Rayan Mukherjee

The Bigshot

A no-BS and no-fluff newsletter on business strategy. Uncover the secrets of 7-figure entrepreneurs. Learn how they started, found initial customers, and achieved financial success. Subscribe & Join the smartest group of founders, creators, and operators for free.

Founder

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

SmartTek Solutions

SmartTek Solutions is a premier global software development company, excelling in a wide range of technologies including Virtual, Mixed, and Augmented Reality, Cloud, AI, Computer Vision, Machine Learning, Cyber Security, Product Design & Development, Analytics, ERP, CRM, QA, Web, and Mobile development. We take pride in our white-glove approach, ensuring personalized, high-quality customer experiences.

My responsibilities: 
- Oversee a company’s overall advertising and sales strategy
- Drive revenue by increasing sales through marketing activities
- Develop the structure of the business’s marketing department
- Approve marketing campaign ideas and advertising contracts
- Coordinate marketing efforts with the company’s financial and branding goals
- Boosted the organization’s brand and visibility by cooperating with key departments (Human Resources, Learning, and Development)
- Coordination recruiting events to raise awareness of the company
- Evaluation of employee performance and creation of improvement plans with team leaders

Co-Founder, Managing Partner 

PROFEED  LLC

- Oversaw technical implementation and product development strategy
- Led product branding and go-to-market planning
- Managed early expansion into the Polish market and negotiated with local partners
- Advised on corporate structure, business growth strategy, and investor readiness
- Actively supported U.S. market entry, including company registration and first commercial pilot in Florida
- Participated in the F-300 AgFoodTech Accelerator (Newberry, FL) and built strategic partnerships with University of Florida, investors, and agri-tech stakeholders
- Contributed to long-term international expansion roadmap and business model evolution from hardware-focused to SaaS

Co-Founder, Board Adviser 

Arsmoon

Successfully executed 50+ projects by Arsmoon team (Java, HTML, CSS, JS, PHP, Python, Node.js, React.js, iOS, Android, UX/UI, Usability testing, 3D Video) in Finance, Enterprise, Agro lines of business
Prepared estimations, proposals, SoW
Setting strategy and direction;
Developed domain strategy
Modeling and setting the company’s culture, values, and behavior
Building and leading the senior executive team
Allocating capital to the company’s priorities
Formation of the working atmosphere in the team, the motivation of employees

Founder, CEO

Winstars Technology LLC

IT company, specializing in complex developments in the fields: software, agritech, e-commerce, hardware, smart city, fin-tech & start-up.

MYCO.com

Control and manage MYCO smartband projection and development
Stakeholder management 
People manager for development team (Front-End, iOS, Android, QA, Hardware) 15 people in Matrix structure
Prepared customer presentations
Managed internal department processes
Developed series of department templates and standards 
Worked with Agile (Scrum, Kanban) and Waterfall methodologies
Experience with distributed teams
Plan and construction of development processes;
Provided mass production of MYCO smartbands  on Shenzhen factory.  (2000 pcs of bracelets  were produced) 
Negotiated with Chinese partners 
Formed team of developers;
The distribution of tasks between developers;
Track the project progresses;
Selection and implementation of support systems for the development and administration;
Interviews with new staff;
Evaluated of the productivity of employees

Partner, technical project manager

Lampa Studio Foundation

Mobile Application Developer

🚀 Entrepreneur | Business Development Strategist | Marketing Executive

🏃My journey began in software engineering, where I gained crucial technical skills that became the foundation of my leadership approach. Understanding the technical side allowed me to connect engineering with business strategy, ensuring seamless execution and alignment with company goals.

👥 As a co-founder and team leader at an IoT startup, I enhanced my managerial capabilities and gained deep insights into product design, market positioning, and scalable business models. This hands-on experience taught me how to lead cross-functional teams and navigate the complexities of product development and market entry.

🔄 I played a pivotal role in two successful acquisition deals, expanding my understanding of corporate operations and strategic business integrations. These experiences sharpened my ability to manage high-stakes negotiations and strategically align projects with business objectives.

📈 My expertise in digital marketing has been instrumental in building scalable sales channels and applying data-driven strategies to forecast and enhance marketing performance. I’m passionate about leveraging analytics to optimize growth and customer engagement.

🌎 Through active participation in industry events and direct field sales efforts, I’ve developed a strong grasp of the global business landscape — allowing me to navigate complex market dynamics and drive sustainable growth.
⸻
🔹 Let’s connect if you want to talk about:
	•	Innovation and emerging technologies
	•	Scaling startups and global expansion
	•	Strategic growth and market positioning

taplio

The Battle

Rayan Mukherjee

Andrii Sydoruk

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?