeline:

💡 Multi-channel AI outbound: email, LinkedIn, more—targeted to your ideal audience
🤖 AI lead qualification: no more chasing “just curious”
📞 Appointment booking: full calendars, less stress
⚙️ CRM integration: no more sticky notes or lost leads
🗣️ Voice AI: nurtures leads, turns interest into meetings
💡 LinkedIn automation: drives inbound leads, builds authority

What You Get
🚀 25+ warm B2B replies or sales opps monthly—guaranteed

✅ AI agent qualifies responses—only top leads hit your calendar

🧑‍💻 Custom outbound for agencies & consultancies

🤖 Real-time scoring, automated nurture keeps leads moving

📞 Voice AI follow-up for higher attendance and close rates

💡 LinkedIn authority boosters for steady inbound opportunities

Proven Results -
📈 $1M+ pipeline in 8 weeks (creative agency; 40+ qualified leads)
📊 71.4% reply rate, $210k pipeline (266 finance leads targeted)
🎯 80+ qualified sales ops in 3 months (US, UK, APAC)
💰 $100k+ collected in 4 months (UK health & fitness client)
🏆 5 new clients signed in 12 weeks (coaching/consulting)
🌍 Millions in pipeline for digital, SaaS, wellness, creative, and consulting

Our Clients have closed deals with brands like Mercedes, Sony, Airtel, and Mitsubishi—plus dozens of ambitious industry leaders (and plenty of humble brags).

Why GrowthNiti?
We built GrowthNiti so agencies & coaches could escape email roulette and wasted hours. 

Our Mission: scalable AI sales engines that let teams shine—on live calls, real partnerships, and rapid growth. We handle the busywork so you can scale smarter.

Curious if this actually works—or want better metaphors and more sales? Book a Free AI Growth Audit. We’ll analyze your leadgen system and deliver a custom AI automation roadmap to 3X your qualified leads in 90 days—no hype, just data (plus maybe another metaphor).

See results, client wins, and launch your next big deal:

www.growthniti.io
shashank@growthniti.io

taplio

The Battle

Rayan Mukherjee

Shashank Kapoor - Sales and Profits 📈

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