Rayan Mukherjee

The Bigshot

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Founder

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

I help busy entrepreneurs become thought leader, build community and generate leads on Twitter | Content Marketer | Personal Brand Strategist

Marketing should feel like a conversation, not a broadcast.

I’ve moved from running an agency to building customer marketing and loyalty journeys at Xoxoday. My focus has stayed consistent: keep users engaged long after signup, by improving what happens between intent and action.

That includes:

- Designing loyalty and redemption journeys that drive repeat usage

- Writing lifecycle emails that feel relevant, not noisy

- Building cohort-based targeting and iterating weekly

I’ve worked across content, campaigns, and retention, but I’m most at home in lifecycle and customer retention where small changes in messaging, timing, and placement compound over time.

If you’re working on loyalty, lifecycle/CRM, or customer retention, I’m happy to connect.

Ambika Sarawgi

A CEO change is usually the clearest growth signal.

Deepinder Goyal is stepping down as CEO of Eternal effective Feb 1, 2026, and Blinkit CEO Albinder Dhindsa will take over as CEO.

This signals that quick commerce is not just the new bet anymore. It is now contributing a larger share of the company’s revenue than food delivery.

Food delivery is already a fairly established habit.

Whereas quick commerce is the behaviour still expanding - more use-cases, more frequency, more “open the app for one thing… and end up buying five.”

And the advantage will not be a louder 10-minute promise.

It will be reliability that makes people come back daily.

• accurate ETAs (trust compounds)
• smart substitutions (so the experience doesn’t feel like a compromise)
• fast refunds/support (service recovery = retention)
• fewer broken moments end-to-end (the real churn driver)

Because growth here isn’t only acquisition.

It’s habit-building, removing friction until “open Blinkit” becomes the default.

What’s your take on it?

#blinkit #zomato #business #marketing

Customer Retention & Lifecycle Marketing | Loyalty & GTM Strategy | Campaign Manager @Xoxoday | Ex ICICI

taplio

The Battle

Rayan Mukherjee

Ambika Sarawgi

Followers

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Performance ScoreAmbika Sarawgi's LinkedIn Performance

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taplio

The Battle

Rayan Mukherjee

Ambika Sarawgi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ambika Sarawgi's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAmbika Sarawgi's LinkedIn Performance