Leaders Anywhere

- Founded leadersanywhere.com, a platform designed to guide new leaders, particularly native Arabic speakers, in developing effective leadership and management skills.

- Launched free products including The Leaders Anywhere newsletter (in Arabic), The Guide for Time and Self-Management for Digital Professionals, and The Productivity Assessment for Digital Professionals.

Founder 

adplist.org

I started working with ADPList to offer consultation and mentorship guidance for engineers and help prepare them for interviews or guide them through their career progression.

Mentor

Forto

- Joined Forto, a digital freight forwarding unicorn, during its Series B phase and contributed to its growth through Series C & D, raising its valuation and scaling the engineering team by 400% from 30 to over 120 engineers across Europe.

- Led the Moment Of Truth project, enhancing shipment visibility and achieving an 87% customer usefulness score.

- Led the development of FortoX, a SaaS product that reduced customer manual work by ~20%.

- Initiated the Engineering Manager in Training program, promoting career growth and retaining top talent within the organization.

- Defined quarterly OKRs in collaboration with product management, aligning engineering goals with business strategy.

Tech Stack: NodeJS, Typescript, React, MongoDB, Event-Driven Microservices, RESTFul APIs, Kubernetes, Docker, AWS, GCP.

Engineering Manager

Barmej.com

Driven by a passion for teaching technology to Arabic speakers, I founded iaraby in 2011. At Barmej, I leveraged my engineering and Scrum Master expertise to create engaging educational content, including modules on NodeJS, building a complete CRUD RESTful API, and Agile methodologies (Scrum, Kanban, Kanplan). I honed skills in content creation, voiceover, and mentorship, which I now apply in leading and coaching my teams.

Educator

Mesaic

- Led the integration of the company's B2B2C product with iMessage and Google Intent, enhancing customer workflows with AI-driven automation.

- Improved product performance and customer satisfaction through custom workflow solutions.

Tech Stack: NodeJS, React, GraphQL, Javascript, Typescript, Google Intent.

Engineering Team Lead

BorderGuru

BorderGuru is a full-service solution for brands and retailers to deliver internationally from their web shop or via marketplaces.

- Architected and developed the warehouse and last-mile delivery application, implementing agile sprints and user testing with warehouse workers.

- Integrated mobile apps on custom scanners and devices, optimizing warehouse operations.

Tech Stack: NodeJS, Javascript, React, MongoDB

Software Engineer

souq.com

Souq.com, the largest e-commerce platform in the Arab world, was later acquired by Amazon. I contributed to Souq's recommendation engine, collaborating with data scientists to gather user data, train AI algorithms, and deliver personalized recommendations via APIs. My success on this team led me to join the CRM team, where I helped integrate new CRM tools, including the APPBOY system, to enhance customer relations.

Key Responsibilities:

- Researched and prototyped technologies (Hadoop, Cloudera, Phalcon) for the recommendation engine.
- Developed system architectures and MVPs to validate product hypotheses.
- Analyzed data to guide product development during sprints.
- Integrated CRM tools to improve customer engagement before and after shipping.
- Enabled real-time data aggregation for user behavior to support targeted marketing.
- Built communication channels like push notifications, browser alerts, and SMS.

iaraby

Co-founded iaraby is one of the fast-growing mobile development companies in Jordan and back then in the Middle East.

Developed Fatoosh, An early on-demand content application similar to Netflix today for the Arab World back in 2012.

Co-Founder

Remote Leader | I Help Tech Leaders Transform Into Successful Remote Leaders Achieving Productivity & Work-Life Balance With 30% Less Working Time 🚀

Do you feel stuck in endless workweeks, juggling too many tasks, and still not seeing the growth you want?

Many digital professionals and solopreneurs find themselves overwhelmed—caught in a loop of burnout, disorganization, and stagnation. Passionate about their work, they’re often buried in the day-to-day grind, handling everything from operations to strategy. This leads to:

☓ Relying on scattered productivity hacks without a sustainable system.
☓ Working longer hours with little progress toward scaling.
☓ Missing strategic growth opportunities due to inconsistent focus.
The problem isn’t just working harder; it’s about working smarter, with a strategic plan that balances your personal well-being and effective business leadership.

🌟 That’s where the "Leaders Anywhere: From Solopreneur to Global Digital Leader" program comes in.

This step-by-step program is designed to transform solopreneurs and digital professionals into high-impact leaders who manage their time, teams, and tasks efficiently—no matter where they are in the world.

