Rayan Mukherjee

The Bigshot

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Founder

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

Deloitte

Responsibilities
 * Product Ownership: Define product vision, gather requirements, and ensure alignment between business objectives and product development.
 * Quality Assurance: Drive product quality through testing and strategy.
 * Cross-functional Collaboration: Bridge the gap between business and development.

AI Product Owner - Senior Analyst

Business Analyst
Deloitte -Global Technology Solutions - Risk advisory

Product Owner - Analyst

Rane Group

Marketing and analytics intern at Rane NSK Steering Systems Ltd (a joint venture of Rane group and NSK Japan)

Marketing and Analytics Intern

Tata Consultancy Services

Salesforce Business Analyst worked closely with developers on apex programming, Jira, confluence, Git, Visual Studio code, Bitbucket, SOQL, SQL..

Salesforce Business Analyst - Systems Engineer

Worked on Digital Asset Management, Oracle DB

Salesforce Business Analyst - Assistant Systems Engineer

Assistant Systems Engineer-Trainee

Ingens Tech Pvt Ltd

Internship

Bertin is a Product Owner and UX expert at Deloitte USI (Global Technology Solutions), where he leads the design and delivery of innovative digital products to drive efficient, high-impact service delivery. He began by owning a legacy application, managing the full product lifecycle—from backlog refinement to stakeholder engagement and production deployment.

With a strong focus on user-centered design, Bertin is an expert in Figma and applies UI/UX best practices to translate complex requirements into intuitive, visually consistent interfaces. He has also played a key role in delivering solutions built on Gen AI architectures, including Retrieval-Augmented Generation (RAG), aligning cutting-edge technology with clear business outcomes.

He holds a PGDM in Marketing and Business Analytics from Loyola Institute of Business Administration, Chennai, and gained early experience in branding and market analysis during his internship at Rane NSK Steering Systems.

Before persuing his PGDM, Bertin worked as a Systems Engineer at Tata Consultancy Services, gaining hands-on experience in Salesforce development, agile delivery, and database management using SQL. He also led efforts in digital asset management for e-commerce and supported IT operations, including incident management with BMC Remedy. This technical foundation, combined with proficiency in tools like Jira, Bitbucket, and Salesforce (certified System Administrator), enables him to effectively bridge business and technology as a Product Owner

taplio

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