Ravi Kikan

United We Care

Leading, building and disrupting mental health innovation with Generative AI technology at United We Care.

Part of the founding team at United We Care, a startup powered by Generative AI deep tech and focussed at mental health and wellness. We have created the first digital human virtual global coach - Stella, who has a gold standard intent detection rate at 94.7% (F1 Score)

What global problem are we trying to solve ?

We shifting gears through Generative AI to ensure our tech powered products are made globally accessible, affordable and efficacy driven for mental health for billions around the world. Our products are aligned for healthcare systems, employers, clinics, clinicians and retail customers at large.

Am currently leading global GTM planning, content, digital, product marketing, corporate communications, business development, business structuring and execution for products/services currently focussed at North American and Global markets.

If you are an enterprise, payer/insurance or a healthcare system globally who is wanting to ensure that your workforce is mentally agile, productive or you are a healthcare system, clinic, individual clinican, therapist who wants to build a great practice via Clinical Copilot product - feel free to reach out to me at ravi@unitedwecare.com

Global Chief Marketing Officer

NASSCOM Insights

https://community.nasscom.in/advisory-board

Advisory Board Member

Centre for Incubation and Business Acceleration

Helping seed stage and early stage startups in growthhacking and mentoring entrepreneurs to get to the next level.

If you are a startup and wanting to accelerate your business at CIBA, Goa, please feel free to connect with me.

Mentor

MentorEdge ( A CIIE- IIM-A initiative)

>  Mentoring & helping seed and early stage startups across sectors
>  Helping in Ideation>Incubation>Implementation of new ventures
>  Jury panel member at The Power of Ideas 2018, 2012 and 2010 (http://www.ideas.economictimes.com)

ZingHR

I set up the complete marketing & growth function from ground zero. 

I also led the new CIP (Corporate Identity Program) for the new branding makeover for ZingHR for a more global outlook which was rolled out in October of 2021. Instrumental in also setting up the SMB market HRTech product branding and rollout. I also set up the channel sales program, network and allied teams across India, SEA and GCC.

As part of the leadership team, I spearhead New Growth Avenues, GTM Planning, Digital Sales, Marketing, PR, Corporate Communications, Product & Regional Launches & International Business Expansion.

Director - Marketing, Online Sales & Growth 

ZingHR is an HRTech venture accelerated at Microsoft, with more than 600+ employees, 900+ customers, 1.6 Million + Active Users across the globe.

ZingHR offers a complete automation of the end to end processes in HRTech through Artificial Intelligence, Machine and Deep Learning algorithms which helps to improve employee performance and drives a process efficiency in recruitment, offers ease of leave, attendance, payroll and claim management.

ZingHR is one of the few global ventures which offers almost all web/mobile based modules from Hire to Retire Solutions with state of the art tech supporting those applications. ZingHR has some 35+ amazing products focussed at the complete lifecycle of the employee from digital onboarding to their exit.

Head Of Marketing & Growth 

Amazon

Here is an extraordinary real life story of the unseen metaphysical close bond in the unknown universal cosmos including grandmas and grandpas bag of stories.

My new book - To The Trees With Love

If you have love for the unknown or you believe in the cosmic lineage of goodwill or simply if you have had that undying love for your family/grandparents this book might just be for you. Read this story out to kids, teenagers or share this with your friends, parents, family, grandparents or just best keep this with you as I have treasured this through all these years.

Pre order this book here https://www.amazon.in/dp/B0B4WNGHTN
My previous books on startups - https://www.amazon.in/Ravi-Kikan/e/B07JFZ29R8

Looking forward to your love, support, reviews and suggestions.

Startup Author - To The Trees With Love

Many ventures globally fail because they don't validate their startup business idea before launching. 

Don't Do This, Don't Let Anyone Do This.

How To Validate Your Startup Business Idea is a book for everyone like a budding entrepreneur, homemaker, student, corporate employee, professional who is planning to startup a new business venture.

The content in this book includes my learnings from working with many startups and experiences coming from many global investors, serial entrepreneurs and startup specialists. This also includes my first hand experience of interacting with one of the largest global startup community that I manage on LinkedIn - Startup Specialists Group, which has around 300,000 members. 

Many global experts, mentors, investors, entrepreneurs and startups have also contributed to this book and shared their point of view on How To Validate Your Startup Business Idea.

Here are the quick links for the book:

Amazon India:     https://amzn.to/2A7KwDn  
Amazon Global:  https://amzn.to/2yBrW4q

Would love to interact with anyone who has read the book to discuss their startup business idea validation. Its a small crisp book with practical tips so that no one gets bored :)

Startup Author - How To Validate Your Startup Business Idea 

Everyone has the ability to change their lives - at home, work or business.

The ability to change however requires a " whole amount of will, thoughts to unlearn and relearn and a growth mindset to get things done". Without a growth mindset you are most likely to be less progressive and enterprising in whatever you do.

Working with many successful leaders, entrepreneurs and professionals globally I have found that anyone's life can change the moment they start thinking that they have the ability to change it.

Successful and happy people get things done, they don't sit and brood , they just get up and start living and stop brooding.