 Here’s what you’ll achieve in the program:

⎷ Personal Mastery: Regain control over your schedule by cutting inefficiencies and developing habits that save you hours each week, allowing you to focus on what truly drives your business forward.

⎷ Performance Excellence: Streamline your operations and automate routine tasks, freeing up your time for strategic, high-impact work that fuels sustainable business growth.

⎷ People Leadership: Enhance your leadership skills to build and manage high-performing teams. Master delegation, improve communication, and confidently scale your business operations.

Ready to break free from the cycle of overwork and step into your role as a strategic leader? Join my upcoming masterclass: "The Shortcut to Digital Leadership."

 In this session, you’ll:

⎷ Identify the key challenges holding you back and uncover immediate growth opportunities.
⎷ Develop a clear, actionable plan to streamline your workflow and reclaim your time.
⎷ Learn the exact steps to build a balanced, thriving business that aligns with your vision.

If you’re tired of spinning your wheels and want to build a business that doesn’t just survive but excels, let’s get started. DM me "Leaders Anywhere" for more details and to secure your spot.

Together, we’ll transform your business into a strategic, scalable operation that gives you the freedom and results you’ve been striving for.

Rashid Shobaki 🇵🇸

1) Created designs across fashion, product, marketing, & children's book industries, demonstrating adaptability and creativity with high-quality designs and innovative AI solutions.
 2) Built a community of AI design enthusiasts by providing expert guidance & enabling client independence.

Freelancer AI Designs Creator & Private Tutor

Dybaga-ديباجة

1) Craft compelling narratives and persuasive copy across diverse channels.
2) Elevate brand voice and messaging with strategic storytelling.
3) Optimize content for SEO and maximum engagement.
4) Evoke emotions and create lasting impressions.
5) Drive conversions through persuasive calls to action.
6) Lead complex content projects from ideation to execution.

Founder

3lfraza

1) Co-founded and scaled Alfraza: Successfully grew a home-based business into a profitable venture with a 63% customer base expansion in 18 months, launched a mobile app with 7000 downloads, and achieved profitability within 24 months through strategic initiatives.

2) Demonstrated sustainability commitment: Completed 3 EIT courses in food waste and recycling to align business practices with environmental goals.

3) Developed versatile skill set: Acquired expertise in content creation, customer relations, product development, and leadership to drive business growth.

4) Cultivated strong leadership: Built and motivated a high-performing team to achieve company objectives and foster a positive work environment.

3lfraza was more than a business. It's a testament to passion, community, and the unwavering belief in the power of good food and good stories.

1) Pioneered Remote Work: Established a successful freelance business model, demonstrating the viability of remote work and contributing to the growth of the freelance economy.
2) Diverse Product Expertise: Developed a strong understanding of various product categories through hands-on sales and marketing experience, enabling effective market analysis and product positioning.
3) Proven Sales and Marketing Success: Consistently achieved sales targets and exceeded client expectations through strategic marketing campaigns and relationship building.

Digital Marketing Executive

Cupola Teleservices (CTS)

1) Provided exceptional customer service via phone, ensuring high satisfaction ratings.
2) Leveraged strong communication and problem-solving skills to resolve customer complaints.
3) Key contributor to call centre team awarded "Best New Call Centre" in 2009.

Call Center Agent

Metito

1) Streamlined Operations: Developed and implemented a new software solution for customer invoicing, resulting in 65% increase in processing efficiency.
2) Contributed to the development of a new customer database system, improving data accuracy by 75% and reducing data retrieval time
3) Improved Organizational Efficiency: Established a robust archiving system for documents and projects, increasing retrieval efficiency by 85% and freeing up office space.

Executive Secretary

Financial Coordinator

Mom of 3 | Founder @Dybaga | Co-Founder @3lfraza | كتابة وصناعة محتوى وسرد قصص

I believe every element can tell a story, inspire transformation, and offer fresh perspectives to enhance our world. 

My mission is to infuse human-sensed content into AI-generated fashion, art direction, and beauty to explore content that lights up paths, lifts spirits, and spreads beauty. 

A passionate storyteller and design champion. Through leading the development of innovative AI tools, I bridge the gap between technology and imagination, democratizing access to creative possibilities.

By pioneering algorithms that transform raw data into compelling visual narratives, I amplify creative possibilities.  With a successful history of delivering AI-powered design innovations, I ranked among the top 10% in the Global Prompt Engineering Championship (GPEC) in Dubai, May 2024.

taplio

The Battle

Rashid Shobaki 🇵🇸

Eman Wagdy

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