Rayan Mukherjee

The Bigshot

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Founder

Socialavtar

Socialavtar is a marketing agency that provides services such as Social Media Marketing(SMM), Paid Marketing to companies mainly for startups to grow their visibility digitally and get more sales for the business.

Co-Founder

Self Employed

Marketing Consultant

ICICI Bank

• Manage and increase the utilization of working capital limits sanctioned to corporate clients with an annual turnover of more than INR 50 Cr.
• Cater to trade finance and cash management service requirements of corporate clients.
• Collaborate with the Wholesale Banking Group, and SME Group to render clients the best possible solutions and services.
• Source new corporate relationships for the Bank to provide cash management solutions and working capital/ term loans.
• Increase revenue from existing relationships and explore business opportunities with existing clients.

Deputy Manager -II

Loyola Institute Of Business Administration

Achieved 180/180 students with a team of 16 members within 2 months.
Brought 50+ plus companies to campus for hiring.
Build relationships with 500+ alumni within 2 years of tenure.

Placement Coordinator

GGI Impact Lab

Solved 6 case studies on various topics like environmental issues, political campaigns, marketing, finance-related, etc.

Young Leaders Program

The Hershey Company

Selected amongst 200 students pan-India for the INDUSTRYCreds™ certification by Kraftshala.
Created the Strategic Communication Brief for Hershey’s Exotic Dark as a part of the Brand Building Program - Batch of 2021
• Plotted the competitive landscape for the brand and defined the opportunities that the brand should focus upon. Undertook consumer immersions, framed the Communication Challenge that the Super Consumer needs to be convinced of, and wrote a Consumer Insight to inspire consumer action
• Defined the Brand Solutions: Functional & Emotional Benefits, RTB, Brand Purpose, Brand Personality, Purpose, and Message Strategy, and created concepts for Exotic Dark.

Brand Building - Live Project 

Quollab

Analyzed opportunity for Restructuring Discounting Strategy for the client (Ecommerce company).

Management Consulting Experience Project

Outlook Publishing (India) Pvt. Ltd.

Sales And Marketing Live Internship

ScoVelo Consulting (B2B Digital Marketing Agency | Sales Consulting)

Go to Market Strategy Intern

Personal Branding Strategist I I convert CXOs into successful thought leaders on LinkedIn I Follow for posts about business, leadership, and self-mastery.

Do you want your Personal Brand to stand out from the crowd? Hey, I'm Rayan, your go-to personal branding expert. Combining my vigor for creativity and bringing life to brands, I love spreading the unique brand voice of CEOs, Co-founders, CFOs, and CXOs to create an identity that roars authority.

I can confidently build brands because, over the last decade, I have secured 2 high-paying degrees, worked with 2 MNCs, and raised $20M ARR in their profit. I am a fast learner, a positive teammate, a quick worker, and a creative marketer.

However, the tables did turn for me. In 2022, I walked away from my 9 to 5 job and started my Personal Branding Agency, SocialAvatar. Long story short - I took a plunge and left the corporate cushion to give wings to my creativity and ambition to be a part of brands’ success stories.

My team has helped 30+ brands in scaling to 7+ figures in revenue by leveraging the power of organic social media as well as paid media till date.

Here’s how we do it:

Profile Optimization: to rank your profile on the top.

Content strategy: to navigate your personal brand in the right direction.

LinkedIn ghostwriting: to spread your brand voice, beliefs, and value to your ICP.

Engagement strategy: to get recognized by others and build a solid community.

Networking: to grow your personal brand’s horizon and build a global network that backs you up.

Lead generation: to monetize your personal brand through inbound and outbound leads.

Apart from creating and growing businesses, I decode the minds of the world’s most extraordinary thinkers, doers and businesses. So, you can focus on your business while I build your authority in your industry to your ICP.

Let’s take your personal brand from How to Wow!

Book a 1:1 discovery call with me or email at rayan.mukherjee12@gmail.com

Alex Mimms

Senior Recruiter | Content Marketing

The Authority Lab

Full scope social media marketing. Strategy, content, and mindset applying military systems to drive repeatable revenue growth

All done with you.