Who is this book for ?

You should pick this book if you fall under any of these categories and who has been itching for long to create his or her own version of success in life, work or business -

Student
Teacher
Aspiring Entrepreneur
Founder
Professional 
Homemaker 
Entrepreneur
Startups
Small Business Owner

or anyone for that matter who is hell bent on changing their life with a progressive mindset and achieve their own versions of success through following a structured growth mindset development. 

This book - Don't sit and brood - Start living and Stop brooding - is for that hungry soul and mind who is not willing to give up, ever and always looking at the silver lining in the sky as the eternal pessimist.

Startup Author - Don't Sit and Brood - Stop Brooding, Start Living

Whether you are a startup, small business owner, an aspiring entrepreneur or a growth bound venture, this book will give you effective tips on how you can have a growth mindset and prepare for raising funds.

Why this book?

Keep in mind during any phase of business specially tough ones, nothing comes as close as taking some tips from seasoned investors, global experts, aspiring startups and serial entrepreneurs who have walked the path or are walking the path as we talk. This book will help you in this unknown journey.

Startup Author - How To Raise Funds Like A Rockstar : Self Help Easy Tips For Startups

I published my second book Bounce Back Now : How Can Startups, Small Business Owners & Aspiring Entrepreneurs Bounce Back & Grow In Tough Times like this pandemic Covid19

It has been trending as the top seller on Amazon.

This book might come handy for professionals, aspiring & existing entrepreneurs who are sailing in these unprecedented times and now looking to bounce back & grow.The suggestions in the book have been handpicked as “practical actionable tips” to help people bounce back and understand organic growth for self and business even during tough times like this pandemic.

This book also addresses a very pertinent cause close to my heart.

It is my endeavor to support startups & individuals who might be in a closed state of mind, pessimistic, depressed or might have failed in their previous efforts of whatever those might be. Having gone through the same time and again, I feel this is a key thing to be addressed. This is like the elephant in the house. The content in this book is also about hope which is beyond just business

Why this book ?

When you are struggling, the best thing you can do is to reach out to people who can share hope and can guide you to the right direction. Reaching out to people who already have experienced that state of mind or have had multiple experiences in the same domain can give you a great understanding on how unchartered territories would most likely be. This lays the foundation of a bounce back mindset both for growth & scaling up. 

This book addresses that.

Feel free to share & read.  Bounce Back Now is now available on 

Amazon India https://www.amazon.in/dp/B08C5ML12G 
Amazon Global  https://www.amazon.com/dp/B08C5ML12G

Startup Author - Bounce Back Now  - Awesome Self Help Tips For Aspiring Entrepreneurs  & Startups 

Plus Offices

I set up and was leading Plus Offices brand in India. 

We helped Startups, SMBs, Enterprises in providing them Customised Offices, Managed Offices and CoWorking facilities. The first facility at Sector 44 ha been working at 95% occupancy & then expanded to a massive new 250,000 sq ft facility at Sector 67, Gurugram. Over 150+ Growth Bound Startups & 1000+ coworkers were working from our both facilities.

The whole objective is to bring a great experience for the person who is working at our facility so that he or she is more productive. 

Some of the fastest growing ventures were working with us in our facilities.

Chief Operating Officer

Startup in Stealth Mode

Advising the startup in setting up their business operations, teams and organizational structure across India.

The startup is focussed at building traditional and alternate products/services in the education sector specifically in the K12 space.

Board Advisor

Panaesha Capital Pte. LTD.

Panaesha Capital is a Singapore based Fintech company which will be launching some very interesting products and services in the Fintech, Crypto, Blockchain & White Label solutions space. In the near future some great innovative products would also be rolled out. Currently the company has offices in 7 countries.

I had been advising the management on the set up and growth strategy from ground zero.

Board Advisor & COO

I have a passion for advising progressive founders, leaders, entrepreneurs, startups and aspiring entrepreneurs by infusing speed to scale their business. 

I have over 24 years of experience across the tech, deep tech, AI and non tech industries, and I've led functions as a CXO, including marketing, business growth, finance, fund raising, product management, design, sales, business development, cx, operations and technology led growth. I've helped dozens of companies and founders achieve their business goals across India, APAC/SEA, UAE, EU and US Markets. 

I'm also the author of 6 books and I'm always happy to connect with founders, entrepreneurs, leaders, startups and aspiring ones to share my knowledge. I have also been a 4X entrepreneur myself and that has given me impetus to unlearn - relearn and bring hustle to the table.

If you're someone who is planning to startup or are looking to scale your business or build large scale global communities, I encourage you to connect with me. I'd love to learn more about your business/vision and see how I can help you grow and scale up. Just leave a message in my inbox.

Here are some of my accomplishments:

-  Helped grow businesses from $0 to $10 million in top line in just one year
-  Led teams from an IC role to 1000+ employees across multiple locations
-  Launched several successful products and services across the globe
-  Built cross functional and startup teams in record time
-  Built and moderating the largest community of startups with 1 million + members

I'm passionate about:

-  Mentoring teams to collaborate and hit the goals
-  Sharing my knowledge and experience
-  Solving complex challenges and problems
-  Design and implement contemporary projects at scale 
-  Community building and scaling 

I'm always up for a great conversation, so don't hesitate to reach out to me. You can follow me here on LinkedIn or email me on kikanbooks@gmail.com.

