Rayan Mukherjee

The Bigshot

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Founder

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

AssetPlus

- Responsible for end to end recruitment
- Collaborating with sourcing partners and enabling self sourcing techniques to enable a robust pipeline of candidates
- Position closure within TAT
- Driving onboarding activities for new hires
- Co-ordinating campus engagement and placement activities
- Responsible for candidate experience and renege management
- Employer branding
- Conducting employee engagement activities
- Grievance redressal and culture management
- Coordinating training programs
- Handling day-to-day queries and ensuring policy adherence

HR Business Partner

The Shape of Work

Community Member

Accounts manager (Transaction Banking Group)

- Sourcing new corporate relationships for the bank
- Increasing revenue and exploring new business opportunities from existing clients
- Offering customized service offerings to the clients
- Ensuring client retention

Deputy Manager II

The Times Of India

Intern

Equitas Small Finance Bank

Worked on a research project titled 'Enhancing customer experience through content marketing'

Summer Internship

Aanya Wellness

- Worked on finding out leading Naturopathy centers in Mumbai, Pune, Delhi, Gurgaon, Haridwar and Rishikesh
- Background research about the centers
- Filtering the centers that matches the requirements of Aanya Wellness
- Onboarding process

Live project

Collegedunia

Collected legitimate reviews meticulously on colleges from their students through campus survey and shared experiences of the students at innumerable curricular as well as co-curricular events they participated or witnessed in their college campus.

Campus Ambassador

Skill-Lync

- Identifying new sales opportunities and handling both inbound and outbound calls to follow up. 
- Making cold calls and emails to explore sales opportunities. 
- Collaborating with teammates and working towards closing deals. 
- Maintaining a detailed database with all information on the prospects.

Technical Sales Engineer

Hello!👋 

I'm Berni, an HR professional with 3 years of experience in building meaningful employee experiences and fostering a thriving workplace culture in a fast-paced startup environment.

I’m open to connecting with fellow HR professionals, business leaders, and job seekers to share insights, explore opportunities, and grow together. Let’s connect and build meaningful conversations!

📩 Reach me at bernibernald.b@gmail.com

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The Battle

Rayan Mukherjee

Berni Bernald

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