We write all your social media content. 
Lead focused content = sales.  

Out writing:
Attracts ideal clients 
Resonates with audience
Shows you as THE market authority. 

All done for you Linkedin, X, Threads, FaceBook, IG. 
DM or schedule a time.

Social Media Marketing

LinkedIn

Consults on UX, product development, and LinkedIn marketing strategy, & LinkedIn Learning/Training programs.

LinkedIn Advisor

Air Force Special Operations Command

Senior Manager

United States Air Force

Senior Enlisted Leader
Superintendent - Learning & Development + Talent Management 

I graduated 2.3K students and awarded 13.8K college credits credits with a 98% turnout rate. I Lead 2 sections, 5 direct reports managing 14 programs, and 3 learning technology systems. I completed 3.2K teaching hours, certified CCAF Instructor Level III, top 1%. Taking this experience I forged 12 best practices for 17 new instructors.

Hand picked to drive Enlisted Force Development Ecosystem. Director for 9 lesson Middle Manager 500v Level Foundation lesson writing. Headed 9 working groups, writing lesson plans, research materials, & capstones for 59 Air Force Bases and 91 Air National Guard bases. Working with executives I benchmarked 10 new best practices for learning management. These 10 best practices to were delivered to 82 learning and development centers across the Air Force

Director

⭐️Associate Director of Finance. Oversee profit & loss statements, government purchases, stakeholder engagement, and financial planning. 
Community College of the Air Force Lecturer. 
Formerly, Associate Director of Operations for the Air Forces' largest professional military education academy educating more 2.4K customers annually. 
Manages 10 direct reporting program managers
Delivering college credits to 30% of the Air University's total annual training & learning requirement.
Presided over $500k audio visual upgrade delivering professional development hours to middle and senior managers.  
Mentors community outreach program manager. 
Oversees Corporate Social Responsibility and business transformation strategy

Associate Director

⭐️Community College of the Air Force Lecturer. 

◾️The Learning and Development Program serves middle to large size organizations in developing middle management.  Curriculum’s core competencies: adaptability, negotiations, strategy formation/planning, talent management, emotional intelligence centered feedback, communication, management, strategic leadership, operations management, consulting, advising, public speaking.

◾️Course Design - 5 years design experience Course Topics: Leadership, Organizational Behaviors, Adaptability, Security, Finance, Program Management, Project Management, Communication, Mentoring, Counseling, Deliberate Employee Development, and Talent Management. 

I integrate a coaching style to my L&D Strategy to deliver the management teams to lead in the next five years. Change is a constant variable, planning and problem solving through effective framing for root causes is key to winning in the business landscape. 

◾️Specialized leadership curriculum and experiential case studies.
◾️Case Studies are focused on employment of emotional intelligence
◾️Exploration of financial decision making for managers
◾️Budget planning
◾️Facilitating how to develop employees
◾️Formation of teams and cross functional team leadership
◾️Project Management Fundamentals
◾️Agile mindset approach to Project Management
◾️Developing organizational policy and plans
◾️Human Resources Management- dealing with sensitive issues in the work place
◾️Equal Opportunity, Diversity and Inclusion relating to race, religion, sexual orientation, sexual identity, nation origin, disabilities, reprisal, color, genetic information. 
◾️Planning for military transitions and foundation of LinkedIn, personal branding and resumes.

Program Manager | Learning and Development

⭐️Directly managed 56 personnel, both co-located and working remote projects in 10 countries. Leveraged MS Teams & Zoom to direct reporting managers to exceed business goals. 
◾️ Director of talent development program, certified employees on all aspects of job skill requirements.  
◾️Oversaw cross functional management teams of human resources department, emergency services department, healthcare services department, communications, finance, logistics and supply chain departments. 
◾️Leadership & Talent Develop/Human Resources Departments clenched 24 individual awards, 4 awards for special achievement, 2 team awards, 1 team recognized and awarded at top .05% of Air Force Service. 
◾️Talent development strategy netted 15% of employees received early promotions, with 11 additional promotions.
◾️Developed managers into leaders by teaching communication, emotional intelligence, empathy, deliberate development, planning, and program management.

