Rayan Mukherjee

The Bigshot

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Founder

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

Five For Your Hive

“Five For Your Hive” is a newsletter publication where the author share five insights—centered around a particular theme—he discovered over the week that could help you become more creative and win at life. Themes include: creativity, business, strategy, wisdom, parenting, education and more.

Writer

Gosh! Kids

The mission of Gosh! Kids is to transform children from passive consumers into active creators through photography, art and technology. More than ever, our children need to harness the most powerful force in the universe - human creativity - and make a difference, wherever they are at.

More than just an art school & community, we impart important 21st century-skills - personal branding, creative expression, portfolio management & conceptualisation - that will help them stand out in this ultra competitive world.

What better way to sharpen human creativity & imagination than through the creative arts itself?

The world is changing rapidly, and so must the way we approach education. If you're looking to spice up your children's life with creativity, or you're a school looking to augment your student's learning journey, reach out.

@goshkids
www.goshkids.org

Land Transport Authority (LTA) Singapore

Part of a dynamic team of transport planners who plan the future transportation infrastructure for Singapore. We are responsible for shaping the future transportation network of Singapore that includes identifying, developing and evaluating new road and rail infrastructure projects.

As part of the work, we design and supervise data collection activities, analyse and interpret survey results, develop transport network improvements proposals, forecast travel demand, assess community benefits and determine economic performance. We also work closely with other Government agencies to develop integrated transport-landuse plans and provide transportation planning advice on future land use development initiatives. Part of the role includes extensive community and grassroots engagements with stakeholders, feedback gathering and collaboration / co-creation.

Senior Transport Planner

I worked together with my wife, also a photographer, in photography and creative direction for companies or brands. Some of my work can be seen on my instagram page (@mathieubeth).

Photographer

Telling stories on how you can level up your creativity and life | Taking photos & writing stories at @mathieubeth (IG) | Operate + write content for Gosh! Kids |

Launched Gosh! Kids, a creative arts education programme (photography, art, design) and community that transforms children from passive consumers into active creators. In all we do, we want to bring our children's creativity to the next level.

I write content for Gosh! Kids and my own newsletter (Five For Your Hive), with the aim of inspiring readers to rethink their perspectives towards creativity & life.

Begun my creative journey in 2013 as a photographer (conceptual and art photography, focused on branding) and have collaborated with brands such as Apple. Many of my past work and portfolio of photographs can be found on my instagram @mathieubeth.

Previously part of a dynamic team of transport planners who plan the future transportation infrastructure for Singapore - shaping the future transportation network that includes identifying, developing and evaluating new road and rail infrastructure projects.

taplio

The Battle

Rayan Mukherjee

Mathieu Beth Tan

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