You can also follow me on X  @  https://twitter.com/ravikikan

Creative Synergies Group

 Formulating and executing worldwide marketing strategies to elevate the visibility of the
company's offerings.
 Administering all social media channels, maintaining their relevance and engagement
levels.
 Supervising the management and enhancement of the website, ensuring it is accessible,
informative, and SEO-optimized.
 Facilitating internal communication, ensuring all team members are informed about
critical news and updates.
 Organizing and leading international events, such as trade shows and conferences, to
promote the company's products.
 Directing public relations initiatives to improve the company's image and foster positive
relationships with customers, partners, and the broader community.
Key Achievements:
 Spearheaded the development and execution of integrated marketing strategies that
resulted in an 19% increase in qualified lead generation and an 11% growth in year-over-year
revenue.
 Managed a marketing budget of $ 0.35 million, optimizing spend across Events, website,
social media, and traditional marketing channels to achieve an 11% improvement in
marketing ROI.
 Led a team of 8 marketing professionals and adopted a collaborative environment that
encouraged innovation and drove an 29% increase in campaign engagement rates across
social media and emails.
 Implemented a comprehensive social media strategy that enhanced online presence,
doubled followers on key platforms, and increased customer interaction by 92%.
 Oversaw market research and analytics to inform strategic decisions, which shown
significant increase in sales enablement.

Global Marketing Lead

Kissflow

 Managed the marketing initiatives in the MEA region, with Mid-Market and Enterprise
segments.
 Oversaw the go-to-market (GTM) strategies, brand partnerships, product messages, sales
enablement materials, partner onboarding, and comprehensive marketing efforts with
thought leadership, webinars, central marketing programs, and demand generation.
 Generated a business opportunity pipeline valued at USD 445K in two quarters.
 Engaged over 150 decision-makers through strategic events and significantly expanded
the POC customer base.
 Spearheaded PR efforts in the Middle East from inception, supported sales partners with
practical strategies, and built a pipeline worth USD 1.2 million.

Senior Marketing Manager

Verloop.io

 Directed GTM activities, brand partnerships, product messaging, and sales enablement.
 Established a business opportunity pipeline of USD 500K through key events.
 Organized POC customer events with over 150 decision-makers and collaborated with
prestigious platforms like YourStory and Forbes.
 Elevated public relations significantly, achieving over 48% reach in 2020-21, and created
PR campaigns that targeted 2000 brands.

Corporate Communication & Field  Marketing

SpringPeople Software Private Limited

 Organized and coordinated Red-Black Trees (RBMs) collaborations with Journalists,
nurtured media connections, and crafted both the public relations strategy and its
implementation.
 Headed the entire public relations initiatives, ensuring alignment with business unit
objectives.
 Oversaw the comprehensive planning and implementation of Influencer campaigns,
utilizing these to enhance public relations and webinar offerings.

Senior Manager (PR & Branding)

LeEco

 Launched 6 smartphone models and two Smart TV variants, garnering over 400 media
mentions.
 Increased Lemall.com's organic web traffic through strategic media coverage and
community engagement.
 Enhanced brand visibility across multiple marketing platforms.

PR and Community Specialist

Value 360 India

 Managed relationships with over 35 clients.
 Actively serviced high-profile clients such as Rupeek Fintech, Paytm, Snapdeal.com, ASUS
India, PVR Cinemas, Olx, Taxi for Sure, Housing.com, Fujitsu, Trend Micro, FoodPanda, JW
Marriott, RTC groups, Bluestone.com, among others.

Senior Associate Director

PRHUB Integrated Marketing Communication Pvt. Ltd,

 Wrote press releases, news stories, articles, case studies and product pieces.
 Pitched press releases and feature ideas by phone or email to national, regional and trade
journalists across print, broadcast and online to interest them in covering their clients’
stories.

Public Relations Assistant

I am a results-driven professional with rich experience in marketing communications; I have meticulously enhanced my skills to become a beacon of innovation and results in marketing. My journey has been characterized by a relentless pursuit of excellence in various domains, including website management, branding, events, Marketing Qualified Leads (MQLs), demand generation, go-to-market (GTM) strategies, webinars, influencer marketing, market research, and comprehensive communications with customers, partners, and media.

I have solid business insight into implementing integrated marketing communications and brand strategy across various channels. 
My core operation revolves around crafting and disseminating a compelling value proposition for my company's offerings. This is coupled with a steadfast commitment to fostering a robust and unified brand identity across all platforms and touch-points. Through strategic collaboration with cross-functional teams, I ensure the seamless alignment and integration of marketing objectives and activities, leveraging cutting-edge market insights and best practices to elevate our brand's market presence. I have an excellent track record of defining concurrent business strategies and translating the same into high-impact implementation, operations, and results. Also, I have been instrumental in monitoring and analysing campaigns to meet revenue goals.

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Ravi Kikan

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