Rayan Mukherjee

The Bigshot

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Founder

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

Jordan Wilson

Everyday AI

- Everyday AI is a fast-growing media and consulting company helping professionals grow their companies with Generative AI.
- Everyday AI fills the AI knowledge gap between the demand for GenAI skills and the lack of business trainings.
- Jordan Wilson is a seasoned digital strategist, a 'Top AI Voice' on LinkedIn, a top-rated Generative AI Instructor on Coursera and AI keynote speaker.

- Provided strategic AI consultancy, translating complex AI capabilities into actionable business strategies for top-tier clients.
- Crafted tailored AI adoption frameworks, aligning with corporate strategies to leverage generative AI for competitive advantage.
- Implemented organization-wide AI governance protocols, ensuring ethical and compliant use of AI technologies.
- Advocated for responsible AI integration, establishing best practices for minimizing risks while fostering innovation.
- Spearheaded initiatives to prepare organizations for impending AI regulations, ensuring proactive compliance and informed policy development.

Chief AI Officer

- Conducted personalized GenAI Strategy Sessions to demystify AI adoption for over 2,400 business leaders.
- Crafted bespoke AI integration and strategy plans, streamlining decision-making processes and operational efficiency.
- Guided top-tier companies through the AI landscape, establishing industry-standard best practices for competitive edge.
- Served as a trusted AI expert for corporate clients, providing clarity and actionable insights on complex AI initiatives.
- Pioneered methodologies for harnessing AI to reclaim valuable time and resources across business operations.

Generative AI Business Optimization Specialist

- Developed and executed ChatGPT strategies, enabling businesses to scale operations and enhance customer experiences.
- Leveraged generative AI to refine software engineering practices, overseeing teams where one engineer supports the productivity of hundreds.
- Instituted AI governance measures, controlling AI usage within the workplace and mitigating risks associated with personal AI applications.
- Drove the implementation of autonomous agents, reducing the need for user prompting and enabling higher-level problem-solving capabilities.
- Championed the integration of open-source and multimodal AI models, paving the way for more sophisticated, application-centric AI solutions.

ChatGPT Strategist

- Trained more than 2,400 business leaders live on core competencies of prompt engineering and large language model basics. Students of course included leaders from dozens of Fortune 500 companies, including Meta, Microsoft, TikTok and others. 
- Recognized as a leader in prompt engineering, earning a perfect 5.0 review from hundreds of prompt engineering students, optimizing GPT-4 models for contextually relevant outputs.
- Mastered enhanced contextual understanding in LLMs, delivering nuanced responses for complex business scenarios.
- Innovated in multimodal prompt engineering, integrating text, images, and audio inputs to revolutionize user interaction across platforms.
- Developed domain-specific prompt strategies, tailoring AI responses for specialized fields such as finance, healthcare, and legal industries.
- Conducted immersive workshops on the art and science of crafting prompts, elevating the standard of AI interaction in high-stakes environments.

Prompt Engineer Trainer

Accelerant Agency

Accelerant Agency scales small businesses by developing and executing their digital strategy. After a decade of partnering with Fortune 500s, Accelerant’s CEO wanted to those bring enterprise-level strategies to small businesses. 

Accelerant Agency takes the guess work out of growing online. We take a different approach: selectively seeking out ideal small business partners with enormous growth potential. We meticulously pair your online blind spots with the right digital strategy to explode your potential.

How we’re different

1. We don’t work with everyone — We tirelessly search for ideal small business partners that meet our criteria. We vet hundreds of businesses with our Accelerant Growth Formula to find highly combustible opportunities in your digital strategy.

2. We guarantee growth — Unlike marketing companies, as a Digital Strategy company, we won't just sell you a high-priced services.  Not only do we turn down clients, but we only offer select strategies to our current partners. That's how we guarantee growth.

3. Or, we'll fire ourselves — That's not a misprint. How confident are we that we'll grow your revenue potential? 100%. Because of our selectiveness, we know our partners will scale. And if we don't grow your business, we'll fire ourselves.