General Manager

⭐️Oversaw 5 project managers, overseeing 60+ projects totaling in excess of $100M. Applied Agile practices to create innovative solutions to collaborate with customer and meet project requirements on time, cost, and scope. 
◾️Strategic Consultant to Chief Executive Officer and Board of Directors on project development and scope.  Reduced risk of project time and cost waste over 30%. 
◾️Diverse projects included: infrastructure, roads, buildings, runways, IT, plan and program development, business process improvement, acquisition. 
◾️Directed risk reduction protocol for 5 thousands employees. 
◾️Negotiated contracts, acquisitions, and maintenance projects/programs in excess of $10M
◾️Instruction System Designer for curriculum training 1.3k employees annually. Employees reduced security breaches 40% in the first year.

Program Manager | Physical Security

⭐️My team translates business, functional, and corporate strategies into actionable plans, programs, policies, and procedures. 

◾️Principle consultant on all matters regarding reduction of risk to Executive Management. 
◾️Drove corporate strategy shift to Staff/culture focused. Increases margins of work 30% by returning workers to shifts. Authored medical and resilience program that increased physical and mental health of work force. Change management plan implemented communicating time resource waste instituted shift from 12 hour shifts to 8 hour shifts. 
◾️Instituted organization program to identify threats and risks associated with external environmental factors poised to disrupt, degrade, or destroy organizational operational capabilities.
◾️Provided oversight a five cross-functional team operations, managed 8 direct reports ensuring real-time data was accurate to the minute.  Ensured stakeholders and decision makers had full scope visibility to commit to action and risk mitigation.
◾️Identified a process improvement area and immediately designed a risk reduction strategic plan for executive level staff, to identify potential disruptions in operational processes to institute stop-measures ahead of time. Upon implementation, 62 identified threats were instantaneously highlighted and eliminated prior to any breach of organizational processes. Reduced organization risk matrix from moderate to low.
◾️Drove daily operation and process implementation reports to senior executives outlining tasks completion status, risks, and solutions to process conflicts.

Director | Strategy, Operation, & Policy

⭐️ Led business process improvement initiative to reduce accidents and roadway hazards.  Ensured security measures were in place daily.
◾️Managed team of 12 people across multiple locations
◾️Oversaw organization security access control projects. Implementing process improvements we added 3 personnel, caused reduction in traffic wait time 75%.
◾️Coordinated resources support for 12 off-site locations enabled 24 hour work force support.  
◾️Applied Agile concepts to budgeting changes, at end of fiscal year saved $16K. Forecasting reduced wasted by 17% of $140k annual budget.

Project Team Manager

⭐️Managed functional strategy implementation. 
⭐️Improved Communication and Transportation, lowered trade restrictions via crafting detailed plans for daily operations. Delivered KPIs to staff and refocused workforce on Strategic and Operational Goals. 
◾️Supervised 180 employees.  Audited daily function of six different offices.  
◾️Consultant to the executive board on financial decision making, talent management. 
◾️Facilitated Continuous Business Process Improvement, authored 44 directives, instructional guides, public policies. 
◾️Analyzed risks, generated reports, tracked human resource usage and communicated best practices to senior staff.
◾️Authored plans, reviewed external agency addendums for errors/process conflicts, staffed final products for execution for stakeholders.
◾️Consultant for strategic operational plans and developed policies and procedures.  Implemented Lean practice and Continuous Process Improvement to reduce employee footprint requirement by 15%.

Business Operations Manager | Implementation Consultant

VETS2INDUSTRY

Director, Mentorship Coordination

Responsible for 27 direct reports, encompassing Client Experience, Partner Engagement, and Business Strategy Transformation. 