Founder | CEO

Triple Threat Mentoring

•	Led all strategy, marketing and branding efforts with Nike and Jordan Brand, including national activations and yearlong campaigns
•	Helped create and lead highly visible community and marketing projects with Nike and Jordan Brand, both nationally and locally, including Jordan Brand Wings, Nike Equality, Nike Learn Your Game, Nike Future Varsity, the Nike Zoom League and others. 
•	Created marketing program and event materials for Jordan Brand and Nike, as well as other partners
•	Re-branded entire look, feel and language of org, with emphasis on creating a consistent brand strategy that equally appealed to at-risk youth and affluent adults who could volunteer and partner with 3T
•	Helped grow our reach from impacting a few hundred kids a year to more than 5,000 by through strategic partnerships with Nike, Jordan Brand, BET, Powerbar and others
•	Created web applications to fully automate our volunteer processes, saving the organization more than 1,000 hours a year
•	Created print and digital materials that helped grow volunteer base, youth involvement and strengthen national partnerships with sponsors such as Nike, Jordan Brand and Powerbar among others.
•	Increased online conversion rate by 40% through split-testing inquiry forms, layout and language
•	Led Marketing team across multiple locations and up to 10 people, leading projects in print, digital, analytics, PPC advertising, paid social and organic social media marketing
•	Created strategic marketing initiatives to leverage high-value partnerships with Jordan Brand, Nike, Powerbar and BET to attract other partners, volunteers, interns and donors 
•	Increased website users by 300% through strategic SEO/SEM, content strategy, Google Ads optimization, targeted PR placement, CRO, link-sharing and cross-promotion with partners

National Marketing Director

•	Served as lead for multi-state, large-scale partnerships with Jordan Brand and Nike
•	Created and lead US-based Jordan Brand WINGS community program, the Michael Jordan-backed international community initiative 
•	Ran local WINGS program development, R&D, training, recruiting, executing, marketing and logistics – for 300 students at 6 schools on the south and west sides of Chicago
• Helped create national partnership programs with Nike and Jordan Brand, including marketing, communication, development and strategy
• Executed large-scale events, national activations, and bolster ongoing programs with Nike and Jordan Brand 
•	Helped grow organizational support and capacity from 5 full-time employees in one location to more than 30 full-time staff in four locations. 
• Helped position the organization for long-term success, national partnerships and financial support
•	Collaborate with national marketing and logistics agencies for major partnership events 
•	 Help grow Triple Threat‘s young leaders, creating teamwork experiences and personal development opportunities to help retain staff and increase positive culture
•	Helped create, pitch and secure multi-year, large-scale partnerships that created opportunities to impact thousands of at-risk youth each year

Executive Director Of Operations

Lightswitch, Inc

- Helped Chicago video startup grow in its first major market
- Worked with CEO to build best processes for independent contractors
- Helped create marketing and promotional content

Freelance Marketing Consultant

Las Vegas Review-Journal

•	Wrote 5-8 in-depth stories a month, interviewing national experts on variety of health topics including preventative health, infectious diseases, fertility and cancer, among many others. 
•	Summarized all the latest health studies for men’s health, general health, and senior health
•	Regularly created more than 10,000 words of unique, thoroughly researched medical content each month

Content Writer

Pulitzer Center on Crisis Reporting

•	Selected as one of the first Pulitzer Fellows for Crisis Reporting 
•	Produced photo, video and feature stories on-location in Kenya detailing the plight of internally displaced persons

Pulitzer Fellow

Chicago Sun-Times

- Won Capitol Beat "Best of Statehouse Reporting" award
- Broke Sun-Times record for most viewers in a live blog
- Produced and reported on international stories around the impeachment of Rod Blagojevich and his appointment of then-President Obama's vacant U.S. Senate seat
- Became only reporter at the time to produce written content, live blogs on the Sun-Times website, and photo contributions for print and web
- Wrote 2-4 stories a week covering statewide and national politics

Multimedia Reporter

St. Louis Post-Dispatch

•	Wrote 2-5 feature and breaking news stories a week as a reporting intern; took photos and produced video for online and print editions
•	Became only reporter at the time to produce and publish written content, video content, multimedia content and photography

Daily Egyptian

• Won Associated Collegiate Press Story of the Year, the highest national award for a journalist
• Paper won Best in Show award from the Associated Collegiate Press
• Lead paper to become one of the first 5 college papers in the nation to use social media in 2006

Editor In Chief

Peoria Journal Star

•	Wrote 7-12 deadline stories a week as a reporting intern ranging from breaking news to board meetings and features

'Everyday AI' Show host | AI Strategist and Consultant | Startup scaler and investor | Digital Agency Owner | Strategy > Marketing

Accelerant Agency scales small businesses by developing and executing their digital strategy. After a decade of partnering with Fortune 500s, Accelerant’s CEO wanted to bring those bring enterprise-level strategies to small businesses. 

Accelerant Agency takes the guess work out of growing online. We take a different approach: selectively seeking out ideal small business partners with enormous growth potential. We meticulously pair your online blind spots with the right digital strategy to explode your potential.

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