I advise the president and the board with implementing the company's overall values, mission and strategic goals

I direct, lead and evaluate employees work and ensure a healthy corporate culture exist.
Managing day to day operations and generation of revenue to ensure continuous growth.
Staying aware of competitors, the market, expansion opportunities and new industry standards and development areas of focus. 
Helping manage the company's finances to achieve financial goals

⭐️ Portfolio and Skill Building Activities ⭐️

1. Directors, Operations for Vets2Industry - reports Directly to President. 
2. Brand Ambassador
3. Strategic Planning and Partnerships
4. Branding & Marketing Strategy
5. LinkedIn Coaching 
6. Social Media Marketing

Director, Operations

Mission Box Solutions

Recruitment Consulting as a Senior Full Desk Recruiter. 

Podcast host, video editor, speaker, email marketing, and content creator. 

I establish lasting relationships with clients & sourced top tier candidates for hiring. 

Mission Box Solutions provides recruiting, staffing, professional services.

Senior Recruiter

Recruitment marketing via podcast hosting, writing, and editing.

Marketing

Aerial Resupply Coffee

Created Content to launch and establish brand. 

As a Brand Ambassador I work to bring the mission, culture, and products of Aerial Resupply Coffee to the mainstream. I focused on projects to drive revenue growth through marketing, brand strategy, and customer experience. 

Lets share a coffee & story.

Brand Ambassador

United States Air Force Security Forces

⭐️During this 3 year tenure, I started to manage projects and then transitioned into learning and development. 

◾️Project Charters and Initiative for Policy Dialogue (IPDs) include:
◾️Risk identification & mitigation, information gathering, threat analysis, combat support, humanitarian action, community engagement and safety/security, program management, cross cultural promotion/engagement/and cross-cultural teamwork and collaboration.

Learning and Development Manager

Building Trusted Brands For Founders | Founder @ Authority Lab | USAF & Soccer Dad

Hey there, 
I'm the guy who transforms your social media presence into a powerhouse brand. Let me tell you, when I first started on LinkedIn, I was drowning in a sea of conflicting advice from self-proclaimed gurus. 

It was a mess.
So, what did I do? 

I rolled up my sleeves and spent the next five years diving deep. 
I picked the brains of LinkedIn employees, rubbed shoulders with brand leaders at Fortune 500 companies, and even became a LinkedIn Advisor myself. 

Now, I'm bringing all that hard-earned knowledge directly to you.
Here's how I can help turn your socials into brand-building assets:

White Glove Ghostwriting: 25 custom-tailored LinkedIn posts to save you time and build your fan base.

Comprehensive Social Media Strategy: Military-precision planning for your social channels, with clear benchmarks at 30, 60, 90, 180, and 365 days.

Strategic Brand Advisory: Guiding you through the maze of personal and B2B branding, establishing your authority and building trust with your audience.

What sets me apart? I believe in the power of personal touch. 
No waiting around - just shoot me a text or email when you need me.

It's time to stop being just another LinkedIn user. 
Let's turn you into a power user with laser-focused content that speaks directly to your fans.

Ready to start generating high-quality leads and raving fans? Let's chat. Connect with me now or send "Premium" in my DMs.

Is a brand advisor worth it? If saving you time, turning your socials into a revenue-generating asset, and freeing you up for high-ROI tasks sounds good, then absolutely.

My content and brand advisory has driven over 500k followers and $1M+ in revenue for my clients.
With plenty of raving fans who I have worked with. 
I would like for you to be the next one. 

+++++

I share everything career related through my blog and newsletter. (In the featured section) 

I explore and share all things career and personal growth. 

Sharing Lessons from my experience at a startups. 
 
Follow #infowithalex (brand, content, LinkedIn tips)
Twitter - @AlexMimms1
TikTok - @alexmimms0 

Note all views are my own. 

++++
Due to high volume of messages. I do my best to reply in a timely manner. If you do not hear back. Message me again so the note goes to the top of the messenger.

I write all your content on LinkedIn. 
Lead focused content = sales.  

My writing:
Attracts ideal clients 
Resonates with audience
Shows you as THE market authority. 

All done on LinkedIn. 
DM or schedule a time. 

taplio

The Battle

Rayan Mukherjee

Alex Mimms

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